Article Per Year (5 Year)
p-Index From 2021 - 2026
3.03
P-Index
This Author published in this journals
All Journal J@TI (TEKNIK INDUSTRI) Sistemasi: Jurnal Sistem Informasi JRSI (Jurnal Rekayasa Sistem dan Industri) PERFORMA : Media Ilmiah Teknik Industri INTECOMS: Journal of Information Technology and Computer Science IJIES (International Journal of Innovation in Enterprise System) eProceedings of Engineering Innovative: Journal Of Social Science Research Metris: Jurnal Sains dan Teknologi Journal of Production, Enterprise, and Industrial Applications
Nurdinintya Athari Supratman
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 63 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 63 Documents
Search

 3   4   5   6   7 
Perancangan Strategi Positioning Bisnis Brand Fashion Wanita Berdasarkan Perceptual Mapping Menggunakan Metode Multidimensional Scaling (MDS) Terhadap UMKM Stunner Adriyantomo, Pramudya; Arini, Isnaeni Yuli; Supratman, Nurdinintya Athari
Journal of Production, Enterprise, and Industrial Applications Vol. 2 No. 1 (2024): Mei 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jpeia.v2i1.7431

Abstract

Stunner adalah salah satu usaha mikro kecil dan menengah (UMKM) yang berfokus di bidang fashion Wanita yang telah berdiri sejak tahun 2021. Stunner juga memanfaatkan kemajuan teknologi untuk membuka toko online mereka di e-commerce Shopee. Beberapa produk yang ditawarkan oleh Stunner adalah atasan, bawahan, outer, dan lainya untuk wanita. Selama satu tahun perjalanan bisnis Stunner mengalami beberapa permasalahan, salah satu permasalahannya yaitu jumlah followers Shopee Stunner kalah dari pesaing. Salah satu alasan jumlah followers Shopee Stunner kalah adalah karena Stunner kurang terkenal dibandingkan pesaing. Oleh karena itu, diadakan observasi untuk mengetahui akar permasalahan dari masalah tersebut. Data input yang digunakan untuk pengolahan data adalah sampel data dari 150 pengguna brand fashion wanita. Hasil dari perceptual mapping menunjukkan adanya tiga wilayah persaingan. Berdasarkan perhitungan jarak terhadap setiap wilayah, ditemukan atribut-atribut yang akan ditekankan sebagai atribut perbaikan dalam merancang strategi posisi Stunner. Pada persaingan dengan wilayah A, atribut yang diutamakan adalah Pelayanan Chat Responsif dan Harga Produk. Pada persaingan dengan wilayah B, atribut yang diutamakan adalah Pelayanan yang Baik dan Pelayanan Chat Responsif. Sedangkan pada persaingan dengan wilayah C, atribut yang diutamakan adalah Variasi Warna dan Harga Produk. Dalam mendapatkan perancangan perbaikan posisi, dilakukan identifikasi Strength, Weakness, Opportunity, dan Threat (SWOT) pada setiap atribut yang menjadi dasar strategi posisi Stunner.
Potensi Penggunaan Media Sosial Bagi UKM Wulandari, Sari; Supratman, Nurdinintya Athari
Performa: Media Ilmiah Teknik Industri Vol 17, No 1 (2018): PERFORMA Vol. 17, No 1 Maret 2018
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.732 KB) | DOI: 10.20961/performa.17.1.18922

Abstract

Social media is not only a social network that facilitates social interaction, but social media becomes an effective medium used by consumers and companies. Consumers use social media to find products information, while companies use social media to communicate with their customers. Social media becomes a powerful tool for companies to reach their customers and create sales. Social media allows SMEs to compete with large companies by increasing brand awareness of their products. Many new SMEs have emerged using social media, but the use of social media is not optimal. Its because SME lack of understanding of how social media is used in an organization. Therefore, research is conducted to investigate the potential use of social media on SMEs. Qualitative method is used as data collection method by conducting interview to 15 SMEs. Qualitative data then convert to affinity diagram. Based on the affinity diagram, it can be known how SMEs use social media. The results showed that most SMEs only use social media as promotion and sales tool. Some SMEs do not manage social media properly, such as inconsistencies in updating content of social media. A few SMEs use social media as an effective marketing tool such as profiling potential customers, measuring the impact of promotion and maintaining long-term customers relationships
Acceptance of Mobile Food Delivery Application: Extending UTAUT2 with Perceptions of Food Safety and Food Delivery Hygiene Athari, Nurdinintya; Rumanti, Augustina Asih; Anggana, Hilman Dwi
Performa: Media Ilmiah Teknik Industri Vol 24, No 1 (2025): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.24.1.74291

Abstract

The government implemented policies for working and schooling from home and restricted access to public spaces during the COVID-19 pandemic. This policy requires people to stay at home, minimize going home, social distancing, and follow health protocols. To meet their daily consumption needs, the community purchased raw ingredients or ready-to-eat food online using the Mobile Food Delivery Application (MFDA). During the pandemic, the public's use of MFDA technology has increased significantly. Factors that are suspected to influence the increase in MFDA usage are the aspects of food safety and hygiene, as well as the delivery process. According to MFDA providers, pandemic conditions increase competition between providers in providing the best services that provide user safety and comfort. Therefore, the purpose of this research is to investigate the factors that influence consumer behavior toward the acceptance of MFDA so that providers can formulate appropriate strategies to win the competition. The research model is based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model and several models in previous studies related to acceptance of MFDA. The survey was conducted on 244 MFDA users in the Bandung Raya area during the pandemic. Data processing is using Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The results of this study show that Facilitating Conditions, Habits, Perceptions of Food Safety, and Food Delivery Hygiene influence the Behavioral Intention to use MFDA during the pandemic. The results of this research can be used by providers to improve strategies for winning the market in pandemic conditions or other disaster conditions in the future.
Co-Authors Achmad Rizaldi Utomo Adriyantomo, Pramudya Afrin Fauzya Rizana Ahmad F Abdillah Albi Fitransyah Amelia Kurniawati Amelia, Mia Andiani, Ilsha Arsy, Ahmad Rasyid Ibrahim Augustina Asih Rumanti Bambang Indra Ismaya Bambang Indra Ismaya, Bambang Indra Bewana, Zanuar Galang Bima Dwica Ananto Budi Praptono Chairun Nisa Christanto Triwibisono Citra Andriyadi Denny Karnelus Sinaga Destina Surya Dhamayanti Destina Surya Dhamayanti Destina Surya Dhamayanti, Destina Surya Desy Hafriyani Devi Julietta Nainggolan Dhifa, Muhammad Fachri Edo Rantau Wijaya Edo Rantau Wijaya, Edo Rantau El Hadi , Rosad Ma'ali Endang Budiasih Evan Suryatyasto Sujatman Fachri Husaini Fachri Husaini Fadhal Nafi Pratama Faishal Mufied Al Anshary Fauzan Fauzan Febriansyah, Naufal Taufiq Febriyani, Widia Fransiskus Tatas Dwi Atmaji Hasiholan, Jacob Giando Hilman Dwi Anggana Ilham Meiriza Isnaeni Yuli Arini Jonathan, Fernaldi Judi Alhilman Judi Alhilman Judi Alhilman Judi Alhilman Judi Alhilman, Judi Kensya Fadli Agustiant Putra Litasari Widyastuti, Litasari Luciana Andrawina Muhamad Rafif Arrahman Muhammad Tamami Dwi Saputra Muhammad Tamami Dwi Saputra Mutia Al Masri Nainggolan, Devi Julietta Ningrum, Annisa Julia Nirwana, Faturochman Noviyanti Permata Sari Nuha, Hilyatun Nurhidayat, Fachry Putra, Rakan Furqan Adi Putu Eka Dewi Karunia Wati R. Wahjoe Witjaksono Rahmat Mulyana Rayinda Pramuditya Soesanto Reh Ulina Reh Ulina, Reh Rizaldi, Artamevia Salsabila Saputra, Muhammad Tamami Dwi Sari Wulandari Shabrina Fauzani Shabrina Zatalini Kuswardani Shintya Asih Angelita Tampubolon Simbolon, Yudika Aldi Briyan Sinatrya , Hanifah Widyarani Siska Febriyanti Siska Febriyanti Siska Febriyanti Sugiarto, Avin Christian Syahda Bintarum Tien Fabrianti Kusumasari Vanita Zahra Zahirah Wardhana, Adhika Aryasatya Wefi Ridha Maryami Wibisana , Fattah Yuli Adam Prasetyo Zahra , Adzhani Aliya