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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies J-CEKI International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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The Influence of User-Generated Content (UGC), Electronic Word of Mouth (e-WOM), and Perceived Product Quality on Purchase Intention of Somethinc Products (Case Study on Followers of TikTok @somethincofficial) Zefania Mikha Manurung; R. Yuniardi Rusdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6841

Abstract

This study utilizes a quantitative approach aimed at determining both the partial and simultaneous effects of user-generated content, electronic word of mouth, and perceived product quality on purchase intention for Somethinc products. With the rapid growth of digital marketing, especially on platforms like TikTok, gaining insight into these factors plays a vital role in brands' efforts to influence consumer behavior. The study’s population consists of followers of the @somethincofficial TikTok account. A total of 204 respondents were selected using the Slovin formula, with purposive sampling applied based on specific criteria such as TikTok users born in 1997-2012, followers of the @somethincofficial TikTok account, knowing the Somethinc brand, and having seen content or reviews about Somethinc products. Multiple linear regression analysis was used for data analysis. This study reveals that user-generated content, electronic word of mouth, and perceived product quality, both simultaneously and partially, exert a significant influence on purchase intention for Somethinc products.
Influence of Electronic Word of Mouth, Perceived Quality, and Customer Engagement on Brand Trust (Study on Generation Z Women Wardah Cosmetics Users in Surabaya) Fikha Fitriyah; R. Yuniardi Rusdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7113

Abstract

This research was conducted to determine the effect of Electronic Word of Mouth, Perceived Quality and Customer Engagement on Brand Trust in Generation Z Female Wardah Cosmetic Users in Surabaya City. This research uses a quantitative approach. The population in thus study in Generation Z Women in Surabaya City who have purchased Wardah cosmetic. The data collection technique used a questionnaire with a sample size of 205 respondents. The data collection technique uses multiple liniear analysis. The results of this study indicate that simultaneously electronic word of mouth (X1), perceived quality (X2) and customer engagement (X3) have a positive and significant effect on brand trust. Furthermore, partially electronic word of mouth (X1), perceived quality (X2) and customer engagement (X3) have a positive and significant effect on brand trust.
The Influence of Perceived Quality, Perceived Ease of Use, and Perceived Transaction Security on User Satisfaction in Flip Application (A Study on the Millennial Generation and Generation Z) Veronica Mechy Luklu'ul Firdaus; R. Yuniardi Rusdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7245

Abstract

The development of technology, especially information technology, has penetrated various sectors in Indonesia, from education to banking. With this, banking access can be used by all groups flexibly through fintech services. Flip is a real example of how technology services can collaborate with the banking sector to expand the reach of its services. Flip. The application helps its users to make free interbank transfers, send money abroad via Flip Globe, top up e-wallets, pay electricity bills, buy electricity tokens, top up credit, buy data packages, Internet & TV, BPJS Health, Credit Installments at affordable costs. This study aims to test the effect of perceived quality, perceived ease of use, and perceived transaction security on user satisfaction in the flip application (a study of the millennial generation and generation z). The population in this study were all residents in the city of Surabaya who had made transactions using the Flip application. The data collection method was through a survey using a questionnaire to 155 respondents with a non-probability sampling method through Purposive Sampling. Data analysis techniques include testing validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, F test and t test. The results showed that simultaneously the variables perceived quality, perceived ease of use, and perceived transaction security have a significant effect on user satisfaction. Partially perceived ease of use and perceived transaction security have a significant positive effect on user satisfaction, while perceived quality has a positive but insignificant effect.
The Influence of Ease of Use, Application Features, and E-Trust on E-Satisfaction (Study on Motion Trade Investment Application Users) Fitri Auliya Rijali; R. Yuniardi Rusdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7378

Abstract

This study is motivated by the growing development of financial technology, particularly in the category of online investment. One of the online investment apps available in Indonesia is Motion Trade. The objective of this study is to analyze the influence of ease of use, application features, and e-trust on e-satisfaction in the Motion Trade investment application, both simultaneously and partially. This research employs a quantitative methodological approach, with data obtained through the administration of an online questionnaire. A purposive sampling method, a type of non-probability sampling, was employed to acquire a sample of 156 respondents. For data analysis, this research employs the technique of multiple linear regression. The results reveal that the variables of ease of use, application features, and e-trust contribute positively and significantly to e-satisfaction, both simultaneously and individually. These findings suggest that improving ease of use, enhancing application features, and building user trust can effectively increase user satisfaction with the Motion Trade application.
The Influence of Brand Preference, Perceived Quality, and Brand Trust on Repurchase Intention (A Study on Somethinc Product Users in Surabaya) Sekar Harum Puspita; R. Yuniardi Rusdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of increasing consumer interest in local skincare products, along with the importance of understanding the variables influencing repurchase intention, has become increasingly relevant. Therefore, this study aims to examine the effect of brand preference, perceived quality, and brand trust on repurchase intention among users of Somethinc products in Surabaya. This research employed a quantitative approach, with data collected through questionnaires distributed to 150 respondents. The questionnaire was developed using a likert scale, and the data were analyzed through multiple linear regression. The results of the study reveal that: (1) Brand preference, perceived quality, and brand trust together have a significant influence on the repurchase intention of Somethinc products in Surabaya; (2) Brand preference has a positive and significant partial influence on repurchase intention; (3) Perceived quality has a positive and significant partial influence on repurchase intention; and (4) Brand trust has a positive and significant partial influence on the repurchase intention of Somethinc products in Surabaya.
The Influence of Brand Image, Brand Experience, and Brand Satisfaction on Brand Loyalty in Avoskin Skincare (A Study of Avoskin Skincare Consumers in Surabaya) Andramaya Kusuma Ningtyas; R. Yuniardi Rusdianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

Technological advancements and global market developments have driven of the beauty sector in Indonesia. Positive prospects in the beauty sector encourage many local brands, including Avoskin to compete in an increasingly competitive market. In this competition, the brand's ability to build and maintain Brand Loyalty is the key to success. The purpose of the research conducted is to analyze the influence of Brand Image, Brand Experience, and Brand Satisfaction on Brand Loyalty in Avoskin skincare (A Study of Avoskin Skincare Consumers in Surabaya City). This study adopted a quantitative method with an associative descriptive type. The data collection technique in this study was an online questionnaire via Google Form. The study sample consisted of 150 respondents who live in the city of Surabaya and have purchased Avoskin skincare products. The statistical analysis employed in this study is multiple linear regression. The findings of the study show that Brand Image, Brand Experience, and Brand Satisfaction simultaneously have a significant influence on Avoskin skincare Brand Loyalty. Partially, Brand Image exhibits a significant positive influence on Avoskin skincare Brand Loyalty, Brand Experience exhibits a significant positive influence on Avoskin skincare Brand Loyalty, and Brand Satisfaction exhibits a significant positive influence on Avoskin skincare Brand Loyalty.
Pemanfaatan Aplikasi Payroll Dalam Meningkatkan Efisiensi Pengelolaan Data Karyawan di PT XYZ Naila Salsa Nabila; R. Yuniardi Rusdianto
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Perkembangan teknologi informasi mendorong perusahaan menerapkan sistem digital dalam mengelola sumber daya manusia, terutama pada proses administrasi pengelolaan data karyawan. Penelitian ini bertujuan untuk menganalisis pemanfaatan aplikasi payroll dalam meningkatkan efisiensi pengelolaan data karyawan di PT XYZ. Metode ini menggunakan metode penelitian kualitatif, pendekatan deskriptif dengan teknik pengumpulan data yang dilakukan melalui observasi dan wawancara langsung. Hasil penelitian menunjukkan bahwa pemanfaatan aplikasi payroll mampu mempercepat proses administrasi karyawan dalam pencatatan. Selain itu, meminimalisir risiko kesalahan input data dan mempermudah pengarsipan data karyawan secara terstruktur dan aman. Dengan demikian, pemanfaatan aplikasi payroll meningkatkan produktivitas kerja dan mendukung efektivitas manajemen sumber daya manusia secara signifikan.
Analisis Proses Bisnis Penjualan ATTB dan Material Hapus di PT PLN (Persero) UIP JBTB Euis Jihan Nur Faadhilah; R. Yuniardi Rusdianto
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Pengelolaan aset berperan penting dalam mendukung efektivitas proses bisnis perusahaan, khususnya pada badan usaha milik negara seperti PT PLN (Persero) yang memiliki aset tidak lagi digunakan dalam kegiatan operasional perusahaan sehingga perlu dilakukan penghapusan dan penjualan Aset Tetap Tidak Beroperasi serta material hapus. Penulisan ini bertujuan untuk menganalisis proses bisnis penjualan aset tersebut di PT PLN (Persero) Unit Induk Pembangunan Jawa Bagian Timur dan Bali. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui observasi, keterlibatan dalam kegiatan administrasi, dan penelaahan dokumen pendukung. Hasil pembahasan menunjukkan bahwa proses penjualan aset dilaksanakan secara terstruktur melalui mekanisme lelang resmi.
Efisiensi Proses Penagihan dan Pembayaran Rekening Pemerintah Sipil Pada Perumda Air Minum Surya Sembada Kota Surabaya Fauziyyah Hadi; R.Yuniardi Rusdianto
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Proses penagihan dan pembayaran rekening air bagi pelanggan pemerintah sipil memiliki tingkat administrasi yang lebih rumit dibandingkan dengan pelanggan biasa, sehingga dapat menyebabkan keterlambatan dalam pembayaran dan kesalahan dalam pencatatan. Tujuan dari kegiatan magang ini adalah untuk memahami dan menganalisis bagaimana pelaksanaan proses penagihan dan pembayaran rekening air di Bagian Rekening dan Pembayaran Perumda Air Minum Surya Sembada Kota Surabaya. Metode yang digunakan adalah deskriptif kualitatif melalui pengamatan langsung, partisipasi aktif dalam proses administrasi, serta dokumentasi data terkait penagihan dan pembayaran. Hasil dari penelitian ini menunjukkan bahwa penerapan sistem informasi, rekonsiliasi data pembayaran, dan kerjasama antarbagian dapat meningkatkan akurasi pencatatan serta kelancaran proses penagihan. Kesimpulan dari kegiatan ini mengindikasikan bahwa proses penagihan dan pembayaran sudah berlangsung secara terstruktur dan efisien, serta berkontribusi pada peningkatan kualitas pelayanan publik.
Peranan Administrasi terhadap Kegiatan Operasional PT Anugerah Matahari Gemilang Hudiyah, Intan fairuz; Rusdianto, R. Yuniardi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4875

Abstract

Tujuan dari penelitian ini adalah untuk mendeskripsikan peranan administrasi pada kegiatan operasional Perusahaan. Obyek penelitian di PT Anugerah Matahari Gemilang (AMG) suatu perusahaan yang bergerak di bidang manajemen properti dengan kegiatan operasional meliputi penyewaan ruang perkantoran, rapat, seminar, serta penyelenggaraan acara khusus. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa observasi partisipatif, di mana peneliti terlibat langsung dalam aktivitas administrasi perusahaan dan wawancara dengan manajemen internal PT. AMG untuk mendapatkan data yang lebih lengkap dan akurat. Penelitian ini focus pada prosedur kegiatan maintenance gedung PT. AMG yang terdiri dari delapan kegiatan, yaitu maintenance lift, Gondala, pest control,tanaman, Calmic Hygiene dan pewangi ruangan, Tisu toilet, Uji limbah dan Jasa buang sampah. Hasil penelitian ini  menunjukkan bahwa di PT. AMG stnadar operasional prosedur (SOP) nya belum tertulis. Dengan tidak tertulisnya SOP ini bisa mengakibatkan  rawan terjadi kesalahan karena para petugas tidak  tahu prosedurnya, sedangkan untuk mendapatkan administrasi yang baik dibutuhkan SOP yang tertulis dengan jelas karena administrasi berperan strategis dalam menjaga ketertiban dokumentasi, akurasi data keuangan, serta efektivitas harus ada koordinasi antar divisi, sehingga  perlunya penyusunan SOP pencatatan transaksi yang sistematis dan mudah dipahami oleh seluruh petugas dan akan saling control untuk meminimalisir kesalahan.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Diadora, Madona Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Gaffar, Novia Ramadhani Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadhani, Oktavia Regita Restiatin, Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso