Garuda - Garba Rujukan Digital

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TAKSI BLUE BIRD SURVEI DI POOL RADIN INTEN JAKARTA TIMUR Rully Arifiansyah
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customers’ satisfaction is one of the key of success of a company in maintaining its existence in the market, especially with increasing competition and various companies’ strategies in offering products and services. This study aimed to determine consumers’ assessment on services provided to customer satisfaction and loyalty. This study was performed with survey method which involved 116 respondents who were the customers of PT. BlueBird Group Radin Inten pool taxi. From the survey, data was processed using SEM method with the help of LISREL 8.80 program. Research results proved that service quality had positive and significant influence on customers’ satisfaction. Also the influence of customers’ satisfaction on customers’ loyalty was proven. However these results don’t support the hypothesis that there is an influence of service quality on customers’ loyalty. Based on the results of the analysis, the dimensions of service quality which must be maintained are responsiveness, assurance and empathy because they can explain service quality.

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TAKSI BLUE BIRD SURVEI DI POOL RADIN INTEN JAKARTA TIMUR Rully Arifiansyah
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customers’ satisfaction is one of the key of success of a company in maintaining its existence in the market, especially with increasing competition and various companies’ strategies in offering products and services. This study aimed to determine consumers’ assessment on services provided to customer satisfaction and loyalty. This study was performed with survey method which involved 116 respondents who were the customers of PT. BlueBird Group Radin Inten pool taxi. From the survey, data was processed using SEM method with the help of LISREL 8.80 program. Research results proved that service quality had positive and significant influence on customers’ satisfaction. Also the influence of customers’ satisfaction on customers’ loyalty was proven. However these results don’t support the hypothesis that there is an influence of service quality on customers’ loyalty. Based on the results of the analysis, the dimensions of service quality which must be maintained are responsiveness, assurance and empathy because they can explain service quality.

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TAKSI BLUE BIRD SURVEI DI POOL RADIN INTEN JAKARTA TIMUR Rully Arifiansyah
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customers’ satisfaction is one of the key of success of a company in maintaining its existence in the market, especially with increasing competition and various companies’ strategies in offering products and services. This study aimed to determine consumers’ assessment on services provided to customer satisfaction and loyalty. This study was performed with survey method which involved 116 respondents who were the customers of PT. BlueBird Group Radin Inten pool taxi. From the survey, data was processed using SEM method with the help of LISREL 8.80 program. Research results proved that service quality had positive and significant influence on customers’ satisfaction. Also the influence of customers’ satisfaction on customers’ loyalty was proven. However these results don’t support the hypothesis that there is an influence of service quality on customers’ loyalty. Based on the results of the analysis, the dimensions of service quality which must be maintained are responsiveness, assurance and empathy because they can explain service quality.

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TAKSI BLUE BIRD SURVEI DI POOL RADIN INTEN JAKARTA TIMUR Rully Arifiansyah
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customers’ satisfaction is one of the key of success of a company in maintaining its existence in the market, especially with increasing competition and various companies’ strategies in offering products and services. This study aimed to determine consumers’ assessment on services provided to customer satisfaction and loyalty. This study was performed with survey method which involved 116 respondents who were the customers of PT. BlueBird Group Radin Inten pool taxi. From the survey, data was processed using SEM method with the help of LISREL 8.80 program. Research results proved that service quality had positive and significant influence on customers’ satisfaction. Also the influence of customers’ satisfaction on customers’ loyalty was proven. However these results don’t support the hypothesis that there is an influence of service quality on customers’ loyalty. Based on the results of the analysis, the dimensions of service quality which must be maintained are responsiveness, assurance and empathy because they can explain service quality.

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TAKSI BLUE BIRD SURVEI DI POOL RADIN INTEN JAKARTA TIMUR Rully Arifiansyah
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customers’ satisfaction is one of the key of success of a company in maintaining its existence in the market, especially with increasing competition and various companies’ strategies in offering products and services. This study aimed to determine consumers’ assessment on services provided to customer satisfaction and loyalty. This study was performed with survey method which involved 116 respondents who were the customers of PT. BlueBird Group Radin Inten pool taxi. From the survey, data was processed using SEM method with the help of LISREL 8.80 program. Research results proved that service quality had positive and significant influence on customers’ satisfaction. Also the influence of customers’ satisfaction on customers’ loyalty was proven. However these results don’t support the hypothesis that there is an influence of service quality on customers’ loyalty. Based on the results of the analysis, the dimensions of service quality which must be maintained are responsiveness, assurance and empathy because they can explain service quality.

Pengaruh Kualitas Produk, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Al-Buraq Cafe nabila salsabillah; Rully Arifiansyah
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine how different factors (product quality, price perception, and service quality) affect purchasing decisions. The subjects of this research are customers or visitors of Al Buraq cafe. Sampling method using accidental sampling method selected as many as 120 respondents. The data collection method used a questionnaire distributed to respondents, and this analysis used multiple regression. The results show that product quality has an effect of 34% on purchasing decisions, price perception variables have an influence of 29% on purchasing decisions, service quality variables affect purchasing decisions by 35%. The results of the analysis concluded that product quality, price perception, and service quality partially or simultaneously influence purchasing decisions at Al Buraq cafe. The independent variables which include product quality, price perception and service quality accounted for 22% of purchasing decisions. And the remaining 88% are other variables that are not included in the scope of this study.

PENGARUH LOKASI, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CLOVIA HOTEL MERCURE JAKARTA SABANG Novan Andriyansyah; Rully Arifiansyah
Panorama Nusantara Vol 16 No 2 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine and analyze the effect of location, price perception, and promotion on purchase decisions at Clovia Hotel Mercure Jakarta Sabang restaurant. The population in this study was respondents to Clovia Hotel Mercure Jakarta Sabang restaurant products with respondents of 100 respondents. The study used the accidental sampling method with the method of a multiple regression analysis. The data analysis method used in this research is multiple linear regression analysis. The results showed that the location had a significant effect on the increase in purchasing decisions, price perception had a significant effect on the increase in purchasing decisions, and promotions had a significant effect on the improvement of decisions. The F test showed that the Location, Price Perception, and Promotion jointly influenced the purchase decision at Clovia Hotel Mercure Jakarta Sabang restaurant.

PENGARUH KUALITAS PRODUK, ATMOSFER DAN LOKASI TERHADAP KEPUASAN PELANGGAN DI THE CAFE HOTEL MULIA SENAYAN Rully Arifiansyah; Melina Aulia; Agus Riyanto
Panorama Nusantara Vol 15 No 2 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Business competition in restaurants is growing, so restaurants are required to not only focus on their sales targets, in order to survive in the midst of intense competition. The purpose of this study is to measure customer satisfaction at THE CAFÉ Hotel Mulia Senayan. By testing several variables including food quality, atmosphere, and location. The methodology of this research uses quantitative analysis of multiple linear regression using IBM SPSS (Statistical Package for Social Science) software. This study uses purposive sampling techniques to customers by distributing questionnaires. The results showed that food quality, atmosphere, and location simultaneously and partially affected customer satisfaction.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL AUTO SERVICE CEMPAKA BARU Savyra Dwi Putri; Rully Arifiansyah
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aimed to analyze the impact of service quality which consist of reliability, responsiveness, assurance, emphaty and tangibles on customer satisfaction. The population of this research are customers of Auto Service Cempaka Baru Workshop, while samples as many as 100 respondents purposive technique. Data analyzed by multiple regression. Based on the analysis, it can be concluded that, there is a significant effect of reliability variable to the customer satisfaction with a contribution of 86,8%. There is a significant influence of responsiveness variable to customer satisfaction with contribution equal to 87,3%. There is a significant influence of assurance variable to customer satisfaction with contribution equal to 88,3%. There is a significant influence of emphaty variable to customer satisfaction with contribution equal to 80,8%. There is a significant influence of tangibles variable to customer satisfaction with contribution equal to 86,8%. If the variables are combined together it is found that there is a significant influence of the five variables to determine the customer satisfaction with a contribution of 94,2%, where other factors are influential but not discussed in this research that is equal to 5,8%

Influence Of Onlıne Customer Ratıng, Flash Sale And Hedonıc Shoppıng Motıves To Implus Buyıng On Market Users Place Shoppe Verry Cyasmoro; Rully Arifiansyah
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

This Research used the primary quantitative methods SMART PLS cross sectional survey with sample of 150 responden customer had purchased product through market place shoppe .The selection of respondents customer is was carried out by quantitative techniques, online customer ratings seem to have a positive and significant influence on impulse buying, as indicated by a t-statistic value of 3.573. This suggests that higher online ratings lead to increased impulse buying , there's a significant influence between flash sales and impulse buying, with a t-statistic value of 2.867. This implies that when products are offered in flash sales, there's a notable increase in impulse purchase hedonic shopping motives also show a positive and significant effect on impulse buying, with a t-statistic value of 3.147. This indicates that when people are motivated by pleasure-seeking or experiential factors while shopping, they tend to engage in more impulse buying. Keyword: online customer rating, flash sale, hedonic shoping, impulse buying

Title

Found 25 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 25 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 25 Documents
Search