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All Journal JURNAL ILMU SOSIAL Journal of Indonesian Tourism and Development Studies Jurnal Mahasiswa Perpajakan Wacana, Jurnal Sosial dan Humaniora Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan International Journal of Artificial Intelligence Research Jurnal AKSI (Akuntansi dan Sistem Informasi) Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif
Yusri Abdillah
Department Of Business Administration, Faculty Of Administrative Science, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi Endah Lestari, Savitri; Hidayat, Kadarisman; Abdillah, Yusri
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 2 (2023): Profit : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.1

Abstract

This research aims to examine the effect of Market Orientation (MO), Marketing Innovation (MI) on the Competitive Advantage (CA) and Business Performance (BP) of the Batik Jambi industry during covid 19 pandemic in 2020. This research helps the Micro Business of Batik Jambi Industry to apply the results of this research in increasing competitive advantage and business performance in all market conditions. The research method used is quantitative. This research was conducted in the Micro Business of Batik Jambi Industry, Seberang Jambi City, with a research sample of 33 Micro Business owners with a nonprobability sampling technique with a census sampling approach (saturated). The data were analyzed using PLS (Partial Least Square). The results showed that of the six hypotheses proposed, two hypotheses had an insignificant effect; namely, Market Orientation has no significant effect on Competitive Advantage and Business Performance. Meanwhile, the other four hypotheses significantly affect the dependent variable in this research, which means that MO has helped increase the MI of the Batik Jambi Industry. MI has also helped increase CA and BP during and after the covid-19 pandemic. CA in the Micro Business of Batik Jambi Industry has been implemented in stages and can improve BP's business.
Peran Media Sosial dalam Membentuk Persepsi Wisatawan dan Ekuitas Merek Destinasi: Sebuah Kajian Sistematis Abdillah, Yusri; Ayu Sinta Sekar Jagad, Dyya; Nadanta, Aflah Hanif
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54694

Abstract

Perkembangan media sosial telah merevolusi cara destinasi wisata membangun dan memelihara citra merek di era digital. Penelitian ini bertujuan untuk mengkaji peran media sosial dalam membentuk persepsi wisatawan dan meningkatkan ekuitas merek destinasi, serta memahami pengaruh algoritma terhadap visibilitas dan konstruksi citra digital. Pendekatan penelitian menggunakan Systematic Literature Review (SLR) dengan metode PRISMA untuk mengidentifikasi, menyaring, dan mensintesis artikel empiris yang diterbitkan dalam periode 2023–2025. Dari 240 artikel yang diidentifikasi melalui basis data Scopus, sebanyak 19 artikel memenuhi kriteria inklusi untuk dianalisis. Hasil penelitian menunjukkan bahwa keberhasilan strategi branding destinasi ditentukan oleh empat faktor utama, yaitu kualitas konten, kredibilitas sumber informasi, otentisitas narasi, dan tingkat keterlibatan pengguna. Selain itu, ditemukan bahwa konsep destination brand equity mengalami evolusi dari model hierarkis menuju ekosistem ko-kreatif yang partisipatif, di mana wisatawan turut berperan sebagai pembentuk nilai merek. Sementara itu, algoritma media sosial berperan sebagai mediator yang menentukan eksposur, estetika, dan bias persepsi wisatawan terhadap destinasi tertentu. Kesimpulannya, media sosial bukan hanya alat promosi, tetapi juga ruang sosial yang membentuk identitas, nilai, dan daya saing destinasi wisata di era algoritma. Penelitian ini memberikan implikasi teoretis terhadap pengembangan teori ekuitas merek dan co-creation, serta implikasi praktis bagi Destination Marketing Organizations dalam merancang strategi komunikasi digital yang lebih adaptif, partisipatif, dan berbasis data.
From Experience To Loyalty: Co-Creation In Sport Tourism Events Nesya Nandini; Pangestuti, Edriana; Abdillah, Yusri
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 3 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.03.01.

Abstract

This study explores how co-creation experience and event service quality influence visitor satisfaction and revisit intention in the context of sport tourism events. Using the theoretical lens of the Stimulus-Organism-Response (SOR) model and Service-Dominant Logic (SDL), the research focuses on participants of the Colour Fun Run JTP Colour FunFest 2024 held in Batu City, Indonesia. Data were collected via a structured questionnaire from 130 participants and analyzed using PLS-SEM. The findings reveal that both co-creation experience and event service quality significantly affect satisfaction, which in turn influences revisit intention. The study highlights the critical role of participatory event design and service excellence in fostering repeat visitation in sport tourism.
Governing Tourism Destination with Innovation System in Malang Regency Dwi Meylani, Nanda; Kusdi, Kusdi; Abdillah, Yusri
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 1 (2020)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.01.06

Abstract

This research is a descriptive qualitative research that seeks to obtain a new perspective and describe tourism destination governance based on the innovation system in tourism in Malang Regency. The types of data in this study are primary data and secondary data. The researcher collected data using interviews, observation, and documentation. Data is analyzed by carried out throughout the research process, including the preparation of data management and data collection. The conclusion is carried out continuously by looking for patterns, themes, relationships, explanations, and causal paths regarding the results of research on tourism destination governance. The results indicate several problems that must be solved, such as the lack of tourism promotion, the lack of community involvement, limited material for tourism exhibition, and mismatch in tourism development. To solve the problems, the government must strengthen SIDa (Regional Innovation System), which consists of a strategic pillar and policy framework.Keywords: governance, innovation systems, tourism destinations.
Makassar City Tourism Readiness in the New Normal Period of the COVID-19 Pandemic Alamsyah, Andi Indra Saputra; Prasetya, Arik; Abdillah, Yusri
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 2 (2022)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2022.010.02.04

Abstract

Tourism plays a crucial role in driving economic growth, but the COVID-19 pandemic has severely affected the industry, including in Makassar City, Indonesia. This study aims to investigate the readiness of tourism to address the challenges posed by the pandemic and to identify the factors influencing this readiness. Specifically, the study focuses on the perceptions of tourism readiness based on the Travel and Tourism Competitiveness Index (TTCI) sub-index. Data was collected through surveys conducted in Makassar City using non-probability quota sampling. A quantitative-descriptive approach was employed, and the collected data were analyzed using multiple linear regression techniques. The study primarily examines the impact of two factors, namely the enabling environment and travel and tourism policy and enabling conditions, on tourism readiness. The study's findings reveal that enabling environment, travel, tourism policy, and enabling conditions contribute significantly to tourism readiness in Makassar City. However, the travel and tourism policy and enabling conditions variable influence tourism readiness substantially. Indicators such as the prioritization of travel and tourism indicators and the openness indicator received high scores, further supporting the significance of these factors. The implications of these findings are valuable for policymakers and government authorities involved in the tourism sector. The study provides valuable insights into the areas that need to be prioritized and improved to enhance tourism readiness in Makassar City. By focusing on creating an enabling environment and implementing effective travel and tourism policies, the government can shape strategies that foster resilience and recovery in the tourism industry amidst the ongoing challenges posed by the COVID-19 pandemic. Keywords: COVID-19 Pandemic, Economic Growth, Tourism Readiness, TTCI Sub-Index.
Unique Selling Proposition sebagai Mekanisme Nilai dan Kepercayaan dalam Ekosistem Pariwisata: Kajian Literatur Sistematik Abdillah, Yusri
Jurnal Ekonomi Efektif Vol. 8 No. 2 (2026): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v8i2.54860

Abstract

Industri pariwisata menghadapi tantangan meningkatnya kompetisi global yang menuntut destinasi dan platform layanan untuk memiliki unique selling proposition (USP) yang kuat sehingga mampu membentuk persepsi kualitas serta mempertahankan loyalitas wisatawan. Penelitian ini bertujuan melakukan systematic literature review untuk mensintesis bukti empiris mengenai bagaimana kualitas USP memengaruhi niat perilaku melalui mekanisme mental imagery dan nilai yang dirasakan, bagaimana USP berbasis keberlanjutan dan nilai sosial memediasi hubungan inovasi dan keunggulan bersaing UKM pariwisata, serta bagaimana USP dan value proposition yang jelas mampu memitigasi risiko perilaku seperti panic buying dan brand switching dalam situasi eWOM negatif. Metode PRISMA 2020 digunakan untuk menyeleksi 16 artikel empiris yang memenuhi kriteria inklusi dari basis data Scopus periode 2019–2025. Hasil sintesis menunjukkan bahwa USP yang dirumuskan secara tegas memperkuat pembentukan citra mental dan persepsi nilai utilitarian, emosional, dan harga sehingga menghasilkan niat perilaku positif. Selanjutnya, integrasi USP berbasis keberlanjutan, nilai sosial, dan kelincahan organisasi terbukti meningkatkan relevansi inovasi serta memperkuat keunggulan bersaing UKM. Selain itu, USP dan value proposition yang transparan berfungsi sebagai mekanisme stabilisasi yang mampu mengurangi sensitivitas konsumen terhadap eWOM negatif melalui penguatan kepercayaan dan kejelasan arsitektur value capture. Penelitian ini memberikan kontribusi teoretis melalui integrasi perspektif mental imagery, perceived value, resource-based view, dan signaling theory. Secara praktis, temuan ini memberikan panduan bagi pemangku kepentingan untuk merancang diferensiasi destinasi yang terukur, meningkatkan keberlanjutan UKM, dan memperkuat transparansi platform pariwisata digital.
Co-Authors . Wilopo, . Aditya Satriawan, Aditya Afandi, Yosi Alifia Saraswati, Alifia Andi Indra Saputra Alamsyah Andriani Kusumawati Anni Rahimah Arik Prasetya, Arik Aufal, Muhammad Aufal Fresky Ayu Sinta Sekar Jagad, Dyya Damayanti, Cacik Rut Danny Hendra Irawan Dwi Meylani, Nanda Endah Lestari, Savitri Endang Astuti Endang Siti Astuti Fahrudi, Agung Nugroho Luthfi Imam Hamidah Nayati Utami Hariawan, Jodi Imam Suyadi Kadarisman Hidayat Kholid Mawardi, Mukhammad Kusdi Kusdi, Kusdi Kusnaini, Naimatul Lidya Veronica Christy Rihidima Luchman Hakim Mohammad Iqbal Muh Iqbal Mukhammad Kholid Mawardi Nadanta, Aflah Hanif Nesya Nandini Pangestuti, Edriana Rut Damayanti, Cacik Sunarti Sunarti Suprihono, Suprihono Supriono Supriono Tahiry, Darwish Khan Wibawa, Agung Zainul Arifin Zakky Zamrudi zalyus, firda melani