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All Journal AGRARIS: Journal of Agribusiness and Rural Development Research Caraka Tani: Journal of Sustainable Agriculture Jurnal Agro Industri Perkebunan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Devotion: Journal of Research and Community Service Journal of International Conference Proceedings
Harisudin, Mohamad
Program Studi Agribisnis Fakultas Pertanian UNS
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : AGRARIS: Journal of Agribusiness and Rural Development Research

 1 
STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN harisudin, mohamad
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 5, No 1: January-June 2019
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.028 KB) | DOI: 10.18196/5174

Abstract

The presence of modern markets in Surakarta city is accepted by its resident, this can be seen from the increasing number of modern markets in recent year. Modern market consumers have taken a portion of traditional market consumers. This situation needs to be anticipated by traditional market managers in the form of competitive strategies. The purpose of this study was to determine the strengths, weaknesses, opportunities and threats factors that affect the development and the strategies used in developing Pasar Legi toward the presence of modern market. The basic method of this research was descriptive analysis. Data collection methods was done by interviewing, observing and recording techniques. Key informants were selected purposively based on the quality of information, which consists of the manager of Pasar Legi, market traders and consumers/buyers in this traditional market. The market was chosen purposively according to the research objectives, namely Pasar Legi Surakarta City. Data analysis method used analysis of Grand Strategy Matrix, SWOT Matrix, and QSPM from Fred R. David. The results showed that the strategic position of Pasar Legi was in quadrant I, which was a combination of strength and opportunity. The most priority strategy by the manager of Pasar Legi to face of the existence of the modern market is to build a good service system between market traders and consumers. 
STRATEGI PENGEMBANGAN AGRIBISNIS CABAI MERAH DI KABUPATEN SLEMAN DENGAN METODE ANALYTICAL HIERARCHY PROCESS Lubis, Fadli Akbar; Harisudin, Mohamad; Fajarningsih, Rhina Uchyani
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 5, No 2: July-December 2019
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.313 KB) | DOI: 10.18196/agr.5281

Abstract

This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.
Co-Authors Afridhianika, Annisa Nugraheni Endang Siti Rahayu Erlyna Wida Riptanti Ernoiz Antriyandarti Fanny Widadie Heru Irianto Indah Nurhidayati, Indah Isti Khomah Joko Sutrisno Kamaludin Kamaludin kusnandar kusnandar Lubis, Fadli Akbar nuning setyowati Nur Muttaqien Zuhri Pardede, Fitri Pramudita, Galuh Qonita, Rr. Aulia Rhina Uchyani Fajarningsih Solly Aryza Sugiharti Mulya Handayani umi barokah