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Rachmaniar Rachmaniar
Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Keberadaan Website Traveloka dan Kepuasan Pengguna di Indonesia Rachmaniar, Rachmaniar; Anisa, Renata
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14173

Abstract

Tujuan penelitian ini untuk mengkaji keberadaan website Traveloka dalam kaitannya dengan kepuasan pengguna di Indonesia. Metode yang digunakan dalam penelitian ini adalah metode studi literatur. Objek penelitian ini adalah empat kajian empiris yang memaparkan keberadaan website Traveloka bagi pengguna di Penajam Paser Utara, Medan, dan Bandung. Teknik pengumpulan data dilakukan melalui editing, organizing, dan finding. Hasil penelitian menunjukkan bahwa 1) keempat kajian empiris melakukan pengukuran kualitas website mengacu pada tiga indikator, yaitu penggunaan, kualitas informasi, dan interaksi, sementara dalam artikel lain, kualitas website dapat diukur melalui indikator-indikator, seperti kualitas informasi, kualitas sistem, kualitas layanan, and desain website; 2) kualitas website dapat dikaji menggunakan metode penelitian WebQual dan metode penelitian kuantitatif dimana metode penelitian WebQual digunakan saat mengkaji pengaruh kualitas website dengan kepuasan pengguna, sementara metode penelitian kuantitatif digunakan saat mengkaji pengaruh kepercayaan, harga, dan kualitas website terhadap kepuasan pengguna; dan 3) ada dua kajian empiris yang memberikan hasil penelitian berbeda terkait pengaruh kualitas website dengan kepuasan pengguna dimana penelitian yang dilakukan pada tahun 2017 pengaruh paling besar ada pada interaksi, sementara penelitian yang dilakukan pada tahun 2022 hal berpengaruh ada pada kualitas informasi.
Congruity Theory Dan Komentar Netizen Terkait Taman Mini Indonesia Indah (TMII) Rachmaniar, Rachmaniar; Anisa, Renata
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 4: Juni 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i4.4185

Abstract

Taman Mini Indonesia Indah (TMII) is a cultural tourism complex in Jakarta, which in 2023 will undergo a revitalization process aimed at improving the quality and experience of visiting tourists. TMII has attracted the attention of tourists to visit it. It is not surprising that if you open the YouTube social media platform and look for information about TMII, netizens will find many videos covering TMII. One of the videos that provides information about TMII is a video from the CNBC Indonesia YouTube channel. This six-minute video has been watched more than 95 thousand times, and invited many comments. Based on these facts, the author is interested in analyzing netizen comments regarding this tourism video. To answer this question, the author uses the virtual ethnographic research tradition, with data analysis based on congruity theory. The research results show that 1) netizens' appreciation regarding TMII and the existence of CNBC Indonesia journalist Shania Alatas are the things that netizens say most often in the comments column on the video This is the New Face of Taman Mini Indonesia Indah on the CNBC Indonesia YouTube channel; 2) comments regarding netizens' appreciation of TMII and the existence of CNBC Indonesia journalist Shania Alatas in line with Osgood and Tannebaum's congruity theory; 3) Shania Alatas conveyed a message about TMII that could be positive (associative) to netizens.
KEBERADAAN EWOM DAN KEPUTUSAN BERKUNJUNG KE TEMPAT WISATA DI INDONESIA Rachmaniar, Rachmaniar; Renata Anisa
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 1: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i1.8025

Abstract

The aim of this research is to examine the existence of eWOM in relation to decisions to visit tourist attractions in Indonesia. The method used in this research is the literature study method. The objects of this research are five empirical studies that explain the power of eWOM for the tourist attractions Gili Trawangan Lombok, Nusa Penida, Carangsari Tourism Village, Hillpark Sibolangit, and Eptilu agrotourism. Data collection techniques are carried out through editing, organizing and finding. The research results show that 1) the five empirical studies show that eWOM is related to people's decisions to visit certain tourist attractions; 2) empirical studies show that eWOM is the strongest variable compared to brand image and eTRUST in relation to people's decisions to visit certain tourist attractions; 3) in empirical studies, the positive eWOM dimension can be elaborated with eWOM Goyette et al (2010) to measure the existence of eWOM in relation to people's decisions to visit certain tourist attractions; and 4) in empirical studies, we can compare eWOM with the theory of Planned Behavior, Source Credibility, and Elaboration Likelihood Model to measure the existence of eWOM in relation to people's decisions to visit certain tourist attractions
Co-Authors Abdul Haris DEDI SOEDHARMA Devi Aprianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fitri Perdana Fitri Perdana Hasbiah Hasbiah Ida Ayu Putu Sri Widnyani Iwan Koswara John I. Pariwono Maryani, Eni Masrofah, Masya Muh Thahir Muhammad Yahya NEVIATY PUTRI ZAMANI Nindi Aristi Preciosa Alnashava Janitra Puji Prihandini Renata Anisa Retasari Dewi Santi Susanti Santi Susanti Santi Susanti, Santi Tirayan Agustina