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All Journal Management Analysis Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Journal of Social and Policy Issues Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Journal Of Human And Education (JAHE) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Manajemen Bisnis Era Digital Journal Boas : Business, Economics, Accounting And Management KOPEMAS Journal of Creative Power and Ambition (JCPA) Jurnal Price : Ekonomi dan Akuntasi
Nana Dyki Dirbawanto, Nana Dyki
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Marketing Performance Studi Pada Inkubator Bisnis Universitas Sumatera Utara Dirbawanto, Nana Dyki
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 03 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i03.641

Abstract

Today's marketing activities have turned to using information technology to address the challenge of marketing sustainability to get more out of resources while meeting greater expectations for building long-lasting relationships with customers. E-marketing capabilities represent business organizations to compete in the use of the internet and other information technologies to be able to facilitate effective and efficient interactions with customers. One of the emerging marketing is e-Marketing capability. The role of information technology helps business organizations to be able to carry out marketing capability activities online. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this study was conducted to see how much influence knowledge sharing and e-Marketing capability have on marketing performance. This type of research uses an explanatory with a quantitative approach with student respondents who have products marketed at the USU business incubator. The questionnaire was given to 100 respondents with a sampling technique, namely purposive sampling. The results showed that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
INFLUENCE OF HUMAN CAPITAL MANAGEMENT AND CHARACTERISTICS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT SYARIAH MEDAN, KATAMSO BRANCH Citra, Shavira Puspita; DIrbawanto, Nana Dyki
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.634 KB) | DOI: 10.55047/jekombital.v1i2.323

Abstract

This study aims to determine how the influence of Human Capital Management on Employee Performance PT. Bank SUMUT Syariah Medan Katamso Branch, analyzed the influence of Organizational Culture Characteristics on Employee Performance of PT. Bank SUMUT Syariah Medan Katamso Branch and analyze the influence of Human Capital Management and Organizational Culture Characteristics Performance of PT. Bank SUMUT Syariah Medan Katamso Branch. This research uses quantitative research methods. The population in this study were employees of PT. Bank SUMUT Syariah Medan Katamso Branch with samples taken as many as 30 respondents. The sampling technique in this research is purposive sampling. The data collection method used a questionnaire method which was measured using a Likert scale. The analytical method used in this study is the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The results of this study indicate that Human Resource Management and Organizational Culture have an effect on employee performance. Based on the results of the determination test, the Adjusted R Square value of 0.547 means 54.7%, so it can be concluded that there is a direct relationship between the variables of Human Capital Management, Organizational Culture Characteristics, and Performance Personnel. R Square value of 0.578 (57.8%) the independent variables of Human Capital Management and Organizational Culture Characteristics simultaneously have an effect of 57.8% on the dependent variable, namely Employee Performance, while the rest is influenced by other variables not examined in this study.
ANALISIS PENGARUH HUMAN RELATION, DISIPLIN KERJA, DAN FAKTOR LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI DSOCIETY CABANG MEDAN SEBAGAI STARTUP Prayogi, Mugi Anggara; Dirbawanto, Nana Dyki
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i2.561

Abstract

The objective of this study is to examine the impact of Human Relations, Work Discipline, and Work Environment on Employee Performance at the Medan Branch of DSociety Start Up Company. The research adopts a quantitative approach and focuses on the employees of the DSociety Medan Branch Start Up Company as the population. A sample of 31 respondents was selected using purposive sampling. Data was collected through a questionnaire method, utilizing a Likert scale for measurement. The analytical techniques employed in this study include the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The findings of this study reveal that Human Relations, Work Discipline, and Work Environment significantly influence Employee Performance. The Adjusted R Square value of 0.375 indicates that these variables collectively account for 37.5% of the variance in Employee Performance. Therefore, it can be concluded that there is a direct correlation between Human Relations, Work Discipline, Work Environment, and Employee Performance. The remaining variance in Employee Performance is attributed to other unexamined variables.
Pengaruh Discount Promo dan Customer Experience Terhadap Customer Loyalty (Studi pada Mahasiswa Kota Medan Pengguna Grab) Sherina Alim; Nana Dyki Dirbawanto
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 2 No. 3 (2024): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v2i3.769

Abstract

The advent of information technology has precipitated substantial shifts in the manner by which humans interact and conduct transactions, particularly in the context of online transportation services such as Grab. Despite Grab's commendable user experience rating, it remains less popular than Gojek. This study aims to investigate the influence of discount promotions and customer experience on customer loyalty among university students who use Grab in Medan City. This study employs a quantitative approach with an associative method. The research sample consisted of 96 respondents selected through purposive sampling from the student population of Grab users in Medan City. Primary data were obtained through direct questionnaire distribution, while secondary data were collected through a literature review. Data analysis was conducted using SPSS version 26 software, which included validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as partial, simultaneous, and determination tests. The results demonstrated that a discount promotion has a notable positive impact on customer loyalty, as indicated by a t-count value of 1.995, a sig value of 0.049, and a regression coefficient of 0.176. Additionally, customer experience was found to have a significant positive effect on customer loyalty, with a t-count value of 8,021 and a sig value of 0.000, and a regression coefficient of 0.735. The simultaneous testing demonstrates that discount promotions and customer experience collectively account for 76.2% of customer loyalty, while 23.8% is attributed to other factors not included in this study. This research offers significant insights into the factors influencing customer loyalty in the context of online transportation services.
THE EFFECT OF WORK MOTIVATION, WORK ENVIRONMENT, AND COMPENSATION ON EMPLOYEE PERFORMANCE AT BANK BTN MEDAN BRANCH OFFICE Pangabean, Sesylia Natali Br; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.394

Abstract

This study aimed to assess the impact of employee motivation, work environment, and remuneration on performance at the Bank BTN Medan Branch Office. This study employs quantitative methodologies and utilizes 40 employees as samples. The sampling is determined by saturation sampling. A questionnaire with a Likert scale is distributed directly to respondents to collect data. Instrument test of reliability and validity, classical assumption test, and hypothesis test utilizing multiple linear regression analysis and SPSS. The findings revealed that work motivation, work environment, and salary had a significant and positive impact on the performance of Bank BTN Medan Branch Office personnel, either partially or simultaneously. The effect obtained was on the value of 75.7%, means that work motivation, work environment, and compensation received have a significant influence on the performance of its employees, although it is necessary to increase certain aspects so that the increase will also improve and enhance the performance of the employees of the Bank BTN Medan Branch Office.
THE EFFECT OF PERCEPTION OF BENEFITS, EASE OF USE, RISK AND TRUST IN CUSTOMERS’ INTEREST IN USING BNI MOBILE BANKING: (Study at Bank BNI 46 Tanjung Balai Branch Office) Yasmin, Ade Aurora; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.406

Abstract

In order to achieve its goal and objective, BNI Bank as one of the largest state-owned banks in the financial services industry relies heavily on its customers to run its service processes. As a result, BNI Bank must enhance the perception of benefits, usability, trust, and risk. These elements seem to have a direct impact on consumer interest. This study aims to determine and analyze the perception of benefits on customer interest in mobile banking, the ease of use of Mobile Banking, the risk to the interests of mobile banking customers, and the level of trust in the interests of BNI mobile banking customers at the Tanjung Balai branch office. This research utilizes quantitative methodologies. The population and sample for this study were established using non-probability testing and a quota sampling technique with a total of 100 participants. This research utilizes both primary and secondary sources. The data analysis approach involves the data validity test, classical assumption test, multiple linear regression analysis test, partial test, simultaneous test, and coefficient of determination test. According to the results of this investigation, the value of the independent variable has a major impact on customer interest (Y), whereas trust (X4) has only a minor influence on customer interest.
THE EFFECT OF KNOWLEDGE MANAGEMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PERKEBUNAN NUSANTARA IV UNIT KEBUN TINJOWAN Annisa, Dian; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.452

Abstract

This study aims to determine and analyze the effect of Knowledge Management and Work Environment on Employee Performance at PT. Perkebunan Nusantara IV Afdeling VI Tinjowan Plantation Unit. This research employs a quantitative associative methodology. This study's sample consisted of PT personnel alone. At the Perkebunan Nusantara IV in Afdeling VI of the Tinjowan Plantation unit, there were 75 respondents. Validity and reliability tests, classical assumption tests, multiple linear regression analysis tests, hypothesis tests using t-tests and f-tests, and coefficient of determination tests are used for data analysis. Based on the findings of the study, it was determined that the knowledge management variable had a partial effect on employee performance, as indicated by the fact that Tstatistic (4,078) > Ttable (1,993), and that knowledge sharing was the indicator that became problematic for this variable. While the work environment variable has a partial effect on employee performance, as demonstrated by the value Tstatistic (7,844) > Ttable (1,993), the transportation indicator becomes an issue in this variable. Fstatistic 31,106 > Ftable (3,12), R = 0,681, and the Adjusted R Square value for this study is 0,449. Hence, the remaining 55,1% of the variance is not explained by employee performance and knowledge management and work environment influenced by issues outside the scope of this study.
THE EFFECT OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN EMPLOYEES Wahyuni, Winda Sri; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.487

Abstract

Organizational Citizenship Behavior is a trait that describes a person's high initiative and heightened awareness of the state of his organization. OCB can result from a variety of organizational factors, including employee job satisfaction and high organizational commitment. Satisfied employees will work hard to complete their tasks and may even go above and beyond. Similarly, a person with a strong commitment to his organization will do anything to advance his company due to his faith in the organization. This study aims to analyze how the effect of job satisfaction and organizational commitment on organizational citizenship behavior in employees of PT. Palarudhibi Teguh Makmur. This is a quantitative research involving 67 respondents as research samples. Sampling was done through a saturated sample technique. Collecting data through questionnaires distributed to respondents. The method of data analysis utilized an instrument test of reliability and validity, a test of classical assumptions, and a test of hypotheses using multiple linear regression analysis. The findings of this study indicate that job satisfaction and organizational commitment have a significant effect, either individually or jointly, on the organizational citizenship behavior of PT. Palarudhibi Teguh Makmur Focal Point Medan's employees by a margin of 25,7%.
ANALYSIS OF SERVICE BUSINESS GROWTH AND MARKETING STRATEGIES USED IN THE DIGITAL TECHNOLOGY ERA DURING THE COVID-19 PANDEMIC: (Case Study on PT. Sucofindo Medan) Nasution, Meirizka Miranda; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i2.569

Abstract

In the current era of the COVID-19 pandemic, people are expected to be able to engage directly in the digital world. As done by PT. Sucofindo Medan. Continuous technological innovation is the company's obligation to be able to compete with competitors. Therefore, PT. Sucofindo Medan must update the marketing strategy used. The aim of this research is to analyze the growth of the service business and marketing strategies used in the digital era during the COVID-19 pandemic at PT. Sucofindo. The theory used is to look at the company's Value Preposition which is connected to the marketing mix indicator. Based on the research results, it is known that the application of Value Preposition becomes a company evaluation based on the Customer Profile indicator, namely Customer Jobs, pains, and gains, which explain the desires and obstacles felt by consumers. The company provides solutions for Product and Services indicators, Gain Creators and Pain Relievers. The combination of Value Preposition Marketing Mix on company promotion indicators can be improved by developing many applications that can help potential customers, one of which is KSO-SCISI, which is able to monitor orders, receive payments, and accommodate customer feedback so that service is more optimal.
THE INFLUENCE OF SERVICE QUALITY AND ONLINE TICKET PURCHASE SYSTEM ON CUSTOMER SATISFACTION OF TRAIN SERVICE USERS: (A Study at PT. K.A Sribilah for the Medan-Rantauprapat Route) Sari, Mega Novita; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.831

Abstract

The low level of customer satisfaction at PT K.A generally arises because the quality of service provided is not in accordance with the expectations of railway customers. Low customer satisfaction will result in customers being reluctant to use rail transportation services. This study aims to analyze the influence of service quality and the online ticket purchasing system on customer satisfaction with Sribillah train services. The influence of the related variables, namely the quality of service and online ticket purchases, will be analyzed both partially and simultaneously on customer satisfaction. This study employs a quantitative research approach with an associative methodology. Sampling was done using purposive sampling techniques, involving 100 respondents as the research sample. Primary data for this study were obtained through the distribution of conventional questionnaires, and secondary data was gathered through a literature review. The analytical methods used include validity tests, classical assumption tests, reliability tests, multiple linear regression analysis, and hypothesis testing. The results of the research indicate that the service quality variable (X₁) and the online ticket purchasing system variable (X₂) both have a significant effect on customer satisfaction when considered separately. Furthermore, when these variables are considered together, they also have a significant impact on customer satisfaction. Based on the coefficient of determination test, there is a fairly strong relationship between service quality and online ticket purchases in influencing customer satisfaction, with an R value of 0.837. Through the adjusted R square, it is determined that service quality and online ticket purchases contribute to customer satisfaction by 31%.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Arief Marizki Purba Arief Qaedi Hutagalung Audrey Wulandari Buchari M. Kes Chairul azmi puteh Citra, Shavira Puspita Dany Perdana Sitompul Edina Maidy Hafiza Adlina Hafiza Adlina Hamdi Hamdi Harefa, Cindy Eunike Hasibuan, Febriyanti Haykal, Muhammad Musthafa Karin Aurani Marpaung, Nicholas Masril, Munzaimah Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Ramanda, Bima Ramayani, Evi Robert Vincentius Naibaho Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Selin Sandrina Selin Sandrina Sherina Alim Siregar, Onan Marakali Sukardi Sukardi Sumardy, Karina Dewi Surbakti, Aja Nur’aini Tamara, Regina Dwi Putri Tiur Novrita Marpaung Turnip, Doni Armando Virgin Threisia Br Bangun Wahyuni, Winda Sri Wildan Wafi Nasution Wulandari, Audrey Yasmin, Ade Aurora Yeni Haryanti Purba Zulmaini, Suciana Putri