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All Journal JOIV : International Journal on Informatics Visualization JRSI (Jurnal Rekayasa Sistem dan Industri) Journal of Business and Behavioural Entrepreneurship Dinamisia: Jurnal Pengabdian Kepada Masyarakat Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design NJCOM: Community Service Journal
Siti Hajar Komariah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Community Empowerment of MSMEs through Business Model Canvas Training and the Utilization of Digital Technology in Business Development Siti Hajar Komariah; Ananda Risya Triani; Cindy Muhdiantini; Mega Fitri Yani
NJCOM: Community Service Journal Vol. 2 No. 2 (2026): JULY
Publisher : RAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21629347

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting community economic growth. However, many MSME actors still face challenges in business management, business model development, and the use of digital technology. This community service program aims to improve MSME capacity through training and mentoring on the Business Model Canvas (BMC), entrepreneurship, and digital marketing strategies. The program was conducted with Wahana Bina Insani in Bandung Regency using a participatory approach, including needs identification, training, hands-on practice, and evaluation. The materials covered business model concepts, the nine elements of BMC, branding, social media use, and digital content creation. Participants practiced developing their own business models based on their enterprises. The results showed improved understanding of structured business planning, customer segmentation, value creation, and digital marketing utilization. This program is expected to enhance MSME adaptability and competitiveness in the digital economy era.
Co-Authors Adya Mulya Prajana Aisyi Syafikarani Alifia, Davinta Ananda Risya Triani Ananda Risya Triyani Asep Mulyana Asep Mulyana Avon Budiono Avon Budiyono Bijaksana Prabawa Budi Praptono Dewi, Rita Komala Dicky Hidayat Faruchy, Afra Larasanty Fatur Rachman Rasyid Ghaisani, Julia Himatul Zulfa Ibrahim, Sayyid Quthb Ilham Auliya Rahman M Teguh Kurniawan Mediany Kriseka Putri Mega Fitri Yani Mochamad Risyad Aufa Rizky Mohamad Tohir Muhammad Dwi Hary Sandy Muhdiantini, Cindy Mutmainnah, Nayla Olivine Alifaprilina Supriadi R. Yunendah Nur Fu’adah Rahmiati Aulia Razi, Aria Ar Rd. Rohmat Saedudin Richard Tryas Sembiring Riswan, Adriansyah Rita Komala Dewi Rizki Yantami Arumsari Rully Sumarlin Sulistijono Sulistijono Syifa Sofiaturrohmah Umar Yunan KSP Yunan KSP Warih Puspitasari Wawan Tripiawan Wirania Swasty Wiraprasasta, Anindya Yantami Arumsari, Rizki Yoga Yuniadi Yunizar Yunizar Yunizar Yunizar, Yunizar