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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) E-Journal Of Cultural Studies ANDHARUPA Artika MUDRA Jurnal Seni Budaya PRABANGKARA Segara Widya: Jurnal Penelitian Seni Jurnal Bahasa Rupa Panggung Capture : Jurnal Seni Media Rekam Pantun: Jurnal Ilmiah Seni Budaya VCD : Journal of Visual Communication Design Jurnal Ilmiah Wahana Pendidikan International Journal of Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Amarasi : Jurnal Desain Komunikasi Visual Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) ARMADA : Jurnal Penelitian Multidisiplin Kartala Visual Studies Jurnal Bahasa Rupa Global Art Creativity Conference Jurnal Bahasa Rupa Jurnal Studi Seni Visual dan Desain: Les-Guet's Jurnal Desain
Anak Agung Gde Bagus Udayana
Institut Seni Indonesia Bali
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UNPACKING THE MEANING OF SYMBOLS AND TEXTS FEMALE FIGURE IN THE TRUCK Pratama, Nicholas Wila Adi; Swandi, I Wayan; Udayana, Anak Agung Gede Bagus; Artadi, I Made Pande
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 2 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i2.305

Abstract

A common phenomenon from time to time is that you can always find visual aspects on the tailgate of various visual idioms, ranging from images of women, idols, panoramas, words of satire, motivation, and humorous diction. Often the themes depicted are nearby phenomena and events that are “hits” in the community. Then it becomes a habitus that reinforces that the image on the truck bed turns the street into a showcase. The research focus is realized in the objectives of this study; (1) Describing visual data through 5 images in the form of female public figures who are often discussed in the world of entertainment information in Indonesia. (2) Analyzing the visual form of the female public figure is considered to represent the meaning of symbols and texts that can be interpreted. The research method used is descriptive qualitative through a hermeneutic approach to describe the contextual experience of the results of obtaining research data on the female figure on the tailgate. The research procedure was carried out through the process of collecting field data, identifying the results of further observations, literature review, extracting data through primary sources through in-depth interviews with selected sources including; members of the poor truck community, individuals who apply formal authority and local informal actors. The researcher used the principle of Paul Ricouer's Critical Hermeneutics study. The results of the research presented; (1) unfold the interpretation of symbolic meaning, that the tailgate artwork often uses symbols in the medium of expression of the tailgate to describe various social conditions and cultural contexts of everyday life which are an integral part of cultural identity. (2) Analyzing the visual text in specific styles and techniques of art creation to present a characteristic, a hallmark of a period of development of truck visual art and the identity of the truck user or driver
DIFFUSION-INNOVATION THROUGH VISUAL COMMUNICATION OF TRUCK BACK PAINTINGS IN THE COMMUNITY TRUCK OF MALANG (KTM) Pratama, Nicholas Wila Adi; Swandi, I Wayan; Udayana, Anak Agung Gede Bagus; Artadi, I Made Pande
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.329

Abstract

The phenomenon of truck bed painting has encouraged the author to further recognize it through field research conducted personally between 2016 and 2017 through the holding of a truck modification contest held by the Malang Truck Community (KMT). Currently, the community has implemented digital printing techniques as a new technique that has never been used by other artists or other truck communities. The visualization technique that was initially painted manually has now shifted to digital printing techniques that have succeeded in cutting costs to be cheaper, faster in the process, increasing the number of orders every day. The research question is how does diffusion-innovation occur in truck bed painting? The purpose of the research is to describe in detail the results of the study of diffusion and innovation that describe the tendency to use elements typical of local culture in truck bed visuals and create works of art that become an integral part of the identity of the community that uses them. Qualitative research methods using data collection techniques through in-depth interviews, observations, and visual analysis as well as deepening other relevant findings. Then determine the research participants, such as truck artists, truck owners, members of the Malang Truck Community (KTM) or local communities. Selecting a representative sample that covers various aspects of visual innovation in the context of the development of truck painting art. The results of the study found that there had been a process of innovation diffusion in truck bed painting art in the Malang Truck Community (KTM) where through visual aspects it was able to communicate ideas, messages, and meanings that encouraged the spread of new technology, new ideas, and new policy perspectives in an area where the truck community carried out a sustainable creative process.
Computational Aesthetics in Improving Regional Election Mascot Branding Using Hue Saturation Value Method Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
International Journal of Engineering and Computer Science Applications (IJECSA) Vol. 4 No. 2 (2025): September 2025
Publisher : Universitas Bumigora Mataram-Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/ijecsa.v4i2.5159

Abstract

The digital era has a visual appeal that plays a crucial role in strengthening identity and public involvement in political campaigns, particularly in the election of the regional head of Mataram City. The role of visual mascots is important in attracting public attention. Through the intensity of color in digital media, it can attract attention and persuade the public to like it, thus building trust in the branding of the Mataram city election. However, the deviation value from the dominant color intensity in the Mataram City election mascot on the computer screen remains unclear. The core issue lies in identifying the exact value of the color intensity in the mascot design, which serves as a digital aesthetic element in strengthening the branding identity of the Mataram City election. This study aims to analyze the color intensity of the mascot design as a reflective attraction in the regional political campaign in Mataram City. The method used is Hue, Saturation, Value (HSV), with cultural and psychological color analysis image processing techniques to attract public participation and perception. The results of the study indicate that the color intensity based on HSV segmentation increases. The average color Hue has a deviation of 0.0319, Saturation has a deviation of 0.0255, and Value has a deviation of 0.9409, all of which are attributed to the dominant color in the mascot design on the computer screen. The HSV color intensity in the design of the Mataram city election mascot, especially on the screen, has an average value that intersects with each other, resulting in unity and forming an aesthetically pleasing visual. In conclusion, the brightness of the dominant color is a crucial aspect of creating aesthetic elements that capture the audience's attention. The implications of the study's results serve as a basic reference for creating graphic designs using computer technology. 
The Influence of Artificial Intelligence Image for Product Advertisements (Case Study of Using Model Photos in Levi's Advertisements) Widyo Harsanto, Prayanto; Udayana, Anak Agung Gede Bagus; Satuti, Kinanthi Raras
Mudra Jurnal Seni Budaya Vol 40 No 1 (2025)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v40i1.3102

Abstract

Initially, photographic works were a representation of reality that depicted facts and truth. However, with the presence of artificial intelligence imaging has shifted the concept underlying photography. Openly the company Levi Strauss & Co with its Levi's product uses photos of models generated by AI for its advertisements. The presence of artificial intelligence (AI) in the field of photography has become a dialectical discourse in society that can replace human work in various fields. This study aims to understand visual phenomena by describing and analyzing them to see the impact of Artificial Intelligence (AI) technology in the field of photography on Levi's advertisements. The focus of the research is the influence of technological advances on very significant changes in the world of advertising. Gillian Rose's Visual Methodology is used to present comprehensively, assisted by various literatures. Data collection is done by conducting observations, documentation, interviews, and questionnaires. The socio-technological approach is used to reveal the influence of technological developments on social issues and advertising photography phenomena as research objects. The results of the study show that artificial intelligence technology, namely, (1) produces more creative and innovative visual aesthetics for advertising; (2) supports more effective and efficient work; (3) there is social anxiety for some commercial photographers, designers and advertising models.
The Third Space in Postcolonial Architecture: Hybridity and Cultural Resistance in Singaraja Pande, I Made Artadi; Bagus Udayana, Anak Agung Gde; Wasista, I Putu Udiyana
PANGGUNG Vol 35 No 3 (2025): Estetika, Identitas, dan Digitalisasi: Praktik Seni dan Budaya Nusantara dalam P
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v35i3.3894

Abstract

Situated within the contested terrain of colonial architectural inheritance, this article interrogates domestic hybridity in Singaraja, Bali, as a site of spatial negotiation and epistemic dissent. Mobilizing Homi Bhabha's third space as both an analytic and a method, it explores how local undagi engage neoclassical forms not as passive recipients but as strategic agents of cultural rearticulation. Drawing on ethnographic immersion, architectural typology analysis, and dialogic interviews, ten heritage houses are examined as performative loci where mimicry and subversion intertwine. The study reveals that architectural hybridity emerges less as visual synthesis and more as a tactical disruption of colonial order, a vernacular counter-script enacted through space, symbolism, and ritual. In reframing architecture as a site of indigenous theorizing, the discussion foregrounds postcolonial spatiality not as peripheral to heritage discourse but central to its decolonial reorientation.
CHARACTER EDUCATION AND MORAL VALUE IN 2D ANIMATION FILM ENTITLED "PENDETA BANGAU" Anggara, I Gede Adi Sudi; Santosa, Hendra; Udayana, A.A. Gde Bagus
Capture : Jurnal Seni Media Rekam Vol. 10 No. 2 (2019)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v10i2.2449

Abstract

Character is a very important and fundamental matter in a child's development. Character education has the same orientation with moral education, whereas moral education is very important in directing young generation to become good people through good values approach. In the midst of current IT advances, animated films are one of the effective and interesting media in transferring the values of character education and moral messages to children. The 2D animated film entitled Pendeta Bangau (The Priestess of Stork) is an animated film which source of story comes from Balinese folklore entitled Pedanda Baka. The aim of this study is to discuss the values of character education and moral messages/values contained in the animated film entitled “Pendeta Bangau”. This study uses qualitative research methods with qualitative data analysis techniques model of Miles and Huberman. The result of this study shows that the character education values from the animated film entitled Pendeta Bangau contains the values of honesty, tolerate, friendship / communicative, love of peace, and curiosity. While the moral message/value was seen in the final/end of film, namely the Bangau (stork) died due to its immorality. Its Bangau dead is related to the principal of Prarabda Karmaphala, namely Bangau, gets the results of his behavior in the present, and is now available without being there anymore. 
Pengolahan Limbah Gawai Menjadi Produk Dengan Nilai Sentimental Dalam Pendirian Usaha Rintisan Bingkai Jadoel Project Pradnya Ananda, I Made Mardawa; Swandi, I Wayan; Bagus udayana, Anak Agung Gde
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 01 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the rapid development and innovation in the world of Indonesian gadgets, manufacturers are starting to present a selection of cheap gadgets with modern specifications that can easily attract consumers' attention in Indonesia. However, this is often a reason for consumers to replace their devices when the latest variant is released to the public, either because they feel bored or the device they are using is old/outdated, or because the cheap price means the device cannot last long. This creates quite a serious problem because only a small portion of old gadgets can be reused and most of these gadgets end up as waste which can be dangerous to health because of the chemicals contained in the waste gadgets. However, the problem of gadget waste also presents several business opportunities, especially for those who pursue business in the creative industry. One form of product produced from processing this waste is the Teardown Frame. How this type of product can become a business opportunity in building a start-up business is the main priority of this research, a qualitative approach method is used to collect the necessary data and information, through Observation, Literature, Interviews, and Participants which helps the author in determining what business model is appropriate for this business as well as the production flow of the Teardown Frame product. Through this approach method, it can be concluded that this type of business has a fairly narrow market segment with a focus on the group/community of old-school goods enthusiasts as the main market segment, where the main quality offered is the nostalgic feeling of the product.
PERANCANGAN MEDIA EDUKASI PUBLIK TENTANG FUNGSI DAN LAYANAN PERUM BULOG KANTOR WILAYAH BALI SEBAGAI PERUSAHAAN LOGISTIK PANGAN Permatahati, Ayu Leony Mahadewi Putri; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.4740

Abstract

Public education media plays an important role in conveying information to the public effectively, especially regarding government agency and company services that have a direct impact on public welfare. Perum Bulog Kanwil Bali as a food logistics company has a strategic function in maintaining the availability and stability of food prices in the Bali region. However, the lack of public understanding of Bulog's role and services creates a need for educational media that can convey information clearly and attractively. This study aims to design public education media that educates the public about the functions and services of Perum Bulog Kanwil Bali, especially in the management of food logistics such as procurement, distribution, and storage of staple foods. The methods used in designing this media include analyzing the information needs of the community, reviewing literature, and applying the principles of visual communication design. The resulting media include infographics, animated videos, and digital campaigns that can be accessed through various platforms.
THE VALUE OF SUBAHNALE IDENTITY IN THE DIGITAL DESIGN MATARAM CITY REGIONAL ELECTION MASCOT Hasbullah, Hasbullah; Swandi, I Wayan; Udayana, Anak Agung Gde Bagus; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.489

Abstract

Subahnale’s existence is not only in digital mascot designs but is widely used by the younger generation in illustration designs and others. However, what values are contained in Subahnale’s motives in communicating in the Mataram city elections? This research aims to examine the value of Subahnale’s identity in the digital design of the Mataram City Pilkada mascot. Using qualitative methods, data collection was carried out through interviews, visual analysis of Subahnale motifs, and literature reviews and was based on Roland Barthes' semiotic theory. The research results show that Subahnale’s mascot design will increase its aesthetic appeal. Subahnale is digitally relevant in modern visual communication, demonstrating emotional value that encourages community involvement and strengthens local identity. The implications of the results of this research strengthen the political value of branding in safe, honest, and fair regional election activities.
E-INVITATION SEBAGAI PELUANG BISNIS ERA INDUSTRI 4.0 DI BALI Wardani, Wina Pertiwi Putri; Udayana, Anak Agung Gde Bagus
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.873

Abstract

In the 4.0 era, everything uses technology, including the dissemination of information such as wedding invitations. It can be said that in Bali the use of e-invitation is not as popular as in Southeast Sulawesi, South Sulawesi, Aceh, West Sumatra and Central Java. This study aims to describe the potential of e-invitation in the new era, especially in Bali. Qualitative descriptive method was used in this study to explore information about the importance of using e-invitation in the pandemic era and could be a business opportunity. This paper uses high concept theory and high touch and visual elements as supporting theory in data analysis method. From the research results, it is known that e-invitation has wide-open business potential in Bali. The use of e-invitation has many advantages both from an economic and environmental point of view, it's just that few people know where the e-invitation design can be made.
Co-Authors Alit Kumala Dewi Alit Kumala Dewi Aritama, Anak Agung Ngurah Artadi, I Made Pande Bayu Artha, I Gede Agus Indram Cokorda Alit Artawan Deden Maulana Dewi, I Gusti Agung Ayu Alicia Pradnya Fabia Zahra Fajar Persada Supandi Gede Arimbawa, I Made Hasbullah Hasbullah I Dewa Gede Agung Diasana Putra I Dewa Gede Agung Putra I Gede Adi Sudi Anggara I Gede Mugi Raharja I Gusti Agung Bagus Wimajaya I Gusti Ayu Pitriani, I Gusti Ayu I Gusti Lanang Mardika Rai Suputra I Made Adhika I Made Bayu Pramana I Made Gede Arimbawa I Made Gede Arimbawa I Nyoman Bayu Bhargawa I Nyoman Dhana I Nyoman, suardina I Putu Tony Aditya I Wayan Adnyana I Wayan Adyana I Wayan Agus Mahardika I Wayan Mudra, I Wayan I Wayan Nuriarta I Wayan Suardana I Wayan Sujana I Wayan Sujana I Wayan Swandi Ida Ayu Dwita Krisna Ari Ida Ayu Dyah Maharani, Ida Ayu Dyah Ida Bagus Ketut Purbanegara Made Ayu Diah Pramesti Wiguna Putri Marina Wardaya Markadi, Bhimo Wicaksono Nengah Bawa Atmadja Ni Luh Desi In Diana Sari, Ni Luh Desi In Ni Luh Sustiawati Nova Agung Rama, Wijaya Permatahati, Ayu Leony Mahadewi Putri Pradnya Ananda, I Made Mardawa Pratama, Nicholas Wila Adi Prayanto Widyo Harsanto Putu Yuna Adinata Santosa, Hendra Satuti, Kinanthi Raras Shienny Megawati Sutanto Suarya Putra, I Nyoman Agus Sunardy Kasim Supriyanta Wardani, Wina Pertiwi Putri Wasista, I Putu Udiyana Wina Pertiwi Putri Wardani Yulius Widi Nugroho