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All Journal Management Analysis Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Journal of Social and Policy Issues Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Journal Of Human And Education (JAHE) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Manajemen Bisnis Era Digital Journal Boas : Business, Economics, Accounting And Management KOPEMAS Jurnal Price : Ekonomi dan Akuntasi
Nana Dyki Dirbawanto, Nana Dyki
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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PENGARUH PERCEIVED QUALITY DAN PRICE DISCOUNT TERHADAP LOYALITAS PELANGGAN PADA APLIKASI GRABFOOD : (Studi pada Pengguna GrabFood Kota Medan) Hasibuan, Febriyanti; Dirbawanto, Nana Dyki
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 1 (2024): January 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i1.610

Abstract

The high demand for food and beverage consumption by the public has become a business opportunity which PT Grab Indonesia has realized by opening the Grabfood service feature, which is an online food and beverage delivery service feature. Grabfood's rapid development cannot be separated from PT Grab Indonesia's ability to attract customers, such as providing a perceived quality experience for customers and providing price discounts to create customer loyalty. This study aims to determine how the effect of perceived quality and price discount on Grabfood customer loyalty in Medan City on the Grab application. The research method used in this research is quantitative. The population in this study were Grabfood customers, the sample was determined to be 100 respondents with a sampling technique using purposive sampling. The results of this study indicate that perceived quality and price discount have a significant effect on customer loyalty. The results of this study indicate that perceived quality (X1) and price discount (X2) have a significant effect on customer loyalty (Y). Based on the results of the determination test, it is obtained that the Adjusted R Square value is 0.296 (29.6%) the perceived quality and price discount variables simultaneously have an influence of 29.6% on the dependent variable customer loyalty. while the rest is influenced by other variables not examined in this study.
PENGARUH LABEL HALAL, FOOD QUALITY DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION Sumardy, Karina Dewi; Marpaung, Nicholas; Dirbawanto, Nana Dyki
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 1 (2022): Journal Business Administration: Entrepreneurship and Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v1i1.9153

Abstract

Pochajjang Korean Barbeque is one of the branches of Korean restaurants in Medan City which is currently developing. Based on observations, many responses from customers show that they are uncomfortable and even bad in terms of service and food quality. Consumers doubt the halalness of food ingredients due to several influencing factors such as the cheaper prices than the other restaurants with the same concept. This study aims to determine the influence of halal labels, food quality and service quality on customer satisfaction. This research method uses a quantitative method with an associative approach. A total of 96 respondents as the research sample. The data analysis technique used the IBM SPSS 20. The results showed that the halal label had a significant effect on customer satisfaction; food quality had a significant effect on customer satisfaction; and service quality had a significant effect on customer satisfaction. The coefficient value (R) is 0.854, and the R square value is 0.729. This value indicates that the three independent variables, namely halal label, food quality and service quality, simultaneously have an effect of 72.9% on the dependent variable, namely customer satisfaction. While the remaining 27.1% is influenced by other variables not included in this study.
Increased Productivity of Regional Potential-based MSMEs through Partnership Development Dirbawanto, Nana Dyki
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 2 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i2.17404

Abstract

The current existing condition in Labuhanbatu Regency, where the number and performance of SMEs are not yet competitive enough, especially in the digital market which currently holds significant influence in the buying and selling process of SME products. There is a need for further training related to digital transformation, considering that technology now plays a crucial role in SME development. This research aims to examine the average productivity index of SMEs in Labuhanbatu, the region's potential, and partnership strategies in Labuhanbatu Regency. The study employs average index analysis using a perception measurement scale of 1-7 on 81 SMEs in Labuhanbatu and 8 local government organizations, as well as a SWOT analysis. Based on the Strengths, Weaknesses, Opportunities, and Threats analysis, SMEs in Labuhanbatu have strengths such as optimized production, adequate local potential, support programs for SMEs, and fairly good SME skills. Weaknesses include limited production support equipment and inadequate marketing networks. Opportunities for SMEs include the growth of SME industries, supportive skills training programs, improved communication, ease of licensing processes, and non-burdensome taxes for businesses. Meanwhile, threats include unstable product prices, inadequate financial support from local government, and insufficient marketing awareness efforts by the local government.
Pengaruh Online Customer Review Dan Perceived Risk Terhadap Keputusan Pembelian : (Studi Pada Konsumen Sociolla Kota Medan) Karin Aurani; Nana Dyki Dirbawanto
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 2 (2024): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i2.101

Abstract

Currently, the beauty care industry is experiencing significant sales growth. However, in 2022, the number of monthly web visits to Sociolla decreased. High perceived risk can make consumers hesitant to make purchases. Similarly, online customer reviews can greatly impact consumer confidence. This study aims to determine the effect of online customer reviews and perceived risk on purchasing decisions for Sociolla consumers in Medan city. The research employed a quantitative approach with an associative design. The study focused on Sociolla application users in Medan City, with a sample size of 96 respondents selected through non-probability purposive sampling. Primary data was collected through direct distribution of questionnaires, while secondary data was obtained through literature review. The study results suggest that online customer reviews have a significant positive impact on purchasing decisions. The t-count value of 4.478 (>1.985) and a significance value of 0.000 (<0.05) indicate this. Additionally, perceived risk also has a significant positive effect on purchasing decisions, with a t-count value of 2.049 (>1.985) and a significance value of 0.043 (<0.05), and a regression coefficient value of 0.134. During simultaneous testing, the variable of online customer reviews and perceived risk have a combined effect with a level of influence of 21.3%. The remaining 78.7% is influenced by factors outside the scope of this study.
MODEL INKUBASI WIRAUSAHA MAHASISWA UNIVERSITAS SUMATERA UTARA Buchari Buchari; Arief Qaedi Hutagalung; Nana Dyki Dirbawanto; Dany Perdana Sitompul
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Model Inkubasi Wirausaha Mahasiswa USU bertujuan untuk membekali mahasiswa dengan keterampilan kewirausahaan berbasis ilmu pengetahuan dan teknologi (iptek), memperluas jaringan kerja dengan industri dan lembaga terkait, serta mengembangkan model pembinaan wirausaha yang efektif. Pada tahun 2024 ini telah diinkubasi 20 (dua puluh) wirausaha mahasiswa yang terdiri dari:  mahasiswa yang merintis usaha baru sejumlah 5 (lima) orang yang berasal dari 2 (dua) kelompok usaha, mahasiswa dari program USU Pitching sejumlah 13 (tiga  belas)  orang yang berasal dari 6 (enam) kelompok usaha dan 2 orang mahasiswa HIPMI PT yang berasal dari 2 (dua) usaha. Model inkubasi ini dimulai dengan Tahap Pre-Immersion yaitu perekrutan mahasiswa wirausaha, lalu mahasiswa mengikuti pelatihan yaitu Pelatihan Branding dan Marketing Strategi, Pelatihan Business Developmen dan Manajemen Keuangan Bisnis, selanjutnya para mahasiswa wirausaha akan mengikuti magang di PLUT Sumut dan UKM Bobabox (tahap immersion), diakhiri dengan Tahap Post-Immersion yaitu proses business coaching dan mentoring lalu business gathering, kurasi, demoday serta proses terakhir adalah monitoring dan evaluasi program. Luaran dari model inkubasi ini akan menghasilkan wirausaha baru mahasiswa yang mandiri, efektif dan inovatif.
PENGARUH DAYA TARIK IKLAN DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA FITUR TIKTOK SHOP DI APLIKASI TIKTOK (Studi pada Mahasiswa di Kota Medan) Selin Sandrina; Nana Dyki Dirbawanto
Jurnal Price : Ekonomi dan Akuntasi Vol. 1 No. 02 (2023): Jurnal Price : ekonomi dan Akuntasi, Edisi Mei 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v1i02.1695

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh daya tarik iklan terhadap keputusan pembelian produk fashuon pada mahasiswa pengguna fitur Tiktok Shop di aplikasi Tiktok, menganalisis pengaruh harga produk terhadap keputusan pembelian produk fashion pada mahasiswa pengguna fitur Tiktok Shop di aplikasi Tiktok , dan menganalisis pengaruh daya tarik iklan dan harga produk secara simultan terhadap keputusan pembelian produk fashion pada mahasiswa pengguna fitur TikTok Shop di aplikasi Tiktok di kota Medan. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh mahasiswa pengguna fitur TikTok Shop di aplikasi Tiktok di kota Medan. Sampel penelitian ini dipilih menggunakan teknik pengambilan sampel nonprobability sampling dengan jumlah sampel sebanyak 100 orang responden. Teknik pengumpulan data dalam penelitian ini menggunakan data primer yang didapatkan dari pembagian kuesioner google form, dan data sekunder didapatkan dari buku dan artikel sertapenelitian terdahulu yang berkaitan dengan penelitian ini. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji parsial, uji simultan dan uji determinasi. Hasil penelitian ini menunjukkan bahwa daya tarik iklan (X1) dan harga produk (X2) berpengaruh secara signifikan terhadap keputusan pembelian. Daya tarik iklan dan harga produk juga berpengaruh signifikan secara simultan terhadap keputusan pembelian (Y).
Pengaruh Incentive Giving Dan Performance Productivity Terhadap Work Performance Improvement Haykal, Muhammad Musthafa; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber daya manusia merupakan aset berharga bagi perusahaan. Namun, permasalahan yang banyak dihadapi oleh perusahaan selalu berkaitan dengan karyawan karena masih banyaknya perusahaan yang kurang memperhatikan dan memperdulikan peningkatan prestasi kerja. Oleh karena itu, perusahaan harus memikirkan bagaimana cara untuk meningkatkan prestasi kerja agar karyawan tetap mencapai tujuan perusahaan dengan maksimal. Terdapat beberapa cara untuk meningkatkan work performane improvement yaitu incentive giving dan performance productivity. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh incentive giving dan performance productivity terhadap work performane improvement pada PTPN IV Medan. Pengaruh incentive giving dan performance productivity tersebut akan dianalisis secara parsial dan secara simultan terhadap work performane improvement. Bentuk penelitan yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan pendekatan asosiatif. Populasi dan sampel yang dijadikan ada peneitian ini berjumlah 76 responden dengan teknik samping yaitu probability sampling menggunakan rumus slovin. Data primer yang digunakan dalam penelitian ini diperoleh dengan penyebaran kuesioner secara langsung sedangkan data skunder diperoleh melalui studi kepustakaan. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, dan uji hipotesis. Hasil penelitian yang dilakukan menunjukkan bahwa variabel incentive giving (X1) dan performance productivity (X2) berpengaruh secara parsial dan simultan terhadap work performane improvement pada PTPN IV Medan. Berdasarkan uji koefisien determinan didapatkan besarnya hubungan variabel incentive giving (X1) dan performance productivity (X2) terhadap variabel work performane improvement dengan nilai R sebesar 0,898. Melalui nilai adjusted R square juga diketahui bahwa variabel antara incentive giving dan performance productivity berkontribusi sebesar 80,1% terhadap variabel work performane improvement sedangkan sisanya sebesar 19,9% dipengaruhi oleh variabel lainnya yang tidak dibahas dalam penelitian ini.
Pengaruh Perceived Ease of Use dan Perceived Usefulness Terhadap Kepuasan Pengguna Aplikasi Strava di Kota Medan: Penelitian Wildan Wafi Nasution; Nana Dyki Dirbawanto; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2370

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya kesadaran masyarakat akan pentingnya menjaga kesehatan melalui aktivitas fisik seperti berlari, berjalan, dan bersepeda. Perkembangan teknologi mendukung kebiasaan ini melalui kehadiran aplikasi kebugaran, salah satunya adalah Strava. Namun, masih ditemukan kendala teknis seperti gangguan GPS dan keterbatasan bahasa. Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use dan perceived usefulness terhadap kepuasan pengguna aplikasi Strava di Kota Medan. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif, melibatkan 100 responden yang merupakan pengguna aplikasi Strava. Hasil penelitian menunjukkan bahwa kedua variabel independen memiliki pengaruh positif dan signifikan terhadap kepuasan pengguna. Variabel perceived ease of use berkontribusi sebesar 25,3% dan perceived usefulness berkontribusi sebesar 43,4% terhadap kepuasan pengguna. Secara simultan, kedua variabel ini menjelaskan 68,4% variasi dalam kepuasan pengguna. Temuan ini menunjukkan pentingnya kemudahan penggunaan dan manfaat aplikasi dalam meningkatkan kepuasan pengguna, serta memberikan rekomendasi bagi pengembang untuk terus meningkatkan fitur-fitur yang relevan dengan kebutuhan pengguna
Pengaruh Country Of Origin dan Label Halal Terhadap Minat Beli Ulang Konsumen Muslim pada Produk Mi Instan Impor Merek Samyang di Kota Medan Ramanda, Bima; Dirbawanto, Nana Dyki; Siregar, Onan Marakali; Adlina, Hafiza
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 1 (2025): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i1.407

Abstract

The dominance of local products has intensified competition in Indonesia’s instant noodle industry, pushing imported brands such as Samyang to innovate in order to attract consumers, including Muslim customers. This study aims to analyze the influence of country of origin and halal label on Muslim consumers’ repurchase intention of imported Samyang instant noodles.The research employed a quantitative method with an associative approach. A total of 96 respondents were selected using purposive sampling. Data were collected through questionnaires and literature studies.The results indicate that both country of origin and halal label significantly influence repurchase intention, both partially and simultaneously. The coefficient of determination shows a moderate strong relationship with R = 0.653. Meanwhile, the adjusted R square value of 39.1% indicates that the two variables contribute to repurchase intention, while the remaining 60.9% is influenced by other factors beyond the scope of this study.
Pengaruh Social Media Marketing, Brand Image, dan Brand Ambassador Terhadap Ekspektasi Konsumen Produk Erigo di Kota Binjai: Penelitian Robert Vincentius Naibaho; Nana Dyki Dirbawanto; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2682

Abstract

This study aims to analyze the influence of Social Media Marketing, Brand Image, and Brand ambassador on Consumer Expectations of Erigo products in Binjai City.The research method used is quantitative with an associative approach. Data were collected through questionnaires distributed to 100 respondents who met specific criteria: consumers who know, follow, and have purchased Erigo products in Binjai. The analysis techniques include validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests (t-test), simultaneous tests (f-test), and coefficient of determination test, all processed using SPSS software. The results show that Social Media Marketing has a positive and significant effect on consumer expectations with t-count > t-table and significance < 0.05. Brand Image also has a significant positive influence on consumer expectations. Brand ambassador likewise significantly influences consumer expectations. Simultaneously, the three independent variables (Social Media Marketing, Brand Image, and Brand Ambassador) significantly influence consumer expectations of Erigo products. The Adjusted R Square value of 0.782 indicates that 78.2% of consumer expectations can be explained by these three variables, while the remaining 21.8% is influenced by other factors not discussed in this study.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Arief Qaedi Hutagalung Audrey Wulandari Buchari M. Kes Citra, Shavira Puspita Dany Perdana Sitompul Edina Maidy Hafiza Adlina Hafiza Adlina Hamdi Hamdi Harefa, Cindy Eunike Hasibuan, Febriyanti Haykal, Muhammad Musthafa Karin Aurani Marpaung, Nicholas Masril, Munzaimah Mugi Anggara Prayogi Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Purba, Arief Marizki Ramanda, Bima Ramayani, Evi Regina Dwi Putri Tamara Robert Vincentius Naibaho Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Selin Sandrina Selin Sandrina Sherina Alim Siregar, Onan Marakali Sukardi Sukardi Sumardy, Karina Dewi Surbakti, Aja Nur’aini Tiur Novrita Marpaung Turnip, Doni Armando Virgin Threisia Br Bangun Wahyuni, Winda Sri Wildan Wafi Nasution Yasmin, Ade Aurora Yeni Haryanti Purba Zulmaini, Suciana Putri