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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Brilliant International Journal of Management and Tourism (BIJMT) International Journal of Management Research and Economics Master Manajemen International Journal Business, Management and Innovation Review Management Dynamics: International Journal of Management and Digital Sciences Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
AMELIA SETYAWATI
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Implementation Of Strategic Agility Planning At Nafalu Kopi Gondanglegi: A Micro Business In Malang Regency East Java Indonesia Amelia Setyawati; Marisa Sugangga; Adelia Rahma; Dieva Zahrotu Anfi; Intan Permata Sari
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i1.176

Abstract

This study aims to examine the application of Strategic Agility Planning in Nafalu Kopi, a micro business located in Gondanglegi, Malang Regency, East Java, Indonesia. Using a qualitative approach through case studies, this research focuses on evaluating the implementation of strategic agile planning in the context of microbusiness. The selection of Nafalu Kopi as the subject of research was based on its uniqueness and potential as a micro enterprise in the region. This study tries to reveal how Nafalu Kopi applies the principles of strategic agility in its business operations, looking at aspects such as adaptation to market changes, innovation in service, and flexibility in business strategy. This research is expected to provide insight into best practices and challenges in implementing strategic agility planning in the micro enterprise sector. The results of this study intend to provide strategic recommendations for the development of similar micro enterprises, as well as contribute to the academic literature on the application of agile business strategies in the micro business environment.
Co-Authors Adelia Rahma Agus Hermawan Aleria Irma Hatneny Amelia Sugangga Amelia Suggangga Arief Noviarakhman Zagladi Brillian Rosy Dieva Zahrohtu Anfi Dieva Zahrotu Anfi Djoewita Djoewita Dwi Kurniawan Effendi DWI KURNIAWAN EFFENDI Fanny Setyo Fidhyanti Farij Ibadil Maula Hario Hario Intan Permata Sari Iradah Rahman Ludi Wishnu Wardana Marisa Sugangga Moehammad Nasri Abdoel Wahid Nyuherno Aris Wibowo Puji Handayati Soehartatiek Soehartatiek Sudarjo Sudarjo Sudarmiatin