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Journal : Media Bina Ilmiah

REFLEKSIVITAS PELAKU INDUSTRI KECIL PEMPEK PADA MASA PANDEMI DI KECAMATAN SEBERANG ULU SATU KOTA PALEMBANG Rahmawati, eva; Diana Dewi Sartika; Waspodo, Waspodo
Media Bina Ilmiah Vol. 18 No. 5: Desember 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i5.658

Abstract

This research examines small pempek industry players who are increasingly reflexive in anticipating risks during a pandemic, to be precise in the location of Seberang Ulu Satu District, Palembang City. The method used is descriptive qualitative using a case study strategy. There were seven informants in this study, consisting of key, main and supporting informants. Based on the results of this study, it can be shown that the pandemic has caused social anxiety and brought risks of economic loss to small pempek industry players. Various risk threats such as reduced buyers, decreased income, reduced workforce, increased raw material prices and marketing delays. This risk vulnerability phase requires the awareness of small pempek industry players to be more reflexive, to make changes in adaptive behavior to anticipate risk threats, namely through diversification. Diversification is an action or behavior effort to minimize risks due to a pandemic. This reflexivity is carried out based on the capabilities and experience of each industry player, so that pandemic events or situations that are out of control, which can disrupt the economy of small pempek industry players can be anticipated by reducing the amount of production, selling prices adjusted to the market, looking for materials cheaper raw materials, looking for additional income, online promotion, and even closing a business. All of these changes in behavior are a form of reflexivity for small pempek industry players to survive to be able to adapt and be individually responsible for anticipating risk threats during a pandemic so that financial prosperity is achieved in meeting the needs of daily life
Co-Authors . Rachmat achmad khairul Achmad Sumbaryadi, Achmad Ade Christian Ahmad Al Kaafi Ahmad Ishaq Akhiriyah, Suvi Akhmad Kasan Gupron, Akhmad Kasan Al Firdaus, M. Wildan Maulana Andhika, Syaid Andi Agus Purnomo Andi Sanjaya Angger Wibowo Anton AYUNITA LELIANA Aziz Setyawan Hidayat, Aziz Setyawan Cahyo Pambudi Des Mulyati Desianty, Annisa Diana Dewi Sartika, Diana Dewi Diantika, Sri Doni Andriansyah Dwie Arifianto Ehon Abdulmanan Eka Kurniatun Hazanah Elly Mufida Elly Mufida, Elly erna wati Fachmi, Muhammad Fadillah Faizal Aziz Hidayatulloh Fathurrahman Dwi Ramtomo Fitria Fitria Fitriya, Nida Aida Habibah, Ridha Haikal Aserih Hani Harafani Hani Harafani, Hani Herlambang Brawijaya Hesti Nugraheni Hylenarti Hertiana Hylenarti Hertyana ira zulvia Irsyad Rafi Arsalan Irwansah Lubis Karo Karo, Alhazri khairul, achmad Khoirunisa, Khoirunisa Lestari Wibowo Lomotu , Syahrozi Maulana Farid Yunus Jahidin Mirianto, Agus Dina Mufida , Elly Muhammad, Alya Aulia Nur Muhopilah, Pipih Mulyati, Des Mulyawan, Yafiet Mustofa Mustofa Mustofa Mustofa Nafira Octaviani Amri Nanang Nuryadi Nandang Iriadi Nataza, Syali Oktavia Nugroho, Himmawan Adi Onivehu, Adams Ogirima Pambudi, Cahyo Pas Mahyu Akhirianto Pratama, Raka Putra Rahman, Taufikur Rahmawati, Eva Rahmawati Raka Putra Pratama Resmayanti, Mima Retno Wulan Dari Ria Ria Rohi, Saifurahman Romanda Annas Amrullah Rosma Hasibuan, Rosma Sari, Tri Retna Sidik - Sidiq Sidiq Sidiq, Sidiq Sri, Maria Sudirlan, Imelda Fransisca Sugeng Riyanto Syarif Hidayatulloh Toto Haryanto Tri Retnasari Waspodo, Waspodo Wibowo, Amiruddin Hadi Widjatmoko, Eko Nugroho Wiwiet Eva Savitri Yafiet Mulyawan Yudha Kamal Fauzan Yuni, Dewi Yunita maudy Yuyun Fitriana Zahrok, Aisyah Zainul Aminin