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All Journal Jurnal Common Al-MUNZIR JURNAL KOMUNIKASI DAN BISNIS Intisari: Jurnal Inovasi Pengabdian Masyarakat RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Zelfia
Universitas Muslim Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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OPTIMALISASI KOMUNIKASI PEMERINTAHAN DINAS PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN MAROS DALAM PEMBINAAN DESA WISATA RAMMANG – RAMMANG DI KECAMATAN BONTOA Rezki Pratama Putra , Andi; Zelfia, Zelfia; Muliadi, Muliadi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.116

Abstract

The purpose of this study was to examine the optimization of Communication Department of Tourism, Youth and sports as well as inhibiting and supporting factors in the development of Tourism Village. This study uses the method of quality description, with information in this study as many as eight (8) people, data collection techniques through observation, interviews and documentation. The development of Rammang – Rammang Tourism Village is to build image and cooperation by doing development to the tourism management community through training on improving human resources capacity to improve the welfare and prosperity of the community in managing a directed Tourism Village. The supporting and inhibiting factors are in the management of Rammang-Rammang tourism development as a geological park or geo park Maros-Pangkep, because Rammang-Rammang is the 2nd largest karst mountain area in the world.
AKTIVITAS KOMUNIKASI PARIWISATA DINAS PARIWISATA KOTA MAKASSAR DALAM PROGRAM SUSTAINABLE TOURISM DI PANTAI TANJUNG BAYANG KOTA MAKASSAR Rohmadani , Anisa; Zelfia, Zelfia; Rabiah , Sitti
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.119

Abstract

Tourism communication is an activity that intends to influence, urge and seduce potential tourists as consumers to make decisions to make tourist trips. The tourism communication that the writer wants to examine is about tourism communication activities carried out by the Makassar City Tourism Office with the manager of Tanjung Bayang Beach, Makassar City. In this study, the author uses a qualitative research methodology to describe tourism communication activities carried out by the Makassar City Tourism Office. Data collection techniques were carried out through interviews, direct observation and documentation. The validity of the data is checked, then the presentation and analysis of the data is carried out and then conclusions are drawn. Based on the results of the research, the Makassar City Tourism Office and the Makassar City Tanjung Bayang Beach manager are expected to continue to pay attention to the consistency of the sustainability of tourist destinations through the implementation of the Sustainable Tourism. In addition, researchers hope that this work can be used as a study material to find a formula for sustainable tourism development.
Pengaruh Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Produk Brand Clothing Erigo Pada Remaja Di Kota Makassar Ramadani , Nur; Zelfia, Zelfia; Hadawiah, Hadawiah
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.120

Abstract

The thesis discusses The influence of digital marketing, brand awareness on purchasing decision. This study aims to find out: 1). The influence of digital marketing on purchasing decision. 2). The influence of brand awareness on purchasing decision. This research uses Hovland’s A-T-R (Awareness, Trial, Reinforcement) Theory and Ehrenbrergs Robert S.'s S-O-R (Stimulus-Organism-Response) theory. The population in this study were adolescent consumers of Makassar City who used Erigo products. The number of samples in this study was 60 respondents. The technique of the sample selection used is random sampling. The data in the study were collected using the questionnaire method. The instrument tests used are validity tests and reliability tests. The analysis technique used is multiple linear regression. The results of this study show that: 1. Digital marketing affects purchasing decisions. 2. Brand awareness affects purchasing decisions. 3. Digital marketing (X1) and brand awareness (X2) simultaneously affect purchasing decisions (Y)
ANALISIS ISI KONTEN YOUTUBE MENJADI MANUSIA TERHADAP KECERDASAN EMOSIONAL MASYARAKAT DI KECAMATAN BIRINGKANAYA KOTA MAKASSAR Wulandari , Iracrsanti; Zelfia, Zelfia; Idris, Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.121

Abstract

This thesis discusses the Content Analysis of YouTube Content Being Human on the Emotional Intelligence of the People of Biringkanaya District. The main problem is whether content analysis (physical unit) has an effect on the emotional intelligence of the people of Biringkaya District, Makassar City. The type of research used is quantitative content analysis. This researchlasted for one month, located in the Biringkanaya sub-district, Makassar City, with the informants from the Biringkanaya District community itself. The results showed that after the researchers conducted an analysis of the two variables, the researchers found that 52.6% of the people of Biringkanaya District, Makassar City "Less Agree"that the duration of a video can affect emotional intelligence, the physical unit variable in the analysis has no effect on emotional intelligence of the community in Biringkanaya District, Makassar City.
PEMANFAATAN MEDIA DIGITAL INSTAGRAM DALAM PEMASARAN DI KA-GA-NGA COFFEE MAKASSAR Rizqi Salsabila , Ayu; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.123

Abstract

This thesis discusses the Utilization of Instagram Digital Media in Marketing at Ka-Ga-Nga Coffee Makassar. The main issue is whether Instagram's Digital Media has an effect on marketing at Ka-Ga-Nga Coffee. The type of research used is descriptive analysis, where the data is in qualitative form obtained from interviews and observations. This research lasted for one month located at Ka-Ga-Nga Coffee Jalan Bougenvile no 23, Makassar. The theory used in this study is Uses and Gratification, which focuses on how the media meets the personal and social needs of audiences. The results of this study indicate that the Instagram account @kagangacoffee has been actively marketing through Instagram Digital Media by pressing on brand identity as a Makassar children's coffee shop.
ANALISIS SEMIOTIKA IKLAN WARDAH BEAUTY MOVES YOU MELALUI MEDIA YOUTUBE Syahruni , Syahruni; Hadawiah, Hadawiah; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.124

Abstract

This study discusses the Semiotic Analysis of Wardah Beauty Moves You advertisements which aired through the Wardah Beauty YouTube channel published since October 2021 with a duration of 60 seconds. With the development of technology, YouTube has become one of the most practical and easily accessible social media, so that it becomes the most popular site and is watched by thousands of people every day. The advertisement emphasizes that women's beauty can be a driving force for change that can have an impact and benefit on the environment. This study aims to determine the representation of symbols and meanings of beauty in Wardah Beauty Moves You advertisement, using a qualitative approach with virtual ethnographic methods. Researchers analyzed advertisements by collecting data from YouTube and then taking pictures of several scenes related to the meaning of beauty in the advertisement. The results of this study indicate that the representation of the symbol of beauty in the advertisement is showing Dewi Sandra as Wardah's brand ambassador who can represent the beauty of Indonesian women. The meaning of women's beauty is that they are capable of driving change according to the ad's tagline, namely #BeautyMovesYou. The beauty of women shown in advertisements is not monotonous in terms of beauty standards for Indonesian women in general, namely having white skin and long straight hair. However, the advertisement wants to show that in fact beauty is not only physical beauty. The meaning of beauty varies depending on the perspective of people.
OPTIMALISASI KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KINERJA APARATUR SIPIL NEGARA (ASN) BIDANG BINA KONSTRUKSI DINAS PEKERJAAN UMUM DAN TATA RUANG PROVINSI SULAWESI SELATAN Husnia , Husnia; Zelfia, Zelfia; Rabiah , Sitti
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.126

Abstract

The purpose of this study was to examine the optimization of communication at the Department of Public Works and Spatial Planning of South Sulawesi Province. The research was conducted in the city of Makassar, South Sulawesi. Department of Public Works and Spatial Planning Jl. Andi Prince Pettrani No. 90 South Sulawesi Province. This study used a qualitative descriptive method, with eight (6) informants in this study. Data collection techniques were through observation, interviews and documentation. Data analysis was carried out by collecting data, reducing, presenting data and drawing conclusions.The results of this study indicate that the Organizational Communication Optimization of the Department of Public Works and Spatial Planning of South Sulawesi province. Optimization is an action to optimize or achieve maximum results in a government agency or organization. Optimization in an organization is very important where to achieve the target an organization must pay attention and carry out its task functions properly.
ANALISIS SEMIOTIKA MAKNA PESAN “KEBEBASAN MANUSIA” DALAM APLIKASI IKLAN JUAL BELI ONLINE TOKOPEDIA Kurniawati , Dewi; Zelfia, Zelfia; Rabiah , Sitti
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.127

Abstract

Tokopedia with the official name PT Tokopedia is a startup in the field of electronic commerce that was founded on February 6, 2009 and officially launched to the public on August 17, 2009. Has a vision to build a Super Ecosystem where anyone can start and find anything and has a mission to achieve economic equality digital. In this study, the author uses a qualitative descriptive research methodology with a semiotic analysis approach. As a descriptive study, this research only describes the situation or discourse, does not look for relationships, does not test hypotheses or make predictions. The data in this study is qualitative data (data that is without numbers or numbers), so the data are substantive categories which are then interpreted. Based on the results of research on the concept of freedom in the Tokopedia advertisement version of human freedom, #Celebrate Your Freedom is identical with seeing humans as having independence and freedom in determining their life journey. Tokopedia presents another side of freedom that you can find in each of its services. No exception when we dare to dream, free when we are not afraid to take steps to create opportunities. With the same spirit, Tokopedia was born to help as many people as possible to freely create opportunities without having to be afraid of limitations, whatever they may be.
PEMANFAATAN KOMUNIKASI DIGITAL DALAM PENYEBARLUASAN INFORMASI KEGIATAN RESES ANGOOTA LEGISLATIF PROVINSI SULAWESI SELATAN Fatwa Ramadhan, Muh; Muttaqin Mustari , Andi; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.129

Abstract

The current digital era by using digital communication media that includes social media and the like, can provide convenience in the process of disseminating information, such as during recess activities or ongoing recesses between legislators and constituents. The use of technology enables people to get what they want, including legislators who play the role of channeling information to constituents by conveying the program to be carried out, by utilizing social media as a tool for disseminating information from their recess activities. This aims to improve the performance of the legislature and legislative institutions of South Sulawesi Province, by building relationships and trust in the community this is an important thing for public agencies. The type of research used is descriptive kulaitatid research with data collection techniques in the form of observation, interviews, and documentation. This research lasted for 1 month and is located in the DPRD of South Sulawesi Province. The information in this study came from members of the DPRD Prov. South Sulawesi, sub-staff cooperation and aspirations of the Provincial DPRD. South Sulawesi. The results of the study, it can be concluded that the use of digital media technology by the legislature during recess activities has a good role in increasing the effectiveness of the performance of the legislature in delivering information to constituents, which in the 4.0 era currently the use of digital media technology is widely used among the community.
ANALISIS SEMIOTIKA PADA FILM A PERFECT FIT DALAM PENDEKATAN BUDAYA BUGIS DAN BALI Caesary MP , Nurfadillah; Muliadi, Muliadi; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.132

Abstract

This study uses qualitative research methods and data collection techniques of observation and documentation. The study was conducted using primary and secondary data analysis techniques through the observations of researchers in the film A Perfect Fit. This research began when I watched the film A Perfect Fit, in this film I saw that there were Bugis and Balinese cultures which became cultural elements in this film. The Bugis culture shown in this film is the Mappacci tradition is one of the hereditary icons that still exists today. Mappacci is a hereditary traditional ritual of the Bugis-Makassar tribe before the marriage contract or ijab qabul. The main meaning of the mappacci is the purity of the prospective bride and groom’s heart to face tomorrow which will ente the household ark to let go of his single life. Balinese culture contained in this film is the traditional Melukat procession, melukat is a process of self-purification, the melukat process is usually held on Hindu religious days and is carried out in historical places, in temples or bathing places and the sea in Bali.
Co-Authors Abd Majid Abd. Majid Afandi , Rahmat Agustiawan, Agustiawan Ahdan, Ahdan Aisyah , Nurul Akbar , Ilham Akidah, Ihramsari Aldhea , A. Zhabita Alfadillah , A.Mukramin Alfidia Sutendy , Anggun Alif Ramadhan , Muhammad Amir , Izki Fikriani Amnia Apriliana Andi Muttaqin Andi Muttaqin, Andi Anggara , Harbi Annisa Ansar , Nurul Anshar , Muhammad Anugrah , Anugrah Astuti , Widia Awal Juliansyah , Andi Azzahra Anwar p, Putri Bachrir , Mutmainna Caesary MP , Nurfadillah Dhiya Izzahtul Zayyan Dwitya Anggraeni , Alifia Fadhillah , Nurul Fadia Amir , Dian Fatwa Ramadhan, Muh Fazlin , Muh Fitri Amaliah , Indah Hadawiah - Hadawiah Hadawiah, Hadawiah Hasan , Salim Hidayah.S, Nurul Hikmah Indriani , Nur Hilya, Hilya Husnia , Husnia Idris , Muhammad IKA NUGRAHA jusmika, Jusmika Kaharuddin Kemala Dewi , Fanny Khaerani , Mulya Khairunisya , Maulida Kiki Fatmala Kurniawati , Dewi Lulu Annizha Anwar M Gappar , Amalia M Nur , Nisa M.Nur Wakka Majid , Abd Majid , Abdul Majid, Abd Mazhud , Nurfathana Mubarak , Nurfathul Muhammad Idris Muhammad Ilham Muliadi Muliadi Muliadi Muliyani , Muliyani Munawaroh Munawaroh Mustamin Mustamin Muttaqin Mustari , Andi Muttaqin Mustari, Andi Nismawati , Nismawati Ni’ma Tuljanna , Andi Nur Asisyah Nur Azizah , Aqni Nur Sakinah Aulia Maruddani Nuradya Sudarto, Gabrila Nurfadliah Zamzani, Siti Nurfaisah , Andi Nurhayati Nurhayati Nurmawaddah , Nurmawaddah Nurwahidah Jafar, Rizki Alyah oktavianty, Nova Pangerang , Andi Anna Pusvita , Arwini Putri Atalia , Sri Rabiah , Sitti Ramadani , Nur Ramdani , Fauziah Ramdani, Fauziah Ramdhani, Wahyuni Rayes Ibrahim , Muhammad Rayes Ibrahim, Muh Rezki Pratama Putra , Andi Rizqi Salsabila , Ayu Rohmadani , Anisa Rusdi , Nur Halizah S , Ahdan S , Febrianti S , Nurfajrina. S, Ahdan Safira Maulidina , Rani Sallam Beddu , Agus Sitti Rahmawati Sitti Rahmawati Sri Ayuningsih St Hajar Said Sukmawati Putri , Iin Syahruni , Syahruni Syarmilah, Syarmilah Tajibu , Kamaluddin Tasruddin , Ramsiah Tike , Arifuddin Ulfa Kamaria , Mariam Unisa Adelia Hamsir Usman Ismail Wahyuni S , Dina Winda Winda Wulan Vibrianti , Wa Ode Wulandari , Iracrsanti Zobrina Syahwan , Tholita