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All Journal Maker: Jurnal Manajemen Jurnal Pengabdian Masyarakat (ABDIRA) Devotion: Journal Corner of Community Service Jurnal Manajemen Bisnis dan Organisasi Journal of Business Administration and Strategy
acum wijaya
Universitas Indonesia Mandiri
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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PENGARUH MOTIVASI DAN PENGALAMAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT PANIN BANK TBK DI JAKARTA PUSAT Wijaya, Acum
Jurnal Manajemen Bisnis Dan Organisasi Vol 2 No 1 (2023): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v2i1.87

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi dan pengalaman kerja terhadap produktivitas kerja karyawan pada Pt Panin Bank Tbk baik secara parsial maupun secara simultan, Metode yang digunakan adalah metode asosiatif, Teknik sampling yang digunakan adalah random sampling menggunakan dengan sampel sebanyak 52 responden, Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis, Hasil penelitian ini adalah Motivasi berpengaruh signifikan terhadap produktivitas kerja karyawan dengan persamaan regresi Y = 16.702 + 0,575X1, nilai korelasi sebesar 0,715 artinya kedua variabel memiliki tingkat hubungan yang kuat dengan koefisien determinasi sebesar 51,1% Uji hipotesis diperoleh t hitung > t tabel atau (7,233 > 2,009),Dengan demikian H0 ditolak dan H1 diterima artinya terdapat pengaruh signifikan antara motivasi terhadap produktivitas kerja karyawan, Motivasi kerja berpengaruh signifikan terhadap produktivitas kerja karyawan dengan persamaan regresi Y = 12.951 + 0,668X2 nilai korelasi sebesar 0,684 artinya kedua memiliki tingkat hubungan yang kuat dengan koefisien determinasi sebesar 46,8%. “Uji hipotesis diperoleh t hitung > t tabel atau (6,637 > 2,009), Dengan demikian H0 ditolak dan H2 diterima artinya terdapat pengaruh signifikan antara pengalaman kerja terhadap produktivitas kerja karyawan, Motivasi dan pengalaman kerja berpengaruh signifikan terhadap produktivitas kerja karyawan dengan persamaan regresi Y = 8,245 + 0,391X1 + 0,408X2, Nilai korelasi sebesar 0,796 artinya variabel bebas dengan variabel terikat memiliki tingkat hubungan yang kuat dengan koefisien determinasi sebesar 63,4% sedangkan sisanya sebesar 36,6% dipengaruhi faktor lain”. Uji hipotesis diperoleh nilai F hitung > F tabel atau (42,418 > 2,790). Dengan demikian H0 ditolak dan H3 diterima, Artinya terdapat pengaruh signifikan secara simultan antara motivasi dan pengalaman kerja terhadap produktivitas kerja karyawan di PT Panin Bank Tbk
THE EFFECT OF VIRAL MARKETING AND BRAND AWARENESS ON BUYING INTEREST IN S-COMMERCE TIKTOK SHOP Pamekas, Arya Firman; Wijaya, Acum; Rozi, Fakhrur
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v11i1.785

Abstract

The purpose of this study is to investigate the impact of viral marketing and brand awareness on buying interest in Tiktokshop. TikTok Shop is one of Indonesia's social commerce platforms. TiktokShop is one of the fastest growing types of online commerce that leverages tiktok characteristics through creative content, digital marketing, and so on. Many trading activities are transferring to digital platforms, which may have an impact on the survival of traditional markets. For this reason, our study takes into account a number of elements, including viral marketing and brand awareness on TikTok. This study included a questionnaire distributed to 100 participants. The SEM-Partial Least Squares (SEM-PLS) algorithm is used to evaluate data in this study. The results suggest that viral marketing has an effect on buying interest in TikTokshop, and brand recognition also influences buying interest.
An Analysis of Purchase Intentions for Cosmetic Products Using Tiktok Social Media Marketing Wijaya, Acum; Rosadi, Rama
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.4

Abstract

It is impossible to separate the several digital platforms utilized in business marketing from the current environment. Tiktok, a digital platform that lets users upload videos, is one social media site that is seeing a sharp increase in users. According to data from the website data.goodstats.id, 112 million Indonesians use the Tiktok social media platform, ranking it second globally after 116 million users in the US. However, as part of the company's product marketing plan, Tiktok has not been utilized to its full potential in Indonesia. In light of these circumstances, the purpose of this study was to investigate and determine how Tiktok social media affects interest in purchasing cosmetics. This study employed a quantitative approach using a survey methodology. In the meantime, 100 students from three universities in the Bekasi Regency were given questionnaires to complete in order to collect data. The examination of the processed data reveals that interest in purchasing cosmetic products is influenced by Tiktok social media marketing.
Optimization of Gula Semut Merah Innovation Based on Palm Sap in Supporting the Local Economy of Way Kalam Village, South Lampung Wijaya, Acum; Aulia, Azizah Nur; Setiowati, Dwi Ayu; Chairunnisa, Chairunnisa; Nugroho, Yugo Dwi; Putri, Risa Haruman; Nuryana, Risma Pitriani; Koironi, Ani
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.915

Abstract

Community service is an activity aimed at contributing to society without expecting financial compensation. Students participating in the Community Service Program (KKN) have carried out such activities in Way Kalam Village, Penengahan District, by utilizing the natural resources available in the area. The main focus of the program was the processing of palm sap into palm sugar, characterized by its unique flavor and fine-grain texture. During the implementation, the local community was introduced to an innovative method of processing palm sap into palm sugar. The community’s response was highly positive, as reflected in their enthusiasm and active participation. Moreover, they came to understand that the production process is relatively simple and holds promising market potential. This community service initiative has had a meaningful impact, not only by enhancing knowledge about alternative business opportunities but also by contributing to the economic improvement of the local population.
Inovasi Model Bisnis bagi UMKM Lokal di Kecamatan Sukadana, Kabupaten Lampung Timur Supriyanto; Apriyanto, Sigit; Wijaya, Acum; Saputra, M. Ryan
Devotion: Journal Corner of Community Service Vol. 1 No. 4 (2023): May
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kecamatan Sukadana, Kabupaten Lampung Timur, dengan fokus pada penguatan kapasitas UMKM melalui inovasi model bisnis. Permasalahan utama yang dihadapi UMKM setempat adalah keterbatasan dalam merancang strategi bisnis yang adaptif terhadap perubahan pasar, minimnya diversifikasi produk, serta rendahnya pemahaman mengenai value proposition yang mampu membedakan produk lokal dari kompetitor. Tujuan kegiatan adalah memberikan pendampingan kepada UMKM agar mampu merancang model bisnis yang inovatif, memanfaatkan potensi lokal, dan meningkatkan daya saing. Metode yang digunakan meliputi pelatihan, diskusi kelompok terarah, dan praktik langsung menggunakan Business Model Canvas (BMC). Hasil kegiatan menunjukkan bahwa peserta mampu menyusun rancangan model bisnis yang lebih terstruktur, menemukan peluang pengembangan produk berbasis potensi lokal, serta meningkatkan keterampilan dalam mengidentifikasi mitra usaha strategis. Program ini berkontribusi pada lahirnya inovasi usaha baru di tingkat lokal, yang diharapkan mampu memperkuat ekosistem UMKM di Kabupaten Lampung Timur.
Implementasi Sistem Informasi Administrasi Desa untuk Meningkatkan Transparansi dan Akuntabilitas Pemerintahan Kelurahan Way Urang Lampung Selatan Fakhrur Rozi; Apriyanto, Sigit; Wijaya, Acum; Nurmansyah
Devotion: Journal Corner of Community Service Vol. 2 No. 1 (2023): August
Publisher : CV. Tripe Konsultan

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Abstract

This community service activity aims to implement a village/sub-district administration information system to improve transparency and accountability in the governance of Way Urang Sub-District, South Lampung Regency. The background of this program is the low effectiveness of administrative services caused by manual record-keeping, limited human resources, and the lack of information technology utilization. The implementation method involved field observation, interviews, focus group discussions (FGD), system design, device installation, training for village officials, service simulations, as well as monitoring and evaluation. The developed information system focused on population data management, issuance of administrative certificates, and financial record-keeping of the sub-district. The results show that village officials were able to adapt to the digital system after receiving mentoring. Administrative services became faster, data were more organized, and financial reports were documented more transparently. Public response was also positive, indicated by increased satisfaction with public services and greater trust in the sub-district government. This activity concludes that the implementation of an administrative information system can strengthen the principles of good governance by enhancing transparency, accountability, and service efficiency. Similar implementations have the potential to be replicated in other sub-districts with adjustments to local needs and regional policy support.
Co-Authors Aulia, Azizah Nur Chairunnisa Chairunnisa Fakhrur Rozi Fakhrur Rozi, Fakhrur Koironi, Ani M. Ryan Saputra, M. Ryan Nugroho, Yugo Dwi Nurmansyah Pamekas, Arya Firman Putri, Risa Haruman Risma Pitriani Nuryana Rosadi, Rama Setiowati, Dwi Ayu Sigit Apriyanto Supriyanto