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All Journal Jurnal Penyuluhan E-Jurnal Manajemen Universitas Udayana ANDHARUPA JOIV : International Journal on Informatics Visualization Jurnal Bahasa Rupa Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design KOPEMAS Jurnal Bahasa Rupa Jurnal Bahasa Rupa Journal of Social Entrepreneurship Theory and Practice
Rizki Yantami Arumsari
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PERANCANGAN ULANG PROTOTYPE WEBSITE SEBAGAI MEDIA PROMOSI GAIA DESIGNKU Febriani, Wanda; Arumsari, Rizki Yantami; Lukito, Wahyu
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

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Abstract

Pernikahan adalah ikatan lahir batin antara seorang pria dengan seorang wanita sebagai suami isteri dengan tujuan membentuk keluarga. Aspek-aspek yang harus disiapkan diantaranya ialah biaya pernikahan, tanggal pernikahan, konsep dan tema pernikahan, tempat pernikahan, dokumentasi, make-up, baju pengantin, wedding organizer, wedding entertaiment. Gaia Designku merupakan vendor penyewaan gaun pengantin yang berlokasi di Kota Bandung. Media promosi yang sudah dimiliki oleh Gaia Designku diantaranya, youtube, instagram, dan website. Perkembangan media digital sangat pesat saat ini, maka dari itu terdapat beberapa hal yang penting bagi pemilik vendor wedding untuk memiliki website diantaranya, dengan memiliki website suatu bisnis bisa dengan gampang terekspos di mesin pencarian seperti google. Dari situ dapat disimpulkan baha website berdampak baik bagi suatu perusahaan. Permasalahan pada website yang dimiliki oleh Gaia Designku ialah, pemilihan layout yang tidak baik, pemilihan warna dan aset visual yang tidak tepat. Harapan dari penelitian ini ialah dengan adanya website Gaia Designku dapat mencapai target market yang sesuai dan memudahkan proses informasi dan komunikasi. Metode yang digunakan diantaranya ialah, metode observasi, metode wawancara, metode kuesioner, dan metode studi pustaka. Kemudian data-data tersebut dianalisis menggunakan teori website dan desain komunikasi visual sehingga membuahkan beberapa hasil karya seperti, website, lookbook, dan beberapa media pendukung.Kata kunci: Pernikahan, website, komunikasi, promosi, informasi
PERANCANGAN VISUAL IDENTITAS DAN MEDIA PROMOSI UNTUK MUSEUM PERJUANGAN KOTA BOGOR Pratama, Tobias Adrin; Aditia, Patra; Arumsari, Rizki Yantami
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

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Museum Perjuangan Bogor menampilkan satu cabang saja yaitu perjuangan Kota Bogor dalam melawan penjajah. Di dalam museum ini dapat dilihat barang –barang yang menunjukan bagaimana perjuangan para pejuang dalam melawanpenjajah untuk mempertahankan Bogor. Pada saat ini akan dibuat identitas visual dan media promosi untuk Museum Perjuangan Bogor agar mendapat kesadaran masyarakat dan menambah jumlah pengunjung dengan signifikan. Maka dilakukanlah penelitian untuk mengetahui apa saja yang dibutuhkan dan bagaimana visual yang tepat untuk museum ini. Metode yang akan dilakukan adalah observasi, wawancara, dan studi pusaka dengan analisis yang digunakan adlah dengan marketing mix dan matrix perbandingan. Setelah penelitian dengan melakukan metode dan analisis diatas, maka dibuatlah desain untuk identitas visual dan media promosi untuk Museum Perjuangan Bogor untuk memenuhi kekurangan yang dihadapi oleh museum ini. Dan setelah dibuat identitas visual dan media promosi, dapat diharapkan Museum Perjuangan Bogor melanjutkan penelitian sejenis untuk mengetahui permasalahan dan penyelesain yang akan dilakukan untuk yang terbaik.Kata Kunci : Identitas Visual, Media Promosi, Museum
PERANCANGAN VISUAL MEDIA PROMOSI EIGER RIDING Rabbani, Rafid Hauzan; Putra, I Dewa Alit Dwija; Arumsari, Rizki Yantami
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

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Penelitian ini bertujuan untuk merancang visual media promosi yang efektif untuk EIGER RIDING. Promosi melalui visual media memiliki peran penting dalam menarik perhatian konsumen dan mempengaruhi keputusan pembelian. Dilakukan analisis tentang profil target pasar, pesaing, serta tren desain yang relevan dengan industri merek otomotif roda dua. Dengan pendekatan kualitatif dan metode deskriptif, data dan informasi dikumpulkan melalui tinjauan literatur, studi pustaka, wawancara, serta pengamatan langsung terhadap pesaing. Hasil dari penelitian ini adalah perancangan visual media promosi EIGER RIDING yang mencakup berbagai elemen. Desain ini didasarkan pada pemahaman yang mendalam tentang merek EIGER RIDING, nilai-nilai merek, serta preferensi dan harapan target pasar. Visual media promosi yang dihasilkan memiliki kesesuaian dengan identitas merek EIGER RIDING dan mampu membedakan merek ini dari pesaingnya.Kata kunci: Perancangan visual, Media promosi, Eiger Riding
REKOMENDASI PERANCANGAN TRANSMEDIA UNTUK MENINGKATKAN PERSONAL BRANDING VTUBER Septiawan, Bintang; Aditia, Patra; Arumsari, Rizki Yantami
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

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Budaya populer tumbuh dan berkembang secara pesat di Indonesia lewat media massa, salah satunya Anime yang populer di Indonesia berkat penayangannya di televisi Indonesia yang disambut respon positif sehingga menjadi trend yang populer. Hingga saat ini, banyak fans yang membentuk komunitas fanbase dan terobsesi dengan hal - hal yang berkaitan dengan budaya populer Jepang, Idol salah satunya. Di Jepang sendiri, Idol berkembang sangat pesat dan massal penyebarannya sehingga merambah ke dunia virtual yang melahirkan Idol virtual seperti Kizuna AI yang terkenal dalam komunitas Vtuber, membuat banyak fans yang ingin menjadi talent VTuber. Namun, banyaknya jumlah talent yang muncul membuat para talent kesulitan untuk bersaing dengan talent lain dan memunculkan dirinya untuk menarik perhatian penonton. Salah satunya adalah Miori Celesta, ia masih belum cukup untuk bersaing dengan talent VTuber yang sudah memiliki nama besar di dalam komunitas VTuber akibat belum memiliki personal branding yang kuat untuk menarik perhatian penonton. Oleh karena itu, berdasarkan data yang diperoleh dari hasil wawancara, kuesioner, observasi, dan studi pustaka diperlukan perancangan transmedia untuk memperkuat personal branding dari Miori Celesta. Hasil dari Penelitian diharapkan dapat menjadi saran untuk meningkatkan popularitas Miori Celesta dan sebagai sampel untuk talent VTuber lainnya untuk memberikan pengalaman interaktif dan menarik kepada penggemar.Kata kunci: Personal Branding, Transmedia, VTuber, Miori Celesta
DESIGNING A PROMOTION MEDIA OF SMP SANTA MARIA II SIDOARJO Worabai, Dave Edwards Maurgi; Arumsari, Rizki Yantami; Nurbani, Sri
eProceedings of Art & Design Vol. 11 No. 2 (2024): April 2024
Publisher : Telkom University

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The advancement of science and technology mandates adaptive change to stay current. Knowledge's pivotal role in enhancing societal competitiveness is recognized. Education is a strategic tool, fostering intelligence, skills, and positive attitudes for effective societal integration. Schools, through education, cultivate human potential and form positive identities. Law 20/2003 defines education as a means todevelop human potential. Education's root in "educate" underscores its training role. Education attainment involves school competition, necessitating essential marketing for academic institutions. Schools, as service providers, must enhance student satisfaction through initiatives and marketing strategies. Sales promotion, part of the marketing mix, adds value and incentives for direct or short-term sales, fostering loyalty, and brand awareness. Media promotion introduces products to communities, sustaining institutions' presence and reputation. Effective promotion aids schools in maintaining visibility and enrollment. Promotional efforts should align with marketing principles, though challenges persist in achieving desired outcomes. Enhanced education quality and resource allocation can be attained through improved facilities and infrastructure, enhancing student-centered learning environments. SMP Santa Maria II, Sidoarjo, a leading Catholic school, faces stiff competition and enrollment challenges. Despite efforts, it hasn't secured desired status, necessitating improved promotional strategies. This issue motivates the research titled "DESIGNING A PROMOTION MEDIA OF SANTA MARIA II JUNIOR HIGH SCHOOL, SIDOARJO." Keywords: junior high school, promotion media, SMP Santa Maria II Sidoarjo
DESIGNING "JUNI’S COLOURFUL CLASSROOM", THE EDUCATIONAL ILLUSTRATED BOOK TO INTRODUCE DIVERSITY TO CHILDREN Kurnianto, Sabrina Ramadhian; Arumsari, Rizki Yantami; Nurbani, Sri
eProceedings of Art & Design Vol. 11 No. 2 (2024): April 2024
Publisher : Telkom University

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Abstract

Racism has plagued humanity for centuries, persisting despite entering new eras of civilization. In the form of bullying, it remains a threat to students. Research unequivocally demonstrates that race-based bullying in schools is a significant concern today. This type of bullying, fueled by racial differences, detrimentally affects children's well-being and hinders their social and academic development. Thus, the research aims to design an engaging and informative illustration book promoting acceptance and understanding of racial diversity, with the goal of preventing racially motivated bullying. Based on interviews and research, the book is identified as an effective tool against racism that fuels such bullying. The paper comprehensively reviews literature on racism, race-based bullying, and educational interventions, forming a strong theoretical basis for the children's illustration book design. The research methodology involves a message design phase, including interviews with Indonesian Child Protection Commission (KPAI) representatives and experienced illustrators. This step ensures the resulting book's effectiveness for the target audience, children aged 6 to 9. The study emphasizes early education's role in promoting inclusivity, respect, and appreciation for diverse races and ethnicities. The illustration book will feature visually captivating illustration, distinct and diverse characters, and an effective easy-to-follow storyline. This design outcome is anticipated to give children with essential knowledge to address and transform their perspectives and behaviors toward diversity, racism, and the establishment of a harmonious, accepting school environment. Keywords: racism, raciall motivated bullying, diversity, children’s illustration book, edutainment.
KAJIAN PENDEKATAN VISUAL IKLAN PADA INSTAGRAM Arumsari, Rizki Yantami; Utama, Jiwa
Jurnal Bahasa Rupa Vol. 2 No. 1 (2018): Jurnal Bahasa Rupa Oktober 2018
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v2i1.230

Abstract

Social media technology as a medium of communication has progressed quite rapidly and has a significant role for human life until 2018. One of the role of social media that feels quite influential is to help businesses in advertising their products. Although Instagram provides Ads features for business people, but they do not always use the Ads feature to advertise their products. Most of them just use personal accounts and display photos of their products to advertise. The technique they use in advertising is pure photography, digital imaging, and photography combined with text. Despite having a technique quite different from conventional advertising in general, the businessman can still advertise his product even very helpful in the sale of its products. It will provide a different persuasive approach for those who see it. Through observation, literature studies and interviews, attempts are made to elaborate the persuasiveness resulting from the visual approach commonly found in Instagram. The results of this study indicate that visual advertising using photography approach but without mentioning tagline that reflects positioning as product differentiator. The approach is used based on the main needs of social media Instagram which prioritizes the photo as a medium of communication.
Market Development and Differential Product Analysis for Business Sustainability of an SME in Moslem Fashion Industry Yudiarti, Diena; Prabawa, Bijaksana; Arumsari, Rizki Yantami; Farihah, Denta Aulia
Journal of Social Entrepreneurship Theory and Practice Vol. 3 No. 2 (2024): December
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v3i2.2116

Abstract

The diversity of creative industries provides benefits to society in general and business to foster creativity and innovation, which is supported by various natural and human resources. Of the 17 creative economy sub-sectors, fashion is developing rapidly, occupying the second position in contributing 18.15% of the total 75% PDM of the creative economy. The fashion industry’s growth in Bandung is quite high; however, it creates high market competition. For this reason, each fashion industry is competing to create innovation and uniqueness to differentiate each product and considers market development strategy as a strategy for the sustainability and growth of its business. Background of the research is the need for Y-Fashion design strategy. Y-Fashion (alias) is a fashion SMEs established in 2019 that has succeeded in producing a variety of products, and the owner decided to create a differentiation strategy for market development and product innovation as the purpose of this study. This research focuses on the Y-Fashion needs to be carried out to the strategy needed to realize its needs and uses strategy design formulation as the method research. The research method used was the collection of primary and secondary data collected by the research team from various stakeholder sources from Y-Fashion itself. Data analysis used a SWOT analysis with a focus on client needs (Y-Fashion) to suggest the right design strategy for the realization of its differentiation strategy. Analysis of the design strategy serves as input for the design of several media that are expected to assist Y-Fashion in responding to market developments and business innovations as the outcome of this study.
Co-Authors Adya Mulya Prajana Ajie Nur Rochmawan Aldi Hendrawan Astri Wulandari Bethani Suryawardani Bijaksana Prabawa Callista Chairani Wulandari, Callista Chairani Citra Puspita Sari Dendi Gusnadi Devi Arifiani Azhar Diena Yudiarti Farihah, Denta Aulia Fatih, Zidan Raihan Febriani, Wanda Hibatullah, Muhammad Raihan Jiwa Utama Kurnianto, Sabrina Ramadhian Lukito, Wahyu Mahardika, Aditya Manuel, Anggiat Marcelino, Dandy Muflikha, Septia Nur Patra Aditia Permatasari, Ira Pratama, Tobias Adrin Putra, I Dewa Alit Dwija Rabbani, Rafid Hauzan Rahmani, Firda Alivia Rd. Rohmat Saedudin Septiawan, Bintang Siti Hajar Komariah Sri Nurbani Suganda, Chandra Wijaya Thowusi, Nabila Shirin Umar Yunan KSP Yunan KSP Wirania Swasty Worabai, Dave Edwards Maurgi Yanuar Rahman