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This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Hadenan Towpek
Universiti Teknologi Mara Cawangan Sarawak, Malaysia
Religion Humanities Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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TAXING THE DIGITAL INDUSTRY: NAVIGATING THE NEW LEGAL AND POLICY LANDSCAPE Loso Judijanto; Rita Hayati; Iyad Abdallah Al- Shreifeen; Hadenan Towpek
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 11 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

The digital industry, which is often not bound by geographical boundaries, presents great challenges to the traditional taxation system, especially in terms of determining jurisdiction and profit allocation. The research method used is literature. The results show that tax reform in the digital era requires a multifaceted approach that includes policy reform, implementation of modern technology, and effective international coordination and cooperation. These results provide guidance for policymakers to create a more equitable, inclusive, and sustainable tax system in the face of the evolving dynamics of the digital industry.
BRANDING AND DIGITAL MARKETING STRATEGIES FOR SMES IN BRIDGING THE MARKET GAP BETWEEN URBAN AND RURAL AREAS Suslinawati; Hadenan Towpek; Ignatius Septo Pramesworo
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 11 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20199512

Abstract

This study examines branding and digital marketing strategies as effective solutions for Micro, Small and Medium Enterprises (MSMEs) in bridging the market gap between urban and rural areas. Through a literature review, it was found that strengthening brand identity based on local wisdom, authentic storytelling and attractive visual packaging can enhance the competitiveness of rural MSME products in competitive urban markets. These branding strategies create unique differentiation through a unique selling proposition (USP) rooted in local cultural values and natural resources, building consumer trust and long-term loyalty. Meanwhile, digital marketing via social media (Instagram, TikTok), marketplaces (Shopee, Tokopedia), and simple data analytics enables MSMEs to overcome physical infrastructure limitations by gaining real-time access to the national market. The integration of local-modern content strategies, collaboration with local influencers, and the optimisation of digital payment methods such as QRIS have been shown to increase turnover by up to 300% for businesses in remote areas. The synergy between strong branding and digital distribution creates an inclusive ecosystem that empowers the rural economy. Research findings confirm that holistic digital transformation—supported by digital literacy, internet infrastructure, and stakeholder collaboration—not only reduces regional disparities but also contributes to the Sustainable Development Goals (SDGs) through economic equality and the preservation of local culture. Recommendations include mass training programmes, subsidies for rural digital access, and certification of local products to accelerate the national adoption of these strategies.
Co-Authors Abdul Wahab Syakhrani Al-Amin Al-Amin Andi Hafidah Ekha Sri Sugiarti Ellyta Ellyta Erwin Erwin Esther Hesline Palandi Gunawan Widjaja Haryanto, Haryanto Ignatius Septo Pramesworo Irda Suriani Iyad Abdallah Al- Shreifeen Kasmudin Mustapa Loso Judijanto Lucky Mahesa Yahya Melyana R Pugu Miranu Triantoro Mohd Syahrin Novianty Djafri Pupung Purnamasari Ramdan Yusuf Rita Hayati Shohib Muslim Silvia Ekasari Sulistiani, Indah Suslinawati Suslinawati Teti Anggita Safitri, Teti Anggita Usman Tahir Wulandari Yusdin Gagaramusu