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All Journal JDP (Jurnal Dinamika Pemerintahan) Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi PARAHITA : Jurnal Pengabdian kepada Masyarakat Relevance: Journal of Management and Business Social Issues Quarterly Jurnal Kebijakan Pembangunan Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Mahasiswa Komunikasi Cantrik Jurnal Pemimpin Bisnis Inovatif Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Journal of Maritime Policy Science Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship CHANNEL: Jurnal Komunikasi Jurnal Hukum dan Sosial Politik
Ella Afnira
Program Studi Ilmu Komunikasi, Universitas Maritim Raja Ali Haji, Tanjungpinang, Provinsi Kepulauan Riau, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Bintan Image Formation via Instagram in The Pre- And Post-Covid-19 Pandemic Period: A Comparative Study Between Projected Image and Perceived Image Taufiqqurrachman, Taufiqqurrachman; Poti, Jamhur; Sophia, Uly; Afnira, Ella
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i1.9392

Abstract

Several studies have proven that visual content uploaded on Instagram is a factor in forming destination images. On the other hand, tourists and local tourism authorities are two elements that form a destination image. This research aims to identify the image formation projected by local authorities and the image perceived by tourists through visual content uploaded to their official Instagram accounts in two time periods (before and after the COVID-19 pandemic). All visual content uploaded to their Instagram accounts was collected and analyzed using qualitative content analysis techniques to identify differences and similarities in the images formed by these elements in the two highlighted periods. This research found several things. First, various themes are exploited by these two elements in the production of visual content to be uploaded to their Instagram accounts, including natural attractions (AA), cultural attractions (AB), historical and religious buildings (BSK), tourist activities (TA), culinary and restaurant activities (CR), transportation and accommodation (AT), and local people (LP). Second, AA, TA, and AT are the dominant themes in the two periods (pre- and post-COVID-19 pandemic). Third, in the post-pandemic period, there was a significant decline in the population of visual content uploaded to the Genpi-Bintan account compared to the pre-pandemic period. On the other hand, local authority accounts saw an increase in the population of visual content in the post-COVID-19 pandemic period compared to the period before the pandemic. Theoretical and practical implications and several recommendations are presented at the end of this article.
Nation Branding of Kepulauan Riau Through Subregional Cooperation in The Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) Rizqi Apriani Putri; Ella Afnira
Journal of Maritime Policy Science Vol. 1 No. 2 (2024): August, 2024
Publisher : Center for Maritime Policy and Governance Studies. Universitas Maritim Raja Ali Haji. Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmps.v1i2.6944

Abstract

Nation branding has become a key element in modern communication strategies, particularly in the context of globalization. Countries strive to establish a positive international image, reflecting their unique identity and values. Nation branding is a marketing and communication strategy aimed at enhancing a country’s image, both domestically and globally. Kepulauan Riau participation in the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) cooperation, and its hosting of the IMT-GT event in 2023, represents an effort to strengthen its image internationally. The IMT-GT is a subregional economic collaboration involving Indonesia (Sumatra), Malaysia, and Thailand, with the Kepulauan Riau being an active participant. This research utilizes a descriptive-analytical approach, supported by secondary data, to examine the impact of this initiative. One of the notable implementations of this cooperation is the IMT-GT Expo "Gebyar Melayu Pesisir," which showcases Kepulauan Riau local culture and products. This event aims to foster economic growth among the three countries, particularly in the Kepulauan Riau as the host region. The outcomes of the IMT-GT initiatives include agreements that enhance connectivity among member countries, fostering an integrated, innovative, inclusive, green, and sustainable growth strategy, with a vision extending to 2036. This research highlights the potential for the Kepulauan Riau to leverage nation branding through subregional cooperation, enhancing economic growth and international recognition.
Beyond Representation: Social Reconstruction of Traditional Fishermen and Coastal Reality in Sang Punggawa Laut Sumbawa Afnira, Ella; Ilham, Andrie
CHANNEL: Jurnal Komunikasi Vol. 14 No. 1 (2026): CHANNEL: Jurnal Komunikasi 28th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v14i1.2001

Abstract

This study aims to analyze the process of social reconstruction of traditional fishermen represented in the documentary film Sang Punggawa Laut Sumbawa. Rather than viewing the film solely as a medium of representation, this research positions it as a cultural text that constructs meanings about the social, economic, and cultural realities of coastal communities. The study employs a qualitative interpretive approach using Roland Barthes’s semiotic analysis, encompassing the levels of denotation, connotation, and myth, to examine how the identities and lived experiences of fishermen are reconstructed through visual and narrative signs. To strengthen interpretation, the findings are further contextualized through literature review and in-depth interviews with the Head of the Traditional Fishermen Community, maritime academics, and traditional fishermen in the Riau Islands. The results show that the film reconstructs fishermen not merely as marginalized coastal actors, but as adaptive social agents capable of negotiating structural inequalities through technological innovation, collective solidarity, and shifting family roles. Economic vulnerability is portrayed alongside resilience, while traditional values coexist with modernization processes. The transformation of gender roles within fishermen households also reflects changing social dynamics in coastal life. These findings demonstrate that documentary films can move beyond simple representation by articulating broader processes of social change and reconstruction within marginalized communities. This study offers an analytical perspective that links media texts to the reconstruction of social realities, while reaffirming documentary film as an important medium for understanding the collective experiences of Indonesian traditional fishermen.
Strategi Pemerintahan dalam Upaya Penurunan Angka Prevalensi Stunting di Kota Tanjungpinang Ayu Pebrianti; Yudhanto Satyagraha Adiputra; Ella Afnira
Jurnal Hukum dan Sosial Politik Vol. 3 No. 1 (2025): Februari: Jurnal Hukum dan Sosial Politik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jhsp-widyakarya.v3i1.4701

Abstract

The city of Tanjungpinang has successfully reduced the prevalence of stunting consistently from 2021 to 2023, from 18,8% in 2021 to 15,7% in 2022, and to 15,2% in 2023 compared to six other regencies/cities in the Riau Islands Province. This research aims to identify the strategies used by the DKP2KB of Tanjungpinang City in efforts to reduce the prevalence of stunting from 2021 to 2023. Using a qualitative research method with a case study approach, there were nineteen informants, and data collection techniques included interviews and documentation. This research uses the strategy theory from Geoff Max Mulgan, which includes purposes, environments, directions, actions, and learning. The findings obtained are, (1) Purposes: in terms of output to achieve the national target of 14% with a performance target of 3.48% from 2021-2023 and outcomes in the form of improving the quality of human resources and the quality of life of the community. (2) Environments: still facing pollution constraints, suboptimal parenting patterns, and difficult economic conditions for the community. (3) Directions: includes commands in regulations, coordination through forums, building motivation, and effective communication. (4) Actions: activities carried out, namely sensitive interventions involving cross-sector, cross-program, and private sectors to facilitate assistance and innovation, while specific interventions involve intervening in public health. (5) Learning: all activities have been carried out well, as evidenced by the national survey results showing a decrease in stunting prevalence, although the target of 14% has not yet been reached, and the stunting program performance targets have been successfully achieved. However, the overall effectiveness of the program heavily depends on active community participation. Therefore, to address this, the researchers suggest that the government encourage knowledge, awareness, and participation from the community.
Co-Authors AFRIZAL AFRIZAL Aisyah Aisyah Ayu Pebrianti Bismar Arianto Deni Kurniawan, Deni Eka Nurtiara Eki Darmawan Fournely Aritasia Siahaan Ilham, Andrie Nur Maria Magdalena Oges Susfita Putri Poti, Jamhur Putri Febriyanti Putri, Rizqi Apriani Ryan Anggria Pratama Septianda, M. Ferdi Sophia, Uly Steviana Br Sihombing Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Taufiqurahman Uly Shopia Ummidiah Islamiaty Yudhanto Satyagraha Adiputra