Article Per Year (5 Year)
p-Index From 2021 - 2026
3.752
P-Index
This Author published in this journals
All Journal MEDIA STUDI EKONOMI Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Joong-Ki : Jurnal Pengabdian Masyarakat Asian Journal of Applied Business and Management (AJABM) Ranah Research : Journal of Multidisciplinary Research and Development KAMI MENGABDI Journal of Economics and Management Scienties Jurnal Pemberdayaan Nusantara Joong-Ki Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Jurnal Pengabdian Kepada Masyarakat
Imam Suryono
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Peningkatan Kemampuan Peneliti Muda Universitas Tadulako Melalui Pelatihan Aplikasi Nvivo dan Lisrel Untuk Riset Bisnis Sihar Tambun; Riris Rotua Sitorus; Netty Laura S; Imam Suryono
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2083

Abstract

The Community Service Program is carried out with the aim of increasing the competence of researchers in the Master of Management Study Program at Tadulako University, Palu. There are two competencies to be improved. First, competence in the field of qualitative research through the use of the NVivo software. Second, competence in the field of quantitative research through the use of Lisrel software for structural equation modeling research. The method used is a services learning approach by conducting lectures and workshops. The output of this community service program is an increase in the competence of the participants which consists of two competencies. First, increasing competence in the field of qualitative research through the use of the NVivo software. This competency includes the ability to input internal data and external data into NVivo, the ability to code internal data and external data, the ability to process data and produce coding visualization images, and the ability to draw conclusions from coding visualization images. Second, increasing competence in the field of quantitative research through the use of the Lisrel software. This competence includes the ability to solve the problem of confirmatory factor analysis by using the modification indices facility in the Lisrel software, the ability to solve the goodness of fit problem in the structural equation modeling research model, the ability to create syntax to test indirect effects using the Lisrel software, and the ability to read data processing output with using the Lisrel software.
Pengaruh Social Media Marketing Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Trust Pada Pelanggan Smartphone Samsung Diansyah; Putri, Annisa Navalia; Suryono, Imam
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.04

Abstract

The purpose of this study is to determine the effect of social media marketing on brand loyalty mediated by brand trust. This study was conducted with the aim of explaining quantitatively. The population in this study were customers or users of Samsung smartphone products who actively use social media. The sampling technique used was convenience simple random sampling with a sample size of 95. The data analysis method used in this study was the Structural Equation Model (SEM) with a measurement model using the Smart PLS program. The results of this study indicate that social media marketing has a significant effect on brand trust. Social media marketing has a significant effect on brand loyalty. Brand trust shows a significant effect on brand loyalty. Brand trust can mediate the influence of social media marketing on brand loyalty.
Pengaruh Social Media Marketing Terhadap Brand Loyalty Yang Dimediasi Oleh Brand Trust Pada Pelanggan Smartphone Samsung Diansyah; Putri, Annisa Navalia; Suryono, Imam
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.04

Abstract

The purpose of this study is to determine the effect of social media marketing on brand loyalty mediated by brand trust. This study was conducted with the aim of explaining quantitatively. The population in this study were customers or users of Samsung smartphone products who actively use social media. The sampling technique used was convenience simple random sampling with a sample size of 95. The data analysis method used in this study was the Structural Equation Model (SEM) with a measurement model using the Smart PLS program. The results of this study indicate that social media marketing has a significant effect on brand trust. Social media marketing has a significant effect on brand loyalty. Brand trust shows a significant effect on brand loyalty. Brand trust can mediate the influence of social media marketing on brand loyalty.
Pengaruh Live Streaming dan Flash Sale Terhadap Perilaku Impulsive Buying pada Tiktok Shop Melalui Positive Emotion Sebagai Variabel Moderation (Studi pada Generasi Z di Jakarta Utara) Moudyla, Mitha Rizky; Sukartono, Sri; Suryono, Imam
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 6 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i6.1821

Abstract

The rapid development of digitalization has significantly changed consumer behavior, particularly through the use of social media as an online shopping platform. TikTok Shop emerges as an innovation that combines entertainment and e-commerce, with features such as live streaming and flash sales proven to effectively attract consumers. This phenomenon is especially relevant to Generation Z, who are more easily influenced by emotional appeals and urgency-driven promotions. This study aims to analyze the effect of live streaming and flash sales on impulsive buying with positive emotion as a moderating variable among TikTok Shop users in North Jakarta. This research employed a quantitative approach with an associative method. The sample consisted of 90 respondents from Generation Z, selected through purposive sampling. Data were collected using a questionnaire with a Likert scale and analyzed with the Partial Least Squares (PLS) method. The analysis included validity and reliability testing, goodness of fit, and hypothesis testing. The findings revealed that live streaming had a positive and significant effect on impulsive buying. Likewise, flash sales significantly increased the likelihood of spontaneous purchases. Furthermore, positive emotion was found to strengthen the influence of flash sales on impulsive buying, but it did not moderate the relationship between live streaming and impulsive purchases. In addition, positive emotion directly and significantly affected impulsive buying. In conclusion, live streaming and flash sales are effective strategies to boost impulsive buying on TikTok Shop. For e-commerce practitioners, these findings provide practical implications that interactive promotions combined with time-limited offers can enhance sales performance, particularly when consumers are in a positive emotional state.
Pengaruh Servicescape dan Customer Experience terhadap Kepuasan Nasabah dengan Trust Level Bank Negara Indonesia sebagai Pemoderasi Aldina, Novia; Suryono, Imam; Yani, Ari Soeti
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6140

Abstract

Penelitian ini di latar belakangi karena adanya kekurangan dalam memahami pengertian dari Servicescape dan Customer Experience sebagai peran disetiap perusahaan seperti bank yang memiliki banyak pengunjung yang datang. Tujuan penelitian ini untuk melihat Pengaruh Servicescape dan Customer Experience terhadap kepuasan nasabah yang di moderasi oleh Trust Level Bank Negara Indonesia. Sampel yang digunakan sebanyak 150 responden nasabah bank BNI. Software yang digunakan pada penelitian ini ialah SmartPLS (Partial Least Square). Hasil penelitian ini pertama, menunjukkan bahwa servicescape berpengaruh signifikan terhadap kepuasan nasabah, hipotesis diterima. Kedua, customer experience berpengaruh signifikan terhadap kepuasan nasabah dengan ini artinya hipotesis diterima. Ketiga, Trust level dinyatakan berpengaruh signifikan terhadap kepuasan nasabah  berpengaruh signifikan, hipotesis diterima. Keempat, Trust level memperkuat hubungan antara servicescape terhadap kepuasan nasabah berpengaruh secara signifikan, hipotesis diterima. Kelima, Trust level berpengaruh positif dengan customer experience terhadap kepuasan nasabah memiliki pengaruh yang signifikan, hipotesis diterima. Penelitian ini dapat memberikan pengetahuan untuk para nasabah perusahaan tepatnya untuk bertambah wawasan agar menambah kesan pengalaman nasabahnya.
Pengaruh Perceived Organizational Support dan Motivasi Kerja Terhadap Kinerja Karyawan dengan Green Employee Engagement Sebagai Mediator Silalahi, Noverina; Lukiyana; Suryono, Imam
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6139

Abstract

Dalam era globalisasi dan disrupsi teknologi, kinerja karyawan menjadi faktor vital bagi perusahaan untuk mempertahankan daya saing. Perceived organizational support dan motivasi kerja diidentifikasi sebagai elemen krusial dalam meningkatkan kinerja, namun, penelitian sebelumnya telah mengungkapkan bahwa hubungan antara kedua variabel tersebut tidak selalu signifikan, sehingga memerlukan mediator. Penelitian ini menggunakan Green Employee Engagement sebagai mediator untuk menguji bagaimana Perceived Organisational Support dan motivasi kerja mempengaruhi kinerja karyawan PT DBS Indonesia. Penelitian ini berbasis survei kuantitatif dan bersifat cross-sectional. Pengambilan sampel secara purposive digunakan untuk memilih 150 karyawan PT DBS Indonesia yang telah bekerja minimal satu tahun dan berpartisipasi dalam program keberlanjutan. Data diolah menggunakan SmartPLS dan Structural Equation Modelling. Motivasi kerja dan perceived organization support berpengaruh signifikan terhadap kinerja karyawan. Green Employee Engagement turut meningkatkan kinerja dan secara signifikan memediasi hubungan antara Perceived Organisational Support dan motivasi kerja. Riset ini menemukan bahwa keterlibatan karyawan dalam program keberlanjutan meningkatkan dukungan organisasi dan motivasi terhadap kinerja. Dengan demikian, Green Employee Engagement dapat meningkatkan kinerja karyawan dan tujuan keberlanjutan. Penelitian ini bermanfaat bagi manajemen perusahaan yang merancang kebijakan sumber daya berkelanjutan.
Pengaruh utama inovasi korporat dan sumbangan sumber daya pemasaran terhadap kompensasi relatif Suryono, Imam; Rahmanita, Fika
Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Vol. 9 No. 1 (2024): Keberlanjutan
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/keberlanjutan.v9i1.y2024.p83-93

Abstract

Penelitian ini mengkaji efek utama inovasi perusahaan dan dukungan sumber daya pemasaran. Kami menggunakan data sekunder terkait data kompensasi di prancis yang berasal dari data dads (d´eclaration annuelle de don´ees sociales atau annual social data declaration). Pendekatan bertingkat menggunakan analisis longitudinal hierarchical linear model digunakan untuk menguji hipotesis. Kami menemukan bahwa perusahaan yang inovatif lebih cenderung menghargai tenaga penjualan dan mengandalkan fungsi penjualan. Inovasi perusahaan sangat penting dan dapat menjadi alat yang berharga bagi tenaga penjualan untuk meningkatkan peran mereka di perusahaan dan meningkatkan kompensasi relatif mereka, yang dapat memotivasi tenaga penjualan untuk bekerja di perusahaan yang inovatif dan berkontribusi pada pengumpulan intelijen pasar. Kompensasi dan manfaat karyawan dan dinamika industri merupakan kondisi batas yang berlawanan dalam hal hubungan antara inovasi perusahaan dan kompensasi relatif dari fungsi penjualan. Akhirnya, daya saing industri hanya memoderasi hubungan antara dukungan sumber daya pemasaran dan kompensasi relatif fungsi penjualan.
Sosialisasi Pemilihan Umum Partisipatif Pencalonan Presiden, Wakil Presiden, DPD RI, DPR RI, DPRD Ika Widiastuti; Ari Soeti Yani; Rafika Rasdin; Imam Suryono; Ahmat Komarul Anam
Jurnal Pengabdian Kepada Masyarakat Vol.2, No.3, Nopember 2024
Publisher : Perkumpulan Dosen Program Hibah Indonesia (PDPHI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jpkm.v1i2.175

Abstract

Kegiatan berupa sosialisasi pentingnya partisipasi masyarakat dalam Pemilihan Umum 2024 mendatang. Sosialisasi ini ditujukan untuk meningkatkan partisipasi masyarakat dalam pemilihan umum tahun 2024 mendatang. Sosialisasi ini ditujukan untuk meningkatkan partisipasi masyarakat dan pentingnya kontribusi pada pemilihan umum tahun 2024 nantinya. Sosialisasi ini merupakan tantangan bagi masyarakat yaitu minimnya informasi terkait pemilu dan pendidikan politik bagi mereka. Sosialiasi pengabdian ini diharapkan mampu meningkatkan partisipasi masyarakat dan membuka pemikiran masyarakat terkait pentingnya pemilu dalam proses demokrasi di Indonesia. Kedepannya dapat dilakukan kegiatan serupa di tempat berbeda dengan kondisi yang sama, agar mampu meningkatkan partisipasi masyarakat pada pemilihan umum secara signifikan. Pengawasan pelaksanaan pemilu yang demokratis membutuhkan peran partisipasi masyarakat. Namun, masih adanya masyarakat yang alergi terhadap politik dan menunjukkan sikap tidak peduli terhadap kegiatan pemilu. Hal ini tentu saja menjadi masalah yang harus diselesaikan. Kegiatan Sosialisasi ini bertujuan untuk meningkatkan partisipasi masyarakat dalam pengawasan pemilu 2024.
A systematic review: Employee Turnover, Compensation and Benefit to Increase Employee Performance Parulian, Ronald; Bobby Reza; Imam Suryono; Emmy Junianti
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.5090

Abstract

Employee turnover rate still remain of the most frustrating and persistent issues in organization and company over the decades. In Cargo Terminal, Soekarno Hatta International Airport, turnover rate of employees increased in the past few years. The author uses systematic review to research the issue and the goal is to find the relation between compensation and benefit, employee turnover and the impact on the employee performance and also have impact to the company and organization performance. This research uses PRISMA method and PICO to identify the research question and to drive the research from database and search engine such as Science Direct and Google Scholar, and the finding is the compensation and benefit have positive impact and significant effect on employee performance.    
THE EFFECT OF SERVICE QUALITY AND FACILITY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION OF KRL (COMMUTER LINE) JABODETABEK AS A MODERATOR Faris Naufal Ramadhan; Imam Suryono; Diansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3705

Abstract

This research ensures the influence of service quality and facility on customer loyalty. Then look again at the customer satisfaction relationship in strengthening the service quality and facility variables. Current research provides a comprehensive explanation that to see loyal customers to Electric Rail Train (KRL) services, companies must focus on providing high-quality services, covering all aspects of customer interaction with the services provided. This study uses a sample of 150 student and community respondents. The structural equation model analysis method was used in this study. The research design is causal and aims to test the direct influence and moderation effect between variables. The software used is SmartPLS (Partial Least Square). The results of the study show First, Service Quality has a positive effect on Customer Loyalty, the hypothesis is accepted. Second, Facility does not have a positive effect on Customer Loyalty, the hypothesis is rejected. Third, customer satisfaction has a significant effect on customer loyalty, the hypothesis is accepted. Fourth, customer satisfaction moderates service quality to customer loyalty, the hypothesis is accepted. Fifth, customer satisfaction cannot moderate between facilities and customer loyalty, the hypothesis is rejected. The implication of the results of this research is that KRL companies must focus on improving the quality of services and facilities to increase customer satisfaction and customer loyalty. This can be done by updating and developing facilities, such as trains and stations, cleanliness and punctuality.
Co-Authors Abriandi, Abriandi Ahmat Komarul Anam Aldina, Novia Ari Soeti Yani Bobby Reza Bonfilia, Levina Diansyah Diansyah Diansyah Diansyah Diansyah, Diansyah Emmy Junianti Faris Naufal Ramadhan Hidajat, Koerniawan Ika Widiastuti Kustiadi Basuki Lukiyana MM, Diansyah Moudyla, Mitha Rizky Muhammad Indra Laksamana Muhammad Indra Laksamana Netty Laura S Nurhayati, Ayu Panjaitan, , Riong Seulina Parulian, Ronald Putri, Annisa Navalia Rafika Rasdin RAHMANITA, FIKA Riris Rotua Sitorus Sara Sabila, Putri Sihar Tambun Sihotang, Citra Widya Silalahi, Noverina Sukartono, Sri Tania Natalia