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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer Computatio : Journal of Computer Science and Information Systems Journal of Economic, Bussines and Accounting (COSTING) SAINTEK: Jurnal ilmiah Sains dan Teknologi Industri JURNAL LENTERA BISNIS Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Algoritma Abdimas Indonesian Journal Journal of Artificial Intelligence and Digital Business Indonesian Journal of Community Empowerment (IJCE) Journal of Economics and Management Scienties Journal of Innovative and Creativity Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora Jurnal Informatika dan Kesehatan
Eko Nur Hermansyah
Universitas Ngudi Waluyo
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Rancang Bangun Sistem Informasi Penggolongan Peran Pada Sistem Pembelajaran Universitas Menggunakan Media Sosial Andriono, Arief; Hermansyah, Eko Nur; Prasetyo, Firdaus Dwi; Huda, N.A. Miftahul; Wonda, Trisna; Sediyono, Eko; Ardjo, Anwar S.
Computatio : Journal of Computer Science and Information Systems Vol. 1 No. 2 (2017): Computatio : Journal of Computer Science and Information Systems
Publisher : Faculty of Information Technology, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/computatio.v1i2.1011

Abstract

Penelitian ini dilakukan untuk mendapatkan rancangan sistem informasi yang diharapkandapat digunakan untuk menggolongkan masing-masing peran guna mempermudah penggunauntuk mendapatkan informasi secara spesifik sesuai dengan subyek yang dibutuhkan. Penelitianini dilakukan di Fakultas Teknologi Informasi UKSW, dalam pelaksanaannya penelitian inimenggunakan pendekatan kualitatif deskriptif. Analisis dan desain dalam penelitian inimenggunakan metode Object Oriented Analisis Design. Media sosial e-learning dapatmenyediakan ruang diskusi pembelajaran bagi pengguna yang sedang membutuhkan informasi,di dalam ruang diskusi terdapat lecture yang memberikan referensi tentang kebutuhan refrensidari pengguna. Media sosial menyediakan penggolongan peran pada aktor pengguna sesuaibidang yang dikuasai oleh pengguna, sehingga pengguna lain dapat memperoleh referensi daninformasi yang sesuai dengan bidang yang dibutuhkan. Manfaat media sosial ini dapatmemberikan referensi dan informasi yang sesuai dengan kebutuhannya, serta dapatmemperoleh pembelajaran yang sesuai dengan kebutuhan informasi dari pengguna.
The Effectiveness of Content Marketing Strategies in Enhancing Brand Awareness of Local Coffee Products Among Indonesian Millennials Syah Amin Albadry; Agus Surya Bharmawan; Eko Nur Hermansyah; Erni Junaida; Afnina
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4408

Abstract

Indonesia’s coffee industry has rapidly expanded, yet local coffee brands face challenges in differentiating themselves and building strong brand awareness among digitally savvy millennials. This study examines the effectiveness of content marketing strategies in enhancing brand awareness of local coffee products among Indonesian millennials. Using a quantitative explanatory approach, data were collected from 350 respondents who are active social media users and consumers of local coffee. The analysis was conducted with SPSS 26, applying validity, reliability, and multiple regression tests to evaluate four core dimensions of content marketing: content quality, relevance, posting consistency, and digital interactivity. The findings reveal that all four dimensions significantly and positively influence brand awareness, with content quality emerging as the most dominant factor. High-quality content establishes credibility and trust, while relevant and interactive content fosters emotional engagement and consumer participation. Posting consistency contributes to sustained visibility and recognition, reinforcing long-term brand retention in digital spaces. Theoretically, the study expands the understanding of digital brand communication by emphasizing the interaction between emotional and informational dimensions of marketing content. Practically, it suggests that local coffee brands should prioritize integrated content marketing strategies combining authenticity, creativity, and data-driven planning. Furthermore, consistent storytelling reflecting Indonesia’s cultural identity can transform local coffee branding from a promotional activity into a cultural narrative that enhances national pride and competitiveness. Overall, this study concludes that content marketing is not only a promotional mechanism but also a strategic framework for building enduring brand awareness and loyalty in Indonesia’s digital economy.
The Influence of Communication Competence, Technological Literacy, and Innovation Climate on Digital Leadership Effectiveness in the Public Service Sector Firman Aziz; Sri Purwati; Eko Nur Hermansyah; Riesna Apramilda; Elvira M. Usulu; Itot Bian Raharjo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4709

Abstract

The current research aims to assess the significance of communication competence, technological literacy, and innovation climate on the digital leadership effectiveness in the public service sector. The public sector leaders have to be very much engaged and along with the public, oversee the transformational digital changes in a very inclusive way. In this regard, a quantitative methodology survey was conducted among the 200 selected civil servants and contract workers of the Indonesian public sector. The sampling method was purposive and the respondents had to comply with the criteria regarding the daily operational work involving digital systems, experience in dealing with digital technology-managed leaders, and participation in the public service innovation cycle. The research tools were validated through a t-test and the reliability was measured using Cronbach's Alpha, while the data suitability was examined through classical assumption tests for normality, heteroscedasticity, and multicollinearity, which are the three main factors affecting the data quality. Data analysis was conducted using multiple linear regression to examine the simultaneous and partial effects between variables. The results showed that all three independent variables had a positive and significant effect on digital leadership effectiveness. Practically, the results can serve as a basis for the government in developing strategies to improve digital leadership competency through communication training, technological literacy, and the creation of an innovative climate within the bureaucracy.
Implementasi Decision Tree dalam Mengelompokkan Makanan Berdasarkan Kandungan Gizi Siti Rahayu; Rifka Dea Safitri; Eko Nur Hermansyah
Jurnal Informatika dan Kesehatan Vol. 3 No. 1 (2026): IKN : Jurnal Informatika dan Kesehatan
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/ikn.v3i1.4937

Abstract

Choosing foods that meet nutritional needs remains a challenge, especially when nutritional information is not analyzed systematically. This study implements a Decision Tree algorithm to classify foods based on key nutritional content, namely calories, protein, fat, and carbohydrates. The model is built using a quantitative approach with the CART algorithm, and the evaluation process uses metrics such as accuracy, precision, recall, and F1-score. The results of the study show that the Decision Tree can produce a transparent and easily traceable decision structure, with good accuracy in classifying food categories such as high protein, high fat, low calorie, and high carbohydrate. These findings confirm that the Decision Tree is an effective method to support nutritional analysis and provide a foundation for a more informative food recommendation system.   ABSTRAK Pemilihan makanan yang sesuai dengan kebutuhan nutrisi masih menjadi tantangan, terutama ketika informasi gizi tidak dianalisis secara sistematis. Penelitian ini mengimplementasikan algoritma Decision Tree untuk mengelompokkan makanan berdasarkan kandungan gizi utama, yaitu kalori, protein, lemak, dan karbohidrat. Model dibangun menggunakan pendekatan kuantitatif dengan algoritma CART dan proses evaluasi menggunakan metrik accuracy, precision, recall, dan F1-score. Hasil penelitian menunjukkan bahwa Decision Tree mampu menghasilkan struktur keputusan yang transparan dan mudah ditelusuri, dengan tingkat akurasi yang baik dalam mengklasifikasikan kategori makanan seperti tinggi protein, tinggi lemak, rendah kalori, dan tinggi karbohidrat. Temuan ini menegaskan bahwa Decision Tree merupakan metode yang efektif untuk mendukung analisis nutrisi serta memberikan dasar bagi sistem rekomendasi makanan yang lebih informatif.
Kombinasi Decision Tree dan Naïve Bayes dengan Explainable AI untuk Prediksi Dropout Agung Wibowo; Kustiyono; Eko Nur Hermansyah
Jurnal Algoritma Vol 23 No 1 (2026): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.23-1.3367

Abstract

Predicting student dropout risk is crucial for supporting early intervention and accountable academic decision-making. This study proposes a multi-class classification (Dropout, Enrolled, Graduate) using voting (Naïve Bayes and Decision Tree) and Explainable AI to enhance transparency. The dataset consists of 4,424 records with 36 features. Evaluation was conducted using k-fold stratified cross-validation (k=10) and the F1-macro metric. The results show that model performance is relatively close and stable at k=10, so model selection must consider the trade-off between performance and interpretability. The main contribution of this research is a web-based early warning DSS prototype that integrates Voting (NB+DT) with an XAI module (SHAP–LIME) so that predictions can be explained, audited, and followed up with academic intervention recommendations.
Kapabilitas Influencer Marketing dan Content Marketing dalam Industri Pariwisata Magelang terhadap Keterlibatan Pelanggan dengan Viral Marketing sebagai Variabel Intervening di Era 5.0 Setya Indah Isnawati; Eko Nur Hermansyah; Adi Purwanto
Journal of Economics and Management Scienties Volume 8 No. 4, September 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i4.501

Abstract

The rapid increase in TikTok users until 2025 has encouraged tourism industry players in Magelang Regency to adopt more interactive and viral communication strategies to build closeness with consumers. This study aims to examine the effect of influencer marketing and content marketing on customer engagement with viral marketing as a mediating variable in the tourism industry in Magelang Regency. This study uses quantitative methods and PLS-based Structural Equation Modeling (SEM). Data were collected through questionnaires from 230 tourists in five tourist destinations in Magelang Regency, which were selected using convenience sampling. The analysis was conducted using PLS software to confirm the suitability of the empirical model and the relationship between the research variables. The results show that both digital marketing strategies have a positive and significant effect on customer engagement, both directly and through viral marketing. Viral marketing has been proven to be a mediator that strengthens the relationship between digital marketing strategies and customer engagement. The research model explains 61% of the variability in customer engagement, confirming that content virality is a strategic mechanism in enhancing the effectiveness of digital marketing in the 5.0 era. These findings imply that optimizing influencer collaboration and content quality is crucial for driving sustainable tourist engagement.
A COMPARATIVE STUDY: THE IMPACT OF MICROFINANCE ON COMMUNITY WELFARE IN RURAL AND URBAN AREAS OF INDONESIA I Nengah Suarmanayasa; Rita Nurnaningsih; Zurlina Lubis; Eko Nur Hermansyah; Wahyuni Sri Astutik
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xtf0h728

Abstract

This study investigates the differential impact of microfinance on household welfare in rural and urban areas of Indonesia through a quantitative comparative analysis. Employing data from the 2018 National Socioeconomic Survey (SUSENAS) covering 294,426 households across Indonesia's 38 provinces, this research utilizes binary logistic regression and propensity score matching to assess welfare outcomes. The findings reveal that microfinance access significantly improves household welfare indicators in both settings, with statistically significant stronger effects observed in rural areas (coefficient: 0.312, p<0.01) compared to urban areas (coefficient: 0.197, p<0.01). Rural households with microfinance access demonstrate a 29% increase in monthly income and 23% improvement in consumption expenditure, while urban households exhibit 17% and 14% increases respectively. The study identifies loan purpose, monthly income, interest rates, education level, and household size as significant predictors of welfare improvement. Results indicate that rural poverty rates decreased from 12.22% to 11.79%, while urban poverty declined from 7.29% to 7.09% between 2023-2024. These findings suggest that microfinance serves as a more effective poverty alleviation mechanism in rural contexts, primarily due to limited alternative financial access and higher vulnerability to income shocks. Policy implications emphasize the need for geographically differentiated microfinance strategies that account for rural-urban disparities in financial infrastructure, entrepreneurial ecosystems, and socioeconomic conditions.
PELATIHAN MICRO-INFLUENCER UNTUK SISWA SMK : STRATEGI MEMBANGUN AUDIENS DAN MENGOPTIMALKAN PELUANG AFFILIATE DI PLATFORM SOCIAL MEDIA Jaya Ramadaey Bangsa; Eko Nur Hermansyah; Ari Siswati; Abdul Aziz; Caksana Setyo Widyatmoko; Ibnu Putra Surya Daru; Prieza Dheva Tanti
Jurnal Bakti Humaniora Vol. 5 No. 2 (2025): DESEMBER 2025
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v5i2.4725

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan kepada siswa SMK N 1 Salatiga tentang strategi menjadi micro-influencer yang efektif dan memanfaatkan peluang affiliate marketing di sosial media. Kegiatan ini dilaksanakan sebagai tindak lanjut terhadap tingginya minat generasi muda terhadap ekonomi digital serta kebutuhan keterampilan praktis yang dapat dimonetisasi. Metode pelaksanaan meliputi pelatihan teori, praktik serta pendampingan strategi personal branding. Hasil dari kegiatan ini memnunjukan peningkatan pemahaman siswa tentang ekosistem influencer marketing, teknik membangun audiens organik dan cara mengoptimalkan program affiliate di platform social media. Kegiatan ini memberikan dampak positif dalam membekali siswa SMK N 1 Salatiga dengan ketrampilan digital marketing yang relevan dengan kebutuhan industri dan membuka peluang kewirausahaan digital bagi generasi muda-mudi.
PELATIHAN KONTEN MARKETING DAN STRATEGI SOSIAL MEDIA MARKETING GUNA MENINGKATKAN MINAT BISNIS SISWA SMAN 1 BERGAS Arlin Reza Firnandita; Prieza Dheva Tanti; Caksana Setyo Widyatmoko; Eko Nur Hermansyah
Jurnal Bakti Humaniora Vol. 5 No. 2 (2025): DESEMBER 2025
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v5i2.4728

Abstract

Pelatihan Konten Marketing dan Strategi Sosial Media Marketing merupakan kegiatan pengabdian kepada masyarakat dengan tujuan untuk meningkatkan pemahaman mahasiswa terkait konsep dasar digital marketing pada era digitalisasi saat ini, melatih keterampilan siswa dalam membuat video yang sesuai dengan kebutuhan penjualan digital, mendorong terciptanya budaya wira-usahawan berbasis digital di kalangan siswa SMAN 1 Bergas. Pelatihan ini didiskusikan pada penguatan liter-asi digital dan wira-usahawan muda, yang beri-kontribusi pada peningkatan daya saing generasi muda dalam menghadapi tantangan era digital. Kegiatan ini dilakukan di SMAN 1 BERGAS untuk meningkatkan inovasi pada digital marketing serta membentuk inovasi siswa pada era digitalisasi. Metode pelaksanaan ini meliputi dari beberapa tahapan yaitu memaparkan materi, demonstrasi, serta pemberian dukungan motivasi melalui pembagian suvenir edukatif. Hasil Penelitian ini menunjukkan bahwa pelatihan digital marketing berperan penting dalam membentuk kapasitas siswa pada penjualan digital serta menambahnya minat dalam mengembangkan bisnis pada media sosial.
Transformasi Digital E-Commerce di Era Post-Pandemic: Analisis Tren dan Dampak pada Perilaku Konsumen Indonesia Ratna Sari Handayani; Gizka Alysah Diva; Eko Nur Hermansyah; Ari Siswati
Jurnal Informatika dan Kesehatan Vol. 2 No. 2 (2025): IKN : Jurnal Informatika dan Kesehatan
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/ikn.v2i2.3704

Abstract

The Covid-19 pandemic is the biggest global humanitarian challenge the world has ever faced. The Covid-19 pandemic has brought significant changes to various aspects of life, including people's consumption patterns, especially in shopping behavior. This study aims to analyze changes in online shopping behavior of retail consumers in Indonesia post-Covid-19 pandemic, while identifying the potential for sustainable digital transformation in the retail sector. Social restrictions during the pandemic have encouraged consumers to shift from traditional (offline) shopping methods to online shopping, especially in purchasing essential needs such as food, daily necessities, and fashion products. This shift has not only affected consumers, but also small and medium business actors, including food stalls, grocery stores, and convenience stores, which have begun to utilize digital platforms to survive the economic challenges. This study uses qualitative and quantitative approaches to explore consumer behavior, involving surveys, interviews, and analysis of online transaction data from various e-commerce platforms. The results of the study show significant changes in consumer preferences, where convenience, time efficiency, and ease of access are the main reasons for the increasing popularity of online shopping. In addition, digital transformation in the retail sector is accelerated by technological advances and consumer adaptation to safer and more practical digital payment systems. The findings of this study reveal that online shopping habits formed during the pandemic are likely to continue even after the pandemic ends. This shows the great potential of e-commerce as an important element in the future retail ecosystem. This study also provides recommendations for consumers and businesses to continue to adapt to the development of digital technology, and take advantage of new opportunities offered by digital transformation. The implications of this study include the importance of collaboration between the government, business actors, and digital platform providers to support a more inclusive and efficient retail ecosystem. Digital transformation is not only a short-term adaptation solution, but also a foundation for creating sustainable business models in the future. Thus, online shopping is expected to become a major component in the development of the Indonesian retail sector, along with the increasing adoption of digital technology by the community.   ABSTRAK Pandemi Covid-19 adalah tantang kemanusian global terbesar yang pernah dihadapi dunia. Pandemi Covid-19 telah membawa perubahan yang signifikan pada berbagai aspek kehidupan, termasuk pola konsumsi masyarakat, khususnya dalam perilaku belanja. Penelitian ini bertujuan untuk menganalisis perubahan perilaku belanja online konsumen ritel di Indonesia pasca-pandemi Covid-19, sekaligus mengidentifikasi potensi keberlanjutan transformasi digital dalam sektor ritel. Pembatasan sosial selama pandemi mendorong konsumen untuk beralih dari metode belanja tradisional (offline) ke belanja online, terutama dalam pembelian kebutuhan esensial seperti makanan, barang kebutuhan sehari-hari, dan produk fashion. Pergeseran ini tidak hanya memengaruhi konsumen, tetapi juga pelaku usaha kecil dan menengah, termasuk warung makan, toko kelontong, dan toko serba ada, yang mulai memanfaatkan platform digital untuk bertahan di tengah tantangan ekonomi. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif untuk mengeksplorasi perilaku konsumen, melibatkan survei, wawancara, serta analisis data transaksi online dari berbagai platform e-commerce. Hasil penelitian menunjukkan adanya perubahan signifikan dalam preferensi konsumen, di mana faktor kenyamanan, efisiensi waktu, dan kemudahan akses menjadi alasan utama meningkatnya popularitas belanja online. Selain itu, transformasi digital dalam sektor ritel dipercepat oleh kemajuan teknologi dan adaptasi konsumen terhadap sistem pembayaran digital yang lebih aman dan praktis. Temuan penelitian ini mengungkapkan bahwa kebiasaan belanja online yang terbentuk selama pandemi kemungkinan besar akan terus berlanjut, bahkan setelah pandemi berakhir. Hal ini menunjukkan potensi besar e-commerce sebagai elemen penting dalam ekosistem ritel masa depan. Penelitian ini juga memberikan rekomendasi bagi konsumen dan pelaku usaha untuk terus menyesuaikan diri dengan perkembangan teknologi digital, serta memanfaatkan peluang baru yang ditawarkan oleh transformasi digital. Implikasi dari penelitian ini mencakup pentingnya kolaborasi antara pemerintah, pelaku bisnis, dan penyedia platform digital untuk mendukung ekosistem ritel yang lebih inklusif dan efisien. Transformasi digital tidak hanya menjadi solusi adaptasi jangka pendek, tetapi juga menjadi fondasi untuk menciptakan model bisnis yang berkelanjutan di masa depan. Dengan demikian, belanja online diperkirakan akan menjadi komponen utama dalam perkembangan sektor ritel Indonesia, seiring dengan semakin besarnya adopsi teknologi digital oleh masyarakat.
Co-Authors Abdul Aziz Abdul Aziz Ade Iriani Adi Purwanto Afnina Agung Mufti Wibowo Agung Wibowo Agus Surya Bharmawan Anwar S. Ardjo Anwar S. Ardjo, Anwar S. Ari Siswati Ari Siswati Arief Andriono Arief Andriono, Arief Arlin Reza Firnandita Caksana Setyo Widyatmoko Danny Manongga Diva Riyandini Eko Sediyono Elvira M. Usulu Erni Junaida Fatmasari, Ria Kristia Feby Arma Putra Firdaus Dwi Prasetyo Firdaus Dwi Prasetyo, Firdaus Dwi Firman Aziz Gizka Alysah Diva Haribowo, Rio I Nengah Suarmanayasa Ibnu Putra Surya Daru Irdiana, Sukma Irsal Fauzi Itot Bian Raharjo Jamaluddin Majid Jaya Ramadaey Bangsa Joyo Minardo Kustiyono Lailatul Fadhila Made Susilawati Menhard, Menhard Musta'in, Mukhammad N.A. Miftahul Huda N.A. Miftahul Huda, N.A. Miftahul ningrum, dedah - Nurnaningsih, Rita Olif Rina Susanti5 Prieza Dheva Tanti Ratna Sari Handayani Riesna Apramilda Rifka Dea Safitri Setya Indah Isnawati Setya Indah Isnawati Siswati, Ari Siti Rahayu Sri Purwati Sugiarto, Heri Syah Amin Albadry Trisna Wonda Trisna Wonda, Trisna Ulfamiyati Wahyuni Sri Astutik Zurlina Lubis