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All Journal Management Analysis Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ilmiah Wahana Pendidikan Journal of Social and Policy Issues Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Social Research Journal Of Human And Education (JAHE) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Manajemen Bisnis Era Digital Journal Boas : Business, Economics, Accounting And Management KOPEMAS Jurnal Price : Ekonomi dan Akuntasi
Nana Dyki Dirbawanto, Nana Dyki
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Pengaruh User Generated Content dan Bundling Product Terhadap Keputusan Pembelian Konsumen Pada Produk Glad2Glow di Kota Medan: Pengabdian Yeni Haryanti Purba; Nana Dyki Dirbawanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2741

Abstract

The rapid development of digital technology today has driven major changes in the beauty industry, along with the increasing public awareness of skincare. In attracting consumers, effective marketing strategies are essential, one of which is through the utilization of user-generated content and product bundling. This study aims to analyze the influence of User-Generated Content and Product Bundling on Consumer Purchase Decisions for Glad2Glow products in Medan City. The research method employed is quantitative with an associative approach, using a sample of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that User-Generated Content (t = 5.118 > 1.984) and Product Bundling (t = 6.406 > 1.984) have a positive and significant influence on purchase decisions. Simultaneously, both variables significantly affect purchase decisions with an Adjusted R Square value of 0.600, which means that 60% of the variation in purchase decisions can be explained by these two variables, while the remaining 40% is influenced by other factors outside the study. These findings provide empirical insights into the contribution of user-generated content and product bundling in influencing consumer purchase decisions within the context of beauty products in Medan City.
Pengaruh Digital Marketing dan Word of Mouth Terhadap Keputusan Berkunjung (Studi pada Pabrik Susu Berastagi): Penelitian Virgin Threisia Br Bangun; Nana Dyki Dirbawanto; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2845

Abstract

Tourists’ decisions to visit a destination play an important role in the growth of the tourism industry. In recent years, nature-based tourism has become increasingly popular as a preferred option for leisure. This study examines the influence of digital marketing and word of mouth on tourists’ decisions to visit the Berastagi Milk Factory tourist attraction. The research adopts a quantitative associative approach with purposive sampling of visitors as respondents. Data were collected through questionnaires as primary data and literature studies as secondary data. The analytical methods include validity and reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results indicate that both digital marketing and word of mouth have a significant partial effect on visiting decisions. Simultaneously, these two variables significantly influence tourist decisions in choosing a destination. The correlation analysis shows a very strong relationship between the two independent variables and visiting decisions, with an R value of 0.811. Furthermore, the adjusted R-square value reveals that 65.1% of the variation in visiting decisions can be explained by digital marketing and word of mouth, while the remaining 34.9% is influenced by other factors not examined in this study. These findings highlight the importance of utilizing digital marketing strategies and encouraging positive word of mouth to increase tourist visits.
Penerapan Manajemen Strategi Dalam Upaya Optimalisasi Pendapatan Kelompok Binaan Dinas Koperasi UKM, Perindustrian & Perdagangan Kota Medan Nasution, Muhammad Arifin; Dirbawanto, Nana Dyki; -Rossevelt, Franklin Asido
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1282

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian Indonesia, khususnya dalam era digitalisasi yang semakin berkembang. UMKM tidak hanya berkontribusi pada peningkatan pendapatan masyarakat, tetapi juga membuka lapangan pekerjaan dan menjaga stabilitas ekonomi. Meskipun memiliki potensi besar, UMKM menghadapi berbagai tantangan, terutama dalam hal manajemen sumber daya manusia dan adaptasi terhadap teknologi digital. Penerapan manajemen strategi ini diperlukan untuk membangun strategi yang tepat dan efisien agar pelaku UMKM mendapatkan peningkatan pendapatan. Penelitian ini bertujuan untuk menyajikan strategi kewirausahaan dan praktik terbaik yang dapat diterapkan oleh pelaku UMKM guna meningkatkan kinerja bisnis mereka melalui pemasaran digital. Metode yang digunakan dalam penelitian ini meliputi survei, sosialisasi, pelatihan, dan pendampingan. Survei dilakukan untuk mengevaluasi masalah dan kebutuhan mitra UMKM, sementara sosialisasi awal dilakukan untuk memberikan informasi terkait masalah pembiayaan modal usaha. Pelatihan mencakup perubahan mindset dan perilaku, penggunaan aplikasi Grab Merchant, serta teknik pemasaran digital sebagai langkah pengimplementasian manajemen strategi dalam upaya optimalisasi pendapatan kelompok binaan dinas koperasi UKM, perindustrian & perdagangan di kota Medan. Pendampingan dilakukan sebagai bentuk keberlanjutan program pelatihan, termasuk monitoring dan kunjungan langsung ke pelaku UMKM. Internalisasi pengetahuan dan wawasan digital kepada pelaku UMKM dapat meningkatkan daya saing dan branding produk, efisiensi biaya operasional, serta adaptasi terhadap teknologi. Pelatihan dan pemberdayaan melalui program khusus terbukti efektif dalam memperkuat kapasitas manajemen sumber daya manusia di kalangan UMKM. Partisipasi dalam komunitas bisnis lokal juga membuka peluang bagi UMKM untuk memperluas jaringan profesional dan membangun kemitraan yang saling menguntungkan. Transformasi digital dan pemasaran digital merupakan solusi yang tepat untuk meningkatkan pendapatan UMKM dan membantu pemerintah dalam meningkatkan Produk Domestik Bruto. Pengabdian kepada masyarakat, melalui integrasi strategi kewirausahaan dan dukungan berkelanjutan, dapat memperkuat ekosistem bisnis lokal serta memperbaiki kualitas hidup pelaku UMKM.
The Influence of Leadership Style, and Emotional Intelligence on Employee Performance (Study at PT. PLN Customer Service Implementing Unit in Medan) Ramayani, Evi; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.11416

Abstract

Leadership style is a characteristic that is described by a leader in leading his subordinates to achieve a certain goal. Supported by good emotional intelligence will create optimal performance. This study aims to determine the effect of leadership style and emotional intelligence on the performance of employees of PT. PLN Medan Customer Service Implementation Unit. The form of research conducted is quantitative research using an associative approach. Sampling through nonprobability sampling technique using 56 samples of respondents. Methods of data analysis using validity test, reliability test, classic assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the leadership style variable (X₁) did not significantly influence employee performance. Meanwhile it is known that the emotional intelligence variable (X₂) has a significant effect on employee performance. The results of the test for the coefficient of determination show that there is a fairly close relationship between leadership style and emotional intelligence on employee performance with an R value of 0.432. Through the adjusted R square value, it is also known that the variables of leadership style and emotional intelligence contribute 15.6% to employee performance variables while the remaining 84.4% are influenced by other variables not discussed in this study.
PENGARUH BRAND LOYALTY DAN STRATEGI IKLAN SEASONAL TERHADAP KEPUTUSAN PEMBELIAN (Studi Konsumen Marjan di Kota Medan) Turnip, Doni Armando; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
Bis-a Vol. 13 No. 02 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i02.61

Abstract

Inovasi yang dapat diterapkan perusahaan saat ini untuk meningkatkan keputusan beli dan penjualan produk maupun jasanya yaitu melalui strategi pemasaran. Promosi iklan seasonal dan loyalitas merek (brand loyalty) merupakan salah satu bentuk strategi pemasaran. Brand loyalty yaitu tingkat loyalitas yang harus ditunjukkan perusahaan kepada konsumen terlebih dahulu. Sedangkan strategi iklan seasonal adalah strategi pemasaran yang memanfaatkan hari besar tertentu untuk memasarkan produk atau jasanya. Penelitian ini bertujuan untuk mengetahui pengaruh brand loyalty dan strategi iklan seasonal terhadap keputusan beli pada konsumen Marjan di Kota Medan. Penelitian ini akan dianalisis secara parsial dan simultan, menggunakan metode asosiatif dengan pendekatan kuantitatif dan 96 konsumen sirup Marjan di Kota Medan sebagai sampel penelitian. Dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Data primer dari penelitian ini diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Metode analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji parsial, uji simultan, dan uji determinasi serta diolah melalui Software SPSS. Berdasarkan hasil uji data yang diperoleh menggunakan SPSS, brand loyalty terhadap keputusan pembelian mendapatkan nilai thitung sebesar 5.382 > ttabel 1,985 dan nilai signifikansi yan diperoleh adalah 0,000 < 0,05 serta memiliki nilai koefisien regresi yang bernilai positif sebesar 0,831. Begitu pula pada Iklan Seasonal terhadap Keputusan Pembelian (Y) didapatkan nilai thitung sebesar 3,764 > 1,985 dengan tingkat signifikansi 0,000 < 0,05 serta memiliki nilai koefisien regresi yang bernilai positif sebesar 0,703. Hal tersebut menunjukkan bahwa variabel brand loyalty dan strategi iklan seasonal berpengaruh secara signifikan terhadap variabel Keputusan Pembelian.
The Influence of Self Efficacy and Organizational Citizenship Behavior on Employee Performance in PT Employees. Pos Indonesia KCU Medan 20000 Surbakti, Aja Nur’aini; Dirbawanto, Nana Dyki
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7342

Abstract

The purpose of this research is to ascertain how self-efficacy and organizational citizenship behavior relate to each other and influence the performance of PT workers. Pos Indonesia KCU Medan 20000. Quantitative methods were used in this research. Those who took part in this research included: PT staff. Pos Indonesia KCU Medan 20000. The sample taken from participants in this research involved 56 participants. Purposive sampling was used in this research as a sample for a strategy. This research information collection method uses Likert scale measurements. This research uses several methods for data analysis such as validity testing, reliability testing, multiple correlation analysis, multiple linear regression analysis, and SPSS-based hypothesis testing. The analysis findings show that organizational citizenship behavior and partial and simultaneous self-efficacy both have a positive impact on employee performance.
The Influence of Person Job Fit and Person Organization Fit on Organizational Commitment Harefa, Cindy Eunike; Dirbawanto, Nana Dyki
Formosa Journal of Applied Sciences Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i3.8035

Abstract

This research aims to analyze the influence of person job fit and person organization fit on organizational commitment (study of employees of PT. Bina Media Perintis Medan). The influence between person job fit and person organization fit will be analyzed partially and simultaneously on organizational commitment. The form of research used for this research is quantitative with an associative approach. Sampling was carried out using a purposive sampling technique and used 40 respondents as samples. The results of the research conducted show that the variables person job fit (X1) and person organization fit (X2) have a significant effect on organizational commitment. The person job fit and person organization fit variables simultaneously influence organizational commitment (Y) with an R value of 0.929. Through the adjusted R square value, it is known that the person job fit and person organization fit variables contribute 85.5%.
INFLUENCE OF HUMAN CAPITAL MANAGEMENT AND CHARACTERISTICS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT SYARIAH MEDAN, KATAMSO BRANCH Citra, Shavira Puspita; DIrbawanto, Nana Dyki
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.323

Abstract

This study aims to determine how the influence of Human Capital Management on Employee Performance PT. Bank SUMUT Syariah Medan Katamso Branch, analyzed the influence of Organizational Culture Characteristics on Employee Performance of PT. Bank SUMUT Syariah Medan Katamso Branch and analyze the influence of Human Capital Management and Organizational Culture Characteristics Performance of PT. Bank SUMUT Syariah Medan Katamso Branch. This research uses quantitative research methods. The population in this study were employees of PT. Bank SUMUT Syariah Medan Katamso Branch with samples taken as many as 30 respondents. The sampling technique in this research is purposive sampling. The data collection method used a questionnaire method which was measured using a Likert scale. The analytical method used in this study is the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The results of this study indicate that Human Resource Management and Organizational Culture have an effect on employee performance. Based on the results of the determination test, the Adjusted R Square value of 0.547 means 54.7%, so it can be concluded that there is a direct relationship between the variables of Human Capital Management, Organizational Culture Characteristics, and Performance Personnel. R Square value of 0.578 (57.8%) the independent variables of Human Capital Management and Organizational Culture Characteristics simultaneously have an effect of 57.8% on the dependent variable, namely Employee Performance, while the rest is influenced by other variables not examined in this study.
ANALISIS PENGARUH HUMAN RELATION, DISIPLIN KERJA, DAN FAKTOR LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI DSOCIETY CABANG MEDAN SEBAGAI STARTUP Prayogi, Mugi Anggara; Dirbawanto, Nana Dyki
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i2.561

Abstract

The objective of this study is to examine the impact of Human Relations, Work Discipline, and Work Environment on Employee Performance at the Medan Branch of DSociety Start Up Company. The research adopts a quantitative approach and focuses on the employees of the DSociety Medan Branch Start Up Company as the population. A sample of 31 respondents was selected using purposive sampling. Data was collected through a questionnaire method, utilizing a Likert scale for measurement. The analytical techniques employed in this study include the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The findings of this study reveal that Human Relations, Work Discipline, and Work Environment significantly influence Employee Performance. The Adjusted R Square value of 0.375 indicates that these variables collectively account for 37.5% of the variance in Employee Performance. Therefore, it can be concluded that there is a direct correlation between Human Relations, Work Discipline, Work Environment, and Employee Performance. The remaining variance in Employee Performance is attributed to other unexamined variables.
THE EFFECT OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL CLIMATE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AT BRI BANK EMPLOYEES KISARAN BRANCH OFFICE Regina Dwi Putri Tamara; Nana Dyki Dirbawanto
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i1.451

Abstract

This study aims to determine and analyze the effect of organizational commitment and organizational climate on organizational citizenship behavior in Bank BRI employees at the Kisaran Branch Office. The sample in this study were all employees of Bank BRI Kisaran Branch Offices as many as 69 respondents. The data analysis method used is validity and reliability test, classical assumption test, multiple regression analysis test, hypothesis test through t-test and f-test, coefficient of determination test. Based on the research, it was found that the variable of organizational commitment has a partial effect on organizational citizenship behavior, this can be proven by the value of tstatistic (4,311) > ttable (1,966). While the organizational climate variable has a partial effect on organizational citizenship behavior, this is evidenced by the value of tstatistic (5,439) > ttable (1,966). Based on simultaneous testing that the variable organizational citizenship behavior simultaneously has a positive and significant effect on organizational commitment and organizational climate tstatistic (59,660) > ttable (3,14) and obtained an R value of 0,802 and the Adjusted R Square in this study is 0,633 then the rest 36,7% is influenced by other variables not discussed in this study.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Arief Qaedi Hutagalung Audrey Wulandari Buchari M. Kes Citra, Shavira Puspita Dany Perdana Sitompul Edina Maidy Hafiza Adlina Hafiza Adlina Hamdi Hamdi Harefa, Cindy Eunike Hasibuan, Febriyanti Haykal, Muhammad Musthafa Karin Aurani Marpaung, Nicholas Masril, Munzaimah Mugi Anggara Prayogi Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Purba, Arief Marizki Ramanda, Bima Ramayani, Evi Regina Dwi Putri Tamara Robert Vincentius Naibaho Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Selin Sandrina Selin Sandrina Sherina Alim Siregar, Onan Marakali Sukardi Sukardi Sumardy, Karina Dewi Surbakti, Aja Nur’aini Tiur Novrita Marpaung Turnip, Doni Armando Virgin Threisia Br Bangun Wahyuni, Winda Sri Wildan Wafi Nasution Yasmin, Ade Aurora Yeni Haryanti Purba Zulmaini, Suciana Putri