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All Journal EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Logistik Indonesia Majalah Ilmiah Bijak Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Journal Research of Social Science, Economics, and Management Jurnal Informatika Ekonomi Bisnis Mutiara: Multidiciplinary Scientifict Journal Riwayat: Educational Journal of History and Humanities Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen)
Ikramina Larasati Hazrati Havidz
President University
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Kualitas Pelayanan, Pengalaman, Kepuasan, dan Perilaku Keluhan Terhadap Loyalitas Pelanggan Rojuaniah, Rojuaniah; Savira, Karin Putri; Syah, Tantri Yanuar Rahmat; Havidz, Ikramina Larasati Hazrati; Winanta, Tang Tatang
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1386

Abstract

The rapid development of online business in Indonesia is increasing because of the character of people in indonesia who always want easy and practical shopping.most of the online businesses themselves use freight forwarding services for export and import activities. This leads to intense competition in the freight forwarding service industry, the purpose of this study to determine the effect of quality of service, customer experience, customer satisfaction or even customer complaint behavior on customer loyalty in the freight forwarding service industry companies.This study was designed using purposive sampling method involving 105 populations of freight forwarder customers. The Data were analyzed using structural Equation Model (SEM) PLS . the results of this study are service quality has a positive and significant effect on customer satisfaction and customer loyalty, customer experience has a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer complaint behavior has a negative and significant effect on customer loyalty. In this study can be input to the freight forwarding service industry in order to be fix or improve the quality and good experience for customers so that customers feel satisfied and there are no complaints given, because if customers complain constantly without a solution and no change in the company then there is no customer loyalty.
The Brand Loyalty Determinants of Indonesian Local Beauty Product Customers: Is it mediated by Customer Satisfaction and moderated by Brand Trust? Havidz, Ikramina Larasati Hazrati; Rahmawati, Aprilia Kharen Eka
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1650

Abstract

The purpose of this study is to investigate the impact of customer satisfaction mediators and brand trust moderators on brand loyalty among customers of a local beauty product in Indonesia. Researchers wanted to know how to boost customer loyalty to a local beauty product user in Indonesia. This study employed primary data collected via an online survey utilizing a Google form, with respondents chosen using purposive sampling. This study's respondents were women, with a total of 116 respondents aged 18-35 years who utilized a local beauty product in Indonesia. The Structural Equation Model (SEM) was used in this work as a research approach. According to the study's findings, utilitarian value and brand image directly and positively affect consumer satisfaction. Furthermore, brand image and customer satisfaction have a strong direct and positive impact on brand loyalty, and customer satisfaction can buffer the relationship between brand image and brand loyalty. While utilitarian value has no effect on brand loyalty, customer satisfaction cannot mitigate the association between utilitarian value and brand loyalty. Finally, the moderating influence of brand trust cannot affect the link between consumer pleasure and brand loyalty.
Analisis Faktor yang Berpengaruh Terhadap Kepercayaan dan Kepuasan Nasabah Pengguna Mobile Banking Rojuaniah, Rojuaniah; Anugraheni, Suci; Syah, Tantri Yanuar Rahmat; Havidz, Ikramina Larasati Hazrati; Sari, Bayu Mayang
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1385

Abstract

Technology has made banking more user-friendly. Mobile banking a type of internet banking uses mobile devices to conduct financial transactions. Mobile banking makes banking easier and faster. To meet consumer expectations and build trust, loyalty, and happiness, mobile banking must be of high quality. Digital banking customers prioritize privacy and security, therefore banks must address these concerns. To reduce these concerns and retain customers, banks must provide excellent service. The purpose of this study is to analyze the effect of the overall trust dimension in explaining the mediator role of the trust variable in shaping customer satisfaction. Before the research, validity and reliability tests were carried out on each statement using Structural Equation Modeling (SEM) PLS. In this study, 165 government bank customers in Indonesia were involved as respondents. Based on the results of research that has been conducted, there is a significant positive influence between service quality, information quality, system quality, Structural assurance, Task Characteristic, Perceived of usefulness, Perceived ease of use on customer trust. This influence shows that the better customer trust, the higher customer satisfaction. Improving system quality, information quality, in mobile banking services will help companies strengthen customer trust and increase perceptions of service usefulness, leading to more positive and effective interactions.
MEMBANGUN RELATIONSHIP QUALITY UNTUK MENINGKATKAN BRAND IMAGE,RELATIONSHIP VALUE, DAN PARTICIPATION INTENTION PRODUK ICONNET Astuti, Puji; Dwikaryana, Farhan; Rojuaniah, Rojuaniah; Hazrati Havidz, Ikramina Larasati; Sansetika, Lutfi Eka
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10902

Abstract

The marketing strategy involving consumers is currently a dissolution which is considered effective with product promotions carried out by the companies themselves (Strand & Robertson, 2020). Relationship quality is a key factor in marketing strategies that involve consumers, because it will illustrate how strong the relationship between brands and consumers is (Adhikari & Panda, 2020). According to Shahid et al. (2023) good relationship quality allows consumers not only to understand a brand better, but will enable consumers to participate in spreading good things about the brand. The purpose of this study was to examine the relationship between social media marketing activities and customer experience as a preliminary to relationship quality, and how the quality of the relationship between a customer and a brand impacts brand image, intention to participate, and relationship value. This study uses a quantitative approach where data collection is carried out through surveys by distributing online questionnaires via Google Forms which are posted directly to ICONNET customers. Based on the test results of this study, it is proven that there is a relationship between some of the variables, although some do not affect one another. Based on the results that can be concluded in this study, social media marketing activities & customer experience are not the driving factors for relationship quality. However, this study was successful in confirming the influence of brand image, participation intention, and relationship value on the quality of Iconnet's customer relationships.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND SCHOOL ENVIRONMENT ON ENTREPRENEURIAL INTERESTS OF STUDENTS AT SMKN 7 KAB. TANGERANG Sugoni Sugoni; M. Havidz Aima; Ikramina Larasati Hazrati Havidz
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 6 (2022): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i6.1349

Abstract

The purpose of this research is to reveal and explain: (1) the effect of entrepreneurship education on interest in entrepreneurship, (2) the influence of the school environment on interest in entrepreneurship, and (3) the simultaneous influence of entrepreneurship education and school environment on interest in entrepreneurship. This research is a quantitative description using data collection techniques filling out a questionnaire. The population in this case is students of SMKN 7 Tangerang Regency with a sample of 87 respondents obtained from sample measurements using Slovin theory and data analysis methods using SEM PLS. The results of the study revealed that: (1) entrepreneurship education had no significant effect on interest in entrepreneurship, (2) school environment had a significant effect on interest in entrepreneurship, and (3) simultaneously entrepreneurship education and school environment had a significant effect on interest in entrepreneurship. Based on the correlation matrix analysis between dimensions, the highest correlation is the physical dimension and the non-physical dimension, therefore to increase interest in entrepreneurship is to improve the dimensions of growing awareness because it is a lever factor, can increase the value of entrepreneurial desire which in the end will significantly increase interest entrepreneurship.
Co-Authors A.B.M. Witono Abda Abda Amin, Grace Anugraheni, Suci Aribowo, Teguh Arief Budiman Bagas Pria Nugraha Cahyadi, Ihlas Chatarina Umbul Wahyuni Danuadji, Kristian Dewi Astutik Dewi, Maya Puspita Diah Ayu Ambarini Diana Fajarwati Dihin Septyanto Dika Ajy Nugraha Dwikaryana, Farhan Fadilah Nur Azizah Fadilah Nur Azizah Farhan Dwikaryana Gilang Ramadhan* Hanartyo, Ernawan Dwi Havidz Aima, Havidz Havidz, Hazimi Bimaruci Hazrati Hazimi Bimaruci Hazrati Havidz Hernawati W Retno Wiratih Hernawati W Retno Wiratih Hernawati W Retno Wiratih Hernawati W. Retno Wiratih Hernawati. W. Retno Wiratih Hilda Bernika Ningrum Ilmi Dwiastuti Indradewa, Rhian Kristian Danuadji Laila Fazrin Lutfi Eka Sansetika Luthfi Aulia Safari M Havidz Aima M Havidz Aima M. Havidz Aima M. Havidz Aima M. Havidz Aima M. Havidz Aima M. Havidz Aima Mufridah Nur Najihatun, Najihatun Novitasari . Paramitha, Nabilla Puji Astuti Puji Astuti Puji Kusuma Wardani Qoiriyah, Mila R Rojuaniah R Rojuaniah Rahmansyah, Nizar Rahmawati, Aprilia Kharen Eka Ramadani, Shafira Hafsari Ramadhan*, Gilang Retnowati Retnowati Ria Atmaja, Dodi Riza Rizqiyah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah Rojuaniah, R Sansetika, Lutfi Eka Santowijaya, Alfadli Sari, Bayu Mayang Savira, Karin Putri Shinta Amalina Hazrati Havidz Silvia Angelita Sugoni Sugoni Sugoni, Sugoni Tantri Yanuar Rahmat Syah Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Thu Hema Varni Varni, Thu Hema Wati, Diana Fajar Winanta, Tang Tatang Yulian Firmansyah, Bonifasius Z Zulhamiadi