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All Journal JOIV : International Journal on Informatics Visualization JRSI (Jurnal Rekayasa Sistem dan Industri) Journal of Business and Behavioural Entrepreneurship Dinamisia: Jurnal Pengabdian Kepada Masyarakat Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design
Siti Hajar Komariah
Telkom University
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Sosialisasi Kampanye PROKES (Program Kembali Ke Sekolah): Pembelajaran Tatap Muka (PTM) Terbatas pada Pandemi Covid-19 di SMP Bina Taruna Bandung Rahmiati Aulia; Aisyi Syafikarani; Olivine Alifaprilina Supriadi; Siti Hajar Komariah; Rully Sumarlin
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 4 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i4.10526

Abstract

Program services for SMP Bina Taruna Bojongsoang, Bandung, which is routinely held, problems were formulated regarding procedures and health protocol facilities that were not adequate when implemented (Face-to-Face Learning). The results of these observations are the background for the design and socialization of the PROKES (Back to School Program) campaign for SMP Bina Taruna Bandung. This activity is expected to support the limited PTM (Face-to-Face Learning) process to build awareness of school residents while maintaining orderly health protocols to prevent the spread of COVID-19. The PROKES campaign socialization activity (Back to School Program) was carried out by designing campaign attributes and applications at SMP Bina Taruna Bandung. The evaluation of this campaign's socialization received positive responses following the lack of facilities and facilities for the need for orderly health protocols in the implementation of PTM. Participants who are teachers, staff, and students of SMP Bina Taruna are greatly helped by this activity.
Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung Olivine Alifaprilina Supriadi; Rahmiati Aulia; Aisyi Syafikarani; Siti Hajar Komariah; Aria Ar Razi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 5 (2022): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v6i5.10769

Abstract

Mascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to support limited PTM (Face-to-Face Learning) activities in the school environment. The method used for the design and data collection is interpretative qualitative, with the design process being carried out in stages and in a structured manner. Based on the evaluation of the campaign, both as a whole and in the context of visual identity, the response from the residents of SMP Bina Taruna was considered good and positive. The PROKES campaign mascot is expected to be an identifier that reflects the concept of the activity. Keywords: campaign, mascot, SMP Bina Taruna, visual identity
USER INTERFACE MEASUREMENT ANALYSIS OF TRAVEL E-COMMERCE BASED ON USABILITY AND USER EXPERIENCE Siti Hajar Komariah; Asep Mulyana; Rita Komala Dewi; Yunizar Yunizar
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.6347

Abstract

Technological developments, especially in Information and Communication Technology (ICT), encourage the growth of new ICT-based businesses with online systems (e-commerce) consisting of Traveloka, Nusatrip, and tiket.com. The User Experience (UX) is influenced by how he feels when interacting with the device in front of him. The application users use to access online stores is the User Interface (UI). The research method used is a quantitative method and confirmation survey with the help of SPSS, and a comparison has been made of measuring UI parameters based on Usability and UI Measurement and analysis in this study used the Webuse tool and Mean Opinion Score method to determine the quality of the three e-commerce UIs in the eyes of their users and what kind of experience they felt when browsing these websites. The novelty is using the new hybrid method Webuse tool and Mean Opinion Score in comparing measurement and analysis of UI, Usability and UX parameters. The results of the Usability UI measurement with the Webuse Tool showed that Traveloka gets a score of 81, Nusatrip 72, and Tiket.com gets a score of 74. Meanwhile, in measuring UX against UI with MOS, Traveloka obtained MOS 4.13, Nusatrip 4.0, and Tiket.com obtained MOS 4.0. Keywords: Travel E-Commerce, User Interface, User Experience, Usability
Implementation of 5G Telecommunication Network Services in Indonesia based on Techno-economic Analysis Siti Hajar Komariah; Rd. Rohmat Saedudin; Rizki Yantami Arumsari; Umar Yunan KSP Yunan KSP
JOIV : International Journal on Informatics Visualization Vol 7, No 4 (2023)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.7.4.02447

Abstract

The 2300 MHz spectrum is a medium band that telco operators will not pay much attention to when they deploy 5G. They are more comfortable at 2.6 GHz, 3.5 GHz, 26 GHz, and 28 GHz, in addition to 700 MHz for the breadth of coverage. The performance of cellular telecommunications services based on 5G technology is possible for new operators, although it will be carried out as stand-alone services. This opportunity will be taken by looking at internet subscriber data/data communication from existing operators as active internet users, which is quite large and has a potential of over 250 million users. There has been no previous study regarding the feasibility of deploying this 5G technology-based Broadband Wireless Access (BWA) Network. Based on the experience of implementing previous generations of telecommunication service technology, the government and operators need to be careful in determining the right moment to deploy this 5G technology service, which is predicted to be able to provide broadband services with streaming capabilities of 10 to 100 times the streaming speed of 4G technology. It should be noted that the lack of success of 3G performances in 2006 from 2G, 2.5G, and 2.75 G. Almost all operators who were expected to be very lucky turned out to be not optimal; even now, only 4 operators are playing on 3G. where they have not been able to force users of the 2G generation to switch to 3G, including in big cities where the performance of the 3G network is not yet optimal and evenly distributed. Still, many areas are blank spots from 3G networks and services. From this experience, scientific studies are needed to ensure the feasibility of the upcoming 5G BWA business and identify business opportunities that can be implemented. The feasibility analysis must be viewed from various aspects, namely aspects of technical readiness, market aspects, and financial aspects in terms of the techno-economics of the operators who will provide 5G telecommunications services by calculating several essential parameters as a measure of business feasibility, namely Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PBP).
USER INTERFACE MEASUREMENT ANALYSIS OF TRAVEL E-COMMERCE BASED ON USABILITY AND USER EXPERIENCE Komariah, Siti Hajar; Mulyana, Asep; Dewi, Rita Komala; Yunizar, Yunizar
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.6347

Abstract

Technological developments, especially in Information and Communication Technology (ICT), encourage the growth of new ICT-based businesses with online systems (e-commerce) consisting of Traveloka, Nusatrip, and tiket.com. The User Experience (UX) is influenced by how he feels when interacting with the device in front of him. The application users use to access online stores is the User Interface (UI). The research method used is a quantitative method and confirmation survey with the help of SPSS, and a comparison has been made of measuring UI parameters based on Usability and UI Measurement and analysis in this study used the Webuse tool and Mean Opinion Score method to determine the quality of the three e-commerce UIs in the eyes of their users and what kind of experience they felt when browsing these websites. The novelty is using the new hybrid method Webuse tool and Mean Opinion Score in comparing measurement and analysis of UI, Usability and UX parameters. The results of the Usability UI measurement with the Webuse Tool showed that Traveloka gets a score of 81, Nusatrip 72, and Tiket.com gets a score of 74. Meanwhile, in measuring UX against UI with MOS, Traveloka obtained MOS 4.13, Nusatrip 4.0, and Tiket.com obtained MOS 4.0. Keywords: Travel E-Commerce, User Interface, User Experience, Usability
The Influence Brand Image and Halal Awareness on Laneige Korean Cosmetic Purchasing Decisions: Using the Theory of Planned Behavior Model Komariah, Siti Hajar; Prabawa, Bijaksana; Putri, Mediany Kriseka; Praptono, Budi
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.08

Abstract

The cosmetics industry in Indonesia is currently experiencing rapid growth, characterized by the increasing presence of both local and international brands, such as Laneige, which continues to gain popularity among consumers. This study aims to examine the relationship between brand image and Halal awareness in shaping consumer purchase intentions and decisions. A quantitative research approach with the proposed model being tested and validated through structural equation modeling based on data from 250 respondents. The findings indicate that both brand image and Halal certification have a significant influence on Indonesian consumers' adoption of cosmetic products. In light of these results, it is recommended that cosmetic business managers and brand owners promptly obtain Halal certification to alleviate any consumer confusion regarding product usage.
PERANCANGAN MEDIA PROMOSI UNTUK STARTUP BARBERCOME DI KOTA BANDUNG Riswan, Adriansyah; Razi, Aria Ar; Komariah, Siti Hajar
eProceedings of Art & Design Vol. 12 No. 1 (2025): Februari 2025
Publisher : Telkom University

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Abstract

Barbershop kian diminati oleh generasi muda pada zaman sekarang. Semakin naik daun nya tren Barbershop ini menjadikan persaingan cukup ketat dan mempunyai para pesaing. Seiring perkembangan teknologi, informasi dan naik daunnya tren barbershop ini, Saat ini smartphone berpengaruh dalam kemajuan barbershop. Muncul beberapa jasa tukang cukur panggilan dan reservasi cukur rambut atau sering disebut juga home service. Barbercome yang merupakan startup jasa cukur rambut panggilan yang masih berbasis idea ini masih belum mempunyai media promosi untuk memperkenalkan startup mereka kepada masyarakat. Maka penelitian ini mempunyai maksud untuk membantu mereka memperkenalkan dan meningkatkan awareness Barbercome kepada masyarakat dengan cara membuat media promosi sehingga dapat membantu orang-orang yang memiliki kecenderungan mempunyai kesibukan yang padat dapat mengetahui keberadaan Barbercome. Data yang digunakan dalam penelitian ini dengan cara observasi, wawancara, dan kuesioner, lalu menggunakan analisis matriks perbandingan dengan membuat perancangan media promosi yang efektif dengan membuat desain yang dapat diterapkan di semua media promosi yang digunakan. Maka dengan itu, Barbercome dapat mencoba persaingan di pasaran dan membantu untuk bisa dikenal oleh orang banyak. Kata Kunci : barbershop, Barbercome, smartphone, media promosi
PERANCANGAN MOTION GRAPHIC EXPLAINER VIDEO UNTUK APLIKASI STARTUP CATERING ANAK (CATA) Mutmainnah, Nayla; Prajana, Adya Mulya; Komariah, Siti Hajar
eProceedings of Art & Design Vol. 12 No. 1 (2025): Februari 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi semakin maju dari tahun ke tahun dengan adanya teknologi informasi visual berupa video ini semakin populer dikalangan masyarakat. Media ini menyajikan teks, gambar dan audio sehingga informasi yang disampaikan menarik. Hal ini yang membuat Startup CATA sangat membutuhkan motion graphic untuk melalukan penyebaran informasi dan penjelasan mengenai tutorial pada Aplikasi CATA. Tujuan dari penelitian ini agar ibu – ibu rumah tangga mengetahui cara menggunakan aplikasi tersebut. Penelitian ini menggunakan metode data dan analisis data berupa observasi mitra, wawancara dan kuisoner. Analisis data yang diperoleh kemudian dilakukan melalui analisis mitra, analisis data khalayak sasar, analisis perbandingan matriks, analisis wawancara dan analisis kuisoner, mengacu pada pembahasan teori Media Informasi, Motion Graphic, Pertimbangan Motion Graphic, Three – Art Structure, Tahapan Perancangan dan Desain Komunikasi Visual. Media yang dibuat adalah Motion Graphic Explainer Video diharapkan agar memudahkan wanita karir dalam memenuhi asupan dan kesehatan makanan si kecil lewat Aplikasi Catering Anak (CATA). Kata kunci: catering anak, media informasi, motion graphic dan startup
PERANCANGAN ULANG BRAND IDENTITY WISATA HALAL PADA MANAJEMEN QOLBU EQUESTRIAN DAARUS SUNNAH Ibrahim, Sayyid Quthb; Razi, Aria Ar; Komariah, Siti Hajar
eProceedings of Art & Design Vol. 12 No. 1 (2025): Februari 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pariwisata mengalami pertumbuhan signifikan di Indonesia, dengan peningkatan jumlah wisatawan lokal dan mancanegara. Pentingnya pariwisata halal ditekankan karena memenuhi kebutuhan wisatawan Muslim global. Namun, Manajemen Qolbu Equestrian Daarus Sunnah menghadapi tantangan dalam membangun brand identity yang konsisten, termasuk logo dengan keterbacaan rendah dan sign system yang tidak sesuai sehingga memerlukan perancangan ulang untuk meningkatkan kesadaran merek. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui observasi, wawancara, dan kuesioner. Analisis data dilakukan melalui analisis visual dan analisis matriks perbandingan untuk membandingkan identitas visual dari berbagai brand. Penelitian ini bertujuan untuk merancang ulang brand identity MQ Equestrian Daarus Sunnah yang sesuai dengan visi, misi dan positioning yang dimiliki. Hasil dari perancangan ini berupa pembaharuan identitas brand yang sesuai antara lain logo serta implementasi yang konsisten dengan brand identity MQ Equestrian Daarus Sunnah, termasuk sign system, stationery, mobil operasional, seragam kantor, peralatan kantor, dan merchandise. Selain itu di penelitian ini pun merancang Graphic Standard Manual sebagai panduan kreatif untuk MQ Equestrian Daarus Sunnah. Hasil penelitian dan perancangan ini diharapkan dapat membantu proses pengembangan serta dapat membangun awareness audiens MQ Equestrian Daarus Sunnah sebagai pariwisata halal. Diharapkan penelitian yang dilakukan tentang topik ini akan membantu untuk memahami bagaimana merancang identitas merek yang tepat untuk mencapai tujuan yang telah ditetapkan. Kata Kunci : identitas merek, MQ Equestrian Daarus Sunnah, pariwisata halal, sign system
MEMBANGUN IDENTITAS PRODUK: PELATIHAN DESAIN LABEL KEMASAN MENGGUNAKAN CANVA DAN PACDORA BAGI PENYULUH PERTANIAN Swasty, Wirania; Komariah, Siti Hajar; Triani, Ananda Risya
Charity : Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v8i2.9397

Abstract

Kemasan berperan dalam menjaga keamanan saat pengiriman, membantu pemasaran, hingga membangun identitas produk, Untuk itu diperlukan desain dan label kemasan sebagai identitas produk. Sebagai lembaga pelatihan pertanian yang terkemuka, Balai Besar Pelatihan Pertanian (BBPP) Lembang berfokus melaksanakan pelatihan fungsional di bidang pertanian, termasuk pelatihan pasca panen, mulai dari pengolahan produk pertanian hingga pembuatan desain kemasan. Namun, sebagian besar penyuluh pertanian adalah lulusan sarjana pertanian yang tidak memiliki latar belakang pendidikan atau pelatihan dalam desain grafis. Untuk mengatasi permasalahan ini, diperlukan pelatihan yang berorientasi pada pembelajaran praktis dalam merancang kemasan produk. Pelatihan pembuatan desain label kemasan menggunakan aplikasi Canva dan Pacdora ini dilaksanakan secara online dan onsite di kantor BBPP Lembang, Bandung Barat, Jawa Barat, Indonesia dengan masyarakat sasar adalah penyuluh pertanian, pegawai dan widyaiswara BBPP Lembang. Kegiatan ini dilaksanakan pada bulan Februari – Juli 2024. Metode pelatihan berupa penyampaian materi mengenai desain grafis dilanjutkan dengan praktek didampingi tutor. Manfaat kegiatan ini dapat meningkatkan softskill penyuluh pertanian dalam menggunakan aplikasi Canva dan Pacdora untuk membuat desain label kemasan, sehingga penyuluh pertanian dapat menularkan pengetahuan kepada para pengusaha pertanian yang memiliki produk yang dikemas. Berdasarkan survey yang dibagikan setelah kegiatan, terungkap bahwa 69.2% peserta sangat setuju bahwa materi kegiatan sesuai dengan kebutuhan dan  berharap kegiatan seperti ini dilanjutkan di masa yang akan datang.  
Co-Authors Adya Mulya Prajana Aisyi Syafikarani Ananda Risya Triani Asep Mulyana Asep Mulyana Avon Budiono Avon Budiyono Bijaksana Prabawa Budi Praptono Dewi, Rita Komala Dicky Hidayat Faruchy, Afra Larasanty Fatur Rachman Rasyid Ghaisani, Julia Himatul Zulfa Ibrahim, Sayyid Quthb M Teguh Kurniawan Mediany Kriseka Putri Mutmainnah, Nayla Olivine Alifaprilina Supriadi R. Yunendah Nur Fu’adah Rahmiati Aulia Razi, Aria Ar Rd. Rohmat Saedudin Riswan, Adriansyah Rita Komala Dewi Rizki Yantami Arumsari Rully Sumarlin Sulistijono Sulistijono Syifa Sofiaturrohmah Umar Yunan KSP Yunan KSP Warih Puspitasari Wawan Tripiawan Wirania Swasty Yantami Arumsari, Rizki Yoga Yuniadi Yunizar Yunizar Yunizar Yunizar, Yunizar