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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL MANAJEMEN MOTIVASI Publik (Jurnal Ilmu Administrasi) Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Danadyaksa: Post Modern Economy Journal Journal of Business Economics and Management Jurnal Cendekia Ilmiah International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal Academia Open Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Riset dan Inovasi Manajemen
R. Yuniardi Rusdianto
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Green Marketing dan Brand Trust Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening: Studi pada Konsumen Generasi Milenial dan Gen Z di Fore Coffee Surabaya Clarissa Diva Elvarreta; R. Yuniardi Rusdianto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 7 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i7.12061

Abstract

The rapid expansion of coffee shop businesses in Indonesia has intensified competition within the industry, making customer retention increasingly important for business sustainability. In this context, customer loyalty is shaped by multiple determinants, including environmentally oriented marketing practices and the level of trust in a brand. This research examines the role of green marketing and brand trust in influencing customer loyalty, with customer satisfaction acting as a mediating variable among Fore Coffee consumers in Surabaya. A quantitative approach was applied, and data were gathered from 100 respondents using a Likert-scale questionnaire through purposive sampling. The data were analyzed using descriptive statistics and path analysis with IBM SPSS version 25. The findings reveal that both green marketing and brand trust significantly enhance customer satisfaction. Nevertheless, customer satisfaction does not demonstrate a significant effect on customer loyalty. In addition, no significant indirect effects were found from green marketing and brand trust on customer loyalty through customer satisfaction. These results imply that customer loyalty formation may be driven by additional factors beyond satisfaction alone.
The Influence of Education Level, Work Motivation, and Work Experience on Employee Performance at CV Bina Duta Permata Bojonegoro Shinta Mahmudah; R Yuniardi Rusdianto
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 2 (2025): December 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.2.643-652.2025

Abstract

This study aims to analyze and determine the effect of education level, work motivation, and work experience on employee performance at CV Bina Duta Permata Bojonegoro. Employee performance is an important factor in supporting organizational success and is strongly influenced by the quality of human resources. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to all employees of CV Bina Duta Permata Bojonegoro, totaling 30 respondents. The data analysis techniques used in this study include validity testing and reliability testing to ensure the quality of the research instruments, as well as classical assumption tests consisting of normality, multicollinearity, and heteroscedasticity tests. Furthermore, the data were analyzed using multiple linear regression analysis, coefficient of determination, F-test, and t-test. The results of the study indicate that education level, work motivation, and work experience simultaneously have a positive and significant effect on employee performance. Partially, education level has a positive and significant effect on employee performance. Likewise, work motivation and work experience each have a positive and significant effect on employee performance. Therefore, it can be concluded that improving employees’ education level, work motivation, and work experience can enhance employee performance at CV Bina Duta Permata Bojonegoro.
Comparative Analysis of BNI Mobile Banking and Wondr by BNI Application Performance (Study on BNI Customers in Surabaya) Ais Mariya Ulva; R. Yuniardi Rusdianto
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 2 (2025): December 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.2.621-631.2025

Abstract

Mobile banking is a digital service that allows customers to conveniently access various banking features via mobile devices, such as checking balances, transferring funds, paying bills, and conducting other financial transactions. As technology advances, the quality of mobile banking services has become a key factor in enhancing user satisfaction and loyalty. This study aims to analyze and compare the performance of two mobile banking applications owned by Bank Negara Indonesia, namely BNI Mobile Banking and Wondr by BNI, based on user perceptions. This study employs a quantitative approach using a comparative method to identify performance differences between the two applications. Sampling was conducted using non-probability sampling, with a sample size of 160 respondents who are active users of both applications. The collected data was then analyzed using an Independent Sample T-Test to determine the differences in the means of each variable under study The results of the study indicate that there are significant differences across six key variables: ease of use, transaction speed, design, security, information content, and customer support service. Based on a comparison of average scores, the Wondr by BNI app demonstrated superior performance compared to BNI Mobile Banking. This indicates that users tend to be more satisfied with Wondr by BNI, in terms of ease of use, transaction speed, a more attractive interface, higher security, the quality of information provided, and more responsive customer support. Thus, the results of this study are expected to serve as evaluation material for app developers in improving the quality of mobile banking services to better align with the needs and expectations of users in today’s digital era.
The Influence of the SECI Knowledge Creation Model on Consumer New Knowledge in Digital Business Platforms: A Study of Mobile Legends Users in Surabaya Kafah Dewantara Lawitani; R. Yuniardi Rusdianto
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.709

Abstract

Digital business platforms have transformed consumers from passive product recipients into active knowledge-creating agents. This study examines the influence of the SECI knowledge creation model Socialization, Externalization, Combination, and Internalization on new knowledge formation among Mobile Legends consumers in Surabaya, Indonesia. Employing a quantitative associative research design, data were collected from 150 active Mobile Legends users through structured Likert-scale questionnaires and analyzed using multiple linear regression. Results confirm that all four SECI dimensions simultaneously and partially influence new knowledge formation. Simultaneously, the model explains 53.6% of variance in new knowledge formation (F = 41.846, p = 0.000). Partially, Combination emerges as the strongest predictor (β = 0.325), followed by Internalization (β = 0.317), Socialization (β = 0.227), and Externalization (β = 0.154), all significant at p < 0.05. These findings extend the SECI model and Knowledge-Based View beyond formal organizational settings, establishing that consumer-driven knowledge creation in non-formal digital ecosystems is a structured and measurable phenomenon. Practically, the findings provide strategic guidance for digital platform operators to invest in consumer knowledge capital as a source of sustained competitive advantage.
Comparative Analysis of The Effectiveness of TikTok and Instagram as Marketing Media For Skintific Products Agnesya Putri Aryanta; R. Yuniardi Rusdianto
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.110

Abstract

Social media today functions not only as a channel for interaction between businesses and customers but also serves as a key tool for enhancing brand awareness and driving sales. In Indonesia, Instagram and TikTok hold significant positions in shaping social media consumption behavior. This study aims to compare the effectiveness of these two platforms in the marketing strategy of Skintific, a brand that began operations in Indonesia in early 2022. A comparative quantitative method was employed, collecting data through surveys administered to respondents who had been exposed to Skintific advertisements on both TikTok and Instagram. Statistical parametric analysis was conducted on indicators such as engagement, brand awareness, and purchase intention. The results revealed a significant difference in marketing effectiveness between the two platforms, with TikTok achieving a higher average score compared to Instagram. These findings suggest that TikTok is more effective for Skintific's marketing activities in Indonesia than Instagram.
The Effect of Service Quality, Brand Image, and Customer Perceived Value on Customer Satisfaction Kopi Kenangan (Study On Gen Z Consumers Of Kopi Kenangan In Surabaya) Dilan Serviako Sinaga; R. Yuniardi Rusdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9820

Abstract

The growth rate of modern coffee shops in Indonesia is accelerating, in line with the changing lifestyles of urban communities, especially Generation Z, who are familiar with hanging out, flexible working, and experience-based consumption. In an increasingly competitive environment, it is not enough for companies to simply sell delicious products; Customer Satisfaction must be built and maintained consistently. This is where Kopi Kenangan, as one of the local coffee brands with a large network, is required to continuously pay attention to Service Quality at its outlets, the Brand Image that sticks in consumers' minds, and the value that is truly felt from each purchase. This study stems from these needs and aims to examine the influence of Service Quality, Brand Image, and Customer Perceived Value on Customer Satisfaction among Generation Z consumers of Kopi Kenangan in the city of Surabaya. The approach used is quantitative with an associative descriptive research type. Data was obtained through a questionnaire survey of 160 respondents who had purchased Kopi Kenangan and resided in Surabaya, then analyzed using multiple linear regression. The results of the analysis show that the three independent variables simultaneously affect Customer Satisfaction. When tested partially, Service Quality, Brand Image, and Customer Perceived Value were also proven to have a positive and significant influence. These findings indicate that good service experience, strong Brand Image, and perceived value commensurate with the price and quality of the product play an important role in shaping the satisfaction of Generation Z Kopi Kenangan consumers. Keywords: Service Quality, Brand Image, Customer Perceived Value, Customer Satisfaction.
The Influence of Brand Image, Product Quality, And Perceived Value on Purchasing Decisions of Honda Scoopy Automatic Motorcycles in Surabaya City Mukhamad Iksan; R. Yuniardi Rusdianto
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.398

Abstract

This research aims to determine the influence of brand image, product quality, and perceived value on purchasing decisions of Honda Scoopy automatic motorcycles in Surabaya City. This research uses a quantitative method with primary data. The population of this study consists of consumers who use Honda Scoopy in Surabaya. Data collection was carried out by distributing questionnaires to 150 respondents using a purposive sampling technique with the criteria of consumers who have purchased and used Honda Scoopy. The data obtained were then processed using multiple linear regression analysis with the help of IBM SPSS software. The analysis techniques used include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-test (partial), F-test (simultaneous), and coefficient of determination (R²). The results show that partially brand image, product quality, and perceived value have a positive and significant effect on purchasing decisions. Simultaneously, all independent variables also have a significant effect on purchasing decisions, with perceived value as the most dominant variable.
Analisis Permasalahan Administratif Dalam Proses Pelayanan BPJS Ketenagakerjaan Cabang Juanda Dhia Aulia Suryanto; R. Yuniardi Rusdianto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.5011

Abstract

Laporan magang ini menganalisis permasalahan administratif dalam proses pelayanan peserta di BPJS Ketenagakerjaan Kantor Cabang Juanda, khususnya pada kegiatan verifikasi dokumen, pengelolaan data kepesertaan, dan pemrosesan klaim jaminan sosial. Tujuan laporan adalah mengidentifikasi bentuk kesalahan administrasi yang menghambat pelayanan, menjelaskan dampaknya terhadap ketepatan proses klaim, serta mengevaluasi upaya perbaikan yang diterapkan pada unit pelayanan. Metode yang digunakan berupa pendekatan kualitatif deskriptif melalui studi kasus, observasi langsung selama kegiatan magang, keterlibatan dalam pelaksanaan tugas, dan penelaahan literatur yang relevan. Kegiatan yang diamati mencakup pengisian formulir tagihan rumah sakit, verifikasi klaim Jaminan Kecelakaan Kerja, pemutakhiran data peserta pada sistem Internal Governance Indicator, sosialisasi program Bukan Penerima Upah, serta konfirmasi Jaminan Pensiun berkala secara daring. Hasil pengamatan menunjukkan bahwa ketidaklengkapan dokumen, ketidaksesuaian identitas, perubahan rekening yang belum diperbarui, dan kesalahan penginputan data menjadi kendala utama yang dapat memperlambat verifikasi dan pencairan manfaat. Dukungan verifikasi berlapis, koordinasi antarbagian, pemanfaatan sistem digital, serta pembagian beban kerja dengan tim magang membantu meningkatkan ketelitian dan efisiensi pelayanan. Selain itu, pendampingan kepada peserta diperlukan agar persyaratan dapat dipahami sejak awal, sehingga pengajuan berulang dan koreksi data dapat dikurangi. Laporan ini menegaskan bahwa kualitas administrasi yang akurat, terintegrasi, dan didukung komunikasi yang jelas dengan peserta merupakan unsur penting dalam meningkatkan akuntabilitas, kepastian pelayanan, dan kepercayaan peserta terhadap BPJS Ketenagakerjaan.  
Pengaruh Gratis Ongkos Kirim, Potongan Harga, Iklan, Flash Sale, dan Cashback terhadap Minat Beli Konsumen Shopee di Surabaya Novadinastia , Faiza Aulia; Rusdianto, R. Yuniardi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9051

Abstract

This study examines the effects of free shipping, discounts, advertising, flash sales, and cashback on purchase intention among Shopee consumers in Surabaya. Using a quantitative approach, data were collected from 160 respondents selected through purposive sampling via an online questionnaire and analyzed using SPSS. The results show that independent variables simultaneously have a significant effect on purchase intention. Partially, discounts, advertising, and cashback significantly influence purchase intention, while free shipping and flash sales have no significant effect. These findings highlight the strategic role of selected promotional tools in strengthening consumer purchase intention. Keywords: Free Shipping; Discounts; Advertising; Flash Sale; Cashback; Purchase Intention
Co-Authors Adelia, Nabila Agnesya Putri Aryanta Ais Mariya Ulva Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Clarissa Diva Elvarreta Damayanti, Affiva Lindi Damayanti, Diana Putri Daniel Putra Prastyawan Daniel Putra Prastyawan Dhia Aulia Suryanto Dhiya Ul Hikmah Dhiya Ul Hikmah Dilan Serviako Sinaga Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fera Kurnianingsih Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Kafah Dewantara Lawitani Lilyana Fransiska Sinaga Madona Diadora Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mukhamad Iksan Mustabsyiroh Kumala Naila Salsa Nabila Najwa Sekar Maulidha Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Novadinastia , Faiza Aulia Novia Ramadhani Gaffar Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Putry Meysa Selvina Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadanti, Arin Oktavia Ramadhani, Oktavia Regita Restiatin Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Shinta Mahmudah Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso