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Customer Satisfaction as an Intervening Variable in the Relationship Between Service Quality, Marketing Mix, and Customer Trust at Airports Lestiani, Melia Eka; Jannah, Tsamratul; Budiono, Cyrilus Sukaca; Poerwanto, Eko; Mardwianta, Benedictus
Vortex Vol 6, No 2 (2025)
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/vortex.v6i2.3700

Abstract

An airport is a facility where all stakeholders in the aviation industry converge, and its core product is “service,” which includes services for passengers, cargo, and aircraft. Customer satisfaction at airports is an essential outcome that must be delivered to all aviation industry stakeholders. This study aims to analyze the influence of service quality and marketing mix on customer trust, with customer satisfaction serving as an intervening variable at the airport. In reality, many airport service users still feel dissatisfied with both the services provided and the existing facilities. This is evident from various complaints submitted by users, indicating that they have not yet experienced satisfactory airport services. This research employs a quantitative method by distributing questionnaires to 100 respondents, consisting of domestic passengers at Minangkabau International Airport. The findings reveal that service quality and marketing mix have a significant partial and simultaneous effect on customer satisfaction. Furthermore, service quality, marketing mix, and customer satisfaction—both partially and simultaneously—have a significant influence on customer trust. However, the customer satisfaction variable is unable to mediate the relationship between service quality and the marketing mix toward customer trust.
Pemberdayaan Ekowisata Lembah Pelangi berbasis Smart Energy di Padukuhan Blimbingsari, Caturtunggal, Depok, Sleman Mardwianta, Benedictus; Wibowo, Teguh; Poerwanto, Eko; Subarjo, Abdul Haris
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21453

Abstract

Pengabdian ini bertujuan untuk melakukan pemberdayaan masyarakat melalui sosialisasi dan pelatihan  dengan cara meningkatkan keterampilan masyarakat Padukuhan Blimbingsari dalam pengelolaan ekowisata Lembah Pelangi melalui pelatihan pemanfaatan energi terbarukan berbasis smart energy, pengelolaan wisata berkelanjutan, serta digitalisasi promosi wisata, meningkatkan pemberdayaan dalam kemampuan dalam merancang strategi pemasaran melalui pelatihan dan pendampingan intensif, meningkatkan keterampilan pengolahan makanan belum terstandar (sedikit pedagang mengaplikasikan prinsip higiene), strategi mempertahankan pasokan bahan baku dan harga fluktuasi hingga ±15 %, manajemen usaha & pemasaran. dengan memanfaatkan media sosial untuk promosi. Kegiatan ini juga mencakup pelatihan teknis instalasi dan pemeliharaan panel surya, manajemen destinasi wisata berbasis komunitas, serta penggunaan teknologi informasi untuk promosi wisata. Warga masyarakat peserta pelatihan cukup tertarik dengan materi dan pelatihan yang disampaikan.