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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer Journal of Information Technology and Computer Science Madinah: Jurnal Studi Islam Jurnal Penelitian Pembelajaran Matematika Sekolah Jurnal Health Sains Action Research Literate (ARL) Sulawesi Tenggara Educational Journal Jurnal Pengabdian kepada Masyarakat Desa (JPMD) HEUTAGOGIA: Journal of Islamic Education IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Agung Setiabudi, Agung
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Religion Humanities Computer Science & IT Control & Systems Engineering Dentistry Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pemberdayaan Ekonomi Keluarga di Era Digital: Pendekatan Ekspansi Pasar melalui Pemasaran Online Jam'an, Muhammad; Ummah, Hidayatul; Rohmawati, Siti Luthfi; Kartika, Ayu Dwi; Dewi, Rizka Amalia; Khusna, Aminatul; Pratama, Rizky Aditiya; Setiabudi, Agung; Nisa, Rofiatun
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 3 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i3.2645

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy; however, many entrepreneurs still face obstacles in expanding their markets due to limited use of digital technology. A similar condition is found in Manyar Village, Sekaran Subdistrict, Lamongan Regency, where most MSME actors are housewives who rely on traditional marketing methods. This community service empowers family economies through digital marketing as a market expansion strategy. The objective is to improve digital literacy, branding capacity, and the ability to use e-commerce platforms among MSMEs so that they can expand their market access sustainably. The method employed was Participatory Action Research (PAR), which included problem identification, participatory planning, collective action, reflection, evaluation, and program sustainability monitoring. The program was carried out over one month, involving village officials, strategic partners (PT. Graha Rejeki Indonesia Kopi Giras and PT. Emer Inovasi Teknologi Cogan), and the active participation of local MSMEs. The results indicate that most participants successfully created marketplace accounts (Shopee and TikTok Shop), uploaded products with optimised descriptions and more professional photos, and began understanding the importance of branding and consistency in digital marketing. Moreover, the program increased the confidence of women entrepreneurs to market their products online while fostering the formation of a digital MSME community in Manyar Village. Therefore, this program enhanced digital skills, strengthened family economies, and established a village-based digital MSME ecosystem.
Co-Authors Adharul Muttaqin Agastya Punia, I Gede Eka Agung Al Banjuri, Azzuhri Anwar Us, Kasful Arisman Della Maulidiya Dewi, Rizka Amalia Eko Setiawan Fitriya, Nuriyatul Fuadi, Husni Gembong Edhi Setyawan Jam'an, Muhammad Jhon Afrizal Junaidi Junaidi Karnia, Karnia Kartika, Ayu Dwi Khusna, Aminatul Manggala, Kadek Satya Mochammad Hannats Hanafi Ichsan Mukhtar Mukhtar Nisa, Rofiatun Pratama, Rizky Aditiya Punia, I Gede Eka Agung Agastya Puspita, Lussy Ayu Rohmawati, Siti Luthfi Sabriansyah Rizqika Akbar Setiani, Putu Shalahudin Shalahudin Suharsono Suharsono Susanta, Agus UMMAH, HIDAYATUL Wahyudi Wahyudi Wati, Lilis Yusrial