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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Pelayanan Publik JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Economics, Business and Management Science Journal Jurnal Pengabdian Kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Socius: Social Sciences Research Journal Multidisciplinary Indonesian Center Journal Jurnal EKSPLOLHUM
Muhammad Yamin Siregar
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Economics, Business and Management Science Journal

 1 
Pengaruh Kepribadian, Gaya Hidup dan Konsep Diri Terhadap Keputusan Pembelian Produk Kecantikan Ms Glow Pada Masyarakat Tembung Kecamatan Percut Sei Tuan Kabupaten Deli Serdang Sambas, Rizky Aulia; Siregar, Muhammad Yamin; Tarigan, Eka Dewi Setia
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.807

Abstract

This study aims to test "the influence of personality, lifestyle and self-concept on the purchase decision of ms glow beauty products on the people of Tembung, Percut Sei Tuan District, Deli Serdang Regency". This type of research is associative, which is research with the aim of finding out the relationship of influence between two or more variables. The population in this study is the entire community of Tembung, Percut Sei Tuan District, Deli Serdang Regency who use ms glow beauty products, whose number is not known for sure. The sampling method uses Leme show. The number of samples used in this study was 96 people. The data analysis in this study included a validity test, reliability test, normality test, a multicollinearity test, a heteroscedasticity test, multiple linear regression analysis, t-test, f-test, and determinant coefficient test (r2) using the statistical package for the social science for Windows (spss) 25. Based on the r2 test, a value of 0.162 was found. This states that the variables of personality, lifestyle, and self-concept affect the purchase decision by 16.2%, while the remaining 83.8% are influenced by variables that are not studied in this study.
Pengaruh Affiliate Marketing dan Live Streaming Terhadap Keputusan Pembelian Shopee di Komplek TNI-AU Flamingo Medan Ayu, Younda Dwi; Siregar, Muhammad Yamin; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.819

Abstract

The purpose of this study was to determine the business capital, labor and pond area partially and simultaneously affect the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. The population in this study were people who had a Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village as many as 50 people. The sample in the study was 50 people obtained using saturated samples. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination. The results showed that business capital, labor and pond area had a positive and significant effect partially and simultaneously on the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. Based on the determination coefficient test (R2) shows that the Adjusted R Square value of 0.562% means that business capital, labor and pond area affect business income by 56.2% and the remaining 43.8% are other variables not examined by this study, such as experience, entrepreneurial ability and other variables.
Co-Authors Abadi, Tri Ayu Agnelisa Fegyola Pinem Ahmad Prayudi Ahmad Rafiki Aji Pangestu Alfifto Andi Hakim Lubis Anggreni Atmei Lubis Ayu, Younda Dwi Dahrul Siregar Dolok Saribu, Afriani Mindo Dolok Saribu, Alfriado Leonard Noprian Effiati Juliana Hasibuan Eka Dewi Setia Tarigan Erliyanto, Sindi Fauzan, Nabil Finta Aramita Ghazy Luthfi Ida Royani Intan Wahyu Ningsih Intan Wahyu Ningsih, Intan Wahyu Isnaniah Lailikhatmisafitri Isnaniah LKS Jamilah Nasution Lubis, Febby Yohana Mardiana Mardiana Muhammad Hafiandi Prahada Musmar, Ismail Mahara Nasrullah Hidayat, Nasrullah Nasution, Silvia Octrianti Parulian Sihombing Patar Marbun Putri Handayani Siregar Rahmiati Rahmiati Riyanto Riyanto Riza Fanny Meutia Sagala, Dandi Sambas, Rizky Aulia Siti Alhamra Salqaura Situmorang, Cintami E Sri Hidayani Sugito Sugito Syahriandi, H Taufik Siregar Tegar Sry Restu’eli Gulo Trissa, Yovanda Audiva Warsani Purnama Sari Winita Winita Winita Winita, Winita Yani, Anggia Dwi YUNITA