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All Journal Journal on Education YUME : Journal of Management JURNAL LENTERA BISNIS Economics and Digital Business Review BIOS : Jurnal Teknologi Informasi dan Rekayasa Komputer Jurnal Sistim Informasi dan Teknologi Journal of Information System, Technology and Engineering
Haniwijaya Pahlawansah
Politeknik Maritim AMI Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Journal : Journal of Information System, Technology and Engineering

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The Influence of Perceived Usefulness, Social Influence, and User Experience on Technology Acceptance Intention in Startup Companies Tawil, Muhamad Risal; Darwis, Darwis; Pahlawansah, Haniwijaya; Violin, Vivid; Astuti, Enny Diah; Lubis, Fatimah Malini
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.206

Abstract

This​‍​‌‍​‍‌ study is centered around the idea of how the factors like perceived usefulness, social influence, and user experience impact the employee's intention to technology acceptance in the startups of Indonesia. The study was performed by us through a quantitative approach and a questionnaire of 150 employees from different digital startups in Indonesia. I ensured that the participants met the criteria of being technology users in their daily work. The data analysis was done through multiple linear regression. The results of the research show that the three factors, i.e. perceived usefulness, social influence, and user experience, have positive and significant impacts on the technology acceptance ​‍​‌‍​‍‌intention. Perceived usefulness focuses on the benefits of technology and increases confidence, social influence enhances positive social norms, and user experience offers a more comfortable and intuitive digital encounter. Theoretically, this study adds to the knowledge of Technology Acceptance Model (TAM) in the context of startups, and practically, I aim to provide management with the recommended approach to bolster digitalization efforts using perceived usefulness, social support, and user experience in the strategy.
Co-Authors Amin Budiastuti Amiruddin Amiruddin Astuti, Enny Diah Basmar, Muh. Fahmi Bilgies, Ana Fitriyatul Chevy Herli Sumerli Cut Susan Octiva Darwis Darwis Darwis darwis darwis, darwis Djunaedi Djunaedi Fatimah Malini Lubis Firdaus Yuni Dharta Humaidah Muafiqie Isep Nendri Rostiana Mawardi, Syamsi Muhamad Risal Tawil Muhammad Yahya Muhammad Yusuf Mutiasari Novi Rahayu Sulistyowati Syeh Assery Tanti Widia Nurdiani Violin, Vivid Vivid Violin