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Pengaruh Celebrity Endorser Iklan Televisi Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Mustika Ratu Di Muara Enim Arubina Bangsawan; Muhammad Deni; Nanda Revita; Marita Pratisila; Rialita Putri Elba
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 5 No. 2 (2022): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 5 No 2 (Juni 2022)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to determine how the influence of Celebrity Endorser Television Advertising and Product Quality on the Purchase Decision of Mustika Ratu Cosmetics in Muara Enim. The research used purposive random sampling method. Thus, the number of samples in this study were 137 female respondents in Muara Enim district. The method of data analysis using the Multiple Linear Regression method. The results showed that Celebrity Endorser Television Advertising and Product Quality Influenced Purchase Decisions for Mustika Ratu Cosmetics in Muara Enim and the variable Celebrity Endorser Television Advertising was the most dominant variable influencing consumer purchasing decisions for Mustika Ratu cosmetics in Muara Enim district.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Toko Baju Kaos Nyenyes Palembang Hilwa Anggraini; Muhammad Deni; Imam Suroso; Aras Tulip; Tutik Pebrianti
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 3 No. 1 (2019): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 3 No 1 (Desember 2019)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

Nyenyes t-shirt shop Palembang is one of many souvenir shops in Palembang which is in generally the customers are from every level of society starting from Palembang residents and tourists visiting Palembang. Nyenyes t-shirt shop itself has many funny, unique designs and makes visitors who visit the shop laugh because the design images cover the typical Empek-empek city such as the names of food, tourist attractions, and words that are often spoken by the people of Palembang themselves make Nyenyes t-shirt shop known by the people from and Outside Palembang. The research problem in this study is how much theeffect of service quality on customer satisfaction. The purpose is to determine the effect of Service Quality Effect on Customer Satisfaction. The samples are 50 visitors who came to Nyenyes t-shirt shop. The data collection techniques used in this study are interviews and questionnaires. Based on the research results, there is effect of service quality on customer satisfaction at Nyenyes T-shirt shop in Palembang, the sig t is 0.000 <0.05. The simple linear regression equation is Y = 15,974 + 0,321X + e. The coefficient of determination Rsquare is 0.720. These results indicate that service quality has an effect on customer satisfaction at Nyenyes t-shirt shop Palembang by 72%, while the remaining 28% is explained by other variables outside of this research.
Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Pada Fakultas Ilmu Komputer Universitas Sriwijaya Muhammad Deni; Vivin Afini; Marita Pratisila; Kemas Welly Angga Permana
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 6 No. 2 (2023): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 6 No 2 (Juni 2023)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to determine the effect of the work environment on employeeperformance at the Faculty of Computer Science, Sriwijaya University. This study takes samples using the saturated sample technique because the population is relatively small. Employees of the Faculty of Computer Science, Sriwijaya University consist of Civil Servants (PNS), Non-PNS BLU Employees. The research method is carried out by testing the relationship (quantitative associative) of two variables, namely variable X (Work Environment) and variable Y (Employee Performance) with statistical tests using the Classical Assumption correlation. This study, from a population of 41 people, used a sample of 41 people to fill out a Likert scale questionnaire. The results of the calculation of the Classical Assumption correlation show that the work environment affects employee performance, this can be seen from the r-test with 41 respondents greater than rtable with an error rate of 5%. Based on the results of the calculation of the Coefficient of Determination whichstates that there is a strong correlation between the Work Environment variable and the Performance variable, so it can be seen that rcount is greater than rtable (0.829 > 0.308), meaning Ha is accepted, Ho is rejected. This shows that there is a positive and significant relationship between the Work Environment and Performance of employees of the Faculty of Computer Science, Sriwijaya University.
Pengaruh Motivasi Terhadap Kinerja Karyawan Pada DPD Askonas Provinsi Sumatera Selatan Imam Suroso; Muhammad Deni; Tutik Pebrianti; Aras Tulip; Vivin Afini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 4 No. 2 (2021): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 4 No 2 (Juni 2021)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

The aims of this study were to determine the effects motivation on employee performance of DPD Askonas South Sumatera Province. This research was associative quantitative. The data collection method used was the quantitative descriptive analysis. Respondents in this study were all employees DPD Askonas South Sumatera Province of i.e. 40 employees. The data collection tool used in this study was a questionnaire. The data were analysed using SPSS. The conclusions that can be drawn from this study were motivation no significant effect on employee performance of DPD Askonas South Sumatera Province. This shows that the tcount value of the motivation variable is 1.937 while the t-table value is 2.024. In addition, the significance value of 0.060 is greater than the alpha value of 0.05.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Apotek Fathurrahman Di Kayuagung Imam Suroso; Muhammad Deni; Aras Tulip; Vivin Afini; Arubina Bangsawan
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 5 No. 2 (2022): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 5 No 2 (Juni 2022)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to: find out how the quality of drug service to consumers at Faturrahman Pharmacy and find out how consumer satisfaction in receiving drug services at Faturrahman Pharmacy.The research method used in this study is associative (influence), namely this study is to determine the Effect of Service Quality on Customer Satisfaction of Fathurrahman Pharmacy in Kayuagung.Data analysis uses product moment correlation analysis and uses the R formula with the data collection method through questionnaires. The subject of this study was a consumer of Fathurrahman Pharmacy and a sample of 96 respondents was determined. Based on the calculation results using the product moment coefficient formula, the value of r = 0.9993 while the r table for n = 94 (96-2) with an error level of 5% or 0.05 is 0.2006. So, r count is greater than r table (0.9993>0.2006), this means that there is a positive and significant influence between service quality on customer satisfaction of Fathurrahman Pharmacy.Judging from the calculation, the value of the coefficient of determination is 99.86%. This means that the influence of personnel management information systems on employee performance is 99.86% and the remaining 0.14% is influenced by other factors. The results showed that Service Quality (X) has a correlation and affects Fathurrahman Pharmacy Consumer Satisfaction.
Strategi Perbankan Dalam Memaksimalkan Kinerja Pegawai Pada Konteks Penempatan Dan Kepuasan Kerja PT Bank Perkreditan Rakyat Sumatera Selatan Arubina Bangsawan; Muhammad Deni; Tutik Pebrianti; Indah Mawarni
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 7 No. 1 (2023): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 7 No 1 (Desember 2023)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This research aims to determine the effect of employee placement and job satisfaction on the individual performance of Bank BPR Sumsel employees (2023). The research design uses the causality method with Multiple Linear Regression data analysis techniques. The research object was 78 South Sumatra BPR Bank employees. The data collection method that the author uses in this research is by using a questionnaire which is carried out technically via Google Form (Online). The results of the research show that Employee Placement and Job Satisfaction have a positive and significant effect on the individual performance of Bank BPR Sumsel employees. Furthermore, between the two independent variables in this research, the variable that has a more dominant influence is the Employee Placement variable, namely 0.512 (Positive) on the Individual Performance variable, while the remaining variable is Job Satisfaction, which is 0.271 (Positive).
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Rawat Inap Rumah Sakit Umum Daerah Kayuagung Anton Trianto; Muhammad Deni; Marita Pratisila; Nanda Revita
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 7 No. 2 (2024): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 7 No 2 (Juni 2024)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to determine the effect of service quality on inpatient satisfaction at the Kayuagung Regional General Hospital (RSUD). Respondents who became the object of research were inpatients at the Kayuagung Hospital who had been allowed to go home or do outpatient care. The sampling technique used was simple random sampling with the number of samples calculated using the Slovin formula and a sample of 85 respondents was taken. The data used is primary data collected through a questionnaire instrument. The analysis technique used is correlation analysis and simple linear regression. Based on the results of calculations in regression analysis and hypothesis testing (t test) it was found that the quality of rehabilitation services had a positive and significant effect on the satisfaction of inpatients at the Kayuagung Hospital. Judging from the value of the coefficient of determination (R-Square) it was found that the variable quality of rehabilitation services had an influence of 53.8 percentin shaping the satisfaction variable of inpatients at the Kayuagung Hospital, while the remaining 46.2 percent was determined by other variables outside the regression model. Based on the descriptive analysis of the percentage of respondents' answers to the questionnaire, it was concluded that patient satisfaction was dominated by the influence of the responsiveness indicators of medical officers who were considered alert and fast in serving inpatients at the Kayuagung Hospital.
PENGARUH MODAL KERJA DAN LIKUIDITAS TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR SEMEN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2017-2022 Mahdi Hendrich; Kemas Welly Angga Permana; Sri Winarni; Muhammad Deni; Anton Trianto
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.138

Abstract

Berkembangnya dunia pemasaran membuat banyak Penelitian ini bertujuan untuk mengetahui apakah modal kerja dan likuiditas berpengaruh terhadap profitabilitas, baik, baik secara parsial maupun silmutan. Populasi penelitian ini adalah Perusahaan Manufaktur Sub Sektor Semen yang terdaftar di Bursa Efek Indonesia (BEI) selama tahun 2017-2022, yaitu sebanyak 6 perusahaan. Metode pengambilan sampel yang digunakan adalah purposive sampling, dimana sampel yang dipilih berdasarkan kriteria tertentu. Sampel yang terpilih sebanyak 6 perusahaan. Data yang digunakan berasal dari laporan keuangan masing-masing perusahaan yang dipublikasikan melalui situs www.idx.co.id. Pengolahan data menggunakan metode analisis regresi berganda. Pengujian dalam penelitian ini dilakukan dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan variabel modal kerja dan likuiditas secara simultan berpengaruh terhadap profitabilitas, hal ini dapat diketahui dari nilai sig sebesar 0,008 yang menunjukkan nilai siginifikasi lebih kecil dari 0,05 atau 0,008 < 0,05. Secara parsial, variabel modal kerja berpengaruh signifikan terhadap profitabilitas, ini dapat diketahui dari nilai sig sebesar 0,010 lebih kecil dari 0,05 atau 0,010 < 0,05. Sedangkan, variabel likuiditas berpengaruh signifikan terhadap profitabilitas, hal ini dapat diketahui dari nilai sig sebesar 0,005 yang menunjukkan bahwa nilai signifikansi lebih kecil dari 0,05.
The Relationship of Characteristics of Hypertensive Patients to the Level of Adherence to Taking Hypertension Medication at the Pal Tiga Health Center, Pontianak Zakiah, Mistika; Saputra, Restu; Redha, Muhammad; Deni, Muhammad; Ansharullah, Ansharullah
Jurnal Indonesia Sosial Sains Vol. 5 No. 07 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i07.1179

Abstract

Background: One of the non-communicable diseases that is a serious health problem today is hypertension. It is often referred to as the silent killer because sufferers usually do not know they have hypertension before checking their blood pressure. Objective: To determine the relationship between patient characteristics (education, level of knowledge, and BPJS safety) and the level of adherence to hypertension medication at the Pal Tiga Pontianak Health Center. Method: This research uses a cross-sectional method. The sample in this study was 89 hypertension patients at the Pal Tiga Pontianak Health Center. The research instrument used in this study was in the form of a questionnaire filled out by the respondents. The questionnaires used were the Morisky Medication Adherence Scale (MMAS-8) and the Hypertension Knowledge-Level Scale (HK-LS). The correlation test used is a Spearman test. Result: the relationship between education, knowledge level, and BPJS participation on the level of adherence to hypertension medication of respondents, respectively p-value was obtained of 0.879; 0.189; and 0.802.  Conclusion: There is no relationship between education, knowledge level, and BPJS participation in compliance with taking hypertension medication at the Pal Tiga Pontianak Health Center. this is done by interviewing patients with an MMSA compliance questionnaire abstract that does not need to be divided into.