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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL MANAJEMEN MOTIVASI Publik (Jurnal Ilmu Administrasi) Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Danadyaksa: Post Modern Economy Journal Journal of Business Economics and Management Jurnal Cendekia Ilmiah International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal Academia Open Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Riset dan Inovasi Manajemen
R. Yuniardi Rusdianto
Universitas Pembangunan Nasional Veteran Jawa Timur
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Pengelolaan Bongkar Muat dalam Meningkatkan Efisiensi Kinerja Operasi: Studi Kasus PT Pelindo Branch Gresik Fera Kurnianingsih; R. Yuniardi Rusdianto
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v5i2.3563

Abstract

Penelitian ini bertujuan untuk menganalisis pengelolaan bongkar muat dalam meningkatkan efisiensi kinerja operasi di PT Pelindo Multi Terminal Branch Gresik dengan fokus pada unit Pelabuhan Rakyat (Pelra). Metode penelitian yang digunakan adalah metode deskriptif kualitatif melalui kegiatan magang mandiri, observasi langsung, wawancara dengan pihak terkait, serta analisis dokumen operasional. Hasil penelitian menunjukkan bahwa alur bisnis bongkar muat telah terstandarisasi dan terintegrasi secara digital melalui sistem Pelindo Terminal Operating System–Multipurpose (PTOS-M). Namun, pada unit Pelra masih ditemukan kendala administratif berupa ketidaklengkapan penyerahan surat jalan oleh sopir truk yang berdampak pada akurasi data realisasi bongkar muat dan efisiensi administrasi. Kesimpulan penelitian menunjukkan bahwa penguatan pengendalian administrasi dan peningkatan koordinasi operasional diperlukan untuk meningkatkan efisiensi kinerja operasi secara menyeluruh.
Analisis Pelaksanaan Proses Bisnis Pengadaan Logistik Non Semen di Semen Indonesia Cooperative Najwa Sekar Maulidha; R. Yuniardi Rusdianto
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v5i2.3590

Abstract

Penelitian ini bertujuan untuk menganalisis pelaksanaan proses bisnis pengadaan logistik non semen di Semen Indonesia Cooperative (SIC) sebagai bentuk implementasi administrasi bisnis berbasis digital dalam mendukung efektivitas operasional organisasi. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui observasi langsung, partisipasi aktif selama kegiatan magang, serta studi dokumentasi terhadap dokumen pengadaan dan sistem informasi internal perusahaan. Hasil penelitian menunjukkan bahwa proses bisnis pengadaan logistik non semen di SIC telah berjalan secara terstruktur dan terintegrasi antar unit kerja, mulai dari penerimaan dokumen pemasok, verifikasi administrasi, penginputan data ke dalam sistem, hingga pengiriman dokumen ke divisi akuntansi. Pemanfaatan sistem informasi digital, seperti Sistem Perdagangan Bahan Bangunan (PBB) dan Sistem Informasi Financial Accounting (SIFINA), berperan dalam meningkatkan efisiensi, akurasi, transparansi, dan akuntabilitas proses administrasi. Namun demikian, masih ditemukan beberapa kendala, antara lain keterlambatan penginputan data dan ketidaksesuaian dokumen, khususnya terkait pencatatan kuantitas dan retur. Oleh karena itu, diperlukan peningkatan ketelitian, standardisasi dokumen, serta penguatan koordinasi antar unit kerja guna mengoptimalkan kinerja proses bisnis pengadaan logistik non semen di SIC.
Jurnal Menu Variety, Price, And Service Quality Drive Catering Purchases: Keragaman Menu, Harga, dan Kualitas Layanan Menjadi Faktor Penentu dalam Keputusan Pembelian Jasa Katering Damayanti, Diana Putri; Rusdianto, R. Yuniardi
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.13535

Abstract

General Background: The catering industry has experienced significant growth driven by increasing demand for food services across various events, requiring businesses to adopt effective marketing strategies to attract consumers. Specific Background: Catering providers offer diverse menu options, competitive pricing, and service quality to meet customer preferences and support purchasing decisions. Knowledge Gap: Previous studies have reported inconsistent findings regarding the roles of menu variety and price in shaping purchasing decisions, necessitating further empirical investigation. Aims: This study examines the relationships between menu variety, price, and service quality and purchasing decisions at a catering business in Sidoarjo. Results: Using a quantitative causal comparative approach with 100 respondents and multiple regression analysis, the findings show that menu variety (β = 0.307; p = 0.007), price (β = 0.366; p = 0.001), and service quality (β = 0.358; p < 0.001) each demonstrate positive and significant relationships with purchasing decisions, both partially and simultaneously (F = 33.080; p < 0.001). Novelty: This study confirms the combined and individual roles of key marketing variables within a single empirical model in the catering context. Implications: The findings provide practical guidance for catering businesses to prioritize diversified menus, appropriate pricing, and improved service quality to support consumer purchasing decisions. Highlights: All examined variables show statistically significant positive relationships with consumer choices. Simultaneous testing confirms the combined role of marketing variables in decision formation. Regression results indicate consistent contributions across all independent factors. Keywords: Menu Variety, Price, Service Quality, Purchasing Decision
Brand Image, Awareness And Price Perception Drive Generation Z Purchase Intention : Citra Merek, Kesadaran Merek, dan Persepsi Harga Mendorong Niat Beli Generasi Z Ramadanti, Arin Oktavia; Rusdianto, R Yuniardi
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.13371

Abstract

General Background The rapid growth of the fashion industry requires firms to understand consumer behavior, particularly purchase intention as a key indicator of decision-making. Specific Background In the context of local fashion brands, Generation Z consumers exhibit critical and selective preferences shaped by brand-related perceptions. Knowledge Gap Limited empirical evidence examines the combined role of brand image, brand awareness, and price perception in shaping purchase intention for local fashion products within a specific urban context. Aims This study aims to analyze the relationships between brand image, brand awareness, and price perception and the purchase intention of Colorbox products among Generation Z in Surabaya. Results Using a quantitative approach with 100 respondents and multiple linear regression, the findings reveal that all three variables demonstrate positive and significant relationships with purchase intention, both simultaneously and partially, with price perception showing the strongest coefficient. The model explains 61.4% of the variance in purchase intention. Novelty This study provides an integrated empirical assessment of cognitive and perceptual factors influencing purchase intention in the local fashion sector, focusing on Generation Z consumers in an urban Indonesian setting. Implications The findings suggest that local fashion brands should prioritize strengthening brand associations, increasing brand recognition, and maintaining competitive pricing strategies to sustain consumer purchase intention. Highlights: Price-related evaluation shows the highest contribution among examined variables. Brand recognition and association both demonstrate statistically significant relationships. The model accounts for over half of variance in consumer buying tendency. Keywords : Purchase Intention, Brand Image, Brand Awareness, Price Perception, Generation Z
Penerapan Strategi Marketing Dalam Pembuatan Konten Menggunakan Softselling Dan Hardselling Pada Tiktok Untuk Meningkatkan Brand Awareness Kisana R. Yuniardi Rusdianto; Andri Rizal Setiawan
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2548

Abstract

Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.
Analisis Implementasi Pendampingan Keuangan Dan Strategi Digital Marketing Terhadap Pengembangan Usaha Mustalik Dalam Program EMAS LMI Syalaisa Amani Fatihah; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2551

Abstract

The Community Economic Program (EMAS) has an important role in the community, especially to provide support to community groups and individuals who have potential with the aim of increasing income with various efforts, namely providing access to business capital, training, and guidance needed to advance the business. With the current era shifting to digitalization, it is necessary to implement it as a form of mustahik business development. The purpose of the study is to analyze the implementation of the results and impact of business development assistance in the form of financial report assistance and digital marketing on the Community Economy program. This study used field research methods by collecting data through direct observation and focus group discussions. The collected data was analyzed descriptively to identify the success of the implementation of the interventions that have been given to the Community Economic Program (EMAS) KSM Malang. The results showed that this EMAS program can have a positive impact on the development and increase of mustahik business in increasing the number of consumers after being provided with financial report assistance and introducing digital marketing to LMI assisted mustahik.
Implementasi Penggunaan Layanan Pengadaan Secara Elektronik (LPSE) Terhadap Proses Pengadaan Barang Dan Jasa Di PT Xyz Mitha Anggisna Angreini; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2662

Abstract

This study explores the implementation of Electronic Procurement Service (LPSE) and its impact on the procurement processes for goods and services. The research focuses on understanding how the adoption of LPSE influences efficiency, transparency, and accountability in the procurement activities of organizations. Through a comprehensive analysis, the study evaluates the integration of LPSE in streamlining the procurement workflow, reducing manual intervention, and enhancing communication between stakeholders. The findings highlight the advantages and challenges associated with the electronic procurement system, shedding light on potential improvements for optimal utilization. The study contributes to the broader discourse on digital transformation in procurement, emphasizing the need for organizations to adapt and leverage technology to enhance overall procurement effectiveness.
Analisis Pengembangan Produk Ekspor Woven Earth Craft Ais Mariya Ulva; R. Yuniardi Rusdianto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2664

Abstract

Exports are goods and services produced in one country and sold to buyers in another country. The biggest contributing factor to Gross Domestic Product is exports. "Woven Earth Craft" products are handicrafts made by hand using natural materials, such as soil or natural fibers, and formed through woven techniques. The purpose of this research is to find out how to develop Woven Earth Craft export products. The research method used is qualitative research method. The development carried out is branding, using appropriate packaging, using digital marketing strategies and completing export documents. With this, the steps taken by Woven Earth Craft are first planning, adjusting and testing international markets. This export development provides deep insight into the importance of product development as a foundation for meeting consumer demands and achieving business growth. By doing this development Woven Earth Craft is able to compete in the international market.
Analisis Strategi Marketing Mix dalam Upaya Meningkatkan Minat Beli Konsumen di Manov Kopi Mojokerto Putry Meysa Selvina; R. Yuniardi Rusdianto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 6 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i6.12075

Abstract

This study aims to analyze the implementation of the marketing mix strategy in increasing consumer purchase intention at Manov Kopi Mojokerto. A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation. The results indicate that the 7P marketing mix plays a significant role in enhancing consumer attraction and purchase intention. SWOT analysis reveals strength and weakness scores of 2.87 and 0.42, while opportunity and threat scores are 3.02 and 0.30, respectively. The IFAS and EFAS matrices yield scores of 3.29 and 3.32, indicating strong internal conditions and favorable external opportunities. The SWOT matrix positions Manov Kopi in Quadrant I (grow and build), suggesting an aggressive growth strategy. The recommended strategy is Strength–Opportunities (SO), which emphasizes leveraging internal strengths to optimize external opportunities in increasing consumer purchase intention.
The Effect of Price and Product Quality toward Brand Switching through Consumer Satisfaction (Study on Local Skincare Product Users Who Switched to Korean Skincare Products) Novia Ramadhani Gaffar; R. Yuniardi Rusdianto
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.26793

Abstract

This study aims to analyze the effect of price and product quality on brand switching decisions, with customer satisfaction as an intervening variable among users of local skincare who switch to Korean skincare. This research employs a quantitative approach, with data collected through questionnaires. The sampling technique used is purposive sampling, with 205 respondents. The sample criteria include Generation Z residing in Surabaya, aged 13 years, and having experience using local and Korean skincare products at least once. Data analysis in this study was conducted using SmartPLS 4.0. The findings indicate that price and product quality significantly influence customer satisfaction. Additionally, customer satisfaction has a significant effect on brand-switching decisions. However, the results reveal that price does not directly influence brand-switching decisions, whereas product quality significantly impacts consumers' decisions to switch brands. Furthermore, customer satisfaction is a mediating variable in the relationship between price and product quality with brand switching decisions. These findings suggest that while product price shapes customer satisfaction, product quality has a greater influence on consumers' decisions to switch brands.
Co-Authors Adelia, Nabila Agnesya Putri Aryanta Ais Mariya Ulva Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Clarissa Diva Elvarreta Damayanti, Affiva Lindi Damayanti, Diana Putri Daniel Putra Prastyawan Daniel Putra Prastyawan Dhia Aulia Suryanto Dhiya Ul Hikmah Dhiya Ul Hikmah Dilan Serviako Sinaga Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fera Kurnianingsih Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Kafah Dewantara Lawitani Lilyana Fransiska Sinaga Madona Diadora Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mukhamad Iksan Mustabsyiroh Kumala Naila Salsa Nabila Najwa Sekar Maulidha Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Novadinastia , Faiza Aulia Novia Ramadhani Gaffar Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Putry Meysa Selvina Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadanti, Arin Oktavia Ramadhani, Oktavia Regita Restiatin Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Shinta Mahmudah Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso