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All Journal Management Analysis Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Journal of Social and Policy Issues Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Journal Of Human And Education (JAHE) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Manajemen Bisnis Era Digital Journal Boas : Business, Economics, Accounting And Management KOPEMAS Journal of Creative Power and Ambition (JCPA) Jurnal Price : Ekonomi dan Akuntasi
Nana Dyki Dirbawanto, Nana Dyki
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Pengaruh Perceived Ease of Use dan Perceived Usefulness Terhadap Kepuasan Pengguna Aplikasi Strava di Kota Medan: Penelitian Wildan Wafi Nasution; Nana Dyki Dirbawanto; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2370

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya kesadaran masyarakat akan pentingnya menjaga kesehatan melalui aktivitas fisik seperti berlari, berjalan, dan bersepeda. Perkembangan teknologi mendukung kebiasaan ini melalui kehadiran aplikasi kebugaran, salah satunya adalah Strava. Namun, masih ditemukan kendala teknis seperti gangguan GPS dan keterbatasan bahasa. Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use dan perceived usefulness terhadap kepuasan pengguna aplikasi Strava di Kota Medan. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif, melibatkan 100 responden yang merupakan pengguna aplikasi Strava. Hasil penelitian menunjukkan bahwa kedua variabel independen memiliki pengaruh positif dan signifikan terhadap kepuasan pengguna. Variabel perceived ease of use berkontribusi sebesar 25,3% dan perceived usefulness berkontribusi sebesar 43,4% terhadap kepuasan pengguna. Secara simultan, kedua variabel ini menjelaskan 68,4% variasi dalam kepuasan pengguna. Temuan ini menunjukkan pentingnya kemudahan penggunaan dan manfaat aplikasi dalam meningkatkan kepuasan pengguna, serta memberikan rekomendasi bagi pengembang untuk terus meningkatkan fitur-fitur yang relevan dengan kebutuhan pengguna
Pengaruh Country Of Origin dan Label Halal Terhadap Minat Beli Ulang Konsumen Muslim pada Produk Mi Instan Impor Merek Samyang di Kota Medan Ramanda, Bima; Dirbawanto, Nana Dyki; Siregar, Onan Marakali; Adlina, Hafiza
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 1 (2025): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i1.407

Abstract

The dominance of local products has intensified competition in Indonesia’s instant noodle industry, pushing imported brands such as Samyang to innovate in order to attract consumers, including Muslim customers. This study aims to analyze the influence of country of origin and halal label on Muslim consumers’ repurchase intention of imported Samyang instant noodles.The research employed a quantitative method with an associative approach. A total of 96 respondents were selected using purposive sampling. Data were collected through questionnaires and literature studies.The results indicate that both country of origin and halal label significantly influence repurchase intention, both partially and simultaneously. The coefficient of determination shows a moderate strong relationship with R = 0.653. Meanwhile, the adjusted R square value of 39.1% indicates that the two variables contribute to repurchase intention, while the remaining 60.9% is influenced by other factors beyond the scope of this study.
Pengaruh Social Media Marketing, Brand Image, dan Brand Ambassador Terhadap Ekspektasi Konsumen Produk Erigo di Kota Binjai: Penelitian Robert Vincentius Naibaho; Nana Dyki Dirbawanto; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2682

Abstract

This study aims to analyze the influence of Social Media Marketing, Brand Image, and Brand ambassador on Consumer Expectations of Erigo products in Binjai City.The research method used is quantitative with an associative approach. Data were collected through questionnaires distributed to 100 respondents who met specific criteria: consumers who know, follow, and have purchased Erigo products in Binjai. The analysis techniques include validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests (t-test), simultaneous tests (f-test), and coefficient of determination test, all processed using SPSS software. The results show that Social Media Marketing has a positive and significant effect on consumer expectations with t-count > t-table and significance < 0.05. Brand Image also has a significant positive influence on consumer expectations. Brand ambassador likewise significantly influences consumer expectations. Simultaneously, the three independent variables (Social Media Marketing, Brand Image, and Brand Ambassador) significantly influence consumer expectations of Erigo products. The Adjusted R Square value of 0.782 indicates that 78.2% of consumer expectations can be explained by these three variables, while the remaining 21.8% is influenced by other factors not discussed in this study.
Pengaruh User Generated Content dan Bundling Product Terhadap Keputusan Pembelian Konsumen Pada Produk Glad2Glow di Kota Medan: Pengabdian Yeni Haryanti Purba; Nana Dyki Dirbawanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2741

Abstract

The rapid development of digital technology today has driven major changes in the beauty industry, along with the increasing public awareness of skincare. In attracting consumers, effective marketing strategies are essential, one of which is through the utilization of user-generated content and product bundling. This study aims to analyze the influence of User-Generated Content and Product Bundling on Consumer Purchase Decisions for Glad2Glow products in Medan City. The research method employed is quantitative with an associative approach, using a sample of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that User-Generated Content (t = 5.118 > 1.984) and Product Bundling (t = 6.406 > 1.984) have a positive and significant influence on purchase decisions. Simultaneously, both variables significantly affect purchase decisions with an Adjusted R Square value of 0.600, which means that 60% of the variation in purchase decisions can be explained by these two variables, while the remaining 40% is influenced by other factors outside the study. These findings provide empirical insights into the contribution of user-generated content and product bundling in influencing consumer purchase decisions within the context of beauty products in Medan City.
Pengaruh Digital Marketing dan Word of Mouth Terhadap Keputusan Berkunjung (Studi pada Pabrik Susu Berastagi): Penelitian Virgin Threisia Br Bangun; Nana Dyki Dirbawanto; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2845

Abstract

Tourists’ decisions to visit a destination play an important role in the growth of the tourism industry. In recent years, nature-based tourism has become increasingly popular as a preferred option for leisure. This study examines the influence of digital marketing and word of mouth on tourists’ decisions to visit the Berastagi Milk Factory tourist attraction. The research adopts a quantitative associative approach with purposive sampling of visitors as respondents. Data were collected through questionnaires as primary data and literature studies as secondary data. The analytical methods include validity and reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results indicate that both digital marketing and word of mouth have a significant partial effect on visiting decisions. Simultaneously, these two variables significantly influence tourist decisions in choosing a destination. The correlation analysis shows a very strong relationship between the two independent variables and visiting decisions, with an R value of 0.811. Furthermore, the adjusted R-square value reveals that 65.1% of the variation in visiting decisions can be explained by digital marketing and word of mouth, while the remaining 34.9% is influenced by other factors not examined in this study. These findings highlight the importance of utilizing digital marketing strategies and encouraging positive word of mouth to increase tourist visits.
Penerapan Manajemen Strategi Dalam Upaya Optimalisasi Pendapatan Kelompok Binaan Dinas Koperasi UKM, Perindustrian & Perdagangan Kota Medan Nasution, Muhammad Arifin; Dirbawanto, Nana Dyki; -Rossevelt, Franklin Asido
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1282

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian Indonesia, khususnya dalam era digitalisasi yang semakin berkembang. UMKM tidak hanya berkontribusi pada peningkatan pendapatan masyarakat, tetapi juga membuka lapangan pekerjaan dan menjaga stabilitas ekonomi. Meskipun memiliki potensi besar, UMKM menghadapi berbagai tantangan, terutama dalam hal manajemen sumber daya manusia dan adaptasi terhadap teknologi digital. Penerapan manajemen strategi ini diperlukan untuk membangun strategi yang tepat dan efisien agar pelaku UMKM mendapatkan peningkatan pendapatan. Penelitian ini bertujuan untuk menyajikan strategi kewirausahaan dan praktik terbaik yang dapat diterapkan oleh pelaku UMKM guna meningkatkan kinerja bisnis mereka melalui pemasaran digital. Metode yang digunakan dalam penelitian ini meliputi survei, sosialisasi, pelatihan, dan pendampingan. Survei dilakukan untuk mengevaluasi masalah dan kebutuhan mitra UMKM, sementara sosialisasi awal dilakukan untuk memberikan informasi terkait masalah pembiayaan modal usaha. Pelatihan mencakup perubahan mindset dan perilaku, penggunaan aplikasi Grab Merchant, serta teknik pemasaran digital sebagai langkah pengimplementasian manajemen strategi dalam upaya optimalisasi pendapatan kelompok binaan dinas koperasi UKM, perindustrian & perdagangan di kota Medan. Pendampingan dilakukan sebagai bentuk keberlanjutan program pelatihan, termasuk monitoring dan kunjungan langsung ke pelaku UMKM. Internalisasi pengetahuan dan wawasan digital kepada pelaku UMKM dapat meningkatkan daya saing dan branding produk, efisiensi biaya operasional, serta adaptasi terhadap teknologi. Pelatihan dan pemberdayaan melalui program khusus terbukti efektif dalam memperkuat kapasitas manajemen sumber daya manusia di kalangan UMKM. Partisipasi dalam komunitas bisnis lokal juga membuka peluang bagi UMKM untuk memperluas jaringan profesional dan membangun kemitraan yang saling menguntungkan. Transformasi digital dan pemasaran digital merupakan solusi yang tepat untuk meningkatkan pendapatan UMKM dan membantu pemerintah dalam meningkatkan Produk Domestik Bruto. Pengabdian kepada masyarakat, melalui integrasi strategi kewirausahaan dan dukungan berkelanjutan, dapat memperkuat ekosistem bisnis lokal serta memperbaiki kualitas hidup pelaku UMKM.
The Influence of Leadership Style, and Emotional Intelligence on Employee Performance (Study at PT. PLN Customer Service Implementing Unit in Medan) Ramayani, Evi; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.11416

Abstract

Leadership style is a characteristic that is described by a leader in leading his subordinates to achieve a certain goal. Supported by good emotional intelligence will create optimal performance. This study aims to determine the effect of leadership style and emotional intelligence on the performance of employees of PT. PLN Medan Customer Service Implementation Unit. The form of research conducted is quantitative research using an associative approach. Sampling through nonprobability sampling technique using 56 samples of respondents. Methods of data analysis using validity test, reliability test, classic assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the leadership style variable (X₁) did not significantly influence employee performance. Meanwhile it is known that the emotional intelligence variable (X₂) has a significant effect on employee performance. The results of the test for the coefficient of determination show that there is a fairly close relationship between leadership style and emotional intelligence on employee performance with an R value of 0.432. Through the adjusted R square value, it is also known that the variables of leadership style and emotional intelligence contribute 15.6% to employee performance variables while the remaining 84.4% are influenced by other variables not discussed in this study.
PENGARUH BRAND LOYALTY DAN STRATEGI IKLAN SEASONAL TERHADAP KEPUTUSAN PEMBELIAN (Studi Konsumen Marjan di Kota Medan) Turnip, Doni Armando; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
Bis-a Vol. 13 No. 02 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i02.61

Abstract

Inovasi yang dapat diterapkan perusahaan saat ini untuk meningkatkan keputusan beli dan penjualan produk maupun jasanya yaitu melalui strategi pemasaran. Promosi iklan seasonal dan loyalitas merek (brand loyalty) merupakan salah satu bentuk strategi pemasaran. Brand loyalty yaitu tingkat loyalitas yang harus ditunjukkan perusahaan kepada konsumen terlebih dahulu. Sedangkan strategi iklan seasonal adalah strategi pemasaran yang memanfaatkan hari besar tertentu untuk memasarkan produk atau jasanya. Penelitian ini bertujuan untuk mengetahui pengaruh brand loyalty dan strategi iklan seasonal terhadap keputusan beli pada konsumen Marjan di Kota Medan. Penelitian ini akan dianalisis secara parsial dan simultan, menggunakan metode asosiatif dengan pendekatan kuantitatif dan 96 konsumen sirup Marjan di Kota Medan sebagai sampel penelitian. Dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Data primer dari penelitian ini diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Metode analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji parsial, uji simultan, dan uji determinasi serta diolah melalui Software SPSS. Berdasarkan hasil uji data yang diperoleh menggunakan SPSS, brand loyalty terhadap keputusan pembelian mendapatkan nilai thitung sebesar 5.382 > ttabel 1,985 dan nilai signifikansi yan diperoleh adalah 0,000 < 0,05 serta memiliki nilai koefisien regresi yang bernilai positif sebesar 0,831. Begitu pula pada Iklan Seasonal terhadap Keputusan Pembelian (Y) didapatkan nilai thitung sebesar 3,764 > 1,985 dengan tingkat signifikansi 0,000 < 0,05 serta memiliki nilai koefisien regresi yang bernilai positif sebesar 0,703. Hal tersebut menunjukkan bahwa variabel brand loyalty dan strategi iklan seasonal berpengaruh secara signifikan terhadap variabel Keputusan Pembelian.
The Influence of Self Efficacy and Organizational Citizenship Behavior on Employee Performance in PT Employees. Pos Indonesia KCU Medan 20000 Surbakti, Aja Nur’aini; Dirbawanto, Nana Dyki
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7342

Abstract

The purpose of this research is to ascertain how self-efficacy and organizational citizenship behavior relate to each other and influence the performance of PT workers. Pos Indonesia KCU Medan 20000. Quantitative methods were used in this research. Those who took part in this research included: PT staff. Pos Indonesia KCU Medan 20000. The sample taken from participants in this research involved 56 participants. Purposive sampling was used in this research as a sample for a strategy. This research information collection method uses Likert scale measurements. This research uses several methods for data analysis such as validity testing, reliability testing, multiple correlation analysis, multiple linear regression analysis, and SPSS-based hypothesis testing. The analysis findings show that organizational citizenship behavior and partial and simultaneous self-efficacy both have a positive impact on employee performance.
The Influence of Person Job Fit and Person Organization Fit on Organizational Commitment Harefa, Cindy Eunike; Dirbawanto, Nana Dyki
Formosa Journal of Applied Sciences Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i3.8035

Abstract

This research aims to analyze the influence of person job fit and person organization fit on organizational commitment (study of employees of PT. Bina Media Perintis Medan). The influence between person job fit and person organization fit will be analyzed partially and simultaneously on organizational commitment. The form of research used for this research is quantitative with an associative approach. Sampling was carried out using a purposive sampling technique and used 40 respondents as samples. The results of the research conducted show that the variables person job fit (X1) and person organization fit (X2) have a significant effect on organizational commitment. The person job fit and person organization fit variables simultaneously influence organizational commitment (Y) with an R value of 0.929. Through the adjusted R square value, it is known that the person job fit and person organization fit variables contribute 85.5%.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Arief Marizki Purba Arief Qaedi Hutagalung Audrey Wulandari Buchari M. Kes Chairul azmi puteh Citra, Shavira Puspita Dany Perdana Sitompul Edina Maidy Hafiza Adlina Hafiza Adlina Hamdi Hamdi Harefa, Cindy Eunike Hasibuan, Febriyanti Haykal, Muhammad Musthafa Karin Aurani Marpaung, Nicholas Masril, Munzaimah Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Ramanda, Bima Ramayani, Evi Robert Vincentius Naibaho Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Selin Sandrina Selin Sandrina Sherina Alim Siregar, Onan Marakali Sukardi Sukardi Sumardy, Karina Dewi Surbakti, Aja Nur’aini Tamara, Regina Dwi Putri Tiur Novrita Marpaung Turnip, Doni Armando Virgin Threisia Br Bangun Wahyuni, Winda Sri Wildan Wafi Nasution Wulandari, Audrey Yasmin, Ade Aurora Yeni Haryanti Purba Zulmaini, Suciana Putri