Articles
<![CDATA[Analisis Beban Kerja Karyawan Departemen Perakitan PT XYZ Dengan Menggunakan Metode Full Time Equivalent ]]>
<![CDATA[Noval Cahyo Triyanto]]>;
<![CDATA[Sonny Taufan]]>;
<![CDATA[Dadi Mahardi]]>;
<![CDATA[Kasduni]]>;
<![CDATA[Mustofa]]>;
<![CDATA[Imam Haryono]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ KALBISCIENTIA Jurnal Sains dan Teknologi Vol. 11 No. 01 (2024): Sains dan Teknologi ]]>
Publisher : <![CDATA[Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS ]]>
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DOI: 10.53008/kalbiscientia.v11i01.3605
<![CDATA[PT XYZ has not evaluated the workload received by employees in the fan grille part in the assembly department and the management of PT XYZ does not yet know the effectiveness of the work of employees in the fan grille part in the assembly department after carrying out labor efficiency. From the results of workload calculations using the FTE method after labor efficiency, there is 1 operator who has ineffective work effectiveness because the operator's FTE value is overloaded (> 1.28), including operator 1 with an FTE value of 1.36 while 5 other operators have effective work effectiveness because the FTE value of the five operators is <1.28, including operator 2 has an FTE value of 1.17, operator 3 has an FTE value of 1.11, operator 4 has an FTE value of 1.23, operator 5 has an FTE value of 1.18 and operator 6 has an FTE value of 1.22.]]>
<![CDATA[Workload analysis with the full time equivalent method approach to determine workforce required ]]>
<![CDATA[Taufan, Sonny]]>;
<![CDATA[Rahmawati, Risca]]>;
<![CDATA[Mujiyono, Mujiyono]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ Jurnal STEI Ekonomi Vol 32 No 2 (2023) ]]>
Publisher : <![CDATA[Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE) ]]>
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DOI: 10.36406/jemi.v32i02.1371
<![CDATA[This research aims to to analyse the workload using the Full Time Equivalent (FTE) method to produce the optimal number of human resources. The post-pandemic economic recovery has led to increased productivity in various sectors, including PT Mada Wikri Tunggal which has experienced an increase in sales in the last three years. However, this increase in sales is inversely proportional to the number of human resources in the office sector of the company. Excessive or too minimal workload will cause inefficiency in the productivity of a company. The amount of workload that is too heavy indicates that the amount of workforce available is not balanced with the workload given, so it can cause physical and mental fatigue which results in a decrease in productivity. The data analysis method used in this research is the Full Time Equivalent (FTE) method. FTE can be assumed as a measure of the time required for the workforce to completely carry out work activities.]]>
<![CDATA[Pengaruh faktor impulsive buying behavior terhadap keputusan pembelian ]]>
<![CDATA[Winahyu, Nejelina Ardhiani]]>;
<![CDATA[Astono, Anjar Dwi]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ Jurnal STEI Ekonomi Vol 33 No 1 (2024) ]]>
Publisher : <![CDATA[Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE) ]]>
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DOI: 10.36406/jemi.v33i1.1588
<![CDATA[This research investigates the influence of Perceived enjoyment and perceived usefulness on impulsive buying decisions in Shopee Live Streaming Shopping, which faces challenges in participant numbers compared to similar Platforms like TikTok. The research employs quantitative approach, and the study indicates that Perceived Enjoyment does not have a significant influence on impulsive buying decisions. Conversely, perceived usefulness exerts a positive and significant influence on impulsive buying decisions. The results demonstrate that both Perceived Enjoyment and Perceived Usefulness collectively have a positive and significant impact on impulsive buying decisions. The implications of these findings depict that, for Shopee Live Streaming Shopping consumers, purchases based on the necessity or utility of items drive impulsive buying behavior more than emotional satisfaction or entertainment alone. This study provides valuable insights to enhance marketing strategies and the development of Live Streaming shopping Platforms amidst competition with similar Platforms. Article Information:Received 3/29/2024 / Revised 4/19/2024 / Accepted 5/1/2024 / Online First 5/31/2024]]>
<![CDATA[THE MODERATING ROLE OF SOCIAL MEDIA MARKETING IN THE RELATIONSHIP BETWEEN KOREAN CELEBRITY ENDORSEMENT AND PURCHASE INTENTION OF KOREAN PRODUCTS IN INDONESIA ]]>
<![CDATA[Sudhana, Pranakusuma]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v16i1.3132
<![CDATA[Abstract- This study aims to examine the moderating role of social media marketing in the relationship between Korean celebrity endorsement and purchase intention of Korean products in Indonesia. A moderation model was developed and was tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique involving 67 respondents. The results revealed that Korean celebrity endorsement positively affects the purchase intention of Korean products in Indonesia. It was also anticipated that social media marketing moderates such relationship. The contribution of this study is that social media marketing was confirmed as a moderator in investigating the consumer behavior. In addition, this study recommended some strategic efforts for Korean businesses in engaging the celebrities to market their products in Indonesia. This paper includes generalizability as its limitation with suggestions to undertake the broader scope of studies. Keywords: Celebrity Endorsement; Purchase Intention; Social Media Marketing; Korean Products]]>
<![CDATA[Smart leader di era revolusi industri 4.0 ]]>
<![CDATA[Wahyudi, Triyono Arief]]>;
<![CDATA[Abadi, Ferryal]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 1 (2024) ]]>
Publisher : <![CDATA[LPMP Imperium ]]>
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DOI: 10.36407/berdaya.v6i1.970
<![CDATA[Significant transformations have taken place with regards to the way products are produced thanks to manufacturing digitization. This transition is so convincing that it is called Industry 4.0 to represent the fourth revolution that has taken place in manufacturing. From the first industrial revolution (mechanization through hydro and steam power) to mass production and assembly lines using electricity in the second revolution, the fourth industrial revolution will take what started in the third with the adoption of computers and automation and enhance it with intelligent and autonomous systems driven by data and machine learning. The research aims to address leadership styles that are influenced by rapid technological developments by changing traditional leadership styles to digital leadership. A smart leader has the ability to inspire his employees to innovate and defend ideas. An acumen in implementing smart leadership benchmarks demonstrates a fast, cross-hierarchical, cooperative, and team-oriented approach that integrates innovation frequently.]]>
<![CDATA[Pengelolaan Ikan Hias Dan Konsumsi Kelompok Al-Ayyubi di Pancoran Jakarta Selatan ]]>
<![CDATA[Iskandar, Donant Alananto]]>;
<![CDATA[Dara, Siti Ruhana]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 3 (2024) ]]>
Publisher : <![CDATA[LPMP Imperium ]]>
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DOI: 10.36407/berdaya.v6i3.1312
<![CDATA[This Community Service Program has been implemented in April 2024 at the Al-Ayyubi Ornamental Fish Cultivation and Consumption Group Jl. Pancoran Barat IXG, RT08/RW03, Kelurahan Pancoran, Kecamatan Pancoran, South Jakarta 12780. The problem faced by the Al-Ayyubi Ornamental Fish Cultivation and Consumption Group is that the management of ornamental fish cultivation and consumption ponds has not been maximized. The aim to be achieved is to motivate the group in managing ornamental fish cultivation and consumption ponds. The method used is a social approach method in the form of counseling and training. This program begins by educating the public with knowledge about the use of fish farming ponds through counseling and assistance, then continues with practicing in the field or in ponds near the RT office. So that the community can practice and develop fish farming management patterns in the group. The achievements that will be obtained after training and counseling are carried out, the group can manage, carry out fish cultivation properly, correctly and can make optimal use of fish cultivation pond land, therefore it can increase the income of community empowerment groups.]]>
<![CDATA[The Influence of Industry 4.0 and Firm’s Level Characteristics Toward Business Model Innovation and Its Impact on Performance ]]>
<![CDATA[Iskandar, Donant Alananto]]>;
<![CDATA[Wahyudi, Triyono Arief]]>
<![CDATA[ International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 2 (2024): Artificial Intelligence and Information Technology ]]>
Publisher : <![CDATA[TOPAZART ]]>
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<![CDATA[companies compete with others which are not only within industry. Therefore managers should have the valuable orientation in managing their resources to achieve the competitive advantage through creating innovation performance. This research offers entrepreneurial marketing as this valuable orientation. The objective is to analyze the effect of entrepreneurial marketing on managing resources and also to analyze the influence of managing resources on innovation performance. It is quantitative research which has a conceptual model consisting of three constructs. These were entrepreneurial marketing, managing resources and innovation performance. There are 2 hypotheses. The unit of analysis was the managerial level of manufacturing companies. The data is collected through distributed questionnaires. The collected questionnaire is 91 out of 215 distributed questionnaires. The data set is analyzed by using the SPSS (Statistical Package for the Social Sciences) for reliability test, validity test, normality test and hypothesis tests. The results are all hypotheses supported by the data. The contribution on theoretical manner is the empirical evident of the effect of entrepreneurial marketing on managing resources and also the effect of managing resources on innovation performance. The managerial implication of this research is the entrepreneur could creatively explore entrepreneurial marketing’s elements which are proactiveness, opportunity focus, calculated risk taking, innovativeness, customer intensity, resource leveraging and value creation to manage resources for achieving the best innovation performance.]]>
<![CDATA[How Effective Social Marketing Approach Used in Promoting Behavior Changes – The Prevention of Corona Virus Transmission (COVID-19) In Indonesia ]]>
<![CDATA[Nurjanah, Siti]]>;
<![CDATA[Iskandar, Donant Alananto]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 2 (2024): Artificial Intelligence and Information Technology ]]>
Publisher : <![CDATA[TOPAZART ]]>
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<![CDATA[This study aims to determine the extent to which social campaigns affect the level of acceptance of the Indonesian people towards social distancing behavior, using masks, washing your hands in 20 seconds and no handshake when greeting someone - as positive social behavior towards social welfare. In addition, this study also aims to determine the effectiveness of the level of public acceptance of the occurrence of voluntary social behavior as promoted by the government. This study uses a quantitative approach. Respondents in this study were Indonesian people. The grouping for the object under study includes public service places, places of worship, workplaces, malls, traditional markets. The results of this study indicate that Social Marketing has a positive and significant effect on Social Behavior. Social Marketing has a negative effect on Public Acceptance. Social Marketing has a positive and significant effect on Public Acceptance.]]>
<![CDATA[Determinant Variables of MSMEs’ Digital Transformation In Pharmacies In Indonesia during the COVID-19 Pandemic ]]>
<![CDATA[Lawita, Florencia Irena]]>;
<![CDATA[Iskandar, Donant Alananto]]>;
<![CDATA[Adrian, Michael]]>
<![CDATA[ International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 2 (2024): Artificial Intelligence and Information Technology ]]>
Publisher : <![CDATA[TOPAZART ]]>
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<![CDATA[Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. According to several definitions, pharmacies can be counted as Medium Enterprises. However, the COVID-19 Pandemic dealt a blow to the world’s economy which resulted in many MSMEs being forced to close. MSMEs had to adapt using various ways in order to survive. One of the possible ways to adapt is by adopting a Business Model Innovation that integrates Digitalization, in other words, part of the business is done online. This research aims to see whether pharmacies in DKI Jakarta, the City of Tangerang and the City of South Tangerang have already implemented Digitalization by collaborating with the Halodoc application. This research also will see what are the motivations for Digitalization and whether it has had a positive impact for the pharmacies in terms of the sales of products. Furthermore, this research also will investigate the influence of Interprofessional Collaboration, Green Economy and Responsibility to the Government on Digital Transformation. Data will be collected quantitatively, and quantitative data will be processed by way of descriptive statistics using the program SPSS 22nd Version. The results of the research can be used by the Government and related institutions to craft policies that can encourage the Digitalization of MSMEs in Indonesia in order to reach the Sustainable Development Goals in the effort to develop a Green Economy.]]>
<![CDATA[Pengaruh Gaji dan Motivasi Kerja terhadap Produktivitas Guru SMA Della Strada ]]>
<![CDATA[Dhana, Agnes]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 3 (2024): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisiana.v10i3.4326
<![CDATA[The aim of this research is to determine the effect of salary and work motivation on teacher productivity.The conceptual model is a summary of a thought, the relationship between the variables. In this research, the researcher used variables namely, the effect of salary, work motivation, and productivity. With the object of research, namely SMA Della Strada teacher. This study uses a quantitative method with saturated sampling technique. Data collection is done by distributing questionnaires via google form to 30 respondents who will be processed using SPSS 25.Based on the results of the research, the following conclusions can be drawn as follows: There is a significant positive effect of salary on teacher productivity at Della Strada High School which means that the more appropriate the salary given, the productivity will increase and vice versa. There is a significant positive effect of motivation on teacher productivity at Della Strada High School which means that the more appropriate the motivation given, the productivity will increase and vice versa. There is a significant effect of motivation on teacher productivity at SMA Della Strada. Salary and motivation variables can affect productivity by 61.2%.]]>
