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All Journal E-Journal Of Cultural Studies Jurnal Sosioteknologi ANDHARUPA Panggung Wikrama Parahita : Jurnal Pengabdian Masyarakat SOSIOHUMANIKA Visualita : Jurnal Online Desain Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Nawala Visual VCD (Journal of Visual Communication Design) Judikatif: Jurnal Desain Komunikasi Kreatif International Journal of Educational Review, Law And Social Sciences (IJERLAS) Wimba: Jurnal Komunikasi Visual Amarasi : Jurnal Desain Komunikasi Visual Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Panggung
I Nyoman Larry Julianto
Program Studi Desain Komunikasi Visual, Institut Seni Indonesia Denpasar
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : VCD (Journal of Visual Communication Design)

 1 
Elemen Visual Sebagai Promosi Libong Coffee Pada Media Instagram Putri, I Gusti Ayu Agung Aristi; Julianto, I Nyoman Larry
VCD: Journal of Visual Communication Design Vol. 8 No. 2 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.3983

Abstract

Promosi merupakan suatu upaya dalam memperkenalkan dan mengajak konsumen dengan tujuan menarik pelanggan untuk membeli produk yang ditawarkan. Bentuk promosi yang lumrah dilakukan adalah promosi dengan memanfaatkan media sosial. Salah satu bisnis yang memanfaatkan media sosial sebagai media untuk mengenalkan produknya adalah Libong Coffee. Libong Coffee merupakan kedai kopi di daerah Senen Raya, Jakarta Pusat. Libong Coffee memanfaatkan instagram sebagai media promosi produk dari kopinya dengan mengunggah konten instagram dalam bentuk foto maupun video. Namun kekurangan dari konten instagram yang dibagikan oleh Libong Coffee yaitu dari segi tampilan instagram yang kurang memiliki estetika dan ciri khas tersendiri. Hal ini dilihat dari pengaplikasian elemen visual dan konten visual instagram yang masih minimal. Tujuan penelitian ini adalah untuk mengetahui peran elemen visual terhadap konten instagram Libong Coffee. Penelitian ini merupakan penelitian kualitatif dengan data primer yang diperoleh melalui observasi dan wawancara dengan pemilik Libong Coffee sebagai informan kunci. Data sekunder yang digunakan untuk memperoleh informasi dari berbagai sumber berupa buku, jurnal ilmiah, laporan penelitian dan sumber kepustakaan lainnya. Hasil penelitian ini menunjukkan bahwa penerapan elemen visual pada konten instagram Libong Coffee masih terbatas. Pengaplikasian elemen visual pada konten visual yang digunakan antara lain ilustrasi, warna, tipografi dan layout. Selain itu, konten visual yang ditampilkan juga belum memanfaatkan fitur-fitur instagram secara maksimal. Konten visual yang dterapkan oleh Libong Coffee antara lain kesatuan konsep, produk dan testimoni.
Brand Image in Cosmetic Packaging Design with a Visual Appeal Approach (Case Study: MS Glow) Devi, Ni Made Chandra Oktavia; Julianto, I Nyoman Larry; Swandi, I Wayan
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4580

Abstract

The study identified the brand image of the cosmetic packaging moisturizer MS Glow. MS Glows is a local cosmetics brand in Indonesia, one of its best products is Moisturizers which won the first championship as the best local moisturizer of the year 2022. Qualitative descriptive methods with observation techniques, literature, and documentation are used in this research. The theoretical framework used included a visual appeal approach (Kotler and Amstrong) and brand image (Keller). The results showed that the moisturizer packaging of three variants (yuzu, watermelon, cactus, and grape seed) consists of primary, secondary, and tertiary packaging. Practical shapes, lightweight materials, colors in harmony with product variants, a combination of serif and sans serif letters, illustrations highlighting the main materials, and an asymmetrical layout. Three brand image components, namely the strength of the brand association, the benefits of its association, and the uniqueness of brand associations evaluate the ideal and accurate design of the MS Glow moisturizer packaging so that products spread across the market can be trusted. This study shows that an ideal visual appeal can build relevant packaging and open up opportunities for MS Glow to create products with their distinctive image.
The Impact of Visual Design on Impulse Buying in Shopee's Instagram Ads Fricillia, Michelle; Julianto, I Nyoman Larry; Maharani, Ida Ayu Dyah
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5975

Abstract

This research examines how visual design elements in Shopee’s Instagram advertisements influence consumers’ impulsive buying behavior. With the growing prevalence of online shopping among users aged 18 to 34, brands increasingly rely on visual strategies such as bright colors, countdown timers, and expressive illustrations to attract immediate attention. The study applies a qualitative approach using content and semiotic analysis of Shopee’s “6.6 Campaign” advertisements. The analysis focuses on color schemes, typography, illustration style, layout, and motion effects. The findings reveal that warm orange tones, bold typography, and cheerful character illustrations effectively capture attention and create a sense of urgency, which encourages spontaneous purchases. Structured layouts and balanced visual rhythm further strengthen clarity and brand recall. The results suggest that combining emotional triggers with consistent visual identity enhances user engagement and purchase intention. This study underscores the role of visual communication design as a strategic tool in shaping consumer perception and behavior in digital commerce.
Visual Interactivity: Communication Strategy for Labuan Bajo Cultural Tourism Branding Julianto, I Nyoman Larry; Lestawi, I Nengah; Yasa, I Ketut Wardana; Hasbullah, Hasbullah
Journal of Visual Communication Design Vol. 11 No. 1 (2026): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v11i1.6393

Abstract

The development of digital technology has prompted the global community to turn to more interactive and accessible media to simulate future experiences. In the context of tourism, digital media is a strategic means in building the image of destinations, including in strengthening Labuan Bajo's tourism branding as a leading cultural tourism destination. However, there are still issues related to effective branding communication strategies in creating interactivity and immersive experiences for potential travelers. Research that raises the integration of local culture as the main content in interactive media to support sustainable tourism branding has also not been explored in depth. Most studies have not examined how the values of local wisdom can be packaged immersively and strategically to create destination differentiation. This study aims to analyze the branding communication strategy of Labuan Bajo cultural tourism destinations that are able to increase attractiveness through an interactive approach. The method used is descriptive qualitative with data collection techniques in the form of interviews with Mr. Hatta and Mr. Evan and literature studies. Data analysis was carried out using the theoretical approach of Aristotle's Rhetoric which emphasizes aspects of ethos, pathos, and logos in message delivery. The results of the study show that the integration of Labuan Bajo's local cultural elements into interactive Virtual Reality 360° media is able to create a more immersive branding communication strategy through multisensory experiences. Other findings revealed that the presentation of visual messages that lead to the concept of sustainable tourism provides differentiating value and increases the attractiveness of destinations in the eyes of tourists. The implication of this study is the importance of utilizing experience-based interactive technology in tourism branding strategies, especially in increasing local wisdom and sustainability values as destination competitiveness in the digital era.
Co-Authors A.A. Ketut Agung Cahyawan W Agus Sachari Anak Agung Gede Aris Septiana Putra Andreani, Ni Putu Elvian Artawan, Cokorda Alit Devi, Ni Made Chandra Oktavia Djuana, Tjhwa Endang Elvian Andreani, Ni Putu Ersania, Ayu Bella Fricillia, Michelle Gede Pasek Putra Adnyana Yasa Hasbullah Hasbullah I B Gde Pujaastawa I B Gde Pujaastawa I Dewa Ayu Sukma Indriawati I Gede Mudana I Gede Mugi Raharja I Nengah Wirakesuma I Nyoman Darma Putra I Nyoman Widhi Adnyana I Putu Gede Suyoga I Putu Suparthana I Wayan Mudra, I Wayan I Wayan Nuriarta I Wayan Swandi Ida Ayu Dyah Maharani, Ida Ayu Dyah Ida Bagus Ketut Trinawindu IMAM SANTOSO Ira Wirasari Ketut Sumerjana, Ketut Lestawi, I Nengah Luh Putu Leoni Pramesti Maria Christina Ongkowidjojo Nelly Rosaline Ni Kadek Karisma Dewi Ni Luh Sustiawati Ni Nyoman Puspa Dewi Ni Wayan Ardini, Ni Wayan Paramartha, I Putu Adi Surya Permadi, Giovanni Brewijaya Putra Putri, I Gusti Ayu Agung Aristi Rabbiluski, Sherly Permata Sari Rosaline, Nelly Swarai, Jessica Gumanti Syarip Hidayat Tjhwa Endang Djuana Wegig Murwonugroho Wina Pertiwi putri Wardani Winnie Septiani Wiryawan, Adelya Yasa, I Ketut Wardana Yasraf Amir Piliang