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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Studi Pemerintahan Jurnal Pariwisata Pesona Jurnal Keperawatan Soedirman (The Soedirman Journal of Nursing) JURNAL ADMINISTRASI BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Ilmu Sosial dan Ilmu Politik AdBispreneur WIDYAKALA JOURNAL Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Humaniora JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Perilaku dan Strategi Bisnis Jurnal Studi Guru dan Pembelajaran JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Studi Sosial dan Politik Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Kontigensi: Jurnal Ilmiah Manajemen Jurnal Manajemen TRANSAKSI Media Bina Ilmiah Jurnal InterAct Jurnal Administrasi Bisnis Management Analysis Journal
Rosdiana Sijabat
Universitas Katolik Indonesia Atma Jaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Purchase Intention Short Video Marketing Tiktok: Studi Pada Boy Group BTS Tokopedia Alrom Trisena Edriasa; Rosdiana Sijabat
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.27-40

Abstract

Efektivitas sosial media TikTok sebagai pemasaran video pendek dan meningkatnya performa video pendek Tokopedia dan BTS di TikTok pada kampanye WIB spesial ulang tahun Tokopedia ke-12 sangat bertolak belakang dengan menurunnya daya beli konsumen di Indonesia karena dampak dari pandemi covid-19. Dengan fenomena tersebut maka tujuan dalam penelitian ini adalah untuk menganalisis pengaruh variabel interesting content, scenario-based experience, user participant interaction, perceived usefulness, playfulness, the involvement of celebrity, consumer brand attitude terhadap online purchase intention. Model penelitian ini dimodifikasi dari penelitian sebelumnya dengan menambahkan dimensi video pendek dan variabel consumer purchase intention. Penelitian ini dilakukan dengan jumlah subjek sebanyak 455 responden dengan cara purposive sampling. Pengumpulan data dilakukan dengan kuesioner skala likert 1-5 yang disebarkan secara online dan diolah dengan metode PLS-SEM 3.3.3. Hasil penelitian menjelaskan pengaruh hubungan positif yang kuat secara langsung dari mediasi consumer brand attitude terhadap consumer purchase intention. Selanjutnya, pengaruh positif dari interesting content, scenario-based experience dan user participacion interaction terhadap consumer brand attitude. Dan, pengaruh positif perceived usefulness, playfulness, the involvement of celebrity terhadap online purchase intention. Penelitian terdapat implikasi manajerial dan dapat dikembangkan untuk penelitian selanjutnya.
Analisis Pengaruh Employee Motivation, Employee Empowerment, Work Life Balance Terhadap Employee Retention Dengan Job Satisfaction Sebagai Variabel Mediasi pada PT XYZ Orlando Sinaga; Rosdiana Sijabat
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.87-96

Abstract

The purpose of this study is to determine the influence of employee motivation, employee empowerment, and work life balance on employee retention which job satisfaction as mediating variables. This research was quantitative study with 178 respondents of permanent employee of PT. XYZ as sample. The questionnaire of this research consisted of 20 items of closed questions using a Likert scale 1-5 and 1 item of open question based on nonprobability sampling with sampling incidental technique. The collected data were then tested for validity and reliability, then analysed using the Structural Equation Modelling (SEM). The results of data analysis on this research shows that employee motivation, employee empowerment, and work life balance has a positive and significant influence on job satisfaction. The positive and significant was also found on the influence of employee motivation, employee empowerment, work life balance, and job satisfaction on employee retention. Job satisfaction significantly and positively mediate the relationship between employee motivation on employee retention. Job satisfaction can mediate between employee empowerment on employee retention and also job satisfaction is proven to mediate the influence of work life balance towards employee retention.
Antecedents of Passenger Loyalty in Online Taxi Services: A Case Study of GoCar Services Kevin Kamal; Rosdiana Sijabat
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.412

Abstract

This research was conducted to determine the relationship between perceived value (X1), value for money (X2), corporate image (X3), and switching costs (X4) on passenger satisfaction (M) and passenger loyalty (Y) for GoCar customers in Indonesia. This research is a quantitative study using a questionnaire with statement items arranged using a Likert scale (1-5). The sampling technique was carried out using the Lemeshow formula for an unknown population. The data obtained was then processed using the PLS-SEM method with the SmartPLS 3.2.9 application. The results of the study found that perceived quality, value for money, and corporate image in the four-wheeled ride-hailing service industry affect passenger satisfaction which will then generate passenger loyalty. Switching costs were also found to positively affect passenger loyalty. This implies that four-wheeled ride-hailing customers care about quality, price and quality comparison, corporate image, and costs/barriers that arise when they decide to switch from a service.
Analisis Pengaruh Digital Marketing, Brand Awareness dan Campus Facilities terhadap Enrollment Intention pada Sebuah Perguruan Tinggi Swasta Indra Cahaya Tresna; Rosdiana Sijabat
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 10, No 2 (2023): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v10i2.831

Abstract

Penelitian ini bertujuan untuk memverifikasi apakah ada pengaruh langsung dari digital marketing, brand awareness, campus facilities terhadap enrollment intention. Penelitian ini dilakukan di Perguruan Tinggi AMIK Citra Buana Indonesia dengan menggunakan metode survei dengan analisis jalur yang digunakan untuk menguji hipotesis dan 121 sampel yang dipilih melalui purposive sampling. Temuan dari penelitian ini adalah: (1) Terdapat pengaruh langsung positif digital marketing terhadap enrollment intention. (2). Terdapat pengaruh langsung positif brand awareness terhadap enrollment intention. (3) Terdapat pengaruh langsung positif campus facilities terhadap enrollment intention. (4) Terdapat pengaruh positif langsung digital marketing terhadap brand awareness (5) Terdapat pengaruh positif langsung digital marketing terhadap campus facilities (6) Terdapat pengaruh positif digital marketing terhadap enrollment intention di mediasi oleh brand awareness (7) Terdapat pengaruh positif digital marketing terhadap enrollment intention di mediasi oleh campus facilities. Digital marketing menciptakan keinginan mendaftar calon mahasiswa, digital marketing melalui brand awareness berkontribusi pada keinginan untuk mendaftar. Selain itu, campus facilities juga memainkan peran penting dalam mempengaruhi keputusan calon mahasiswa untuk mendaftar, karena fasilitas yang baik dapat meningkatkan daya tarik kampus dan menguatkan niat pendaftaran. Selanjutnya digital marketing melalui campus facilities.
The Effects of Business Digitalization and Knowledge Management Practices on Business Performance: Findings from Indonesian Micro, Small, and Medium Enterprises Sijabat, Rosdiana
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 29, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studies analyzing the link between business digitalization, knowledge management practices, and business performance are rare, especially within the context of Indonesian Micro, Small, and Medium Enterprises (MSMEs). As such, this study investigates the effects of business digitalization and knowledge management practices on the performance of MSMEs. It thus offers novel insight into the mediative influence of knowledge management on the digitalization and performance of MSMEs. Primary data, collected from 95 entrepreneurs involved in MSMEs, were used to test four hypotheses regarding the effect of business digitalization on knowledge management practices and business performance using a structural equation model. This study finds that digitalization has a positive and significant effect on the knowledge management practices and business performance of MSMEs. It also finds that knowledge management practices have a positive and significant effect on business performance, as it partially mediates the influence of digitalization on business performance. This mediative influence, thus, is an important factor that should be considered when attempting to accurately describe the link between business digitalization and performance. These findings indicate that MSMEs in Indonesia should better explore the potential benefits of digitalization. Likewise, entrepreneurs and managers should attempt to better understand, adopt, and implement digital business and knowledge management practices. These practical recommendations stem from the theoretical findings of this study, i.e., that knowledge management plays an important role in the digitalization of business activities, thereby improving business performance.
The Impact of Health Spending, Education Spending and Economic Growth on Human Development: A Provincial Panel Analysis Sijabat, Rosdiana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7111

Abstract

This study aims to determine the impact of health spending, education spending, and regional economic growth on human development in 34 provinces across Indonesia from 2012-2020. The panel data regression method examined the association between the studied variables. The random effect model demonstrated a positive and significant impact of education spending and regional economic growth on human development in 34 provinces. Meanwhile, inconsistent economic growth findings negatively and significantly affect human development. By contrast, health spending is not significantly associated with subsequent HDI in the model estimated. The study's results imply that government spending on education was the most profitable investment in human resource development in the period under review.
The Influence of Store Atmosphere and Social Media Marketing on Purchase Decisions through Prices at the Unnathi Pakubuwono Beauty Clinic Jakarta Fitria, Abelina Dini; Sijabat, Rosdiana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3457

Abstract

The study’s purpose is to investigate the impact of Store’s Atmosphere and Social Media Marketing (SMM) to Purchase Decision through Price at The Unnathi Pakubuwono Jakarta beauty clinic. Survey was done by sharing online questionnaires. The target population were all the customers of the beauty clinic that use their service/bought any product at least once in the last 3 months. There were 30 samples used for pre-test and 310 samples for the final test. Questionnaires’ results then analysed using PLS-SEM method with SmartPLS 3.0 software. Results shows that Store Atmosphere positively impacts Purchase Decision, Store Atmosphere also positively impacts Price. Store Atmosphere and SMM both positively impact Price. Price positively impacts Purchase Decision. Price is has positive mediating effect in both how Store Atmosphere affect Purchase Decision and how SMM affect Purchase Decision with the former being stronger. Based on that result, it is expected that The Unnathi Pakubuwono Jakarta as a beauty clinic will invest in making a better store atmosphere, better SMM and adjust the price accordingly so that purchase decision will be increased.  
The Effect of Perceived Relative Advantage and E-Commerce Knowledge on The Behavior of Doing Online Business Among Undergraduate Students in Indonesia Sijabat, Rosdiana
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 1 (2024): April 2024
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i1.21639

Abstract

Online business endeavors have already become popular due to technological advancements. Many young people engage in online business due to its flexible nature and their technological proficiency. This study investigates the influencing elements in decision-making among young individuals engaging in online business. The results of the study serve as a valuable reference for understanding the crucial factors that drive online business activities among the younger generation. This quantitative study utilizes distributed surveys via Google Forms with 102 respondents. It used the Partial Least Squares Structural Equation Modeling (PLS-SEM) data analysis technique. The results indicate that Perceived Relative Advantage (PRA) significantly influences E-commerce Knowledge (KNOW), which in turn positively influences Actual Action in Doing Online Business (ACTION). Additionally, E-commerce Knowledge (KNOW) mediates the relationship between Perceived Relative Advantage (PRA) and Actual Action in Doing Online Business (ACTION).
Pengaruh Firm Generated Content, Electronic Word of Mouth, Celebrity Endorsement, Harga dan Fasilitas terhadap Keputusan Memilih Klinik Gigi Putri, Vania Mariska; Sijabat, Rosdiana
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2484

Abstract

With the development and increasing number of dental clinics, customers are exposed to more options when it comes to choosing dental clinic. Therefore, social media marketing strategies are becoming more popular among dental services. This study aims to determine the effect of firm generated content, electronic word of mouth, celebrity endorsement, price, and facilities towards customer’s purchase decision in choosing dental clinic. This research is a case study of Dentalosophy Dental Clinic which involved 100 respondents who had done dental treatments in Dentalosophy during January to December 2020. Data collection was conducted by distributing questionnaires using purposive non-probability sampling method. Furthermore, the data were analyzed using descriptive statistical analysis and multiple linear regression methods. The study shows that firm generated content, electronic word of mouth, celebrity endorsement, and facilities have positive and significant effect towards customer’s purchase decision in choosing dental clinic. Contrastingly, price does not have a negative and insignificant effect on customer’s decision in choosing dental clinic. Based on the result, Dentalosophy shall do further analysis, planning and evaluation of marketing strategies related to firm generated content, electronic word of mouth, and celebrity endorsement. Dentalosophy should also be able to maintain and improve their facilities as well as providing qualified health protocol especially during COVID-19 pandemic. Further study is expected to analyze the effect of other variables such as location, and dentist’s reputation towards purchase decision in choosing dental clinic.
MOBILE BANKING ADOPTION: THE ROLE OF PERFORMANCE AND TRUST Sijabat, Rosdiana
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 6 No 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2115

Abstract

This study examines the impact of performance and trust on the acceptance of mobile banking services in Indonesia. This study employs a survey questionnaire administered to 183 individuals in Indonesia who have adopted mobile banking services. The methodology employed is Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the correlation between latent and measured variables. The research findings indicate that performance has a notable and beneficial influence on trust. Additionally, trust plays a mediating role in the connection between performance and the adoption of mobile banking. These findings highlight the significance of achieving high performance to enhance user trust and promote the acceptance of mobile banking services. Therefore, banks and financial institutions must prioritize enhancing technical efficiency and establishing and upholding consumer confidence.
Co-Authors Addella Addella Aditya Aditya Adrian Brodjonegoro Agnes Harnadi Agnes Harnadi AGUS PURWANTO Agus Purwanto Agus Purwanto Alrom Trisena Edriasa Amelia, Ditta Ardelany Verameta Bayu Pamungkas Brigita Krista Angelica Cornelius Gratia Chandra Dian Mardiana Dylmoon Hidayat Evo S Hariandja Ferdi Antonio Fitria, Abelina Dini Goeltom, Vasco Adato H. Ika Rahmawati Indra Cahaya Tresna Innocentius Bernarto, Innocentius Irma Listiani Juliana, Siska Kamal, Kevin Katoni, Januar Kevin Kamal Kolopaking, Stephanie Angelica Laksmi M Wijayanti Lidwina Larasati Ayuningtyas Meilani, Yohana F. C. Palupi Monica Sari Kumala Nainggolan, Gresita Stevani Orlando Sinaga Otto Berman Sihite Poltak Sinaga, Poltak Pristiana Widyastuti Pristiana Widyastuti Purba, John Tampil Putri, Tara Adhyatma Putri, Vania Mariska Sabtya Sukma Arwachyntia SB Diah Pudjiastuti Sihite, Otto Berman Sihite, Otto Berna Sinaga Poltak Sudibjo, Niko Tanggor Sihombing Tiffany Valencia Wong Timothy Tedja William Juniko Salim Yerik Afrianto Singgalen Yuliawati Kusumaningrum Yustisia Kristiana Zebua, Alexander