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Strategi Marketing Public Relations Gama Konsultan dalam Pemasaran Produk Layanan Jasa Pelatihan Sumber Daya Manusia Muhammad Isya Al Faris; Wisnu Widjanarko; Toto Sugito; Dian Bestari Santi Rahayu
Jurnal Politikom Indonesiana Vol 8 No 1 (2023): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v8i1.8580

Salah satu tantangan bagi perusahaan yang bergerak di bidang jasa adalah memperluas pasar berbasis kebermanfaatan yang dirasakan oleh konsumen. Keberdayasaingan tidak hanya ditentukan dari kualitas layanan yang diberikan, namun juga bagaimana ketepatan dalam berkomunikasi antara korporasi dengan khalayaknya. Riset ini bertujuan untuk mengetahui bagaimana suatu perusahaan konsultan dengan strategi marketing public relations mampu memasarkan produk yang ditawarkan. Menggunakan pendekatan studi kasus, riset ini menggunakan konsep strategi promosi dan kehumasan sebagai pisau analisisnya. Subjek penelitian adalah strategi marketing public relations dengan objek penelitian adalah Gama Konsultan di Yogyakarta. Menggunakan teknik wawancara mendalam, observasi dan dokumentasi serta analisis interaktif dari Miles dan Huberman, hasil riset menunjukkan : (1) Strategi Marketing Public Relations dirancang mulai dari proses pemilihan ide, penentuan media yang digunakan, hingga memastikan siapa pengelolanya. (2) Strategi Marketing Public Relations yang dipilih adalah push dan pull dengan media komunikasi digital, tradisional dan antarpribadi. Lebih lanjut mengemuka, bahwa saluran komunikasi antarpribadi menjadi sarara komunikasi yang paling efektif dalam menjangkau khalayak dalam perluasan pasar. Kata Kunci: Marketing Public Relations, Jasa Pelatihan, Saluran Komunikasi, Antarpribadi

KUALITAS PELAYANAN PASPOR DI KANTOR IMIGRASI KELAS II CILACAP Samsu Rizal; Ali Rokhman; Toto Sugito
Public Policy and Management Inquiry Vol 1 No 1 (2016)
Publisher : Program Magister Administrasi Publik, Fakultas Ilmu Sosial dan Politik, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kantor Imigrasi Kelas II Cilacap adalah kantor pelayanan yang telah menerapkan konsep e-goverment untuk mewujudkan kualitas pelayanan seperti yang diharapkan oleh masyarakat. Dengan adanya penerapan konsep tersebut peneliti ingin mengetahui bagaimana kualitas pelayanan Kantor Imigrasi Kelas II Cilacap dalam memberikan pelayanan pembuatan paspor. Perumusan masalah dalam penelitian ini adalah bagaimana kualitas pelayanan paspor di Kantor Imigrasi Kelas II Cilacap? Tujuan penelitian adalah untuk menganalisis dan mengkaji kualitas pelayanan paspor di Kantor Imigrasi Kelas II Cilacap. Metode yang digunakan untuk menganalisis dalam penelitian ini adalah deskritif kualitatif yang dimaksudkan untuk memperoleh gambaran yang khusus dan bersifat menyeluruh tentang apa yang tercakup dalam permasalahan yang sedang diteliti. Berdasarkan hasil analisis yang diperoleh penulis dari pengamatan dan wawancara yang telah dilakukan disertai dengan data-data dokumentasi yang penulis dapatkan dari Kantor Imigrasi Kelas II Cilacap, kualitas pelayanan paspor di Kantor Imigrasi Cilacap belum cukup baik karena belum optimal dalam memenuhi semua kebutuhan pemohon paspor.

Video company profile Sebagai Media Diseminasi Informasi Potensi Desa Jemah Saepudin, Encang; Sugito, Toto; Komariah, Kokom
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.12652

Jemah Village has extraordinary potential, both natural tourist destinations and artificial tourist destinations, social culture, agriculture and animal husbandry. The potential of Jemah Village, especially the potential for natural and artificial tourism, needs to be known by people outside Jemah Village. Knowing this potential will increase tourist visits. The aim of the research is to create a company profile video as a medium for disseminating information on the potential of Jemah Village. The method used is action research using the Kurt Lewin model which consists of four components, namely planning, action, observation and reflection. The resource persons consisted of the Jemah village head, community leaders and youth leaders. Data collection techniques through interviews, observation and literature study. The research results show that making a company profile video goes through the stages of planning, action, observation and reflection. The conclusion that can be drawn is that the Jemah Village company profile video can be a medium for disseminating information on the village's potential and a promotional medium for tourist destinations

Video Profil Desa Sebagai Media Promosi Potensi Wisata Pedesaan Saepudin, Encang; Sugito, Toto; Kokom Komariah
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.1842

Jemah Village offers various interesting tourist destinations, both in the form of natural beauty and man-made works. Therefore, Jemah Village has the potential to become a tourist village. To introduce the various potential tourist destinations, an interesting and effective promotional media is needed. Through the creation of an interesting and unique Village Profile Video, it is hoped that it can disseminate information about various potential tourist destinations in Jemah Village. The purpose of implementing community service is to provide knowledge and skills to Jemah Village officials in creating Village Profile Videos as a promotional media for rural tourism potential. The implementation method uses the Participatory Rural Appraisa approach, an approach that allows the community to jointly analyze the problems they face. The stages of implementing community service are the preparation, implementation and evaluation stages. The targets of implementing community service are village officials and members of the Jemah Village Karangtaruna. The results of implementing community service show that there is an increase in the knowledge and skills of the target community about making Village Profile Videos. This can be seen from the results of the video profile production work made by the training participants. From the results of the activities, it can be concluded that the implementation of community service that has been carried out can improve the knowledge and skills of participants in making Village Profile Videos

Student Community Services In Batik Education For The Young Generation Iman Sulaiman, Adhi; Sugito, Toto; Prastyanti, Shinta; Windiasih, Rili; Prasetiyo, Prasetiyo
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.108

Batik is a heritage of art, culture, economy, and local wisdom products that are unique, and attractive. It has been globally. Central Java has several batik centers, one of which is Batik Gumelem in The sub-District of Susukan, Banjarnegara Regency is a research location. The study aims to construct student community services in batik education for the young generation the art, culture, and products as local wisdom. This study used quantitative methods and descriptive analysis through the distribution of questionnaires with a quota sample of 100 students from high schools and vocational schools at the research location. The result shows that community service as education can be analyzed into three aspects. First, declarative knowledge refers to the student's understanding of the types of batik and the importance of batik lessons to preserve local wisdom products. The second aspect is procedural knowledge which emphasizes the student's interest and assessment that learning batik, especially designing digitalmotifs, is not difficult. However, in the conceptual aspect, students considered that being a batik craftsman and entrepreneur was not prospective to generate a more promising income such as being an employee. Those results show the empowerment of the younger generation in the field of batik since designing both manually and digitally, to the process of batik to coloring is very important, besides skills in eco-print batik product innovation and its marketing promotion strategies through digital media. The empowerment of batik will contribute to developing the motivation, knowledge.

Student Community Services In Batik Education For The Young Generation Sulaiman, Adhi Iman; Sugito, Toto; Prastyanti, Shinta; Windiasih, Rili; Prasetiyo, Prasetiyo
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.121

Batik is a heritage of art, culture, economy, and local wisdom products that are unique, and attractive. It has been globally. Central Java has several batik centers, one of which is Batik Gumelem in The sub-District of Susukan, Banjarnegara Regency is a research location. The study aims to construct student community services in batik education for the young generation the art, culture, and products as local wisdom. This study used quantitative methods and descriptive analysis through the distribution of questionnaires with a quota sample of 100 students from high schools and vocational schools at the research location. The result shows that community service as education can be analyzed into three aspects. First, declarative knowledge refers to the student's understanding of the types of batik and the importance of batik lessons to preserve local wisdom products. The second aspect is procedural knowledge which emphasizes the student's interest and assessment that learning batik, especially designing digitalmotifs, is not difficult. However, in the conceptual aspect, students considered that being a batik craftsman and entrepreneur was not prospective to generate a more promising income such as being an employee. Those results show the empowerment of the younger generation in the field of batik since designing both manually and digitally, to the process of batik to coloring is very important, besides skills in eco-print batik product innovation and its marketing promotion strategies through digital media. The empowerment of batik will contribute to developing the motivation, knowledge.

Women Farmers Group Participation in Empowering Local Food Security Windiasih, Rili; Sari, Lilik Kartika; Prastyanti, Shinta; Sulaiman, Adhi Iman; Sugito, Toto
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.200

Women's participation in socio-economic development at the local level is important and strategic because women have two roles as actors in developing a household by taking care of children and helping in the family economy. This study aims to the participation of farmer women's groups in empowering local food security as a Corporate Social Responsibility (CSR) program in Cilacap Regency, Central Java Province, Indonesia. This study used the Participatory Learning and Action (PLA) method to involve 20 informants from members and administrators of the Women Farmers Group (WFG) of Sumber Pathedan and 14 academics, namely lecturers and students. Data were collected through interviews, Focus Group Discussions (FGD), observation, and documentation with participatory analysis to produce natural and sustainable reality constructions. The results showed that WFG had the motivation and cohesiveness to become an entrepreneur after receiving socio-economic empowerment in the form of cultivating food security for vegetables and post-harvest processed products from the CSR program. However, it requires program sustainability such as assistance to continue to be able to harvest productively in the dry season. Then it requires the support of home production equipment and supplies to increase the productivity of postharvest products.

PENERAPAN STRUKTUR TIGA BABAK DALAM PENULISAN NASKAH PADA PRODUKSI VIDEO FEATURE “PENJAGA NAPAS SENI WAYANG GOLEK” Salsabila, Aisyah Cryshanty; Sugito, Toto; Mahameruaji, Jimi Narotama
AT-TAWASUL Vol 4 No 2 (2025): At Tawasul
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v4i2.1659

Scriptwriting plays a role in designing stories, scenarios, and narratives that form the basis for the production of various media, including video features. As the main guide for the production team, the script must be structured so that it can be easily understood. The purpose of this research is to analyze the three-act structure in writing the script of the video feature “Keeping the Breath of Wayang Golek Art” with the theme of Padepokan Giri Harja's efforts to maintain the existence of wayang golek in the midst of modernization. The method used is a three-act structure, which consists of Act I (Introduction) introducing the history of wayang golek and Padepokan Giri Harja, Act II (Conflict) describing the various challenges faced, and Act III (Resolution) showing solutions to maintain the sustainability of this art. The production process of this video feature goes through pre-production, production, and post-production stages. The application of this structure helps to build a systematic flow, maintain the continuity of the narrative, and strengthen the message to be conveyed. With a fact-based writing approach and effective storytelling strategies, it is hoped that this video feature can increase public awareness of the importance of preserving wayang golek as a cultural heritage that has historical and philosophical value for Indonesia

SCRIPT WRITING DENGAN TEKNIK STORYTELLING DALAM VIDEO ANIMASI MOTION GRAPHIC " ROKOK ELEKTRIK BUKAN PILIHAN" Admadyana, Rafi; Aditya, Farel; Sugito, Toto; Saepudin, Encang
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 8 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i8.%p

Penciptaan karya video animasi motion graphic â€œRokok Elektrik Bukan Pilihanâ€ dengan fokus pada peran scriptwriting menggunakan teknik storytelling sebagai pendekatan utama penyampaian pesan. Latar belakang penciptaan berangkat dari fenomena meningkatnya penggunaan rokok elektrik di kalangan remaja Indonesia, yang kerap dianggap sebagai alternatif aman dibandingkan rokok konvensional. Berbagai studi ilmiah menunjukkan bahwa rokok elektrik tetap mengandung zat berbahaya seperti nikotin, formaldehida, dan asetaldehida yang berdampak buruk bagi kesehatan dan lingkungan. Penulis menerapkan teknik storytelling berbasis monolog naratif dengan struktur tiga babak, yaitu pengenalan isu, konfrontasi dengan penyajian data ilmiah, dan resolusi yang bersifat reflektif. Pendekatan ini dipilih untuk membangun kedekatan emosional dengan target audiens usia 18â€“30 tahun. Narasi disusun dalam gaya bahasa ringan dan komunikatif, serta diperkuat oleh visualisasi data, ilustrasi animasi motion graphic, dan musik latar yang mendukung emosi cerita. Proses produksi mencakup tahap pra-produksi (penyusunan naskah, storyboard), produksi (ilustrasi dan perekaman suara), dan pasca-produksi (penyuntingan visual dan audio). Karya ini bertujuan sebagai media edukatif digital untuk meningkatkan kesadaran masyarakat terhadap risiko rokok elektrik. Tantangan utama seperti keterbatasan durasi, penyelarasan visual dengan narasi, dan konsistensi bahasa diatasi melalui kolaborasi tim dan revisi berulang. Hasil akhir menunjukkan bahwa storytelling dalam bentuk animasi motion graphic merupakan sarana komunikasi yang efektif dan berdampak dalam menyampaikan pesan kesehatan publik

Penerapan Teknik Sinematografi oleh Director of Photography Pada Produksi Video Feature “Penjaga Napas Seni Wayang Golek” Sulistiani, Iis; Sugito, Toto; Mahameruaji, Jimi Narotama
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18487

As the Director of Photography in the production of the video feature “Penjaga Napas Seni Wayang Golek”, the author is responsible for all elements related to the visual aspects of this work. This research aims to analyze the application of cinematography techniques, namely camera angle, camera movement, shot size, image composition, and lighting in making video features. The method used focuses on the implementation of qualitative descriptions with data collection techniques through observation and literature study. The results of these findings show that the application of good cinematographic techniques will produce visuals that are interesting and not monotonous so that they can strengthen the message to be conveyed from a work. This video feature is expected to show that wayang golek is not just an art performance, but also a cultural heritage that has high historical value and needs to be preserved. By using interesting cinematography techniques and evocative narration, this video feature is expected to increase public awareness, especially the younger generation, about the importance of preserving traditional arts.

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