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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmiah Ekonomi Islam Tazkia Islamic Finance and Business Review Kinerja: Jurnal Ekonomi dan Manajemen Tarbawi: Jurnal Keilmuan Manajemen Pendidikan JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Ensiklopedia of Journal International Journal of Applied Business Research EKONOMIKA SYARIAH : Journal of Economic Studies Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Akuntansi Kompetif Jurnal Ekonomi Jurnal Bisnis Dan Kajian Strategi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Didaktik : Jurnal Ilmiah PGSD STKIP Subang Indonesian Journal of Islamic Economics and Business JURNAL ILMIAH GLOBAL EDUCATION Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Jurnal Manajemen dan Perbankan (JUMPA) Islam Realitas: Journal of Islamic and Social Studies EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Dedikasia : Jurnal Pengabdian Masyarakat ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Artificial Intelligence and Digital Business e-Jurnal Apresiasi Ekonomi QOSIM: Jurnal Pendidikan, Sosial & Humaniora Journal of Innovative and Creativity International Journal of Indonesian Business Review Krigan: Journal of Management and Sharia Business Jurnal Multidisiplin Indonesia Munazzama Journal of Islamic Management and Pilgrimage BORJUIS (JURNAL OF ECONOMY) Jurnal Ekonomi dan Bisnis (Jebi)
Hesi Eka Puteri
UIN Sjech M. Djamil Djambek Bukittinggi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DALAM UPAYA PERLUASAN PANGSA PASAR Juita Romali Butar Butar; Hesi Eka Puteri
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11859

Abstract

Skripsi ini disusun oleh Juita Romauli Butar-Butar dengan NIM 3722034 program studi strata-1 (S1) Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, UIN Sjech M. Djamil Djambek Bukittinggi. Dengan judul skripsi "Strategi Pemasaran Melalui Media Sosial Dalam Upaya Perluasan Pangsa Pasar (Studi Kasus: Usaha Rumahan Khiju.id Di Kabupaten Agam)". Penulisan ini dilatarbelakangi oleh perkembangan teknologi digital yang mendorong UMKM untuk beradaptasi dengan sistem pemasaran digital, khususnya melalui media sosial. Khiju.id sebagai usaha rumahan di bidang fashion muslimah menggunakan Instagram dan WhatsApp sebagai media pemasaran utama. Meskipun telah mengalami peningkatan penjualan sejak tahun 2022, usaha ini menghadapi kendala dalam konsistensi konten, kualitas konten rendah, pemahaman digital marketing, serta jangkauan pasar yang masih terbatas di wilayah Sumatera Barat. Penelitian ini juga mengkaji kesesuaian strategi pemasaran yang diterapkan dengan prinsip-prinsip pemasaran syariah. Tujuan dari penelitian ini adalah untuk menganalisis kendala-kendala yang dihadapi Khiju.id dalam menjalankan pemasaran melalui media sosial, menganalisis kualitas dan efektivitas konten media sosial dalam menarik minat konsumen, menganalisis strategi pemasaran yang diterapkan dalam upaya memperluas pangsa pasar, serta menganalisis kesesuaian strategi pemasaran dengan prinsip-prinsip pemasaran syariah. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data primer dikumpulkan melalui wawancara mendalam dengan pemilik usaha, tim internal, serta empat konsumen Khiju.id. Data sekunder diperoleh dari literatur dan dokumen terkait strategi pemasaran media sosial dan prinsip ekonomi syariah. Hasil penelitian menunjukkan bahwa Khiju.id menghadapi tiga kendala utama: kendala teknis visualisasi produk, kendala pemahaman digital marketing, dan kendala konsistensi konten. Dari segi kualitas konten, media sosial Khiju.id belum optimal dalam menarik konsumen baru karena konten bersifat spontan, terbatas pada foto produk, dan banyak postingan tanpa caption serta hashtag relevan. Strategi pemasaran yang diterapkan mencakup segmentasi jelas (mahasiswa, pelajar, guru), positioning sebagai penyedia hijab syar'i premium yang dapat dikustomisasi, namun jangkauan pasar masih terbatas karena kendala biaya pengiriman. Dari perspektif syariah, strategi pemasaran Khiju.id telah sesuai dengan prinsip kejujuran, keadilan (margin 5% dan sistem harga fleksibel), amanah, dan etika Islami, namun aspek promosi masih perlu ditingkatkan agar produk lebih dikenal luas
Pengaruh Perkembangan Pasar Modal Syariah dan Inflasi terhadap Pertumbuhan Ekonomi Indonesia pada Tahun 2021-2024 Aisya Ramadani; Hesi Eka Puteri
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.10765

Abstract

Economic growth is an important indicator in assessing the success of a country’s development. Although the development of the Islamic capital market and inflation has been widely studied, research that specifically analyzes the effect of the market capitalization of Sharia stocks included in the Indonesian Sharia Stock Index (ISSI) and inflation on Indonesia’s economic growth during the 2021–2024 economic recovery period remains relatively limited. This study aims to analyze the effect of ISSI Sharia stock market capitalization and inflation on Indonesia’s economic growth, both partially and simultaneously. This study used a quantitative approach with a causal associative design. The research sample covered all quarterly data for the 2021–2024 period, selected through saturated sampling. Data were collected through documentation from official publications of Statistics Indonesia, Bank Indonesia, the Indonesia Stock Exchange, and the Financial Services Authority, and were then analyzed using multiple linear regression. The results showed that ISSI Sharia stock market capitalization had a positive and significant effect on Indonesia’s economic growth, with a significance value of 0.002. Inflation also had a positive and significant effect on economic growth, with a significance value of 0.000. Simultaneously, the two variables had a significant effect on economic growth, with a significance value of 0.000 and an Adjusted R² value of 0.741. These findings strengthen Keynesian Growth Theory, which emphasizes the importance of investment in driving economic growth, and broaden understanding of the role of the Islamic capital market and macroeconomic stability in national development. The conclusion of this study confirms that ISSI Sharia stock market capitalization and inflation are important factors contributing to Indonesia’s economic growth during the economic recovery period. The implications of this study point to the importance of strengthening the Islamic capital market and controlling inflation to support sustainable economic growth.
Pengaruh Corporate Social Responsibility (CSR), dan Profitabilitas terhadap Nilai Perusahaan dengan Ukuran Perusahaan sebagai Variabel Kontrol Revha Septia Ranika; Hesi Eka Puteri
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11025

Abstract

Firm value is an important indicator that reflects investors’ perceptions of a company’s performance and prospects. Although the effect of Corporate Social Responsibility (CSR) and profitability on firm value has been widely examined, studies that specifically analyze these two variables with firm size as a control variable in food and beverage companies listed on the Indonesia Sharia Stock Index (ISSI) for the 2021–2024 period remain limited. This study aims to analyze the effect of CSR and profitability on firm value with firm size as a control variable. This study used a quantitative approach with a causal associative design. The sample consisted of 13 food and beverage companies listed on the ISSI and selected using purposive sampling, resulting in 52 observations. Data were collected through documentation of companies’ annual reports and analyzed using panel data regression with the assistance of EViews 13. The results show that, partially, CSR has no significant effect on firm value, whereas profitability has a positive and significant effect on firm value. Simultaneously, CSR and profitability have a significant effect on firm value with firm size as a control variable. These findings contribute to the development of Signaling Theory by showing that profitability information serves as a stronger signal for investors than CSR disclosure. The conclusion of this study emphasizes the importance of profitability in increasing firm value. The implications of this study include theoretical contributions to the development of Islamic financial management literature as well as practical implications for company management in formulating strategies to improve financial performance and implement CSR more effectively. Future research is recommended to expand the sample coverage and observation period, as well as to add other variables that may potentially influence firm value.
Optimalisasi Sukuk sebagai Instrumen untuk Mengakselerasi Investasi Syariah dalam Pembangunan Ekonomi di Indonesia Khofaria Amini Hutapea; Hesi Eka Puteri
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11037

Abstract

The optimization of sukuk as an Islamic investment instrument in supporting economic development has received attention in various previous studies. However, studies that specifically integrate analyses of the role of sukuk, constraints on its optimization, and development strategies within a single research framework remain limited. This study aims to analyze the role of sukuk as an Islamic investment instrument in accelerating Indonesia’s economic development, identify various constraints encountered, and formulate optimization strategies. This study employed a qualitative approach with a literature research or library research design. Data sources were obtained through documentation studies of books, journal articles, laws and regulations, fatwas of the National Sharia Council of the Indonesian Ulema Council (DSN-MUI), as well as official publications from the government and relevant institutions selected purposively based on their relevance to the research focus. The data were analyzed using an interactive analysis model that includes data condensation, data display, and conclusion drawing and verification. The results show that sukuk plays a strategic role as an instrument for development financing, strengthening the Islamic capital market, and increasing investment in the real sector. Nevertheless, the optimization of sukuk still faces constraints in the form of low Islamic financial literacy, limited investor participation, suboptimal product innovation, and the need to strengthen regulation. These findings reinforce studies in Islamic economics, particularly regarding the optimization of sukuk as an Islamic investment instrument in supporting economic development. The conclusion of this study emphasizes the importance of improving Islamic financial literacy, expanding the investor base, product innovation, and strengthening regulation to enhance the effectiveness of sukuk development in Indonesia. The implications of the study include theoretical contributions to the development of Islamic economics literature and practical implications for the government, regulators, and Islamic financial institutions in formulating more effective sukuk development policies.
Peran PT Permodalan Nasional Madani Mekaar Syariah dalam Pemberdayaan Pedagang Perempuan (Studi Kasus PNM Mekaar Syariah di Komplek Padang Sarai Pratama, Kecamatan Koto Tangah, Kota Padang) Sapitri, Yella; Puteri, Hesi Eka
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10127

Abstract

Women’s empowerment in the microeconomic sector has received attention in various studies, but research specifically examining the role of Islamic financial institutions in empowering female traders based on Longwe analysis remains limited. This study aims to analyze the role of PT Permodalan Nasional Madani (PNM) Mekaar Syariah in empowering female traders in Padang Sarai Pratama Complex, Koto Tangah Subdistrict, Padang City. This study used a qualitative approach with a case study design, involving female customers and field officers as participants selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using the interactive analysis technique of Miles, Huberman, and Saldaña as well as the Longwe analysis approach. The results showed that PNM Mekaar Syariah played a significant role in empowering female traders through collateral-free financing and group-based business assistance. This program had an impact on improving women’s welfare, access to resources, critical awareness, participation, and control in economic activities. However, its implementation still faced obstacles in the form of a lack of discipline in installment payments and limited business management among some customers. The conclusion of this study affirms that the integration of sharia financing and business assistance is an important factor in strengthening women’s economic empowerment. These findings contribute to the development of studies on women’s empowerment based on Islamic economics and provide practical implications for Islamic financial institutions to improve education, assistance, and customer capacity building in microenterprise development.
Determinan Harga Saham pada Sektor Perusahaan Perbankan Syariah yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2021-2024 Hutasoit, Ritjka Benela; Puteri, Hesi Eka
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10139

Abstract

The influence of financial ratios on the stock prices of Islamic banking companies has received attention in several studies, yet research that specifically analyzes the effect of Return on Equity (ROE), Capital Adequacy Ratio (CAR), and Non-Performing Financing (NPF) on the stock prices of Islamic banking companies listed on the Indonesia Stock Exchange for the 2021–2024 period remains limited. This study aims to analyze the effect of ROE, CAR, and NPF on the stock prices of Islamic banking companies. This study used a quantitative approach with an explanatory research design based on panel data regression. The research sample consisted of four Islamic banking companies selected through purposive sampling. Data were collected through documentation based on quarterly financial statements and company stock price data during the 2021–2024 period, and were then analyzed using panel data regression with the assistance of EViews version 13. The results show that ROE and CAR have a positive and significant effect on stock prices, whereas NPF has a negative and significant effect on the stock prices of Islamic banking companies. Simultaneously, ROE, CAR, and NPF have a significant effect on stock prices, with an Adjusted R-squared value of 77.7055%. This finding contributes to the development of signaling theory and broadens understanding of the influence of financial performance on stock prices in the Islamic banking sector in Indonesia. The conclusion of this study emphasizes the importance of profitability, capital adequacy, and financing quality in increasing investor confidence in the stocks of Islamic banking companies. The implications of this study include theoretical contributions to enriching the literature on the Islamic capital market and practical implications for companies and investors in making investment decisions based on financial performance.
Pengaruh Financial literacy Terhadap Preferensi Masyarakat Kabupaten Tanah Datar Memilih Produk-Produk Pendanaan Pada Perbankan Syariah Febby Irfayunita; Hesi Eka Puteri
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 3 No. 1 (2019): Januari-Juni 2019
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v3i1.973

Abstract

The purpose of this study investigates whether financial literacy affects the  preferences of choosing  the funding product at Islamic Banks. The research method used is a quantutative method that uses a sample of  385 customers of Islamic banks in Tanah Datar district, under condition 2018, this study reveals that financial literacy is positively associated with  the  preferences of choosing funding products.  This finding offer the empirical evidence of the importance on the relationship of financial literacy to the  preferences of choosing  the funding product. It indicates that the financial literacy  is a important point in Islamic banks thay will make peoples turn to Islamic banks . Furthermore, this research recommends strategy of increasing market share of Islamic Bank by increasing public’s finance literacy.
Determinan Sustainabilitas Lembaga Keuangan Mikro Syari’ah dan Upaya Penanggulangan Kemiskinan di Kabupaten Agam Melya Husna; Hesi Eka Puteri; Winarno Winarno
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 3 No. 2 (2019): Juli-Desember 2019
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v3i2.2556

Abstract

 This study aims to analyze the determinants of the sustainability of Islamic microfinance institutions and efforts to reduce poverty in Agam district. Islamic microfinance institutions in this study are limited to Baitul Maal wa Tamwil in Agam Regency with a sample of 31 BMTs that existed until 2019. The method used is the mix method. Quantitative analysis uses Smart PLS 3.0 software as a data processing tool. Qualitative analysis uses interviews as a data collection tool. The results showed that management, human resources and culture were determinants of BMT sustainability in Agam District. This study also provides an analysis that BMT is an instrument that can be used in poverty alleviation in Agam District. Penelitian ini bertujuan untuk menganalisis faktor-faktor penentu sustainabilitas (keberlanjutan) lembaga keuangan mikro syariah dan upaya dalam penanggulangan kemiskinan di Kabupaten Agam. Lembaga Keuangan Mikro Syariah dalam penelitian ini dibatasi pada Baitul Maal wa Tamwil (BMT) yang ada di Kabupaten Agam dengan sampel sebayak 31 BMT yang ada sampai tahun 2019. Metode yang digunakan adalah mix method. Analisis kuantitatif mengunakan software Smart PLS 3.0 sebagai alat pengolahan data. Analisis kualitatif menggunakan wawancara sebagai alat pengumpulan data. Hasil penelitian menunjukkan bahwa Manajemen, SDM dan Budaya merupakan faktor penentu sustainabilitas BMT di Kabupaten Agam. Penelitian ini juga menyatakan bahwa BMT merupakan salah instrumen yang dapat digunakan dalam hal penanggulangan kemiskinan di Kabupaten Agam.
Pengaruh Financial Sustainability Terhadap Jangkauan BPR Syariah Di Propinsi Sumatera Barat Hidayatul Arief; Iiz Izmuddin; Hesi Eka Puteri
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 3 No. 2 (2019): Juli-Desember 2019
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v3i2.2576

Abstract

This study aims to analyze the effect of Financial Sustainability as proxied by CAR, FDR, ROA, ROE, NOM and BOPO on the outreach of BPR Syariah that are proxied by the number of financing customers in West Sumatra Province. The study population was all BPR Syariah in the Province of West Sumatra, the research sample was taken using purposive sampling technique to obtain a sample of 6 companies. The data analysis technique used is the panel data regression method which is a combination of cross section data and time series data using STATA 13 software. While testing the hypothesis using the GLS model with a significance level of 5%. The results of the analysis showed that partially the FDR and ROA variables had a significant effect on increasing outreach while the other variables had no significant effect on the outreach of BPR Syariah in West Sumatra Province. Financial Sustainability has a significant simultaneous effect on the outreach of Sharia Rural Banks in West Sumatra Province. Penelitian ini bertujuan untuk menganalisis pengaruh Financial Sustainability yang diproksikan oleh CAR, FDR, ROA, ROE, NOM dan BOPO terhadap jangkauan BPR Syariah yang diproksikan dengan jumlah nasabah pembiayaan di Propinsi Sumatera Barat. Populasi penelitian adalah seluruh BPR Syariah yang ada di Propinsi Sumatera Barat, sampel penelitian diambil menggunakan teknik purposive sampling sehingga diperoleh sampel sebanyak 6 perusahaan. Teknik analisis data yang digunakan adalah metode regresi data panel yang merupakan gabungan dari data cross section dan data time series dengan menggunakan perangkat lunak STATA 13. Sedangkan pengujian hipotesis menggunakan model GLS dengan tingkat signifikansi 5%. Hasil analisis menunjukkan secara parsial variable FDR dan ROA memilik ipengaruh signifikan terhadap peningkatan jangkauan sedangkan variable lainnya berpengaruh tidak signifikan terhadap jangkauan BPR Syariah di Propinsi Sumatera Barat. Financial Sustainability memiliki pengaruh yang signifikan secara simultan terhadap jangkauan BPR Syariah di Propinsi Sumatera Barat
Pengaruh Hedonisme dan Religiusitas Terhadap Perilaku Konsumtif Mahasiswa Arif Rahmat; Asyari Asyari; Hesi Eka Puteri
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 4 No. 1 (2020): Januari-Juni 2020
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v4i1.3198

Abstract

 This study aims to analyze the influence of hedonism and religiosity on the consumptive behavior of students at the Faculty of Islamic Economics and Business, State Islamic Institute of Bukittinggi, West Sumatera, Indonesia. The population in this studi was 3,900 students and the sample was 363 of them that were selected by using the cluster sampling techniques. The results showed that hedonism has a positive influence on the consumptive behavior of students, it means that the higher of the level of hedonism, the higher the consumptive behavior of students. Meanwhile, religiosity was found to have the negative effect on the consumptive behavior of students, its meant that  the higher the level of religious students, the lower the consumptive behavior of students, this study suggests that hedonism and religiosity explain variations in student consumer behavior by 64.5%, while the remaining 35.5% % is explained by other variables not explored in this study. This finding shows that to manage consumption properly, students must control their hedonism and increase their level of religiosity so that they will far from consumptive habits. 
Co-Authors Aisya Ramadani Alfin, Aidil Andespa, Wira Angga Rizki Prawira Anggreni, Melisa Anne Putri Anwar Sholihin Anwar Sholihin Arif Rahmat Asril, Rossyta Asyari Asyari Asyari Asyari, Asyari Aulia Gusli Ramadhona Baskara, Reina Tasha Daulay, Mahdalena Della Suhanda Putri Dhea Syahrilla Nur Hirma Dhea Syahrilla Nur Hirma Elvi Nasriandani Febby Irfayunita Fitri, Eriza Hamdani, Rafli Harahap, Muhammad Muda Harfandi, Harfandi Hawari, Rayzul Hidayatul Arief Hidayatul Arief Hutasoit, Ritjka Benela Ifriyansyah, Muhammad Fajar Iiz Izmuddin Illahi. S, Wahyu Nusantara Irfayunita, Febby Jamainida Zai Jeni Vebrianti Juita Romali Butar Butar Julita, Vewi Kenedi, Jon Khofaria Amini Hutapea M. Arifin Mahdalena Daulay Mela Indah Permata Sari Melisa Anggreni Melya Husna Miswardi Miswardi, Miswardi Mita Mita, Mita Muhammad Muda Harahap Mutiara Salsabila Delva Nasfi, Nasfi Nilawati, Siti Nurafni Sofya Parida mahrani siregar Putri, Aulia Nurila Putri, Friska Etvari Rahman, Ali Ratu, Dinda Rawati, Mesis Reina Tasha Baskara Reina Tasha Baskara Restika Restika Restika, Restika Revha Septia Ranika Rini Elvira Sabri Sabri Sadikin Sadikin Sadikin, Sadikin sandra dewi Sapitri, Yella Sari, Oktri Lola Setiyani, Bunga Ari Sholihin, Anwar Siti Faizah SRI ANGGRAINI Sri Anggraini Sukra, Widia Tifany Yeldi Astuti Vewi Julita Vewi Julita Vira Husna Winarno Winarno Wiza, Yerna Yerna Wiza Yogie Febiwandio Yulisa Khairani Yulisa Khairani Zai, Jamainida Zelfia Khairani ZUWARDI, ZUWARDI