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Analisis Pengaruh Brand Image, Price dan Service Quality Terhadap Customer Satisfaction dan Customer Loyalty Pada Pasien Rumah Sakit Siloam Lippo Village Katoni, Januar; Sijabat, Rosdiana
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15781

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image, price, dan service quality terhadap customer satisfaction dan customer loyalty. Data dikumpulkan melalui survei dengan 125 responden. Peneliti menggunakan data primer yang didapat dari penyebaran kuesioner secara daring dan langsung di Rumah Sakit Siloam Lippo Village menggunakan Google form. Teknik yang digunakan dalam pengambilan sampel adalah non-probability sampling. Adapun yang menjadi responden adalah pasien yang sudah pernah berobat di Rumah Sakit Siloam Lippo Village. Penelitian menggunakan pendekatan structural equation modeling berbasis varian dengan menggunakan software Smart PLS (Partial Least Square) versi 3.2.9. Hasil penelitian menunjukkan bahwa brand image memiliki pengaruh signifikan dan positif terhadap customer satisfaction pada pasien, brand image tidak mempengaruhi customer loyalty secara signifikan pada pasien, price tidak mempengaruhi customer satisfaction secara signifikan pada pasien, Price memiliki pengaruh signifikan dan positif terhadap customer loyalty pada pasien, service quality memiliki pengaruh signifikan dan positif terhadap customer satisfaction pada pasien, service quality tidak mempengaruhi customer loyalty secara signifikan pada pasien, customer satisfaction memiliki pengaruh signifikan dan positif terhadap customer loyalty pada pasien. Kebaruan dari penelitian ini adalah pengajuan model penelitian empiris yang belum pernah dilakukan dalam mengetahui pengaruh brand image, price, dan service quality terhadap customer satisfaction dan customer loyalty pada pasien Rumah Sakit Siloam Lippo Village. Penelitian ini diharapkan dapat menjadikan umpan balik kepada rumah sakit dalam meningkatkan kepuasan yang bertujuan untuk mendorong loyalitas pasien terhadap Rumah Sakit Siloam Lippo Village. This study aims to determine the influence of brand image, price, and service quality on customer satisfaction and customer loyalty. The data was gathered through survey with 125 respondents by distributing questionnaire via online and offline in Siloam Lippo Village Hospital in which this data is used as the primary data. Non-probability sampling is utilized in this study where the expected respondents are people who had received treatment in Siloam Lippo Village Hospital. Through data analysis using Smart PLS (Partial Least Squared) software 3.2.9. version and structural equation modelling, the result revealed that brand image demonstrate a positive significant effect on customer satisfaction in patients. Furthermore, brand image does not have significant effect on customer loyalty. Price does not exhibit significant influence on customer satisfaction but has a significant positive influence on customer loyalty. Service quality illustrated significant and positive influence on customer satisfaction but does not significantly influence customer loyalty. Lastly, customer satisfaction has significant and positive influence on customer loyalty. The novelty of this study is proposing an empirical research model that has never been covered to identify the effect of brand image, price, and service quality on customer satisfaction and customer loyalty in Siloam Lippo Village Hospital patients. Moreover, this study can also be utilized as feedbacks by the hospital in elevating satisfaction for encouraging customer loyalty in Siloam Lippo Village Hospital.  
Antecedents of Passenger Loyalty in Online Taxi Services: A Case Study of GoCar Services Kevin Kamal; Rosdiana Sijabat
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.412

Abstract

This research was conducted to determine the relationship between perceived value (X1), value for money (X2), corporate image (X3), and switching costs (X4) on passenger satisfaction (M) and passenger loyalty (Y) for GoCar customers in Indonesia. This research is a quantitative study using a questionnaire with statement items arranged using a Likert scale (1-5). The sampling technique was carried out using the Lemeshow formula for an unknown population. The data obtained was then processed using the PLS-SEM method with the SmartPLS 3.2.9 application. The results of the study found that perceived quality, value for money, and corporate image in the four-wheeled ride-hailing service industry affect passenger satisfaction which will then generate passenger loyalty. Switching costs were also found to positively affect passenger loyalty. This implies that four-wheeled ride-hailing customers care about quality, price and quality comparison, corporate image, and costs/barriers that arise when they decide to switch from a service.
Democracy, Human Development, Income Distribution and Regional Economic Performance: A Panel Data Analysis of 34 Provinces in Indonesia Sijabat, Rosdiana
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 28, No 1 (2024): July
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.76139

Abstract

Many studies have concluded that the condition of democracy, the level of human development, and income distribution have associations with economic performance as measured by economic growth. However, the results of empirical studies on the relationship between these variables remain inconclusive. The objective of this study is to examine the effects of democracy, human development, and income distribution on economic growth in Indonesia's 34 provinces between 2012 and 2020. This study uses panel data analysis conducted using a Fixed Effect Model (FEM) approach. The findings reveal that human development (as measured using the Human Development Index) significantly affects gross regional domestic product (GRDP) growth. Meanwhile, democracy (measured through the Democracy Index) and income inequality (measured using the Gini Coefficient) are not statistically affected by GRDP growth. The findings have policy implications for provincial governments in developing policies that encourage strategic investment in human resources. The provincial government can implement policies that enhance the association between human development and economic development. Such policies are essential due to the strong relationship between human development and regional economic growth, necessitating an integrated strategy to enhance human and economic development.
EFFECT OF MANAGEMENT INNOVATION, TRANSFORMATIONAL LEADERSHIP, AND KNOWLEDGE SHARING ON MARKET PERFORMANCE OF INDONESIAN CONSUMER GOODS COMPANY Purwanto, Agus; Purba, John Tampil; Bernarto, Innocentius; Sijabat, Rosdiana
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.18

Abstract

Transformational leadership greatly influences the management innovation and market performance of consumer good companies enterprises. According to the survey data about 244 employees of consumer goods companies, an empirical study was conducted on the relationship between transformational leadership, management innovation, knowledge sharing, market performance of consumer good companies enterprises, and analysis was made on the mediating effect of management innovation and knowledge sharing. The results showed that knowledge sharing has no significant effect on the market performance of consumer goods companies. Management innovation has not a significant effect on the market performance of consumer goods companies. Transformational leadership has no significant effect on the knowledge sharing of consumer goods companies. Transformational leadership has a significant effect on management innovation of consumer goods. Transformational leadership has no significant positive effect on the market performance of consumer goods companies.
Study of the Effect of Habit, Perceived Enjoyment, and Perceived Risk on Adoption and Recommendation, Mediated by Behavioral Intention on Bank Negara Indonesia Mobile Banking Application Aditya, Aditya; Sijabat, Rosdiana
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 9, No 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.22560

Abstract

This study aims to investigate, under behavioral intention, the link between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated. There were 255 respondents in total from a survey approach for data collection. This study gathers questions online using Google Forms from consumers using primary data. This study applies non-probability sampling as its method. Respondents for this survey have used mobile banking from Bank Negara Indonesia. The study used Smart PLS (Partial Least Square) software version 4.1.0 in a variant-based structural equation modeling method. The findings of this study reveal that habit has a significant and favorable effect on behavioral intention; perceived enjoyment has a substantial and favorable impact on behavioral intention; perceived risk has an essential and favorable effect on behavioral intention; behavioral intention has a significant and favorable impact on adoption; behavioral intention has a substantial and favorable effect on recommendation. The originality of this study is the submission of an empirical research model never done to determine the impact of the relationship between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated by behavioral intention on the Bank Negara Indonesia mobile banking application. This study is supposed to give Bank Negara Indonesia management insights on how to raise the mobile banking application user count.
The influence of perceived behavioral control on online purchase intention with shopping motivation as the interventing variables in Tokopedia Nainggolan, Gresita Stevani; Sijabat, Rosdiana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1726

Abstract

The shift in people's offline to online shopping preferences, as well as limited mobility due to the COVID-19 pandemic, has changed consumers' perspective on shopping from satisfaction to desire to satisfy their needs. The objective of this study is to examine the influence of hedonic and utilitarian motives in mediating perceived behavioral control on purchase intention. The method used in this study is quantitative research, with data analysis method structural equation modeling (SEM-PLS) and SmartPLS software version 4.0 to analyze data. The population of this study includes Tokopedia consumers located in Jakarta. There are 130 respondents who participated in this study. The results of this study show that perceived behavioral control has a significant influence on hedonic motivation, utilitarian motivation, and purchase intention. However, hedonic motivation does not have a significant influence on purchase intention. Otherwise, utilitarian motivations show a significant influence on purchase intentions. This study also reveals that perceived behavioral control on purchase intention through hedonic motivation does not have a significant impact, and perceived behavioral control on purchase intention through utilitarian motivation showed a significant impact.
Analysis of green marketing, green brand image, green perceived value, and environmental knowledge on green purchase decision at The Body Shop customers in Jabodetabek Juliana, Siska; Sijabat, Rosdiana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1791

Abstract

The increasing amount of waste generated from the use of cosmetic products makes people pay more attention to their purchasing decisions. This study aims to test and analyze the effect of green marketing, green brand image, green perceived value, and environmental knowledge on green green purchase decisions for The Body Shop customers in JABODETABEK. This study uses primary data collected from 150 respondents of The Body Shop customers in JABODETABEK. The construction of the relationship model in this research was tested with partial least square-structural equation modeling (PLS-SEM) with the Smart PLS 3.2.9 program. The results showed that green marketing has a positive and significant effect on green brand image, green brand image has insignificant effect on green purchase decision, green marketing has a significant positive effect on green perceived value, green perceived value has a significant positive effect on green purchase decision, green marketing has a significant positive effect on green purchase decision, and environmental knowledge plays a significant role in mediating the effect of green marketing on purchase decision. This model can also be used by other environmentally friendly cosmetic companies in developing marketing strategies to increase customer green purchase decisions
MOBILE BANKING ADOPTION: THE ROLE OF PERFORMANCE AND TRUST Sijabat, Rosdiana
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2115

Abstract

This study examines the impact of performance and trust on the acceptance of mobile banking services in Indonesia. This study employs a survey questionnaire administered to 183 individuals in Indonesia who have adopted mobile banking services. The methodology employed is Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess the correlation between latent and measured variables. The research findings indicate that performance has a notable and beneficial influence on trust. Additionally, trust plays a mediating role in the connection between performance and the adoption of mobile banking. These findings highlight the significance of achieving high performance to enhance user trust and promote the acceptance of mobile banking services. Therefore, banks and financial institutions must prioritize enhancing technical efficiency and establishing and upholding consumer confidence.
ANALISIS PRAKTIK IMPOR MELALUI LAYANAN JASA TITIP Kolopaking, Stephanie Angelica; Sijabat, Rosdiana
TRANSAKSI Vol. 16 No. 1 (2024): TRANSAKSI
Publisher : Program Studi Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Layanan jasa titip merupakan sebuah layanan yang membantu konsumen untuk mendapatkan barang di luar jangkauan. Adanya layanan jasa titip yang semakin marak dibantu juga dengan tingginya kemudahan teknologi untuk dapat memenuhi setiap kebutuhan konsumen, baik dari dalam maupun luar negeri. Penelitian ini bertujuan untuk mengetahui motivasi konsumen dalam mendorong importir melakukan jasa titip, kemudahan bertransaksi dengan jasa titip, serta kendala yang terjadi dalam menggunakan layanan jasa titip. Penelitian ini menggunakan teknik analisis data naratif, yaitu dengan meneliti individu berdasarkan makna dari cerita yang dibagikan. Hasil penelitian ini menunjukkan bahwa motivasi menggunakan layanan jastip dibagi menjadi enam bentuk, yaitu layanan yang unggul, ekonomis, situasional, demografis, sosial, dan produk. Selain itu, layanan jasa titip juga ada untuk membantu pembelian barang impor dengan proses transaksi yang mudah dan cepat, di mana kemudahan ini diklasifikasikan ke dalam empat jenis kemudahan, yaitu kemudahan untuk mengenali, kemudahan dalam navigasi, kemudahan untuk mengumpulkan informasi, serta kemudahan untuk membeli. Di sisi lain, masih terdapat kendala dalam menggunakan layanan jasa titip, seperti kurang amannya barang dalam pengiriman, terjadi kecacatan, kesalahan, atau kurangnya jumlah barang titipan, dan juga kemungkinan bermasalahnya produk dalam hal perizinan impor. Berdasarkan hasil penelitian ini, diharapkan ke depannya layanan jastip dapat semakin memudahkan konsumen dalam melakukan pembelian dan pemilihan produk titipan, serta meningkatkan awareness terhadap status barang impor.
ANALISIS RISIKO DAN PELUANG RANTAI PASOK GLOBAL INDUSTRI MINYAK DAN GAS INDONESIA: ( STUDI KASUS PT PERTAMINA PATRA NIAGA) Putri, Tara Adhyatma; Sijabat, Rosdiana
TRANSAKSI Vol. 16 No. 2 (2024): TRANSAKSI
Publisher : Program Studi Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rantai pasok migas Indonesia rawan terpapar dinamika pasar globaldan domestik .Pandemi COVID 19 Perang Ukraina Rusia , serta kondisi produksi dalam negeri memberikan risikodisrupsi pada tiap lini rantai pasok. Bagaimana PT Pertamina Patra Niaga merespon dinamika ini?Penelitian ini bertujuan untuk memahami risiko, peluang, dan situasi rantai pasok PT PertaminaPatra Niaga dalam lingkup rantai pasok migas global. Penelitian ini menggunakan pendekata nkualitatif, menggunakan metode analisis studi kasus serta wawancara mendalam purposivesampling . Penelitian ini menemukan, PT Pertamina Patra Niaga menghadapi 4 risiko: operasional,finansial administratif, polit ik ekonomi, dan potensial. Dalam hal peluang, contoh metode PTPertamina Patra Niaga mencari dan menemukan peluang antara lain melaksanakan strategicprocurement management yang terhubung antara subholding PT Pertamina lainnya , melakukanpendaftaran supplier domestik maupun luar negeri secara digital secara transparan , melakukanpeningkatan teknologi untuk menekan biaya dan meningkatkan kualitas penjualan , dan melakukanpemasaran produk di area berpotensi keuntungan besar seperti bunker trading di Selat Mal aka.Sementara itu, PT Pertamina Patra Niaga telah sukses me manfaatkan peluang melaluipengembangan produksi katalis untuk mengurangi ketergantungan global, serta memangkaspengeluaran untuk transportasi dan penyimpanan produk dengan menerapkan sistem Supplier HeldStock