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All Journal JURNAL ILMU SOSIAL Journal of Indonesian Tourism and Development Studies Jurnal Mahasiswa Perpajakan Wacana, Jurnal Sosial dan Humaniora Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan International Journal of Artificial Intelligence Research Jurnal AKSI (Akuntansi dan Sistem Informasi) Jurnal Ekonomi Efektif
Yusri Abdillah
Department Of Business Administration, Faculty Of Administrative Science, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Market Orientation on Competitive Advantage and Business Performance Aufal, Muhammad Aufal Fresky; Arifin, Zainul; Abdillah, Yusri
Wacana Journal of Social and Humanity Studies Vol. 28 No. 1 (2025)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.01.05

Abstract

This research aims to examine the influence of Market Orientation (OP) and Competitive Advantage (CA) on Business Performance (BP) through Batik Micro and Small Enterprises in Klampar Village. This research aims to help Micro and Small Batik Enterprises in Klampar Village apply research results to improve market orientation excellence and competitive advantage in all market conditions. The research method used is quantitative. This research was conducted on Batik Micro and Small Businesses in Klampar Village, Pamekasan Regency, with a research sample of 60 Micro and Small Business Owners using non-probability sampling techniques with a census (saturated) sampling approach. Data were analyzed using PLS (Partial Least Square). The results showed that four hypotheses were rejected, three had a significant impact, and hypothesis one had an insignificant impact.: Market Orientation has a significant effect on Competitive Advantage, Market Orientation has an insignificant effect on Business Performance, Competitive Advantage has a significant effect on the Performance of Micro and Small Batik Businesses, and Market Orientation has an indirect impact on Business Performance through Competitive Advantage. Keywords: market orientation orientation, competitive advantage, business performance, MSMEs
The Implementation of STP (Segmentation, Targeting and Positioning) in Determining Tourism Marketing Strategies (Studies on Kuno Kini Nanti in Trowulan, Mojokerto, East Java) Kusnaini, Naimatul; Abdillah, Yusri; Nugroho, Agung
Wacana Journal of Social and Humanity Studies Vol. 26 No. 3 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.03.04

Abstract

This research was conducted at one of the cultural tourism sites in Watesumpak Village, Trowulan, Mojokerto, East Java, namely Kuno Kini Nanti. Kuno Kini Nanti provides several tour packages to explore the historical sites of Majapahit Heritage in Trowulan. The management and marketing of Kuno Kini Nanti tourism have yet to run optimally, so an understanding of market segments, determining market targets and positioning is needed. This research used a case study method with a qualitative research approach to explore the marketing strategy of Segmentation, Targeting, and Positioning (STP) in developing Kuno Kini Nanti cultural tourism. The techniques for collecting the data, the researcher used observation, interviews, and documentation. The results of this research show that the types of purposeful culture tourists and serendipitous culture tourists with academic backgrounds and the millennial generation with an age range of 20-40 tears are the targets of Kuno Kini Nanti tourists’ because they are considered suitable for the tour packages that provided by Kuno Kini Nanti. Through the concept of “back to the Majapahit era”, Kuno Kini Nanti offers tourism activities to enjoy the cultural assets in Trowulan by traveling around using a shuttle bus, VW car or Vespa. Keywords : STP, cultural tourism, Kuno Kini Nanti
K-means Cluster Analysis of Unique Selling Proposition, Destination Brand Image, and Loyalty in the Tourist Perspective Abdillah, Yusri
Jurnal Ekonomi Efektif Vol. 7 No. 2 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i2.44428

Abstract

The tourism industry is becoming increasingly competitive, and a destination must differentiate itself from competitors through a strong image and unique qualities that can attract tourists. However, the process of creating such an image is highly complex due to the overlap between brands, corporate services, tourism products, and the diversity of stakeholders involved. This research aims to delve into the analysis of tourist preferences towards destination attributes, such as unique selling proposition, destination brand image, and destination brand loyalty, utilizing the K-Means Cluster method. The total sample, derived from the data provided by the Central Statistics Agency of Batu City, consists of 271 respondents distributed across five tourist destinations: Alun-Alun Wisata Kota Batu, Jatim Park II, Jatim Park III, Jatim Park I, and Eco Green Park. The K-Means Cluster analysis results reveal patterns of variance in tourists' assessments of specific destinations. Particularly, these findings underscore the dominant role of the unique selling proposition, especially in destinations that emphasize environmental values and the uniqueness of attractions. This discovery simultaneously contributes significantly to understanding the factors influencing tourist preferences across various destinations. In the theoretical context, the findings of this research indicate that tourists' responses to specific attributes can vary significantly depending on the destination visited. For destination marketers, understanding tourist clusters can help destination managers design more targeted marketing strategies tailored to the preferences and behaviors of specific tourist groups.
MEWUJUDKAN LOYALITAS MELALUI PEMENUHAN HARAPAN PELANGGAN Abdillah, Yusri
Profit: Jurnal Adminsitrasi Bisnis Vol. 1 No. 2 (2007): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.238 KB)

Abstract

Basically, brand has strategic position in determining a company success. The company must has business strategy in order to offend new customers and to defend present customers. It can be doneby increasing market, capturing market share, building barriers switching and increasing customer satisfaction. Nowadays, customer satisfaction become main goal of modern company. For creating  and preserving a company success, they must keep innovation continually and give big attention to customer by applying high service quality
INOVASI DAN PENGEMBANGAN PRODUK UKM HANDIKRAF UNTUK PASAR PARIWISATA DI BALI Abdillah, Yusri
Profit: Jurnal Adminsitrasi Bisnis Vol. 10 No. 2 (2016): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.623 KB) | DOI: 10.21776/ub.profit.2016.010.02.5

Abstract

Tourism is a sector that has a comprehensive multiplayer effect and provide opportunities for a variety of industries to develop through service to the needs of tourists. This study discusses the role of tourism to the development of the handicraft industry as a supplier of souvenir at the tourist market. More specifically the study was conducted to examine the process of innovation in product development of small businesses producing crafts in Malang which sells its products to market tourism in Bali. The results showed that innovation in product development and behavior is dominated by the design desired by intermediaries compared to designs offered by the company. This indicates that the intermediaries had more accurate information about the preferences of the market compared with craft souvenir producers. Thus, the manufacturers producing handicrafts for souvenirs is more to position themselves as "peasant" in order to ensure the economic viability of production and yet have sufficient orientation towards market developments directly.
THE EFFECT OF SOCIAL COMMERCE CONSTRUCT AND BRAND IMAGE ON CONSUMER TRUST AND PURCHASE INTENTION Zamrudi, Zakky; Suyadi, Imam; Abdillah, Yusri
Profit: Jurnal Adminsitrasi Bisnis Vol. 10 No. 1 (2016): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.139 KB) | DOI: 10.21776/ub.profit.2016.010.01.1

Abstract

Social commerce is a new development of e-commerce by using social media platform to interact on the internet. Current studies only examine the model on its own basis by using direct effect only. This research examines both of the model together to reveal which factor that give the greater effects against consumer trust and purchasing intention both direct effect, indirect effects and total effects. Drawing a literature from marketing and information systems (IS) the author proposes a model to understand the relationship between social commerce construct and the brand image against the purchasing intention in Instagram. The study utilized Generalized Structured Component Analysis (GSCA) methodology to test the model. The research object was the @fujifilm_id instagram followers as many as 99 respondents. Results shows that social commerce construct are likely to give greater effect against the purchase intention rather than by the brand image whether in direct, indirect and total effect. Yet, the brand image is a crucial part of a brand which is needed to be maintained against customer perspective. Implication, limitation, discussion and future research direction are also discussed.  
THE INFLUENCES OF ENTREPRENEUR BEHAVIOR AND GROUP PARTICIPATION AGAINST BUSINESS PERFORMANCE THROUGH MOTIVATION Irawan, Danny Hendra; Utami, Hamidah Nayati; Abdillah, Yusri
Profit: Jurnal Adminsitrasi Bisnis Vol. 12 No. 1 (2018): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.054 KB) | DOI: 10.21776/ub.profit.2018.012.01.4

Abstract

Small Medium EnterpriseS (SME) development is one of essentials matters in Indonesia’s economy. One of SME s which currently keeps growing is SME in tourism sector. SME in this sector is the form of people’s economic independence, for example batik craft SME from Blitar which is a tourism product. This research explains about the influence of entrepreneur behavior and group participation against business performance managed by the variable of motivation. This type of research is an explanatory research using questionnaire as a primary data collection tool distributed to the owners of Blitar batik SME s. The sample of this research is saturated sample by making all Blitar batik SME owners as research samples up to 77 respondents. Path analysis using SPSS 20.0 is selected to analyze the influence of the variable in this research. The result of this research shows that entrepreneur behavior and group participation bring positive and significant influences against motivation and business performance.  
PERAN STAKEHOLDER DALAM PENGEMBANGAN KAWASAN MASJID KUNO BAYAN BELEQ SEBAGAI DESTINASI WISATA WARISAN BUDAYA Hariawan, Jodi; Abdillah, Yusri; Hakim, Luchman
Profit: Jurnal Adminsitrasi Bisnis Vol. 14 No. 2 (2020): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.693 KB) | DOI: 10.21776/ub.profit.2020.014.02.12

Abstract

Area of Masjid Kuno Bayan Beleq located in the Lombok island. Development in this sites area  involves the tourism stakeholders consisting of government, private sector, and the local community. The purpose of this study were to identify the profile and tourism attractions, the role of stakeholders, and the supporting and inhibiting factors of stakeholder roles. This research applies descriptive qualitative method. Literature studies, observations, and interviews are the technique used to obtain the data needed. The result shows that area of  Masjid Kuno Bayan Beleq has the potential of cultural heritage tourism. The development of this area that has been done include: (1) the development of tourist atrraction, accesibility and amenity. (2) the role of stakeholder include : local government, private sector and local community. The stakeholders roles include the provision of infrastructure, human resource development, local development and  promotion.  Supporting factors are the involvement of local communities in the management and support of the Non Government organiztion. Inhibiting factors are Department of culture and tourism roles is not maximized, local communities as a professional tour players are still lacking, and there are no investors who investing for development of the sites area and lack of coordination from various stakeholders.
MEMPERTIMBANGKAN PERSPEKTIF SERVICE-DOMINANT LOGIC SEBAGAI STRATEGI PEMASARAN DI AGRO TAWON WISATA PETIK MADU, LAWANG Zalyus, Firda Melani; Abdillah, Yusri; Iqbal, Mohammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 14 No. 2 (2020): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.291 KB) | DOI: 10.21776/ub.profit.2020.014.02.3

Abstract

The Service-Dominant Logic (SDL) concept was first promoted by Vargo & Lusch (2004a) because of a shift in marketing perspective that prioritizes services in the exchange process. The SDL marketing perspective consists of eight aspects namely, operant resources, resourcing, service and experience, dialogue, value plans, value creation networks, learning through exchanges and marketing collaboration. This study examines the extent to which the Honey Picking Tourism Honey Agro (WPM) has implemented marketing perspectives according to the SDL concept. Data obtained through observation, interviews and documentation studies. The resource persons consisted of managers, division heads and WPM customers. Data analysis uses an interactive model (Miles, Huberman & Saldana, 2014) which starts from Data Collection, Data Condensation, Data Display, and Conclusion Drawing. The results showed that WPM has applied all eight aspects of the marketing perspective that are in accordance with the SDL concept. WPM Managers place customers as an internal part in value creation. This can be seen from the involvement of customers from the beginning of the formation of educational tourism to the ongoing development. Managers give priority to service to customers to meet customer needs and satisfaction. However, WPM applies the service concept without knowing the SDL concept in theory. So that the benefits obtained are more optimal for the application of the service concept, it is better for WPM to carry out theoretical learning about the SDL concept. 
ANALISIS DESTINATION IMAGE TERHADAP REVISIT INTENTION MELALUI SATISFACTION DAN PLACE ATTACHMENT: LITERATURE REVIEW Satriawan, Aditya; Abdillah, Yusri; Pangestuti, Edriana
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.429 KB) | DOI: 10.21776/ub.profit.2022.-16.01.16

Abstract

ABSTRACT     This literature review aims to examine the antecedent factor of one form of tourist loyalty, namely the revisit intention. This study was carried out by searching and filtering articles from reputable journals that match the problem, then presenting relevant theories to the research topic. Based on the results of this literature review, the authors found that destination image, satisfaction, and place attachment were antecedents of revisit intention. The image of a destination received by tourists after making a visit will affect the satisfaction and  attachment that occurs between the tourists themselves and the destination visited, which leads to the intention to revisit. This literature review concludes several implications, especially for tourism service providers for their tourist destinations, thus forming a positive image for tourists and leading to the intention to revisit.
Co-Authors . Wilopo, . Aditya Satriawan, Aditya Afandi, Yosi Alifia Saraswati, Alifia Andi Indra Saputra Alamsyah Andriani Kusumawati Anni Rahimah Arik Prasetya Arik Prasetya, Arik Aufal, Muhammad Aufal Fresky Damayanti, Cacik Rut Danny Hendra Irawan Endah Lestari, Savitri Endang Astuti Endang Siti Astuti Hamidah Nayati Utami Hariawan, Jodi Imam Suyadi Kadarisman Hidayat Kholid Mawardi, Mukhammad Kusnaini, Naimatul Lidya Veronica Christy Rihidima Luchman Hakim Mohammad Iqbal Muh Iqbal Mukhammad Kholid Mawardi Nugroho, Agung Pangestuti, Edriana Rut Damayanti, Cacik Sunarti Sunarti Suprihono, Suprihono Supriono Supriono Tahiry, Darwish Khan Wibawa, Agung Zainul Arifin Zakky Zamrudi zalyus, firda melani