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All Journal Komunikator Batoboh : Jurnal Pengabdian Pada Masyarakat TAZKIR: Jurnal Penelitian Ilmu-ilmu Sosial dan Keislaman JISIP: Jurnal Ilmu Sosial dan Pendidikan Sosial : Jurnal Ilmu-Ilmu Sosial Penamas: Journal of Community Service Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal MADIA (Jurnal Humas dan Media Kontemporer) Jurnal Audiens MARAS : Jurnal Penelitian Multidisplin Socio-political Communication and Policy Review Proceedings of Jogjakarta Communication Conference (JCC) Proceeding of International Conference on Social Science and Humanity International Journal of Accounting Innovation
juliana kurniawati, juliana
Universitas Muhammadiyah Bengkulu
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Subject and Abject: TikTok as a Playing Space in Constructing Self-Identity for Women in the Digital Era Kurniawati, Juliana; Sudahri, Ari
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article examines the role of TikTok as a playing space in relation to women's identity construction, focusing on the concept of "subject" and "abjects" inspired by Julia Kristeva's thinking. TikTok is an increasingly popular social media platform, not only a medium for creative expression, but also a dynamic space where women negotiate, construct and deconstruct their identities through the content they produce and consume. They utilize platform features, such as challenges, filters, and trends, to shape and display their identities. This article uses netnography methods to analyze digital cultural practices on TikTok. Observing female users interacting, creating, and responding to content related to self-identity. Data were collected through participant observation of activities on the platform, analysis of video content, and comments that emerged, to understand the dynamics of identity formation in a digital context. The research findings reveal that TikTok functions as a liminal space where the boundaries between "subjects" (identities that display their selfhood) and "abjects" (identities that are rejected or considered taboo) become blurred or fluid, allowing women to explore complex aspects of themselves that are often marginalized in traditional social contexts. Women as active subjects, produce content for their own pleasure, not to please the male gaze, but this becomes problematic when they follow the logic of the media in presenting themselves. This article makes a significant contribution to the understanding of the dynamics of gender identity construction in the digital era, as well as the implications of social media as a play space that facilitates the construction of self-identity.
SOCIAL MEDIA SENTIMENT ANALYSIS AS A NEW TOOL FOR PREDICTING MARKET TRENDS AND CONSUMER BEHAVIOUR Fajarini, Sri Dwi; Kurniawati, Juliana; Yuliani, Fitria
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.251

Abstract

Objective: This research aims to assess the potential of sentiment analysis based on social media data in predicting market trends and consumer behaviour, as well as evaluate the effectiveness of this approach in supporting business decision-making. Method: Leveraging big data generated in real-time by social media users, this research applies machine learning and Natural Language Processing (NLP)-based approaches to process, analyse, and extract insights from consumer opinions. The research methodology includes collecting data from social media platforms using product- or industry-specific keywords, preprocessing text data, and applying sentiment analysis algorithms. Machine learning models, such as Random Forest and SVM (Support Vector Machine), and lexicon-based approaches, such as VADER (Valence Aware Dictionary and sEntiment Reasoner), were used to measure consumer sentiment. Results: The results show that social media sentiment analysis is effective in identifying public opinion patterns and changes in market trends. The model used is able to provide high accuracy in predicting consumer preferences and helps companies understand market needs more deeply. Novelty: This research confirms that sentiment analysis is a relevant solution to support data-driven decision-making in the digital era, with great potential to be applied in various industry sectors.
Analisis Representasi Toxic Friendship dalam Serial “The Penthouse” Episode 14 Musim Pertama Amalia, Ayu Nurul; Kurniawati, Juliana
MARAS : Jurnal Penelitian Multidisiplin Vol. 3 No. 3 (2025): MARAS : Jurnal Penelitian Multidisiplin, September 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v3i3.1203

Abstract

Penelitian ini bertujuan untuk menganalisis representasi toxic friendship dalam serial drama Korea “The Penthouse” episode 14 musim pertama menggunakan teori segitiga makna (triangle meaning) dari Charles Peirce. Penelitian ini untuk memahami bagaimana makna toxic friendship dikonstruksikan dalam serial drama tersebut melalui analisis tanda, objek, dan interpretasi. Dengan menggunakan metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa representasi toxic friendship dalam serial “The Penthouse” episode 14 musim pertama dapat dipahami melalui analisis tanda-tanda yang digunakan dalam serial drama tersebut. Tanda-tanda tersebut merepresentasikan objek yang terkait dengan toxic friendship, terdapat 7 adegan yang dapat memrepresentasikan toxic friendship, yaitu dalam bentuk pengkhianatan dan persaingan, kontrol berlebih, manipulasi emosional, serta kecenderungan menyalahkan dan memanfaatkan teman. Keempat adegan ini menggambarkan dinamika pertemanan yang tidak sehat. Interpretasi dari tanda-tanda tersebut dapat mempengaruhi makna yang dihasilkan dan membentuk persepsi penonton tentang hubungan persahabatan. Penelitian ini menunjukkan bahwa teori segitiga makna dapat digunakan untuk memahami bagaimana makna toxic friendship dikonstruksikan dalam media. Hal ini dapat memberikan kontribusi pada pemahaman tentang representasi toxic friendship dalam media yang berisi dampak toxic friendship pada masyarakat tentang hubungan persahabatan.
INTEGRATION OF DIGITAL COMMUNICATION IN SUSTAINABLE SHARIA FINANCE : CHALLENGES AND OPPORTUNITIES IN THE CYBER MEDIA ERA Kurniawati, Juliana; Fitria Yuliani; Sri Dwi Fajarini
International Journal of Accounting Innovation Vol. 1 No. 2 (2025): June
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijai.v1i2.12

Abstract

Objective: This study aims to examine the challenges and opportunities faced by the Islamic finance sector in utilizing digital communication technology. Method: This article uses a qualitative research method based on a literature review, analyzing the integration of digital communication in Islamic banking services and the implementation of digital technology, as well as opportunities and challenges in the cyber media era. Results: On the one hand, the use of digital platforms expands access to Islamic financial services, increases transparency, efficiency, and community involvement. However, on the other hand, a number of challenges arise, including low digital literacy, cybersecurity threats, and the need for regulations that are in accordance with sharia principles. Novelty: With a deeper understanding, the integration of digital communication can be a strong basis for strengthening inclusive, adaptive, and sustainable sharia finance amidst the changes in the digital era. Utilizing all available resources on the internet for the integration of sharia banking product services, for example creating interesting content on digital media platforms as a means of promotion and education for Indonesian society.
Tingkat Literasi Digital Mahasiswa Teknik Informatika dan Ilmu Komunikasi Universitas Muhammadiyah Bengkulu: Tinjauan Berdasarkan Kompetensi Individu Putri, Salsa Nabila; Kurniawati, Juliana
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.678

Abstract

This study examines the digital literacy of students at Universitas Muhammadiyah Bengkulu across three dimensions of individual competence: use skills, critical understanding, and communicative abilities. A mixed methods approach with a convergent parallel design was employed, integrating quantitative data from 74 respondents collected via a 5-point Likert scale questionnaire and analyzed using descriptive statistics and independent sample T-tests, along with qualitative data from in-depth interviews with 10 informants analyzed thematically. The findings indicate that students’ digital literacy ranges from sufficient to high, with differences across study programs. Informatics students excel in use skills, whereas Communication students demonstrate stronger critical understanding and communicative abilities. The T-tests revealed significant differences across all three dimensions: use skills (t = 2.150; p = 0.034), critical understanding (t = 1.993; p = 0.049), and communicative abilities (t = 1.993; p = 0.040). Qualitative findings reinforce the quantitative results, highlighting differences in patterns of media usage, comprehension, and practices according to academic orientation. The study underscores that digital literacy is shaped by a combination of individual competence and educational context. These findings are crucial for designing digital literacy programs tailored to the specific needs of different academic disciplines, enabling students to become critical, responsible, and adaptive digital users in the information age.
SEMIOTIKA MAKNA CINTA DALAM LIRIK LAGU BILA MEMANG KAMU KARYA TINTIN DAN CLARA RIVA Rio anggara; Juliana Kurniawati
Jurnal MADIA (Jurnal Humas dan Media Kontemporer) Vol 6 No 2 (2025): Jurnal Humas dan Media Kontemporer (MADIA)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/madia.v6i2.8844

Abstract

Absrak Lirik lagu merupakan susunan kata-kata dalam sebuah lagu. Lirik lagu merupakan salah satu bentuk karya seni yang dimana pada gagasan lirik tersebut membentuk frasa-frasa yang mengandung makna. Lirik lagu “Bila Memang Kamu” Karya Tintin dan Clara Riva, merupakan salah satu lirik yang menarik untuk diteliti yang membahas mengenai percintaan. Penelitian ini menerapkan metode pendekatan kualitatif deskriptif dengan menggunakan teori semiotika teori Ferdinand De Saussure untuk mengungkapkan makna cinta dalam lirik lagu tersebut. Dengan menggunakan metode dokumentasi, dengan cara mencari informasi pada buku-buku maupun media sosial. Hasil penelitian yang di dapatkan adalah bahwa lirik lagu “Bila Memang Kamu”membentuk makna penanda dan petanda dalam sistem bahasa atau linguistik, dengan menggunakan sintagmatik dan paragmatik. Makna dalam lirik lagu ini menceritakan tentang perjuangan cinta yang penuh dengan rintangan. Dalam lirik lagu tersebut bersikan emosional dan perasaaan yang ingin disampaikan penulisnya. Hal yang dianalisis dalam lirik lagu “Bila Memang Kamu” Karya Tintin dan Clara Riva, berfokus dalam urutan kata-kata dalam frasa atau kalimat untuk memahami makna cinta yang terdapat pada liriknya. Dalam lirik tersebut menggambarkan seseorang yang menghadapi berbagai rintangan dalam hubungannya, namun tetap berusaha dan selalu berdoa berharap kepada Tuhannya, supaya mendapatkan restu dan jalan untuk orang yang dicintainya. Adapun struktur tanda pada lirik yang memperlihatkan bagaimana hasil dari makna dari sistem bahasa atau linguistik yang saling berhubungan dari penanda dan petanda melalui jalur sintagmatik dan paradigmatik yang telah terstruktur. Kata kunci: Semiotika, makna cinta, lirik lagu bila memang kamu, makna cinta
Co-Authors Amalia, Ayu Nurul Astina, Dhona Bintoro, Muhammad Fajarini, Sri Dwi Fitria Yuliani Harahap, Felisya Oktarina Heriyanti, Lesti Heriyanti, Lesty Kemurel.A.F, Gabrian Pakpahan, Fransiskus Novrianto Putra, David Ade Putri, Rizky Putri, Salsa Nabila Rio anggara riswanto riswanto Rizky Saputri, Rizky Rosidin Rosidin Rukminiarti SAFITRA, LINDA Savero, Giovan SRI DWI FAJARINI Sudahri, Ari Susiyanto Susiyanto Utari Las Monika Valentin, Rizki Kelvin Yuliani, Fitria