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All Journal JDP (Jurnal Dinamika Pemerintahan) Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi PARAHITA : Jurnal Pengabdian kepada Masyarakat Relevance: Journal of Management and Business Social Issues Quarterly Jurnal Kebijakan Pembangunan Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Mahasiswa Komunikasi Cantrik Jurnal Pemimpin Bisnis Inovatif Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Journal of Maritime Policy Science Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship
Ella Afnira
Program Studi Ilmu Komunikasi, Universitas Maritim Raja Ali Haji, Tanjungpinang, Provinsi Kepulauan Riau, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Bintan Image Formation via Instagram in The Pre- And Post-Covid-19 Pandemic Period: A Comparative Study Between Projected Image and Perceived Image Taufiqqurrachman, Taufiqqurrachman; Poti, Jamhur; Sophia, Uly; Afnira, Ella
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i1.9392

Abstract

Several studies have proven that visual content uploaded on Instagram is a factor in forming destination images. On the other hand, tourists and local tourism authorities are two elements that form a destination image. This research aims to identify the image formation projected by local authorities and the image perceived by tourists through visual content uploaded to their official Instagram accounts in two time periods (before and after the COVID-19 pandemic). All visual content uploaded to their Instagram accounts was collected and analyzed using qualitative content analysis techniques to identify differences and similarities in the images formed by these elements in the two highlighted periods. This research found several things. First, various themes are exploited by these two elements in the production of visual content to be uploaded to their Instagram accounts, including natural attractions (AA), cultural attractions (AB), historical and religious buildings (BSK), tourist activities (TA), culinary and restaurant activities (CR), transportation and accommodation (AT), and local people (LP). Second, AA, TA, and AT are the dominant themes in the two periods (pre- and post-COVID-19 pandemic). Third, in the post-pandemic period, there was a significant decline in the population of visual content uploaded to the Genpi-Bintan account compared to the pre-pandemic period. On the other hand, local authority accounts saw an increase in the population of visual content in the post-COVID-19 pandemic period compared to the period before the pandemic. Theoretical and practical implications and several recommendations are presented at the end of this article.
Nation Branding of Kepulauan Riau Through Subregional Cooperation in The Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) Rizqi Apriani Putri; Ella Afnira
Journal of Maritime Policy Science Vol. 1 No. 2 (2024): August, 2024
Publisher : Center for Maritime Policy and Governance Studies. Universitas Maritim Raja Ali Haji. Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmps.v1i2.6944

Abstract

Nation branding has become a key element in modern communication strategies, particularly in the context of globalization. Countries strive to establish a positive international image, reflecting their unique identity and values. Nation branding is a marketing and communication strategy aimed at enhancing a country’s image, both domestically and globally. Kepulauan Riau participation in the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) cooperation, and its hosting of the IMT-GT event in 2023, represents an effort to strengthen its image internationally. The IMT-GT is a subregional economic collaboration involving Indonesia (Sumatra), Malaysia, and Thailand, with the Kepulauan Riau being an active participant. This research utilizes a descriptive-analytical approach, supported by secondary data, to examine the impact of this initiative. One of the notable implementations of this cooperation is the IMT-GT Expo "Gebyar Melayu Pesisir," which showcases Kepulauan Riau local culture and products. This event aims to foster economic growth among the three countries, particularly in the Kepulauan Riau as the host region. The outcomes of the IMT-GT initiatives include agreements that enhance connectivity among member countries, fostering an integrated, innovative, inclusive, green, and sustainable growth strategy, with a vision extending to 2036. This research highlights the potential for the Kepulauan Riau to leverage nation branding through subregional cooperation, enhancing economic growth and international recognition.
Co-Authors AFRIZAL AFRIZAL Aisyah Aisyah Bismar Arianto Deni Kurniawan, Deni Eka Nurtiara Eki Darmawan Fournely Aritasia Siahaan Nur Maria Magdalena Oges Susfita Putri Poti, Jamhur Putri Febriyanti Putri, Rizqi Apriani Ryan Anggria Pratama Septianda, M. Ferdi Sophia, Uly Steviana Br Sihombing Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Taufiqurahman Uly Shopia Ummidiah Islamiaty