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Digital Marketing for SMEs Cidokom Village Plant Cultivation Group Puspita Dewi, Maya; Larasati Hazrati Havidz, Ikramina; Ria Atmaja, Dodi; Yulian Firmansyah, Bonifasius
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2199

Abstract

The application of a digital strategy needs to be considered for owners, in this case, SMEs. Especially during a pandemic l, which makes various kinds of business activities have a hard time. This study aims to find out how high the use of digital strategies in SMEs is and how to implement them. This study identifies a digital strategy implementation model consisting of five phases that are "Passive acceptance," "Connection," "Immersion," "Fusion," dan "Transformation.".
Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study Paramitha, Nabilla; Havidz, Ikramina Larasati Hazrati
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3389

Abstract

Purchase intention helps entrepreneurs to decide where the geographic market is and how to segment the customers where the products and services are sold on social commerce media. The aim of this studyto be able to find out empirically about the influence of attitude, ease of use, perceived usefulness, on purchase intention through social commerce media which is moderated by gender and ageThis research was conducted in early July - late July 2023. The data collection process was carried out by distributing questionnaires online in the form of Google forms. This research was conducted on 125 Tiktok social media users in Indonesia. The data obtained was analyzed usingmethodPartial Squares Structural Equation Modeling(PLS-SEM). The results of this research show that attitude has a positive and significant effect on purchase intention. Next, ease of use has a positive and significant effect on purchase intention. Then, perceived usefulness has a positive and insignificant effect on purchase intention. Furthermore, young age has no influence on the relationship between ease of use and purchase intention. Next, women have no influence on perceived usefulness and it is not significant on purchase intention.
Menciptakan Minat Beli Produk Scarlett: Analisis Kontribusi Influencer, Word Of Mouth dan Brand Image Astuti, Puji; Qoiriyah, Mila; Rojuaniah, Rojuaniah; Havidz, Ikramina Larasati Hazrati; Wati, Diana Fajar
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5292

Abstract

The purpose of this research is to analyze the contribution of influencers, word of mouth, and brand image in creating interest in buying a product. By using data collection techniques in this research, distributing questionnaires online to a sample of respondents who have been selected based on purposive sampling, namely Tasya Farasya followers who use Scarlett Whitening products. This research is quantitative research with the SEM (Structural Equation Modeling) method using SmartPLS and Lisrel software. The results of this research obtained several findings, namely Perceived Information Value from Influencers has a positive effect on Perceived Influence, Perceived Influence by Followers has a positive effect on Perceived WOM Communication, Perceived Influence by Followers has a positive effect on Intention to Purchase Recommended Brand, Perceived WOM Communication has a positive effect on Brand Image , Emotional Attachment with Influencers has a positive effect on Perceived Influence, Perceived WOM Communication has a positive effect on Intention to Purchase Recommended Brand, Brand Image has a positive effect on Intention to Purchase Recommended Brand
Faktor-Faktor Penentu Task Performance di Industri Kreatif : Studi Empiris di Pulau Jawa, Indonesia Havidz, Ikramina Larasati Hazrati; Danuadji, Kristian; Syah, Tantri Yanuar Rahmat; Rojuaniah, R; Budiman, Arief
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.678

Abstract

Kinerja kerja merupakan kemampuan seseorang dalam menyelesaikan tugas yang dilakukan dengan baik dan efektif. Studi ini bertujuan untuk mengeksplorasi Model Task Performance di industri kreatif atas pemberdayaan kepemimpinan, pemberdayaan psikologi, kepemimpinan diri, kreativitas dan upaya kerja. Penelitian ini dilakukan pada bulan Juli 2023. Proses pengumpulan data melalui penyebaran kuesioner secara online melalui platform WhatsApp. Penelitian ini juga memilih responden menggunakan metode purposive sampling. Studi ini menganalisis seratus pekerja di sektor kreatif Indonesia. Metode equation model struktural (SEM) digunakan untuk menganalisis data yang dikumpulkan. Hasil dari penelitian ini menunjukkan pengaruh positif dan signifikan dari pemberdayaan kepemimpinan dengan pemberdayaan psikologi, pemberdayaan kepemimpinan dengan kepemimpinan diri, pemberdayaan psikologi dengan kreativitas, pemberdayaan psikologi dengan upaya kerja, kepemimpinan diri dengan kreativitas, kreativitas dengan kinerja kerja. Disamping itu, ditemukan pengaruh positif dan tidak signifikan antara kepemimpinan diri dengan pemberdayaan psikologi dan kepemimpinan diri dengan upaya kerja.
FAKTOR YANG MEMPENGARUHI MOTIVASI DAN KEPUASAN KERJA PADA KARYAWAN MANUFAKTUR ELEKTRONIK Syah, Tantri Yanuar Rahmat; Najihatun, Najihatun; Rojuaniah, Rojuaniah; Havidz, Ikramina Larasati Hazrati; Wati, Diana Fajar
JURNAL DARMA AGUNG Vol 31 No 5 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i5.3584

Abstract

Ikatan interpersonal, insentif non- finansial, motivasi kerja, serta kepuasan kerja ialah elemen- elemen berarti dalam area kerja industri. Riset ini bertujuan buat menginvestigasi pengaruh faktor- faktor motivasi yang berbeda terhadap ikatan kerjasama serta komunikasi antara pimpinan serta karyawan, dan akibat insentif non- finansial serta ikatan interpersonal terhadap motivasi kerja serta kepuasan kerja karyawan di industri manufaktur elektronik. Riset ini memakai tata cara purposive sampling buat memilah 100 responden dari karyawan industri manufaktur elektronik di Indonesia. Informasi yang terkumpul dianalisis memakai Structural Equation Modeling( SEM) dengan dorongan perlengkapan analisis SmartPLS 3. 0. Hasil riset menampilkan kalau insentif non- finansial mempunyai pengaruh signifikan terhadap motivasi kerja karyawan. Maksudnya, pemberian insentif non- finansial oleh pimpinan industri berkontribusi dalam tingkatkan motivasi kerja karyawan. Tetapi, penemuan riset pula menampilkan kalau ikatan interpersonal tidak mempunyai pengaruh signifikan terhadap motivasi kerja karyawan. Ini berarti kalau ikatan interpersonal antara pimpinan serta karyawan dan antara sesama karyawan tidak secara langsung pengaruhi tingkatan motivasi kerja mereka. Berikutnya, riset ini pula menciptakan kalau motivasi kerja mempunyai pengaruh signifikan terhadap kepuasan kerja karyawan. Dengan kata lain, terus menjadi besar tingkatan motivasi kerja karyawan, terus menjadi besar tingkatan kepuasan kerja yang dialami oleh mereka. Implikasi manajerial dari riset ini merupakan berarti untuk pimpinan serta manajemen industri manufaktur buat memberlakukan insentif non- finansial kepada karyawan guna tingkatkan motivasi kerja mereka. Tidak hanya itu, industri pula butuh menguatkan ikatan interpersonal antara pimpinan serta karyawan, dan antara sesama karyawan, selaku langkah strategis dalam tingkatkan motivasi kerja serta kepuasan kerja karyawan. Dengan demikian, diharapkan hasil riset ini bisa membagikan donasi yang berarti untuk industri manufaktur dalam memaksimalkan produktivitas serta kinerja karyawan lewat manajemen motivasi yang pas.
The Determinants Factors of Customer Loyalty with Customer Satisfaction as the Mediating Role: A Case Study of J&T Express Service in JABODETABEK Havidz, Ikramina Larasati Hazrati; Rahmansyah, Nizar; Wiratih, Hernawati W. Retno; Havidz, Hazimi Bimaruci Hazrati
Jurnal Logistik Indonesia Vol. 6 No. 2: Oktober 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v6i2.2542

Abstract

The rapid growth of technology, has an impact on logistics services. The need for logistics services has also increased many times along with the increasing number of consumers who shop online. Logistics services play a central role in the e-commerce business. Therefore, the study has purpose to determine the customer loyalty of a particular logistic service at Indonesia. The customer of J&T Express reside around JABODETABEK was taken as the study objective. SmartPLS was the analytical tools used to analyzed the primary data. The study found that Service Quality and customer satisfaction signified a positive and significant relationship on the customer loyalty. Customer satisfaction is determined by Service Quality. Customer satisfaction is signified under the study to possessed a partial mediating role in determining the Service Quality on the customer loyalty.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND SCHOOL ENVIRONMENT ON ENTREPRENEURIAL INTERESTS OF STUDENTS AT SMKN 7 KAB. TANGERANG Sugoni, Sugoni; M. Havidz Aima; Ikramina Larasati Hazrati Havidz
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 6 (2022): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i6.1349

Abstract

The purpose of this research is to reveal and explain: (1) the effect of entrepreneurship education on interest in entrepreneurship, (2) the influence of the school environment on interest in entrepreneurship, and (3) the simultaneous influence of entrepreneurship education and school environment on interest in entrepreneurship. This research is a quantitative description using data collection techniques filling out a questionnaire. The population in this case is students of SMKN 7 Tangerang Regency with a sample of 87 respondents obtained from sample measurements using Slovin theory and data analysis methods using SEM PLS. The results of the study revealed that: (1) entrepreneurship education had no significant effect on interest in entrepreneurship, (2) school environment had a significant effect on interest in entrepreneurship, and (3) simultaneously entrepreneurship education and school environment had a significant effect on interest in entrepreneurship. Based on the correlation matrix analysis between dimensions, the highest correlation is the physical dimension and the non-physical dimension, therefore to increase interest in entrepreneurship is to improve the dimensions of growing awareness because it is a lever factor, can increase the value of entrepreneurial desire which in the end will significantly increase interest entrepreneurship.
Digital Transformation and The Blue Economy: Penta-Helix Model For Catfish Farmers In West Java Havidz, Ikramina Larasati Hazrati; Wiratih, Hernawati W. Retno; Aima, M. Havidz; Amin, Grace; Santowijaya, Alfadli
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4694

Abstract

This study aims to analyze the impact of digital transformation in increasing the income of catfish farmers in several ways: (1) Analyze who benefits from the implementation of digital transformation; (2) Analyze the creation of jobs with the use of digital transformation; (3) Analyze the motivation of catfish farmer groups in entrepreneurship; (4) Analyze the use of digital transformation in the implementation of the blue economy. Qualitative methods were used to collect initial data related to the potential of catfish farmers in West Java Province, Indonesia. Participatory observation, in-depth interviews, surveys, and Penta-Helix model were also utilized. This study also formulates hypotheses and builds instruments for quantitative measurement. Our research focus on one province which may not generalizable to other cities and provinces in Indonesia. The future research may conduct in other cities or provinces because Indonesia is well known as archipelagic country in the world that has great potential for blue economy in the marine and fisheries sector. West Java proximity to Jakarta provides a logistical advantage for catfish distribution. A penta-helix collaboration (government, stakeholders, academia, community, industry) should develop infrastructure for cultivation, processing, logistics and digital management.
Does Vulnerable Youth Moderate the Relationship of Education, Training, and E-Learning on Sustainable Employment Generation and Social Empowerment? Varni, Thu Hema; Hazrati Havidz, Ikramina Larasati
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 1 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i1.114

Abstract

Purpose, he purpose of this study is to look at the effect of education, training and e-learning as well as emotional intelligence on sustainable employment generation and social empowerment with vulnerable youth as a moderator. Design/methodology/approach, The subjects of this study are workers with a maximum of 4 years experience and have used e-learning in Indonesia. The pre-test was conducted on 30 respondents and then collected 154 respondent data. Reliability and validity testing was carried out then the data was processed using SEM analysis. Findings, The results of this study show that SUEG and SEMP are positively and significantly influenced by ETL. EI affects SUEG positively and significantly. next VY moderated the relationship between ETL and SEMP negatively and not significantly. Then, VY moderated the relationship between ETL and SUEG negatively and significantly. Practical implications, It is hoped that the results of this research can become the basis for policies to improve the abilities and expertise of new graduates so that they are then able to reduce unemployment, poverty and displaced people. With the hope of strengthening economic growth and improving the welfare of the Indonesian people. Originality/value, Comprehensive research from the field of education and its impact on employment and social empowerment with the added influence of Emotional Intelligence and moderation from Vulnerable Youth is very rarely done so this becomes a scientific gap that must be filled.
Is Turnover Intention of Waste Industry Employees Determined by Career Growth, Affective, Normative and Continuance? Rahmawati, Anik; Havidz, Ikramina Larasati Hazrati; Cahyadi, Ihlas
Jurnal Logistik Indonesia Vol. 7 No. 2: Oktober 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v7i2.3458

Abstract

However, in some businesses, job requirements are sometimes not in line with employees' aspirations for professional advancement, which often leads to a high incidence of employee turnover. The goal of this study is to determine how the likelihood of employee turnover is influenced by career development, emotional commitment, normative commitment, and continuation commitment.Purposive sampling was also utilised in this study to choose respondents. 158 employees, primarily on the island of Java, who work in the waste business industry were the subject of this study. The data is examined using the structural equation model (SEM) technique. According to the study's findings, career growth positively and significantly influences commitment, continuance commitment, and normative commitment. Additionally, career growth, affective commitment, normative commitment, and continuance commitment do not influence turnover intention. Last but not least, psychological capital does not moderate the relationship between affective commitment and turnover intention.
Co-Authors A.B.M. Witono Amin, Grace Anik Rahmawati, Anik Anugraheni, Suci Aribowo, Teguh Arief Budiman Bagas Pria Nugraha Cahyadi, Ihlas Chatarina Umbul Wahyuni Danuadji, Kristian Dewi Astutik Dewi, Maya Puspita Diah Ayu Ambarini Diana Fajarwati Dihin Septyanto Dika Ajy Nugraha Dwikaryana, Farhan Fadilah Nur Azizah Fadilah Nur Azizah Farhan Dwikaryana Gilang Ramadhan* Hanartyo, Ernawan Dwi Havidz Aima, Havidz Havidz, Hazimi Bimaruci Hazrati Hazimi Bimaruci Hazrati Havidz Hernawati W Retno Wiratih Hernawati W Retno Wiratih Hernawati W Retno Wiratih Hernawati W. Retno Wiratih Hernawati. W. Retno Wiratih Hilda Bernika Ningrum Ilmi Dwiastuti Indradewa, Rhian Kristian Danuadji Laila Fazrin Lutfi Eka Sansetika Luthfi Aulia Safari M Havidz Aima M Havidz Aima M. Havidz Aima M. Havidz Aima M. Havidz Aima M. Havidz Aima Mufridah Nur Najihatun, Najihatun Novitasari . Paramitha, Nabilla Puji Astuti Puji Astuti Puji Kusuma Wardani Qoiriyah, Mila R Rojuaniah R Rojuaniah Rahmansyah, Nizar Rahmawati, Aprilia Kharen Eka Ramadani, Shafira Hafsari Ramadhan*, Gilang Retnowati Retnowati Ria Atmaja, Dodi Riza Rizqiyah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah, R Sansetika, Lutfi Eka Santowijaya, Alfadli Sari, Bayu Mayang Savira, Karin Putri Shinta Amalina Hazrati Havidz Silvia Angelita Sugoni, Sugoni Tantri Yanuar Rahmat Syah Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Thu Hema Varni Varni, Thu Hema Wati, Diana Fajar Winanta, Tang Tatang Yulian Firmansyah, Bonifasius Z Zulhamiadi