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All Journal Matra Pembaruan: Jurnal Inovasi Kebijakan Jurnal Bina Praja Kainawa: Jurnal Pembangunan & Budaya Prosiding Konferensi Nasional PKM-CSR Central Community Development Journal
Herie Saksono, Herie
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Religion Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Integrasi Intelijen Ekonomi dalam Tata Kelola Pemerintahan Daerah: Urgensi, Tantangan, & Strategi Penguatannya Saksono, Herie
Matra Pembaruan: Jurnal Inovasi Kebijakan Vol 9 No 2 (2025)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/mp.9.2.2025.123-134

Abstract

This study examines the urgency of integrating economic intelligence into regional governance as a single entity within the domestic governance system. The main problem is the suboptimal function of economic intelligence within the Directorate General of Politics and Public Administration of the Ministry of Home Affairs of the Republic Indonesia’s structure and its operationalization by the Regional Government’s Kesbangpol Agency, which has implications for the performance of economic, social, and cultural resilience. This study aims to develop an adaptive economic intelligence integration model, analyze the impacts of this suboptimal function, and formulate strategies for strengthening institutional capacity. Using a qualitative-exploratory approach, data were collected through documentation studies, in-depth interviews with policy actors, and field observations, then analyzed using thematic analysis techniques. This study found obstacles to the transformation of economic intelligence, requiring systemic integration. The gap in human resource capacity also influences the process of technology adaptation and digitalization, and the need for regulations, including their synchronization and harmonization. In the context of strengthening institutional capacity, it is necessary to develop human resources with analytical competence, modernize digital infrastructure, and strengthen cross-institutional networks. Effective implementation of economic intelligence contributes significantly to evidence-based decision-making, regional economic resilience, and the institutional credibility of the Government and Regional Governments. The novelty of this study lies in the adaptive integration model of the Indonesian context, where multi-level government coordination mechanisms are more precise when accompanied by the implementation of competitive strategies in strengthening integrated institutional capacity from the Central-Regional Government. The study concludes that the successful implementation of economic intelligence is highly dependent on vertical-horizontal integration within the government structure. Therefore, it is recommended to formalize the Central-Regional economic intelligence function through the Kesbangpol Agency, develop an integrated information system, develop a sustainable human resource development program, institutionalize the Central-Regional Economic Intelligence Coordination Forum, and implement a performance-based monitoring system.
Examining digital marketing's role in boosting Songket Weaver MSMEs' income in Ungga and Sukarara Villages Aprilani, Triana Lidona; Fathurrahman, Fathurrahman; Andriyani, Yanti; Cahayani, Mimi; Saksono, Herie; Indarti, Dian Martha; Putra, Imam Radianto Anwar Setia
Central Community Development Journal Vol. 5 No. 2 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v5i2.1400

Abstract

This study investigates how digital marketing shapes the income of Micro, Small, and Medium Enterprises (MSMEs) engaged in songket weaving in Ungga and Sukarara Villages in Central Lombok Regency, West Nusa Tenggara Province, Indonesia. Songket weaving is a culturally embedded craft, but its market prospects increasingly depend on visibility and engagement in digital channels. Using a quantitative design, data were collected from 100 songket weaver MSMEs through structured questionnaires and analyzed using partial least squares-structural equation modeling (PLS-SEM). Digital marketing is conceptualized through five dimensions, accessibility, interactivity, entertainment, trust, and informativeness, while MSME income is measured by monthly revenue and profit. The measurement model demonstrated satisfactory convergent and discriminant validity, as well as high reliability across all indicators. The structural model shows that digital marketing has a strong and statistically significant positive effect on MSME income (β = 0.747; p < 0.001), explaining 55.8% of the variance (R² = 0.558) with high predictive relevance (Q² = 0.671). These findings confirm that more intensive and higher-quality use of digital channels is associated with higher income for the songket weavers. The study concludes that targeted interventions, such as digital marketing training, content creation support, and facilitation of social media and marketplace usage, are critical to enhancing the competitiveness, resilience, and livelihood outcomes of traditional craft-based MSMEs in peripheral tourism regions like Central Lombok. This study contributes to the MSME and digital transformation literature by providing destination-specific evidence from a craft cluster in an emerging economy context and offering an empirically grounded basis for designing local government and development agency programs for the digital empowerment of artisans.
Co-Authors Abid Djazuli, Abid Afriyanni Akbar, Alexander Andari, Tania Asriani Bachtari Alam Hidayat Butolo, Ivana Cahyo, Aji Eny Setyaningsih, Eny Fathurrahman Fathurrahman Fatoni, Agus Faturohim, Agus Handayani, Risma Dwi Hidayat, Bachtari Humalanggi, Mahyudin Imam Radianto Anwar Setia Putra, Imam Radianto Anwar Setia Indarti, Dian Martha Lantapon, Nancy Noviana Manoby, Worry Mambusy Mimi Cahayani Nadia Putri Pranasari, Melati Ayuning Putri Erlyn Rosidah Savira, Evi Maya Suci Emilia Fitri Sunardi Sunardi Triana Lidona Aprilani Utami, Karina Juniarti Yanti Andriyani