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Journal : Journal Islamic Economics Ad Diwan

IMPLEMENTASI PEMASARAN SYARIAH PADA HOTEL SYARIAH PERSFEKTIF ETIKA BISNIS ISLAM Apriani, Triana; Ningsih, Surya; Solihin, Asep; Saefuddin, Aep; Rahayu, Wati
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1286

Abstract

Sharia Hotel Marketing is a strategic business that directs the process of creating, offering, and changing value from an initiator to its stakeholders, which in the whole process is in accordance with the contracts and principles of muamalah and its perspective in Islamic business ethics. This article is a type of descriptive qualitative study of case studies that aims to describe the implementation of sharia hotel marketing, while the data used in this study are secondary data, secondary data is data obtained not directly from the source, including from literacy sources, and data from processed primary data collection. The results of this study are that not all sharia hotels market lodging service products and along with other facilities attached to sharia hotels, truly sharia, this is evidenced based on data from rating values and from reviews of hotel guest services that have stayed at various sharia hotels in Bandung City from the Agoda application
PEMBIAYAAN MELALUI FINTECH SYARI’AH SEBAGAI UPAYA PENGEMBANGAN UMKM DI ERA KEUANGAN DIGITAL Aji Nuryakin, Rahmat; Jumiati, Eti; Solihin, Asep; Saefuddin, Aep; Rahayu, Wati
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1288

Abstract

This study aims to describe the distribution of funding through Financial Technology (Fintech) Syari'ah in an effort to develop MSMEs in the current Disruption Innovation era in Indonesia. The method used for this research is descriptive analysis with an exploratory qualitative approach in order to understand an event, ensure the validity of the data, categorize the data, and construct the phenomena that occur. The data collected is secondary data, technical analysis and data collection is carried out by literature review as data to support scientific research. The data analyzed are in the form of journals, scientific papers, articles, official websites of Fintech companies, and other required sources. The results of the literature data can help identify whether Syari'ah Fintech is an alternative to MSME funding that does not have business capital reserves with a scheme according to a contract in Shari'ah principles and the extent of the role of Syari'ah Fintech in helping MSME financing in Indonesia