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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) Distribusi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies J-CEKI International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal
R. Yuniardi Rusdianto
Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Pengelolaan Keuangan Operasional di PT Pegadaian Kantor Wilayah XII Surabaya Bhakti, Yogi Surya; Rusdianto, R. Yuniardi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4945

Abstract

Pengelolaan keuangan operasional merupakan aspek penting dalam menjaga efektivitas dan keberlanjutan operasional lembaga keuangan, khususnya pada organisasi dengan volume transaksi yang tinggi. Penelitian ini bertujuan untuk menganalisis pengelolaan keuangan operasional di PT Pegadaian Kantor Wilayah XII Surabaya dengan fokus pada penerapan pengendalian internal dan pemanfaatan sistem informasi keuangan. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus, di mana data diperoleh melalui observasi dan dokumentasi selama kegiatan magang yang dilaksanakan penulis di Departemen Keuangan. Hasil penelitian menunjukkan bahwa pengelolaan keuangan operasional di PT Pegadaian Kantor Wilayah XII Surabaya telah didukung oleh mekanisme pengendalian internal yang memadai, antara lain melalui penerapan sistem maker, checker, dan validator dalam setiap proses transaksi keuangan. Selain itu, pemanfaatan sistem informasi keuangan terintegrasi seperti PASSION, STREAM, SIMPONI, eTrust, dan SAP berperan penting dalam meningkatkan ketertiban administrasi, akurasi pencatatan data keuangan, transparansi pelaporan, serta efektivitas pengawasan kantor wilayah terhadap cabang. Meskipun demikian, masih ditemukan beberapa kendala berupa potensi perbedaan data antar sistem dan perlunya peningkatan koordinasi antar unit kerja. Penelitian ini menyimpulkan bahwa pengelolaan keuangan operasional di PT Pegadaian Kantor Wilayah XII Surabaya telah berjalan cukup efektif, namun tetap memerlukan peningkatan ketelitian dan koordinasi guna meminimalkan risiko kesalahan dan mendukung pengambilan keputusan manajerial yang lebih optimal.
Pelaksanaan Administrasi Bidang Kepesertaan Dalam Pengelolaan Data Jaminan Konstruksi (JAKON) Di BPJS Ketenagakerjaan Cabang Juanda Indra, Felicia Aurelia Putri; Rusdianto, R. Yuniardi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5144

Abstract

Administrasi kepesertaan merupakan aspek fundamental dalam penyelenggaraan jaminan sosial ketenagakerjaan, khususnya pada sektor jasa konstruksi yang memiliki karakteristik tenaga kerja bersifat sementara, berbasis proyek, serta memiliki tingkat mobilitas dan risiko kerja yang tinggi. Pengelolaan data kepesertaan yang tertib, akurat, dan terintegrasi menjadi prasyarat utama agar perlindungan jaminan sosial ketenagakerjaan dapat diberikan secara optimal kepada tenaga kerja konstruksi. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan administrasi kepesertaan jasa konstruksi dalam pengelolaan data melalui sistem E-Jakon di BPJS Ketenagakerjaan Cabang Juanda, serta mengkaji peran sistem tersebut dalam mendukung ketertiban administrasi dan kualitas pelayanan kepesertaan. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi langsung, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa penerapan sistem E-Jakon berperan dalam meningkatkan efisiensi proses administrasi kepesertaan, mempermudah pencatatan dan pembaruan data tenaga kerja konstruksi, serta mendukung ketertiban dan konsistensi data kepesertaan. Sistem E-Jakon juga membantu meningkatkan transparansi dan akuntabilitas administrasi, sehingga mendukung kelancaran pelayanan kepesertaan BPJS Ketenagakerjaan. Namun demikian, pengelolaan administrasi kepesertaan jasa konstruksi masih menghadapi sejumlah tantangan, terutama terkait dengan tingginya mobilitas tenaga kerja, kelengkapan dan ketepatan data yang disampaikan oleh perusahaan jasa konstruksi, serta perlunya ketelitian tinggi dalam proses input dan verifikasi data. Oleh karena itu, optimalisasi pemanfaatan sistem E-Jakon, peningkatan kompetensi sumber daya manusia, serta penguatan koordinasi dengan perusahaan jasa konstruksi menjadi langkah strategis dalam mendukung efektivitas administrasi kepesertaan dan perlindungan jaminan sosial ketenagakerjaan pada sektor jasa konstruksi.
Marketing Strategies to Increase Seller Interest in the Cuan Market Event Organizer in Surabaya Diadora, Madona; Rusdianto, Yuniardi
Jurnal Manajemen Vol. 17 No. 1 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The event organizer industry in Indonesia is experiencing rapid growth as the public's demand for well-organized, safe, and enjoyable events increases. One emerging trend is thrifting, the buying and selling of secondhand clothing that supports a sustainable lifestyle. Cuan Market is a community-based event organizer with a creative concept and a focus on thrift fashion trends. In an effort to attract visitors and sellers, Cuan Market actively utilizes social media, particularly Instagram, to build a strong brand image and reach a broad audience. Although this strategy has proven effective in increasing exposure, Cuan Market still faces various challenges such as high competition, changing market preferences, and other external factors. This study aims to analyze the marketing strategies used by Cuan Market to retain and attract seller participation. The results of this study are expected to contribute to the development of marketing studies in the context of community events and serve as a practical reference for organizers of similar events in Indonesia.
Optimalisasi Pemasaran Penyewaan Aset dengan Media Digital di PT Kereta Api Indonesia (Persero) Daop 8 Surabaya Ramadhani, Oktavia Regita; Rusdianto, R. Yuniardi
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36488

Abstract

Penelitian ini berfokus pada potensi signifikan pendapatan non-angkutan di PT KAI Daop 8 Surabaya dari sewa aset properti dan tanah. Namun, akibat keterbatasan strategi pemasaran konvensional dan penggunaan platform digital yang tidak efektif, potensi ini belum dimaksimalkan. Tujuan utama studi ini adalah untuk menganalisis dan mengevaluasi strategi pemasaran digital yang digunakan untuk mengoptimalkan penyewaan aset non-operasional, memperluas jangkauan pasar, dan meningkatkan nilai komersial aset yang dimiliki perusahaan. Divisi Komersialisasi Non-Angkutan (KNA) bertanggung jawab atas kegiatan lapangan. Tugas utama KNA meliputi rekonsiliasi tagihan, pengelolaan kontrak, survei fisik dan pemeriksaan aset, serta berkontribusi secara signifikan dalam pembuatan konten media digital, termasuk Katalog Profil Perusahaan dan Katalog Iklan Daop 8 Surabaya. Hasil magang ini menunjukkan bahwa pemasaran penyewaan aset sangat bergantung pada integrasi strategi digital yang efektif, penulis secara aktif berpartisipasi dalam mengaktifkan dan mengembangkan divisi media sosial, dan menyadari bahwa pemasaran digital yang sukses didasarkan pada konten kreatif dan pemahaman mendalam tentang standar dan karakteristik produk aset.
Strategi Peningkatan Daya Saing UMKM Terhadap Perdagangan Internasional Annisa Cindy Maurina; R Yuniardi Rusdianto
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.146

Abstract

In various efforts to improve the economy of the Indonesian people, the role of MSME actors is considered very important to support and sustain people's lives. Many sectors have succeeded in encouraging the government to build structure and development in improving the Indonesian economy by providing employment and fully supporting MSME actors to further develop. The position of MSMEs itself is very undoubted because they managed to survive and become the driving force of the Indonesian economy during the crisis some time ago. Likewise, the influence of globalization can lead to very tight competition in export-import activities or international trade, so that economic growth and the welfare of some people can be achieved broadly and evenly. With the government's role in supporting the competitiveness strategy and development of MSMEs, new features are needed.
Prosedur Pelayanan Pelanggan Terhadap Permohonan Pasang Baru, Perubahan Daya dan Migrasi Pada PT PLN (Persero) Unit Layanan Pelanggan Bojonegoro Dhiya Ul Hikmah; R. Yuniardi Rusdianto
Economics And Business Management Journal ( EBMJ ) Vol. 1 No. 02 (2024): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v1i02.229

Abstract

Pelayanan pelanggan merupakan aspek penting dalam bisnis untuk membangun hubungan yang baik dengan pelanggan dan meningkatkan kepuasan mereka. Adanya prosedur pelayanan pelanggan yang efektif dan efisien dapat membantu bisnis mencapai tujuannya dan memberikan pengalaman positif bagi pelanggan. Penelitian ini bertujuan untuk memahami prosedur pelayanan pelanggan di PT PLN (Persero) ULP Bojonegoro. Penelitian ini menganalisis prosedur tersebut secara menyeluruh, termasuk persyaratan yang diperlukan, tahapan pengajuan, dan proses penyelesaiannya. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa prosedur pelayanan pelanggan di ULP Bojonegoro sudah baik dan sesuai dengan standart perusahaan. Dengan memahami prosedur dan persyaratan yang berlaku akan memperlancar proses permohonan pelanggan maupun calon pelanggan untuk dapat menikmati layanan listrik PLN dengan nyaman.
PROMOTIONAL STRATEGY OF KORNER CIRCLE K IN FACING RTE MINIMARKET COMPETITION Nur Bany, Maulyna; Rusdianto, R. Yuniardi
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.698

Abstract

This study analyzes the promotional strategy of Korner Circle K in facing Ready-to-Eat (RTE) product competition from minimarkets in the Educity Harvard Pakuwon City Surabaya area. The rapid growth of modern retail in Indonesia has intensified competition between convenience stores and conventional minimarkets, making effective promotional strategy crucial for business sustainability. Using qualitative methods with a case study approach, data were collected through in-depth interviews with 7 informants: 1 key informant (store manager), 2 primary informants (staff), and 4 supporting informants (consumers), complemented by field observation and documentation. The results show Circle K implements five promotional mix elements: advertising (posters and TV display), sales promotion (bundling and discounts), personal selling (suggestive selling), public relations (quality standard communication), and direct and digital marketing (social media and member application). Sales promotion is the most dominant and effective element, particularly price-based promotions and bundling which significantly influence consumer purchase decisions. Differentiation is achieved through modern RTE products (kebab, burrito, onigiri), 24-hour service, and two-floor dine-in facilities, yet faces intense competition from FamilyMart with similar positioning. Key challenges include slow promotion rotation, low app adoption, suboptimal promotional visibility, and operational issues such as inadequate air circulation and high staff turnover. Consumer behavior reveals a strong correlation between promotional intensity and loyalty. The study recommends accelerating promotion rotation to at least biweekly, strengthening visual communication, standardizing personal selling procedures, and intensifying app socialization.
The Influence of Promotion, Online Customer Reviews, and Price on Generation Z’s Purchase Decisions at Belia Cosmetic in the Shopee Marketplace (Study on Consumers in Surabaya) Ra Nadia Triyana Serli; R. Yuniardi Rusdianto
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): SettingsVol. 8 No. 1 (2026): All articles in this issue include authors from 3
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9862

Abstract

This study aims to determine and analyze the influence of promotion, online customer reviews, and price on the purchasing decisions of Generation Z at Belia Cosmetic on the Shopee marketplace (a study of consumers in Surabaya). The research is motivated by the increasing competition in the cosmetics and skincare industry within marketplaces and the changing behavior of Generation Z, who are becoming more selective in considering promotions, customer reviews, and prices before making purchasing decisions. This study employed a quantitative method with an associative approach. The population consisted of Generation Z consumers who had purchased Belia Cosmetic products through Shopee, and the sample was selected using simple random sampling with a total of 100 respondents who met the research criteria. Data were collected through questionnaires using a Likert scale and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), and hypothesis testing through t-tests and F-tests. The results indicate that promotion, online customer reviews, and price simultaneously have a significant effect on purchasing decisions. Partially, promotion has a positive and significant effect on purchasing decisions, online customer reviews have a positive and significant effect on purchasing decisions, and price has a positive and significant effect on purchasing decisions. Among the variables, online customer reviews have the most dominant influence on Generation Z purchasing decisions at Belia Cosmetic on the Shopee marketplace. This study is expected to serve as a reference for companies in optimizing marketing strategies, particularly in managing customer reviews to enhance purchasing decisions among Generation Z consumers. Keywords: Promotion, Online Customer Review, Price, Purchasing Decision, Generation Z.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Amalia Aisyah Putri Andramaya Kusuma Ningtyas Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Bhakti, Yogi Surya Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dhiya Ul Hikmah Diadora, Madona Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Euis Jihan Nur Faadhilah Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fauziyyah Hadi Fidiyah Ika Nur Rohmah Fikha Fitriyah Fira Rosida Fitri Auliya Rijali Gaffar, Novia Ramadhani Hudiyah, Intan Fairuz Indra, Felicia Aurelia Putri Intan Dwi Cahyani, Intan Dwi Lilyana Fransiska Sinaga Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naila Salsa Nabila Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Nur Bany, Maulyna P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Putri, Salwa Az Zhahra Ra Nadia Triyana Serli Rahmatin, Devina Zulia Ramadhani, Oktavia Regita Restiatin, Restiatin Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Sekar Harum Puspita Silmi Rahmani Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Veronica Mechy Luklu'ul Firdaus Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zefania Mikha Manurung Zidane Prakoso