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Journal : journal of comprehensive science

Analysis of the Film "Kukira Kau Rumah" as a Media for Mental Health Introduction Rafiadi, Arrest Bupala; Nugraha, Raffi Febriansyah; Nurfalah, Farida
Journal of Comprehensive Science Vol. 4 No. 7 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i7.3439

Abstract

Mental health is an important aspect of an individual's life, especially adolescents that adolescence is a crucial stage of emotional and sociocognitive development. Bipolar mental health disorder is a serious psychological problem caused by an imbalance of neurotransmitters in the brain. Sufferers experience extreme mood swings, and if they get worse, they can become depressed. The purpose of this research is to reveal the way mental health is portrayed in film works, as well as how its role provides understanding to the public. The research method used is a qualitative method. This study uses data collection in the form of interviews and documentation. The results show that the film has managed to foster empathy and public understanding of the importance of mental health, although the medical explanation of bipolar is still lacking. This film plays a role in challenging social stigma, building collective awareness, and encouraging openness to psychological issues in society.
Analysis of Business Communication to Build the Brand Image of the SME “Citra Rasa” in Majalengka Haq, Wafa Nidaul; Nurfalah, Farida; Adiputra, Novicky Alban
Journal of Comprehensive Science Vol. 5 No. 5 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i5.4170

Abstract

Citra Rasa is an MSME (Micro, Small and Medium Enterprises) that has products with unique flavors located in Majalengka City, but its use of business communication, especially digital media for marketing communication, is still not optimal. This study to investigate the pattern of business communication that carried out by Citra Rasa SME, consumer perception towards image brand, and sustainability business on local market. This research uses descriptive qualitative method, data collection techniques performed are observation, in-depth interviews and documentation. The research informants included SME owners, employees and regular customers. Analysis was performed using Bovee & Thill’s business communication theory and John Elkington’s triple bottom line framework. The results show that communication of product information is still primarily through face-to-face, and consumer perceptions of brand image are moderately good; however, the use of digital media remains to be optimized, which affects business sustainability in the aspects of customer loyalty and repurchase.  In conclusion, Citra Rasa SME still relies heavily on face-to-face communication, while digital media use remains minimal, resulting in suboptimal brand image building. From the Triple Bottom Line perspective, business sustainability is supported by profit (stable sales), people (good social relations), and planet (basic production cleanliness). Therefore, Citra Rasa SME needs to optimize digital media, improve packaging, introduce product variations, and manage social media more aggressively to enhance brand image and ensure long-term sustainability.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azzahra, Silvia Dini Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Dewi, Meliyana Wati Dian Lestari, Aghnia Dian Nita Aryani Elisa, Nur Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Firdaus, Moza Al Zahrani Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda Haq, Wafa Nidaul heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Leni Rohida Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maula, Tiara Inayatul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo Naufal Bin Yunus, Mohd nia kurniasih Noviana, Wina Noviani Santika, Rifka Novicky Alban Adiputra Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Saputra, Firmansyah Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma