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All Journal MEDIA STUDI EKONOMI Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Joong-Ki : Jurnal Pengabdian Masyarakat Asian Journal of Applied Business and Management (AJABM) Ranah Research : Journal of Multidisciplinary Research and Development KAMI MENGABDI Journal of Economics and Management Scienties Jurnal Pemberdayaan Nusantara Joong-Ki Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Jurnal Pengabdian Kepada Masyarakat
Imam Suryono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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The Influence of Impulse Buying and Product Quality on Purchasing Decisions at Super Indo Metro Sunter with Price Discounts as a Moderator Suryono, Imam; Bonfilia, Levina; Diansyah, Diansyah
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6313

Abstract

This study investigates the influence of impulse buying and product quality on purchase decisions, with discount as a moderating variable among Superindo Metro Sunter consumers. Using a quantitative causal design, data were collected from 140 respondents through questionnaires and analyzed with Structural Equation Modelling (SEM) via SmartPLS. Findings reveal that impulse buying positively and significantly affects purchase decisions, while product quality shows no significant impact. Discounts directly enhance purchase decisions and significantly moderate the relationship between impulse buying and purchase decisions in a negative direction, suggesting that discounts shift consumer behavior from emotional impulses toward more rational, value-driven choices. However, discounts do not moderate the effect of product quality on purchase decisions. These results highlight that emotional and promotional factors, particularly impulse buying and discounts, play a stronger role than product quality in shaping consumer decisions in retail contexts. The study offers practical insights for retail managers to design effective marketing strategies, provides references for future research, and helps consumers better understand the drivers of their purchasing behavior.
The Influence of Promotion and Location on Customer Loyalty at FamilyMart Danau Agung Dua with Social Media as a Moderator Suryono, Imam; Sihotang, Citra Widya; Soetiyani, Ari
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.399

Abstract

This study aims to examine the influence of promotion and location on customer loyalty at FamilyMart Danau Agung Dua, with social media serving as a moderating variable. Using a quantitative approach, the research involved 140 respondents and applied structural equation modelling with SmartPLS to analyze both direct and moderating effects among variables. The findings reveal that promotion, location, and social media each have a significant effect on customer loyalty. Furthermore, social media moderation strengthens the relationship between promotion and customer loyalty, as well as between location and customer loyalty, leading to the acceptance of all hypotheses. These results provide a deeper understanding of the factors influencing customer loyalty and offer practical implications for academics, researchers, and business practitioners. For academics, the study serves as a useful reference in exploring consumer behavior within the retail sector. For researchers, expanding the sample size is recommended to ensure more accurate and sustainable findings. For businesses such as FamilyMart, it is essential to pay attention to customer needs, design customer-friendly strategies, and leverage social media effectively to attract, retain, and strengthen customer loyalty.
The Influence of Digital Information Quality, Brand Trust, Digital Service Quality, and Ease of Access Digital to Customer Satisfaction PT Pintu Berkat Bahagia Jakarta Suryono, Imam; Sara Sabila, Putri
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9653

Abstract

The rapid growth of digital commerce has transformed customer behavior, including in the luxury retail sector. Customers increasingly rely on digital platforms to access product information, interact with sellers, and conduct transactions. However, in luxury retail, where product authenticity, service quality, and trust are crucial, maintaining customer satisfaction through digital channels becomes a strategic challenge. Previous studies highlight the role of information quality, trust, service quality, and ease of access in shaping customer satisfaction in digital environments. This study aims to analyze the influence of digital information quality, brand trust, digital service quality, and digital accessibility on customer satisfaction at PT. Pintu Berkat Bahagia Jakarta, both partially and simultaneously. This research uses a quantitative associative approach. The sample consists of 128 reseller customers selected through purposive sampling from a population of 189 customers. Data were collected using a structured questionnaire with a Likert scale (1–5). Analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that digital information quality, brand trust, digital service quality, and digital accessibility each have a positive and significant effect on customer satisfaction. Simultaneously, these variables explain 84.8% of the variation in customer satisfaction, indicating that integrated digital service management is a key factor in improving satisfaction. This study contributes to digital marketing and customer satisfaction literature by confirming that customer satisfaction in luxury digital retail is shaped by multiple service-related factors. Practically, the findings provide guidance for companies to enhance digital information accuracy, strengthen trust, This study focuses on a single company and reseller customers only, which may limit generalization. Future research may include broader customer segments and additional variables such as customer loyalty or brand value
Co-Authors Abriandi, Abriandi Ahmat Komarul Anam Aldina, Novia Ari Soeti Yani Bobby Reza Bonfilia, Levina Diansyah Diansyah Diansyah Diansyah Diansyah, Diansyah Emmy Junianti Faris Naufal Ramadhan Hidajat, Koerniawan Ika Widiastuti Kustiadi Basuki Lukiyana MM, Diansyah Moudyla, Mitha Rizky Muhammad Indra Laksamana Muhammad Indra Laksamana Netty Laura S Nurhayati, Ayu Panjaitan, , Riong Seulina Parulian, Ronald Putri, Annisa Navalia Rafika Rasdin RAHMANITA, FIKA Riris Rotua Sitorus Sara Sabila, Putri Sihar Tambun Sihotang, Citra Widya Silalahi, Noverina Sukartono, Sri Tania Natalia