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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Pendidikan Administrasi Perkantoran (JPAP) International Journal of Management Research and Economics Master Manajemen Nusantara Economics and Entrepreneurships Journals International Journal Business, Management and Innovation Review Management Dynamics: International Journal of Management and Digital Sciences Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
AMELIA SETYAWATI
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PRODUCT AND SERVICE DIFFERENTIATION STRATEGIES IN MICRO COFFEE SHOP BUSINESSES: A QUALITATIVE CASE STUDY OF KOPI OMAHAN Ikhrimah, Nada Mufidatan; Kamilati, Izzatun Nidail; Elisa Uswatun Hasanah; Fanesha Dea Abhista; Nicko Aji Purnomo; Mikhael Rafael Montoya; Fitra Rizqi Noveridho; Divani Adha Maharani; Amelia Setyawati
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.3, (DECEMBER, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i3.101

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector, especially coffee shops, face increasingly high levels of competition as coffee consumption culture grows and similar businesses expand. These conditions require business actors to implement differentiation strategies that can create added value and competitive advantages. This study aims to analyze the product and service differentiation strategies implemented by Kopi Omahan as a local micro coffee shop business. The study uses a qualitative approach with a case study method. Data collection techniques were carried out through in-depth interviews with business owners, direct observation of operational activities and the atmosphere of the shop, and supporting documentation. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that Kopi Omahan implements product differentiation through periodic menu innovation, the use of Indonesian coffee beans, manual brewing methods, and the creation of unique signature menus. Service differentiation is realized through a personalized customer experience, a vintage-style shop atmosphere, educational interactions between baristas and customers, and the implementation of a barcode-based ordering system to improve service efficiency. These differentiation strategies play an important role in building customer loyalty and maintaining business sustainability amid limited resources.
BUSINESS ADMINISTRATION MODEL INNOVATION AND “TAM” THEORY DEVELOPMENT IN IMPROVING STUDENT ONLINE BUSINESS PERFORMANCE Amelia Setyawati; Rahma, Adelia; Hidayat, Rachmad; Melany; Sudarjo; Sutomo; Ibadil Maula, Farij
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 2 (2025): August
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n2.p647-664

Abstract

Phenomenon/Issue: This study examines the phenomenon of online business readiness among students, which is increasingly important in today's digital age. With the rapid development of technology and the internet, it is important for students to have adequate skills in running an online business. Purpose: The purpose of this study is to explore the factors that influence students' readiness to engage in online entrepreneurship, as well as to provide insights into how education can support the development of these skills. Novelty: This study offers a new framework that combines TAM Theory and business learning innovation as determinants of student online business performance. In addition, the mediating variable Attitude Toward Using provides a new perspective in understanding how attitudes toward technology can strengthen the relationship between these factors and online business readiness. Research Methods: This study uses explanatory research with a quantitative approach. The research population consists of students from public and private universities in East Java. Results: The results show that students are well prepared to engage in online business, with high scores in technological capabilities and network support. However, challenges remain, particularly in terms of business experience and access to capital. Research Contributions: This research contributes to a better understanding of students' readiness for online business and suggests steps that educational institutions can take to improve entrepreneurial skills among students
Entrepreneurial Literacy and Digital Mindset as Catalysts for Online Business Readiness: A Systematic Literature Review Amelia Setyawati; Adelia Rahma; Sudarjo Sudarjo; Sutomo Sutomo; Farij Ibadil Maula; Dimas Putri Mega; Iradah Rahman
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.613

Abstract

Global development in digital technology have driven the transformation of business models towards online ecosystems, requiring individuals and organizations to have adaptive online business readiness. The growing potential of e-commerce, driven by the massive number of internet users, presents a strategic opportunity.However, many students and young entrepreneurs do not yet have an adequate digital mindset to compete.The urgency of this research lies in the need to understand how entrepreneurship education and digital mindset can act as catalysts in preparing business actors to enter the online business world. This study uses the Systematic Literature Review method with stages of identification, selection, and synthesis of scientific articles, as well as bibliometric analysis using VOSviewer. The results show that the combination of entrepreneurship education and strengthening the digital mindset can improve online business readiness to include the ability to utilize artificial intelligence (AI) technology for marketing, the use of data analytics for decision making, and automated online store management. Additionally, there is a digital literacy gap among students and SME entrepreneurs that can be bridged through a digital project-based entrepreneurship curriculum. The implications of this research encourage universities and policymakers to design entrepreneurship programs that emphasize digital transformation, the use of AI.
Co-Authors Adelia Rahma Agus Hermawan Aleria Irma Hatneny Amelia Sugangga Amelia Suggangga Arief Noviarakhman Zagladi Brillian Rosy Dieva Zahrohtu Anfi Dieva Zahrotu Anfi Dimas Putri Mega Divani Adha Maharani Djoewita Djoewita Dwi Kurniawan Effendi DWI KURNIAWAN EFFENDI Elisa Uswatun Hasanah Fanesha Dea Abhista Fanny Setyo Fidhyanti Farij Ibadil Maula Fitra Rizqi Noveridho Hario Hario Ibadil Maula, Farij Ikhrimah, Nada Mufidatan Intan Permata Sari Iradah Rahman Kamilati, Izzatun Nidail Ludi Wishnu Wardana Marisa Sugangga Melany Mikhael Rafael Montoya Moehammad Nasri Abdoel Wahid Nicko Aji Purnomo Nyuherno Aris Wibowo Puji Handayati Rachmad Hidayat Rahma, Adelia Soehartatiek Soehartatiek Sudarjo Sudarjo Sudarjo Sudarmiatin SUTOMO Sutomo Sutomo