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Pengaruh Servicescape Dan Kualitas Pelayanan Terhadap Customer Emotion Melalui Kepuasan Konsumen Anggraini, Sesilia; Iskandar, Donant Alananto
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3557

Abstract

This study aims to determine how much influence servicescape and service quality on customer emotion through customer satisfaction at the coffee square. This research is a quantitative approach using the SPSS Statistics 20 program with a total sample of 185 respondents whose people live in Jadebek who have eaten or drank at Alun Alun Coffee by using nonprobability sampling and purposive sampling techniques. The results of this research t test shows that servicescape directly affects customer emotion with a significance value of 0.001 <0.05 and a t value of 3.463> 1.973 so that servicescape is very important for Alun-Alun Coffee. Service quality variables have a direct effect on customer emotion with a significance value of 0.000> 0.05 and a t value of 10.745> 1.973 which means that partially service quality variables have a positive effect on customer emotion at Alun Alun Coffee. Meanwhile, servicescape directly affects customer emotion through customer satisfaction with a significance value of 0.000> 0.05 and a t value of 4.598> 1.973. The benefit of this research for Alun Alun Coffee is as input or evaluation in order to maintain and improve facilities and service quality to compete with other competitors.
Analisis Perbandingan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cinema XXI Dan CGV Agustinus Sijabat, Yehezkiel Zona; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3558

Abstract

The purpose of this study aims to investigate and compare prices and service quality on customer satisfaction of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. This study uses a quantitative approach with a survey method by collecting data using a questionnaire distributed to consumers of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. The research sample consisted of 60 respondents to Cinema XXI and 60 respondents to Cinema CGV. The results of this study indicate that the better the service quality, the more satisfied consumers will be. The results of this study can be a reference for companies that manage XXI Cinemas and CGV Cinemas to continuously improve service quality and apply prices according to the benefits that consumers get. This is expected to increase consumer satisfaction in both cinemas.
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Sepatu Compass Pada Mahasiswa Di Jakarta Putra, Muhammad Adriyan; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4524

Abstract

A product is anything that can be offered to a market for attention, acquisition, use, or consumption that can satisfy a consumer want or need. The problem in this research is to determine purchasing decisions in the shoe industry, especially Compass shoes. For this reason, the method chosen in this research is quantitative with the help of surveys carried out in the data collection process. The results of this research reveal that: (1) there is a positive and significant influence between the product quality variable on the decision to purchase Compass shoes among students in Jakarta, (2) there is a positive and significant influence between the product innovation variable on the decision to purchase Compass shoes among students in Jakarta, (3) there is a positive and significant influence jointly between product quality and product innovation variables on the decision to purchase Compass shoes among students in Jakarta.
Pengaruh Kualitas Layanan, Citra Merek Dan Persepsi Harga Terhadap Minat Pembelian Ulang Pada Produk Golden Lamian Jiddan, Muhammad Alem; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4525

Abstract

The purpose of this study is to ascertain whether service quality, brand image, and consumer perceptions of pricing, affect consumers' intentions to repurchase Golden Lamian goods. Consumers of these products who responded to a survey were asked for information. The link between the independent factors (brand image, pricing perception, and service quality) and the dependent variable (repurchase intention) was investigated using multiple linear regression analysis. The study's conclusions show that repurchase intention is highly influenced by pricing perception, brand image, and service quality. The management implications of these results can help businesses improve their customer service and marketing plans to win over more customers to Golden Lamian products.
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening Eldra, Muhammad Alif Febrinka; Iskandar, Donant Alananto
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4533

Abstract

The purpose of this study is to determine the influence of social media marketing, product quality on purchasing decisions through interest as an intervening in Eldra Pratama stores. This study used validity tests, reliability tests, multiple linear regression tests and hypothesis tests both partial and simultaneous with the help of the SPSS version 22. A sample of 122 respondents was taken. The study used a quantitative approach with purposive sampling techniques. Data collection was done by distributing questionnaires using the Likert scale to measure each statement. The results showed that there was a positive and significant influence between social media marketing, product quality and purchasing decisions through interest as an intervention in the Eldra Pratama store.
Pengaruh Kualitas E-Ticketing, Harga Dan Attraction Terhadap Kepuasan Konsumen Di Dunia Fantasi Jakarta Utara Wati, Suci Mey Setia; Iskandar, Donant Alananto
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4534

Abstract

This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction.
Variabel yang memengaruhi keputusan investasi pasar modal pegawai swasta di kota jakarta selatan Hermawan, Ricard; Muhammad, Maulana Malik; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis Vol 9 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v9i1.1426

Abstract

The effect of financial literacy, financial behavior, and risk tolerance on investment decisions among private sector employees in South Jakarta City was researched in this study. Questionnaires are used to collect data for research. This research model uses a quantitative approach survey with a purposive sampling method to analyze 107 private sector employees in South Jakarta City. SPSS Version 26 is used for data analysis, which includes multiple linear regression and hypothesis testing. The findings reveal that financial literacy, financial behavior, and risk tolerance all have a positive and significant influence on the capital market investment decisions of private sector employees in South Jakarta City.
Pengaruh financial knowledege, financial behaviour, dan financial attitude terhadap keputusan berinvestasi pada masyarakat milenial Mangara, Ezra Edom; Muhammad, Maulana Malik; Iskandar, Donant Alananto
Jurnal STEI Ekonomi Vol. 34 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v34i1.178

Abstract

This research aims to analyze the influence of Financial Behavior, attitudes, and knowledge on financial decision-making. The study utilized a sample of 100 individuals from the millennial population in Jakarta, with data collected through questionnaires representing primary data. SPSS Version 27 software was employed to conduct multiple linear regression analysis and hypothesis testing. The results indicate that the financial decisions made by millennials in Jakarta are positively influenced by their Financial Behavior, attitudes, and knowledge.
Peningkatan Keterampilan Kewirausahaan melalui Pelatihan Pemasaran Digital Produk Daur Ulang di SMA Santo Yoseph Cakung, Jakarta Timur Iskandar, Donant Alananto; Sumbogo, Ignatius Ario; Muhammad, Maulana Malik; Astono, Anjar Dwi; Evelinus, Boas Nathanael; Raihan, Fathan Silmi; Nugraha, Andhika Putra; Suprianto, Audrey Augustine; Octora, Jasinta; Senjaya, Striwicessa
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 2 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v7i2.1623

Abstract

Digital marketing is a promotional strategy using digital media that significantly enhances students’ entrepreneurial skills. A lack of practical skills, including product marketing, often causes high unemployment among high school graduates. This training aimed to equip students of SMA Santo Yoseph, Cakung, East Jakarta, with knowledge and skills in digital marketing. The method used was a participatory training approach, beginning with initial observation and coordination with the school, then the material presentation and hands-on practice. Students were divided into groups to create social media accounts, design promotional content, and upload recycled products to digital platforms. Facilitators provided technical guidance throughout the practical sessions. The activity concluded with evaluation and discussion sessions to assess students’ understanding and the impact of the training. Previously, students had learned how to transform used materials into finished products but could not market them. Through this training, it is expected that students will develop an entrepreneurial spirit and be able to utilize digital media as a marketing tool.
Does Employee Turnover Intervene Team Performance ? Renwarin, Joseph M J; Putri, Alin Rizkiani; Astono, Anjar Dwi; Iskandar, Donant Alananto
BIMA Journal (Business, Management, & Accounting Journal) Vol. 2 No. 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.167-176

Abstract

This study describes the effect of leadership and teamwork on employee turnover and impact in team performance. The object of this research is PT Dreamaxtion Teknologi Internasional. This study uses a quantitative method through a questionnaire survey which was distributed directly to 60 respondents which was then processed using SPSS version 20.0 and the sampling method was non-probability sampling. The results of hypothesis testing (t test) that leadership has a significant effect on Team Performance with t count of 4.222 T table 2.002. Teamwork has a significant effect on Team Performance with t = 3.121 ≥ T table 2.002. And Turnover has no significant effect on Team Performance with t = 1.152 ≤ T table 2.002. Leadership and Teamwork have a significant effect on Team Performance while Employee Turnover has no significant effect on Team Performance. The implications of this research can provide an understanding for the management that although Turnover does not affect in Team Performance, it must still be considered, especially at PT Dreamaxtion Teknologi Internasional.