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All Journal Jurnal Siasat Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ekonomi Bisnis Jurnal Bisnis, Manajemen, dan Informatika Panrita Abdi - Jurnal Pengabdian pada Masyarakat Hasanuddin Economics and Business Review Economica: Jurnal Ekonomi Islam Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business Jurnal MEBIS (Manajemen dan Bisnis) Accounting Profession Journal (APAJI) HASANUDDIN JOURNAL OF BUSINESS STRATEGY Enrichment : Journal of Management Jurnal Pengabdian kepada Masyarakat BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Journal of Information System and Technology Issues
Abdullah Sanusi, Abdullah
Universitas Hasanuddin Makassar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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The Influence of Fintech Adoption for Students Based on Theory of Planned Behavior (TPB) Kamela, Hurian; Rasyiddin, Ahmad; Alam, Ryan Saputra; Sanusi, Abdullah
Ekonomi Bisnis Vol 28, No 1 (2023): EKONOMI BISNIS March 2023
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i1p21-31

Abstract

The development of research in the world of technology, especially financial technology or fintech, provides novelty for this research. The limited research that discusses students' perceptions of fintech development is the main reason for this research. The objectives of this study are (1) to analyze the implementation of the influence of fintech adoption for students based on the Theory of Planned Behaviour (TPB) and (2) to quantitatively analyze the conditions regarding the influence of fintech adoption in the scope of students. This study aims to provide empirical evidence regarding the development of fintech in the scope of students in the Tangerang area. The research method uses primary data (questionnaires) from as many as 65 students. The results of the study prove that only Perceived Behavioural Control (PB) affects behaviour, that acceptance of technology is easier for students to understand, which is influenced by the scope of practice in the surrounding environment so that students commonly know the knowledge about fintech because of the wider development of technology. Students can make their own decisions about fintech adoption without being influenced by others.
Pemberdayaan Kelompok Wanita Tani Ayudya melalui Diversifikasi Tanaman asri, muh. farhan nur; Sanusi, Abdullah
Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Vol 5 No 2 (2024)
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/jpmh.v5i2.40202

Abstract

Salah satu permasalahan yang diidentifikasi di lokasi tersebut adalah kurangnya pengelolaan yang efektif terhadap Kelompok Wanita Tani (KWT) Ayudya. KWT Ayudya sebelumnya hanya fokus pada dua jenis tanaman, yang membatasi potensi produktivitas pertanian mereka. Program kerja KKN ini dirancang untuk memberdayakan KWT Ayudya dalam memperluas jenis tanaman yang dibudidayakan melalui usaha diversifikasi tanaman. Selain itu, program ini mencakup pembuatan materi visual berupa poster, yang bertujuan untuk membantu anggota KWT memahami teknik bercocok tanam, perawatan, dan manfaat tanaman. Metode pengabdian yang digunakan dalam program ini meliputi observasi lapangan untuk memahami kondisi kebun, diversifikasi tanaman, evaluasi berkala untuk memantau perkembangan tanaman, pembuatan poster visual sebagai sarana edukasi dan monitoring pasca-program. Dengan metode ini, diharapkan dapat terjadi peningkatan kapasitas KWT Ayudya dalam mendiversifikasi tanaman, yang pada akhirnya memberikan dampak positif terhadap produktivitas pangan dan pengelolaan lahan di komunitas tersebut.
Hasanuddin Economics and Business Review: Foreword for the Inaugural Journal Volume Julia Connell; Abdullah Sanusi
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 1, 2017
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.456 KB) | DOI: 10.26487/hebr.v1i1.1238

Abstract

We are pleased to write the foreword to the inaugural Journal Volume of the Hasanuddin Economics and Business Review (HEBR). The HEBR is an initiative of the Faculty of Economics and Business, University of Hasanuddin. There will be three volumes published per year covering a range of topics from the key elds of: business; economics and management. 
The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Prameka, Adelia Shabrina; Sanusi, Abdullah; Futari II, Ooji; Kusnayain, Yesiana Ihda
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
Pengaruh Budaya Organisasi, Workload, dan Leader Member Exchange terhadap Kinerja Organisasi Melalui Organizational Citizenship Behaviour Fadly, Fadly; Kadir, Nuraeni; Sanusi, Abdullah
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5193

Abstract

Kinerja organisasi didefinisikan sebagai output atas pelaksanaan program yang mendukung visi, misi, tugas dan tanggung jawab dari sebuah organisasi. Kinerja sebuah organisasi akan ditentukan oleh seberapa besar karyawan ingin berkontribusi terhadap sebuah organisasi yang bahkan melebihi tuntutan sebuah organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh dari organizational culture, workload, dan leader member exchange terhadap kinerja organisasi melalui organizational citizenship behaviour. Dengan menggunakan metode kuantitatif berupa path-analysis dan uji sobel dan jumlah sampel sebanyak 32 sampel. Ditemukan bahwa variabel organizational culture dan leader member exchange memiliki pengaruh yang positif dan signifikan terhadap organizational citizenship behaviour. Sedangkan variabel workload tidak berpengaruh terhadap organizational citizenship behaviour. Lebih lanjut, variabel organizational citizenship behaviour berpengaruh positif dan signifikan terhadap organizational performance. Hasil uji sobel juga menunjukkan bahwa hanya variabel organizational culture yang memiliki pengaruh positif dan signifikan terhadap organizational performance melalui organizational citizenship behaviour. Penelitian ini juga menyarankan kepada kantor perwakilan bank indonesia untuk meningkatkan hubungan atau relasi antara karyawan agar meningkatkan kinerja organisasi. Kata Kunci: Budaya Organisasi, Beban Kerja, Leader Member Exchange, Kinerja Organisasi, Organizational Citizenship Behavior.
Live streaming's reigning monarchs: Delving into the pivotal role of influencers through live broadcasts Erwin, Erwin; Maupa, Haris; Jilbert, Julius; Sanusi, Abdullah; Suade, Yuyun Karystin Meilisa
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art2

Abstract

Purpose – The ubiquity of online businesses has seen a surge in influencer marketing, with live streaming emerging as a prominent strategy. However, the pivotal role of influencers, individuals with a substantial social media following, in live streaming and their subsequent influence on customer behavior justifies a thorough investigation. This research digs into the role of influencers in live streaming and examines their impact on Customer Engagement and Brand Awareness through live streaming activities.Design/methodology/approach – A sample of 225 online customers joined this study. Data was collected using a questionnaire using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) processed with WarpPLS Version 8.0.Findings – Influencers can substantially contribute to both customer engagement and brand awareness through live streaming. However, the study indicates that influencers do not directly contribute to brand awareness. Influencers reign supreme in the realm of live streaming, showing their potential to enhance customer engagement and brand awareness. The study offers valuable insights for businesses and influencers to effectively leverage live streaming to meet their marketing goals.Research limitations/implications – The cross-sectional design of the study hinders causal inferences. Longitudinal research and broader sampling are necessary to establish temporal relationships and generalize findings to diverse populations and regions.Practical implications – The research suggests that businesses should strategically select influencers, leverage live streaming for engagement and brand, foster authentic relationships, and measure campaign performance while combining influencer marketing with other digital strategies.Originality/value – This research offers a comprehensive exploration of the synergistic relationship between influencers and live streaming in driving customer engagement and brand awareness, providing empirical evidence and practical recommendations for marketers.
Hasanuddin Economics and Business Review: Foreword for the Inaugural Journal Volume Julia Connell; Abdullah Sanusi
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 1, 2017
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v1i1.1238

Abstract

We are pleased to write the foreword to the inaugural Journal Volume of the Hasanuddin Economics and Business Review (HEBR). The HEBR is an initiative of the Faculty of Economics and Business, University of Hasanuddin. There will be three volumes published per year covering a range of topics from the key elds of: business; economics and management. 
The Influence of Employer Branding Towards Generation Z Students Attractiveness on Start-up Unicorn Adelia Shabrina Prameka; Abdullah Sanusi; Ooji Futari II; Yesiana Ihda Kusnayain
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2910

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups
The Impact of Digital Transformation and Innovation Capability on Competitive Advantage: The Mediating Role of Market Orientation in Emerging Markets Eka Sastra; Mohammad Afif Sallatu; Abdullah Sanusi
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 1, 2025
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i1.6485

Abstract

This study aims to examine the impact of digital transformation and innovation capability on competitive advantage, with market orientation as a mediating variable, particularly within the dynamic conditions of emerging markets. Using a quantitative, cross-sectional design, data were collected from 230 mid- and senior-level managers in Indonesian firms across various industries. The study employed Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test both direct and mediating relationships. Results show that both digital transformation and innovation capability significantly enhance market orientation. In turn, market orientation positively influences competitive advantage and partially mediates the relationships between the antecedent capabilities and performance. These findings underscore market orientation’s central role in translating internal capabilities into strategic outcomes. This study contributes to strategic management literature by integrating digital, innovative, and behavioral resources into a coherent model of competitive advantage. It also addresses a gap in research on the interplay among these constructs in emerging market contexts.
PEMBERDAYAAN UMKM MELALUI PENGUATAN STRATEGI ADAPTASI NON-KONFRONTATIF DALAM MENGHADAPI PERUBAHAN TATA RUANG KOTA DI KABUPATEN MAROS Baginda Hamzah; Abdullah Sanusi; Rianda Ridho Hafizh Thaha; Eka Sastra; Andi Bella Oktavia; Tenri Tajeng; Ine Agustia Afriany Firmansyah; Muhammad Fadhl Jafar Shadiq; Aliyah Sakila Rasyidah; Nur Annisa; Novita Fitri Anggraeni; Aura Puspa Fitriyani
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 11 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kabupaten Maros menghadapi tantangan perubahan tata ruang kota yang berdampak langsung pada operasional UMKM lokal. Kegiatan Pengabdian kepada Masyarakat ini berfokus pada pemberdayaan UMKM melalui penguatan strategi adaptasi non-konfrontatif dalam menghadapi dinamika perubahan ekonomi dan tata ruang. Tujuannya adalah memperkuat kapasitas teknis dan manajerial pelaku UMKM dalam mengembangkan ketahanan usaha yang adaptif dan berkelanjutan. Pendekatan yang digunakan meliputi pelatihan kewirausahaan, digital marketing, resilience without resistance, serta strategi bisnis dan mitigasi risiko. Strategi pelaksanaan dilakukan secara partisipatif dengan metode penyuluhan, pelatihan langsung, dan pendampingan berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman strategi adaptasi, keterampilan digital marketing, serta kesiapan peserta dalam menghadapi tantangan perubahan tata ruang kota, yang berkontribusi terhadap penguatan ketahanan dan daya saing UMKM di Kabupaten Maros
Co-Authors Abd Rahman Kadir Abd Rahman Kadir Abdul Rahman Kadir Adelia Shabrina Prameka Adelia Shabrina Prameka Alam, Ryan Saputra Alimuddin Aliyah Sakila Rasyidah Andi Bella Oktavia Andi Hamdana Andi Kusumawati asri, muh. farhan nur Aura Puspa Fitriyani Baginda Hamzah Burhan Kadir Djabir Hamzah Eka Sastra Eka Sastra Erwin Parega Fadly Fadly Faisal Firman Fattah, Sanusi Futari II, Ooji Haikal Haikal Haris Maupa Harun, Suriadi Hurian Kamela Icha Musywirah Hamka Ilham Syarif Imaduddin Ine Agustia Afriany Firmansyah Insany Fitri Nurqamar Jilbert, Julius Julia Connell Kadir, Nuraeni Kamela, Hurian Khairunnisa Khairunnisa Kurniawan, Dediek Tri Kusnayain, Yesiana Ihda Laksono Trisnantoro Lois Elisabeth Maria Lufthansa Ardian M. Maulana Chaqiqi Man Sabdar Kanande. La Ode Mohammad Afif Sallatu Muhammad Fadhl Jafar Shadiq Muhammad Irdam Ferdiansah Mursalim Nohong Mursalim Nohong Musran Munizu Novita Fitri Anggraeni Nur Annisa Nur Riyana Putri Nurqamar, Insany Fitri Nurwahyuni Syahrir Ooji Futari II Orin Ramadani Orin Verawati Ramadani Raden Ayu Silvia Riani Ramadani, Orin Verawati Rasyiddin, Ahmad Rianda Ridho Hafizh Thaha Rusman, Rusni Fitri Y. Sabir Sahriyanti Saad Sartina Sartina Suade, Yuyun Karystin Meilisa Sumardi Sumardi Sumardi Sumardi Sumardi Sumardi Suriadi Suriadi Suryanto Arifin Syamsu Alam Tenri Tajeng Wahda Yesiana Ihda Kusnayain Yunus Amar