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Indriyani, Novi
Universitas Musamus
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Journal : Jurnal Pengabdian UNDIKMA

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Pemberdayaan Masyarakat Suku Dani di Merauke melalui Pelatihan Pemasaran Digital untuk Produk Pertanian Lokal Wakerkwa, Dian Agustina Purwanto; Indriyani, Novi
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18016

Abstract

This community service program aims to enhance the understanding and skills of the Dani indigenous community in Merauke Regency in utilizing social media as a marketing tool for local agricultural products. The program was implemented through training activities involving 10 female participants (mama-mama) who work as agricultural produce traders. The digital marketing training was conducted in four stages: observation, preparation, training, and evaluation. To measure the effectiveness of the program, participants were administered pre-test and post-test assessments. The evaluation results show an increase in participants’ average scores from 65 in the pre-test to 78 in the post-test, indicating a significant improvement in their understanding of digital marketing concepts. This training not only provided technical knowledge but also contributed to community economic empowerment through enhanced digital literacy. The findings demonstrate that practice-based and contextual training is effective in strengthening the capacity of local communities to respond to the challenges of the digital economy.
Co-Authors Adini, Syaukia Agustinus Gereda Darmeinis, Darmeinis Dian Agustina Purwanto Wakerkwa Dian Agustina Purwanto Wakerkwa Dian Agustina Purwanto Wakerkwa Diana Purwanto DWI HASTUTI Marni Bawawa Narahawarin, Margaretha Febriany Peni Cahyati, Peni Pertiwi, Sri Ananda Rawuh Yuda Yuwana Ridwan Kustiawan, Ridwan Santy Monika Sarikusumaningtyas, Winna Seli Marlina Radja Leba Somantri, Iwan Uspayanti, Rezky Wakerkwa, Dian Agustina Purwanto