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PILIHAN PETANI PADA KELEMBAGAAN LAHAN USAHATANI TANAMAN PANGAN DI PARANGGUPITO KABUPATEN WONOGIRI Suwarto, Suwarto; Harisudin, Mohamad; Antriyandarti, Ernoiz
Caraka Tani: Journal of Sustainable Agriculture Vol 27, No 1 (2012): March
Publisher : Universitas Sebelas Maret

The choice of institutional land in farming crops for farmers can be influenced by the situation and condition of the farmers who worked in the institutional field. Institutional land in farms is important, thus it is necessity to know the institutional land that currently exist in a region along with the factors that influence the choice of institutional land for farmers. The study was designed to answer the following research problem: (1) to explore and describe institutional dry land area of research in current conditions, and (2) to identify the factors that influence the choice of institutional dry land on farm crops. The location of research used poor rural areas which are far away from the town, Bandungan Hamlet and Parang Kulon Hamlet, Paranggupito District, southern region of Wonogiri Regency , ± 70 km from the Capital of Wonogiri. The choice of location is relatively far away from the city intended to get comprehensive information on institutional land. There were 32 farm households in both hamlets that have cooperation in institutional land as respondents. This research conducted in-depth survey and assessment. The result of study showed that the cooperation on an institutional land area there are pledge, lease, ‘sakap’, and lending. Various factors that influence farmers' choices in the institutional area are known, namely: the bargaining position of farmers who work together, the distance of land by farmers, and kinship.

STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN harisudin, mohamad
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 5, No 1: January-June 2019
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Yogyakarta

The presence of modern markets in Surakarta city is accepted by its resident, this can be seen from the increasing number of modern markets in recent year. Modern market consumers have taken a portion of traditional market consumers. This situation needs to be anticipated by traditional market managers in the form of competitive strategies. The purpose of this study was to determine the strengths, weaknesses, opportunities and threats factors that affect the development and the strategies used in developing Pasar Legi toward the presence of modern market. The basic method of this research was descriptive analysis. Data collection methods was done by interviewing, observing and recording techniques. Key informants were selected purposively based on the quality of information, which consists of the manager of Pasar Legi, market traders and consumers/buyers in this traditional market. The market was chosen purposively according to the research objectives, namely Pasar Legi Surakarta City. Data analysis method used analysis of Grand Strategy Matrix, SWOT Matrix, and QSPM from Fred R. David. The results showed that the strategic position of Pasar Legi was in quadrant I, which was a combination of strength and opportunity. The most priority strategy by the manager of Pasar Legi to face of the existence of the modern market is to build a good service system between market traders and consumers.

STRATEGI PENGEMBANGAN AGRIBISNIS CABAI MERAH DI KABUPATEN SLEMAN DENGAN METODE ANALYTICAL HIERARCHY PROCESS Lubis, Fadli Akbar; Harisudin, Mohamad; Fajarningsih, Rhina Uchyani
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 5, No 2: July-December 2019
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Yogyakarta

This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.

Corn Supply Chain in Central Java Province: Marketing Channel Efficiency and Chain Institutional Performance Approach Zuhri, Nur Muttaqien; Rahayu, Endang Siti; Kusnandar, Kusnandar; Harisudin, Mohamad
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2236

Increasing corn production requires a supply chain to channel production from farmers to consumers. The supply chain of corn as a raw material for animal feed in Central Java Province is not yet well managed, because each farmer or business is still carried out individually. The aim of the study was to analyze the supply chain picture based on the Food Supply Chain Network and the efficiency of the corn agribusiness supply chain in Central Java. Sampling techniques from farmers using proportional random sampling and snowball sampling methods will lead researchers to the next informant or to related institutions to the final consumer. Data analysis uses the FSCN, Marketing Margin, Farmer's Share and DEA methods. There are 5 corn agribusiness marketing channels in Central Java Province. Marketing margin and farmer's share with Farmer-Cooperative-Consumer chain being the most efficient. Farmer-Village Trader-SubDistrict Trader-District Trader-Consumer marketing channel being the least efficient. Technical efficiency at the farmer level was 2%, at the village trader level 40%, at the subdistrict and district trader levels 37.5%, at the cooperative level 66.67%, at the animal feed company level 40% and at the poultry farmer level 25%.

Sustainability Analysis of Independent Palm Oil Plantations in Sintang Regency, West Kalimantan Kamaludin, Kamaludin; Harisudin, Mohamad; Sutrisno, Joko; Irianto, Heru
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2611

The goal of this investigation is to examine the impact of institutional, technological, social, and economic factors on the long-term viability of independent oil palm plantations in West Kalimantan's Sintang Regency. The data obtained from interviewing 216 respondents, spread across three sub-districts, namely, the Sintang, Kelam Permai, and Binjai Hulu; and used Multi-dimensional Scaling RAPFISH (Rapid Assessment Techniques for Fisheries) to analyze the data. The research results show that the sustainability index values in different aspects are generally favorable, such as the sustainability index value in the economic aspect is 74.36%, the value in the social aspect is 71.28%, the environmental value is 70.59%, the institutional dimension value is 72.34% and the technology dimension value is 70.14%. Considering the sensitive attributes of this research as decisive factors some efforts should be made to sustained the oil palm plantations. Furthermore, governments and policymakers should strengthen their institutional and organizational role in supporting oil palm plantations to make it easier for farmers to access technology, assistance with plantation facilities, and agricultural extension services.

Sustainability Analysis of Independent Palm Oil Plantations in Sintang Regency, West Kalimantan Kamaludin, Kamaludin; Harisudin, Mohamad; Sutrisno, Joko; Irianto, Heru
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2611

The goal of this investigation is to examine the impact of institutional, technological, social, and economic factors on the long-term viability of independent oil palm plantations in West Kalimantan's Sintang Regency. The data obtained from interviewing 216 respondents, spread across three sub-districts, namely, the Sintang, Kelam Permai, and Binjai Hulu; and used Multi-dimensional Scaling RAPFISH (Rapid Assessment Techniques for Fisheries) to analyze the data. The research results show that the sustainability index values in different aspects are generally favorable, such as the sustainability index value in the economic aspect is 74.36%, the value in the social aspect is 71.28%, the environmental value is 70.59%, the institutional dimension value is 72.34% and the technology dimension value is 70.14%. Considering the sensitive attributes of this research as decisive factors some efforts should be made to sustained the oil palm plantations. Furthermore, governments and policymakers should strengthen their institutional and organizational role in supporting oil palm plantations to make it easier for farmers to access technology, assistance with plantation facilities, and agricultural extension services.

THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani, Sugiharti Mulya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12446

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.

Analisis Daya Saing dan Faktor-faktor yang Memengaruhi Ekspor Karet Indonesia ke India Pramudita, Galuh; Widadie, Fanny; Harisudin, Mohamad
Jurnal Agro Industri Perkebunan Vol. 13 No. 1 (2025)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jaip.v13i1.3983

Indonesia, as the second largest rubber producer in the world, has exported rubber to various countries; India is one of the leading destinations for rubber export. However, many factors can affect Indonesian rubber exports to India. This study aims to analyze the competitiveness of Indonesian rubber exports in India and the international market and to determine the factors that can affect Indonesian rubber exports to India. The data used are secondary data from 2005 to 2022 obtained by FAO, ITC, BPS, World Bank, and Bank Indonesia. Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), and Export Competitiveness Index (ECI) methods to analyze the competitiveness of rubber export. Multiple linear regression analysis to analyze the factors that affect exports. The study results show that the competitiveness of Indonesian rubber exports in the Indian market is strong, although it fluctuates. The competitiveness of Indonesian rubber exports in the international market is dominated by strong export competitiveness, but it has had weak competitiveness. Production factors and land area have a significant and positive effect, exchange rates and export prices have a negative impact, and producer prices and India’s GDP per capita do not significantly affect exports. This states that increasing the export competitiveness and volume of Indonesian rubber exports to India can be done by increasing rubber production to increase the supply of export rubber.

PENINGKATAN DAYA SAING UKM MELALUI INOVASI OLAHAN BANDENG PRESTO Khomah, Isti; Harisudin, Mohamad; Nurhidayati, Indah; Riptanti, Erlyna Wida; Qonita, Raden Rara Aulia
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i1.42460

UKM Bandeng Presto Bu Rita adalah UKM bidang makanan khususnya olahan bandeng. UKM Bandeng Presto Bu Rita berada di Kabupaten Boyolali. Persaingan yang ketat di bidang produk makanan mengharuskan UKM Bandeng Presto Bu Rita untuk berinovasi. Kegiatan pengabdian ini bertujuan membantu UKM mitra dalam mengatasi masalah serta memberikan solusi atas permasalahan usahanya. Proses produksi stik bandeng masih manual sehingga tidak efisien, label kode produksi masih menggunakan kode manual, dan pemasaran online masih sederhana. Metode pengabdian yang dilakungan oleh Tim Pengabdian adalah introduksi planetary mixer untuk membuat stik bandeng, introduksi mesin print kode produksi langsung pada kemasan, dan pendampingan pemasaran online. Hasil dari kegiatan pengabdian ini adalah meningkatnya pengetahuan manajemen bisnis pengelola UKM mitra, perbaikan teknologi produksi usaha olahan bandeng, serta penerapan teknologi informasi dalam memasarkan hasil produksinya.

Penguatan Manajemen Usaha pada UMKM Gethuk Bu Sri: Strengthening Business Management at Gethuk Bu Sri MSMEs Harisudin, Mohamad; Riptanti, Erlyna Wida; Khomah, Isti; Qonita, Raden Rara Aulia
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 9 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i9.9951

Community service aims to strengthen business management for Gethuk Bu Sri MSMEs, which produce traditional foods, through targeted training in marketing, basic bookkeeping, and applying Good Manufacturing Practices (GMP). UMKM Gethuk Bu Sri has weak business management problems, including marketing, financial, and production management. This service activity uses a participatory method by involving MSME partners, which is accompanied by assistance during activities and evaluation of service activities. The results of the service activities show that Bu Sri's Gethuk MSMEs have received marketing training, bookkeeping training, and Good Manufacturing Process training, both in theory and hands-on practice. The success of this service activity can be seen in the use of social media and WhatsApp stories as a product marketing medium, the orderly and neat bookkeeping documents, and the arrangement of raw materials and finished products with a more systematic workflow. The results of the training have had a positive impact on Gethuk Bu Sri MSMEs because they can improve business management.

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