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Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur Wou, Wilfridus; Iskandar, Donant Alananto
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3030

Abstract

This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.
Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor Jeki, Jeki; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3552

Abstract

Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.
Pengaruh Servicescape Dan Kualitas Pelayanan Terhadap Customer Emotion Melalui Kepuasan Konsumen Anggraini, Sesilia; Iskandar, Donant Alananto
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3557

Abstract

This study aims to determine how much influence servicescape and service quality on customer emotion through customer satisfaction at the coffee square. This research is a quantitative approach using the SPSS Statistics 20 program with a total sample of 185 respondents whose people live in Jadebek who have eaten or drank at Alun Alun Coffee by using nonprobability sampling and purposive sampling techniques. The results of this research t test shows that servicescape directly affects customer emotion with a significance value of 0.001 <0.05 and a t value of 3.463> 1.973 so that servicescape is very important for Alun-Alun Coffee. Service quality variables have a direct effect on customer emotion with a significance value of 0.000> 0.05 and a t value of 10.745> 1.973 which means that partially service quality variables have a positive effect on customer emotion at Alun Alun Coffee. Meanwhile, servicescape directly affects customer emotion through customer satisfaction with a significance value of 0.000> 0.05 and a t value of 4.598> 1.973. The benefit of this research for Alun Alun Coffee is as input or evaluation in order to maintain and improve facilities and service quality to compete with other competitors.
Analisis Perbandingan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cinema XXI Dan CGV Agustinus Sijabat, Yehezkiel Zona; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3558

Abstract

The purpose of this study aims to investigate and compare prices and service quality on customer satisfaction of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. This study uses a quantitative approach with a survey method by collecting data using a questionnaire distributed to consumers of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. The research sample consisted of 60 respondents to Cinema XXI and 60 respondents to Cinema CGV. The results of this study indicate that the better the service quality, the more satisfied consumers will be. The results of this study can be a reference for companies that manage XXI Cinemas and CGV Cinemas to continuously improve service quality and apply prices according to the benefits that consumers get. This is expected to increase consumer satisfaction in both cinemas.
Penanaman dan Pelatihan Hidroponik sebagai Peluang Usaha di Kelurahan Pancoran RT 08/RW 03 Jakarta Selatan Iskandar, Donant Alananto; Sumbogo, Ignatius Ario; Muhammad, Maulana Malik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This initiative addresses the challenges of rapid population growth and limited land availability by offering a sustainable solution: hydroponic farming. The main goal of this service is to empower communities by equipping them with the knowledge and skills to grow hydroponic plants, a cultivation method that does not require large areas of land. By teaching hydroponic farming techniques, this service allows individuals to utilize limited space, transforming small plots of land or even indoor spaces into productive agricultural environments. This approach not only provides a practical solution to food production but also creates economic opportunities for individuals and families, as they can sell hydroponically grown products, such as vegetables or herbs, to local markets or directly to consumers. This community service was carried out on Saturday, December 21, 2024 at RW 3, Pancoran Village, South Jakarta, which was attended by local residents who were interested in the world of utilizing garden plants with the aim that at least the community is able to use their yard as a hobby, social activity and business.
Pengaruh Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Sepatu Compass Pada Mahasiswa Di Jakarta Putra, Muhammad Adriyan; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4524

Abstract

A product is anything that can be offered to a market for attention, acquisition, use, or consumption that can satisfy a consumer want or need. The problem in this research is to determine purchasing decisions in the shoe industry, especially Compass shoes. For this reason, the method chosen in this research is quantitative with the help of surveys carried out in the data collection process. The results of this research reveal that: (1) there is a positive and significant influence between the product quality variable on the decision to purchase Compass shoes among students in Jakarta, (2) there is a positive and significant influence between the product innovation variable on the decision to purchase Compass shoes among students in Jakarta, (3) there is a positive and significant influence jointly between product quality and product innovation variables on the decision to purchase Compass shoes among students in Jakarta.
Pengaruh Kualitas Layanan, Citra Merek Dan Persepsi Harga Terhadap Minat Pembelian Ulang Pada Produk Golden Lamian Jiddan, Muhammad Alem; Iskandar, Donant Alananto
STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4525

Abstract

The purpose of this study is to ascertain whether service quality, brand image, and consumer perceptions of pricing, affect consumers' intentions to repurchase Golden Lamian goods. Consumers of these products who responded to a survey were asked for information. The link between the independent factors (brand image, pricing perception, and service quality) and the dependent variable (repurchase intention) was investigated using multiple linear regression analysis. The study's conclusions show that repurchase intention is highly influenced by pricing perception, brand image, and service quality. The management implications of these results can help businesses improve their customer service and marketing plans to win over more customers to Golden Lamian products.
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening Eldra, Muhammad Alif Febrinka; Iskandar, Donant Alananto
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4533

Abstract

The purpose of this study is to determine the influence of social media marketing, product quality on purchasing decisions through interest as an intervening in Eldra Pratama stores. This study used validity tests, reliability tests, multiple linear regression tests and hypothesis tests both partial and simultaneous with the help of the SPSS version 22. A sample of 122 respondents was taken. The study used a quantitative approach with purposive sampling techniques. Data collection was done by distributing questionnaires using the Likert scale to measure each statement. The results showed that there was a positive and significant influence between social media marketing, product quality and purchasing decisions through interest as an intervention in the Eldra Pratama store.
Pengaruh Kualitas E-Ticketing, Harga Dan Attraction Terhadap Kepuasan Konsumen Di Dunia Fantasi Jakarta Utara Wati, Suci Mey Setia; Iskandar, Donant Alananto
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4534

Abstract

This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction.
Variabel yang memengaruhi keputusan investasi pasar modal pegawai swasta di kota jakarta selatan Hermawan, Ricard; Muhammad, Maulana Malik; Iskandar, Donant Alananto
Jurnal Riset Manajemen dan Bisnis Vol 9 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v9i1.1426

Abstract

The effect of financial literacy, financial behavior, and risk tolerance on investment decisions among private sector employees in South Jakarta City was researched in this study. Questionnaires are used to collect data for research. This research model uses a quantitative approach survey with a purposive sampling method to analyze 107 private sector employees in South Jakarta City. SPSS Version 26 is used for data analysis, which includes multiple linear regression and hypothesis testing. The findings reveal that financial literacy, financial behavior, and risk tolerance all have a positive and significant influence on the capital market investment decisions of private sector employees in South Jakarta City.