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Study of the Effect of Habit, Perceived Enjoyment, and Perceived Risk on Adoption and Recommendation, Mediated by Behavioral Intention on Bank Negara Indonesia Mobile Banking Application Aditya Aditya; Rosdiana Sijabat
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 9 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v9i1.11878

Abstract

This study aims to investigate, under behavioral intention, the link between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated. There were 255 respondents in total from a survey approach for data collection. This study gathers questions online using Google Forms from consumers using primary data. This study applies non-probability sampling as its method. Respondents for this survey have used mobile banking from Bank Negara Indonesia. The study used Smart PLS (Partial Least Square) software version 4.1.0 in a variant-based structural equation modeling method. The findings of this study reveal that habit has a significant and favorable effect on behavioral intention; perceived enjoyment has a substantial and favorable impact on behavioral intention; perceived risk has an essential and favorable effect on behavioral intention; behavioral intention has a significant and favorable impact on adoption; behavioral intention has a substantial and favorable effect on recommendation. The originality of this study is the submission of an empirical research model never done to determine the impact of the relationship between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated by behavioral intention on the Bank Negara Indonesia mobile banking application. This study is supposed to give Bank Negara Indonesia management insights on how to raise the mobile banking application user count.
ANALYSIS OF BRAND IMAGE, PRICE, QUALITY, PROMOTION, AND CONSUMER ATTITUDE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION IN TOKOPEDIA Alhadi Pratama; Rosdiana Sijabat
Journal of Global Business and Management Review Vol. 8 No. 1 (2026): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v8i1.11947

Abstract

The e-commerce business in Indonesia is very competitive, with market share positions frequently changing. In a competitive market, market leaders' positions fluctuate quickly, as Tokopedia discovered. This study aimed to determine whether brand image, product quality, consumer attitudes, and promotions influence purchase decisions as mediating variables on repurchase intention on the Tokopedia marketplace. The present study is a quantitative study that used a causal study approach with Tokopedia e-commerce users. The findings of this study show that all hypotheses are accepted, implying that brand image, product quality, consumer attitudes, and promotions influence purchase decisions and consumer repurchase intentions.