Articles
<![CDATA[EFFECT OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION, AND ORGANIZATIONAL COMMITMENTS ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR ]]>
<![CDATA[AGUS PURWANTO]]>;
<![CDATA[John Tampil Purba]]>;
<![CDATA[Innocentius Bernarto]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v9i1.1801
<![CDATA[The purpose of this study was to determine and examine the effect of transformational leadership, organizational commitment and job satisfaction on organizational citizenship behavior in high schools in Banten Province. The sample in this study was taken from 220 managers of supply chain management implemented company respondents. Sampling in this study using the Simple Random Sampling technique. The analysis technique used is multiple regression analysis. The results of the analysis and testing show that transformational leadership has a positive and significant effect on organizational citizenship behavior, job satisfaction has a positive and significant effect on organizational citizenship behavior, organizational commitment has a positive and significant effect on organizational citizenship behavior. This study has proven that transformational leadership, Organizational commitment and job satisfaction influence organizational citizenship behavior in supply chain management implemented company]]>
<![CDATA[Organizational Agility in Educational Setting: A Case Study of Sekolah Murid Merdeka ]]>
<![CDATA[Laksmi M Wijayanti]]>;
<![CDATA[John T Purba]]>;
<![CDATA[Evo S Hariandja]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ Jurnal Studi Guru dan Pembelajaran Vol. 4 No. 3 (2021): September - December ]]>
Publisher : <![CDATA[Universitas Cokroaminoto Palopo ]]>
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DOI: 10.30605/jsgp.4.3.2021.1487
<![CDATA[Agility becomes the most significant dimension in facing the Volatility, Uncertainty, Complexity and Ambiguity (VUCA) situation. Schools as a key organisation in surviving any environment changes need to adapt and adjust. On the other hand, schools are viewed as conventional institutions. Comfortable with a traditional approach in managing the organization, schools consider as one of the latter in implementing change management. Lack of discussion and research related to agility in schools, particularly kindergarten to high school (K12) setting encourage this article to conduct a case study in one of the fastest growing schools in Indonesia namely Sekolah Murid Merdeka (SMM). This article was conducted using a qualitative method complemented with a survey as triangulation approach. The result from this research is that SMM argues to be implementing agility as a key variable in executing the operational system. Agility became a significant dimension in helping SMM adjust with the current environment and market demand thus resulted in gaining almost 10000 students in one year.]]>
<![CDATA[Analysis of the Effect of Social Media Marketing on MSME Performance at Citra Cosmetic Makassar ]]>
<![CDATA[Monica Sari Kumala]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Kontigensi: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia ]]>
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DOI: 10.56457/jimk.v10i1.258
<![CDATA[The aims of the research on the Effect of Social Media Marketing on Micro Enterprises in Indonesia are: 1) To find out the positive influence of Customer Engagement on the performance of MSME Citra Cosmetic Makassar, 2) To find out the positive influence of Customer Satisfaction on MSME performance through Customer Loyalty. Citra Cosmetic Makassar, 3) To find out the positive influence of Customer Brand Reputation on the performance of MSME Citra Cosmetic Makassar, 4) To find out the positive influence of Customer Loyalty on the performance of MSME Citra Cosmetic Makassar. The data collection was based on people who live in Makassar and ever made a purchase on Citra Cosmetic Makassar. By doing this research, it has a purpose and can also contribute to the owners of Citra Cosmetic Makassar in order to increase their own QMS. The results of the discussion used a program from PLS to analyze data and also surveys. The sampling technique of this research is to use non-probability sampling with purposive sampling method, the data collection method used itself is to use a survey of 385 samples and also use the outer model and inner model tests. The results of this study themselves prove that three of the four hypotheses are accepted.]]>
<![CDATA[ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI KYOU HOBBY SHOP ]]>
<![CDATA[Bayu Pamungkas]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ TRANSAKSI Vol 13 No 1 (2021): TRANSAKSI ]]>
Publisher : <![CDATA[Program Studi Ilmu Administrasi Bisnis, FIABIKOM, Unika Atma Jaya ]]>
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<![CDATA[Perkembangan teknologi informasi dan komunikasi membuat banyak perubahan dalam berbagai bidang, salah satu yang terkena dampak perkembangan tersebut adalah pola belanja konsumen yang awalnya berbelanja secara langsung sekarang berubah menjadi online. Produk yang cukup banyak diminati dalam berbelanja secara online diantaranya produk mainan berupa figure anime atau karakter lainnya. Penelitian ini mengkaji pengaruh kualitas pelayanan, kualitas produk, dan harga terhadap kepuasan konsumen di Kyou Hobby Shop sebagai salah satu e-commerce penjual produk mainan figure anime terbesar di Indonesia yang juga berkerja sama dengan perusahaan asing asal Jepang yaitu Good Smile Company. Penelitian ini menggunakan regresi liniear berganda yang diolah dengan bantuan aplikasi IBM SPSS 25 dan teknik pengumpulan data melalui penyebaran kuesioner secara online melalui Google Form. Data yang terkumpul sebanyak 95 responden yang sudah memenuhi kriteria responden. Hasil analisis menunjukkan bahwa kualitas pelayanan secara statistik dan signifikan terbukti berpengaruh positif terhadap kepuasan konsumen di Kyou Hobby Shop, sedangkan kualitas produk dan harga terbukti secara statistik berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen di Kyou Hobby Shop.]]>
<![CDATA[ANALISIS PENGARUH BRAND IMAGE, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PREMI -ASURANSI JIWA PADA MASA PANDEMI COVID-19 PERUSAHAAN ASURANSI ALLIANZ ]]>
<![CDATA[William Juniko Salim]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ TRANSAKSI Vol 13 No 1 (2021): TRANSAKSI ]]>
Publisher : <![CDATA[Program Studi Ilmu Administrasi Bisnis, FIABIKOM, Unika Atma Jaya ]]>
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<![CDATA[Penelitian ini membahas pengaruh brand image, kualitas pelayanan terhadap keputusan pembelian premi asuransi jiwa milik perusahaan asuransi Allianz. Penelitian ini merupakan penelitian kuantitatif, pengumpulan data primer dilakukan dengan menyebarkan kuesioner melalui Google Forms. Data yang terkumpul sebanyak 104 orang responden. Pengumpulan data sekunder dilakukan dengan membaca, mempelajari, dan memahami beberapa sumber literatur yaitu buku, jurnal, dan artikel. Teknik analisis yang dilakukan adalah analisis regresi linear berganda menggunakan aplikasi SPSS. Hasil analisis data dalam penelitian ini menunjukkan bahwa brand image, kualitas pelayanan, dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian.]]>
<![CDATA[PENGARUH STRATEGI BAURAN PEMASARAN DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN KONSUMEN PADA PENGGUNAAN KARTU KREDIT CIMB NIAGA ]]>
<![CDATA[Addella Addella]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ TRANSAKSI Vol 13 No 1 (2021): TRANSAKSI ]]>
Publisher : <![CDATA[Program Studi Ilmu Administrasi Bisnis, FIABIKOM, Unika Atma Jaya ]]>
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<![CDATA[Persaingan dalam industri keuangan yang dirasakan perusahaan perbankan tidak hanya antar bank akan tetapi dengan produk keuangan digital yang semakin bervariasi. Melihat persaingan tersebut bisnis perbankan harus mengambil langkah dalam mempengaruhi perilaku konsumen dalam mengambil keputusan untuk memilih kartu kredit. Penggunaan metode strategi pemasaran yang tepat merupakan landasan bagi perusahaan perbankan saat ini, dengan demikian para pemasar wajib dalam mengidentifikasi berbagai faktor yang mempengaruhi keputusan konsumen dalam memilih kartu kredit. Persepi resiko terhadap penggunaan kartu kredit juga dapat mempengaruhi dalam keputusan yang dilakukan konsumen terhadap minatnya dalam menggunakan kartu kredit CIMB Niaga. Data yang terkumpul sebanyak 100 responden dengan pengumpulan data primer melalui penyebaran kuesioner menggunakan Google Form, data sekunder dilakukan dengan membaca dari beberapa literatur. Teknik analisis menggunakan analisis regresi linier berganda dengan aplikasi SPSS versi 25.0. Hasil analisis data dalam penelitian ini menunjukan bahwa persepsi harga, persepsi promosi, dan persepsi resiko berpengaruh resiko dan signifikan terhadap keputusan penggunaan, sedangkan pada persepsi produk dan persepsi tempat tidak berpengaruh secara signifikan terhadap keputusan penggunaan.]]>
<![CDATA[IMPACT OF CSR, LEADER IMAGE, AND INNOVATION ON AMAZON CONSUMER PURCHASING DECISION ]]>
<![CDATA[Brigita Krista Angelica]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ TRANSAKSI Vol 14 No 1 (2022): TRANSAKSI ]]>
Publisher : <![CDATA[Program Studi Ilmu Administrasi Bisnis, FIABIKOM, Unika Atma Jaya ]]>
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<![CDATA[Perusahaan global besar kini tumbuh dengan cepat karena banyaknya permintaan untuk produk dan layanan mereka. Sebagai salah satu pemain terbesar di industri E-commerce, Amazon.com, Inc. bertanggung jawab atas sebagian besar dari permintaan tersebut. Studi ini akan menguji keputusan pembelian konsumen di Amazon dan bagaimana beberapa faktor memengaruhinya. Ada tiga variabel independen dalam penelitian ini: program CSR, reputasi pemimpin, dan inovasi. Variabel terikatnya adalah keputusan pembelian konsumen. Studi ini menganalisis konsumen Amazon dari wilayah Jabodetabek. Analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian ini adalah program CSR dan reputasi pemimpin tidak berpengaruh terhadap keputusan pembelian konsumen, sedangkan inovasi berpengaruh signifikan terhadap keputusan pembelian konsumen.]]>
<![CDATA[Pengaruh Celebrity Endorsement dan Brand Image Terhadap Minat Beli Produk Honda Mobil di Jakarta (Survey: Pada Konsumen Honda Mobil di Provinsi DKI Jakarta) ]]>
<![CDATA[Adrian Brodjonegoro]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v7i2.420
<![CDATA[Promotion is a marketing way to inform, remind, or persuade consumers to influence their opinion or achieve a response. Companies carry out promotional strategies because the company's goals vary so they use several forms of promotion. Currently, there are several types of promotions that can be used, including Celebrity Endorsements and Brand Image. The purpose of this study was to determine the effect of Celebrity Endorsement and Brand Image on consumer buying interest in Honda cars in DKI Jakarta Province. The method in this study uses quantitative research and data analysis using simple linear regression and multiple linear regression analysis. The results obtained are Celebrity Endorsements have a positive effect on Interest in Buying Honda Cars in Jakarta, Brand Image has a positive effect on Interest in Buying Honda Cars in Jakarta and Celebrity Endorsements and Brand Image have a positive effect on Interest in Buying Honda Cars in Jakarta..]]>
<![CDATA[Brand Awareness Mediate the Influence of Social Media Marketing and Online Advertising on Purchase Decision ]]>
<![CDATA[Lidwina Larasati Ayuningtyas]]>;
<![CDATA[Rosdiana Sijabat]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i4.7118
<![CDATA[This research aims to understand whether social media marketing, online advertising and brand awareness as a mediator are positively related to purchase decision through Shopee. The target population are customers who lived in Jakarta and use Shopee. The data was collected using questionnaire sampling method. The data was analyzed using Partial Least Square-Structural Equation Modeling approach of SmartPLS 3.0 software. The results show that not all hypothesis were positively related to purchase decision. In addition, online advertising and brand awareness are positively related to purchase decision, while social media marketing is not ]]>
<![CDATA[Trust as a mediation of transformational leadership relationships and welfare of hotel employees psychology ]]>
<![CDATA[Yustisia Kristiana]]>;
<![CDATA[Rosdiana Sijabat]]>;
<![CDATA[Niko Sudibjo]]>;
<![CDATA[Innocentius Bernarto]]>
<![CDATA[ Jurnal Pariwisata Pesona Vol 7, No 2 (2022): Edisi Desember 2022 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/jpp.v7i2.7452
<![CDATA[The hotel industry is one that is vulnerable to crises such as the COVID-19 pandemic. The condition can create an uncertain outlook for the hotel industry due to a decline in demand. This condition can create vulnerability for employees. Transformational leadership influences employees' psychological well-being and trust that the most significant thing about the link between transformational leaders and their employees. The objective of this study is to examine the effect of (1) transformational leadership on trust; (2) transformational leadership on psychological well-being; (3) trust on psychological well-being; and (4) trust as a mediator in the correlation between transformational leadership and psychological well-being. This study is a quantitative study, with a cross-sectional approach. The sampling technique was purposive sampling with 162 employees from 4 and 5-star hotels in DKI Jakarta Province as respondents. Data analysis using PLS-SEM. The findings revealed that the four hypotheses proposed in the study, and the results of data analysis showed that all the hypotheses stated were accepted. The implication of this research is to become a reference for management to improve psychological well-being by developing transformational leadership and trust. This study has limitations, in future research, it would be possible to examine the overall employee well-being and be carried out in other locations to overcome the limitations of the study.]]>
