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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JES (Jurnal Ekonomi STIEP) Journal Of Human And Education (JAHE) Journal of Economic and Management (JECMA) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Bisnis dan Manajemen West Science Journal of Management Specialists Jurnal Medika: Medika Jurnal Dinamika Manajemen
Audisty Prana Hardayu
Institut Bisnis Dan Ekonomi Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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DAMPAK MEDIA SOSIAL, INFLUENCER MARKETING DAN PERIKLANAN ONLINE TERHADAP PERILAKU PEMBELIAN IMPULSIFIKASI GENERASI Z DI INDONESIA: PERAN FOMO Gunawan, Hendrik; Andara, Maria Rosi; Hardayu, Audisty Prana
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41622

Abstract

Penelitian ini mengkaji hubungan antara penggunaan media sosial, paparan iklan daring dan influencer, Fear of Missing Out (FOMO), serta perilaku pembelian impulsif pada Generasi Z di Indonesia, dengan fokus pada peran mediasi FOMO. Menggunakan pendekatan kuantitatif dengan desain survei cross-sectional, penelitian melibatkan 100 responden Generasi Z (18-25 tahun) yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner daring dengan skala Likert 5 poin dan dianalisis menggunakan SmartPLS 4.0 melalui Structural Equation Modeling (SEM). Hasil penelitian menunjukkan FOMO secara signifikan memediasi hubungan antara iklan daring dan pembelian impulsif, serta antara paparan influencer dan pembelian impulsif. Paparan influencer memiliki efek terkuat pada FOMO, diikuti iklan daring dan penggunaan media sosial. Model penelitian menunjukkan kemampuan prediktif kuat untuk FOMO dan sedang untuk perilaku pembelian impulsif. Temuan ini memberikan wawasan penting untuk pengembangan strategi pemasaran digital yang efektif bagi konsumen Generasi Z.
Economic Transformation of Indonesian Migrant Workers Into Sustainable Independent Entrepreneurs Sunaryono, Sunaryono; Hardayu, Audisty Prana; Febrianti, Sukma; Trisnawati, Ema; Yulianto, Yulianto
Jurnal Medika: Medika Vol. 5 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/pm46df52

Abstract

Indonesian migrant workers contribute significantly to household and national economies through remittances; however, many face challenges in achieving sustainable economic independence after migration. This community service activity aims to promote the economic transformation of Indonesian migrant workers into sustainable independent entrepreneurs through a participatory and dialogical approach. The program was conducted in Kuching, Malaysia, involving Indonesian migrant workers through direct visits and interactive discussions facilitated by the community service team in collaboration with the Indonesian Embassy. The implementation method included knowledge-sharing sessions, reflective dialogue, and experiential discussions focused on entrepreneurship awareness and post-migration economic planning. The results indicate an increased understanding among participants regarding sustainable entrepreneurship, a shift in mindset from short-term income dependency toward long-term economic planning, and enhanced motivation to utilize work experience and skills as entrepreneurial capital. This activity contributes to strengthening the economic readiness of Indonesian migrant workers and offers a replicable community-based empowerment model for similar initiatives in other migrant destination areas.
Co-Authors Ana Fitriana Andara, Maria Rosi ARDIANSYAH ARDIANSYAH Donny Dharmawan Ema Trisnawati Erna Listiana Feriansyah Frans Sudirjo Gunawan, Hendrik Gusti Hardiansyah Harry Setiawan Hasiun Budi Heppi Syofya, Heppi Ita Nurcholifah Januwati, Januwati Kurniawan, Yohanes Jhony Latifah Latifah Mulastih, Listiana Sri Ningsih, Tri Widyastuti Nur Afifah Nurul Septya Magisa Purmono, Bintoro Bagus Puspitasari, Nindy Rohmah , Umdah Aulia Sapala, Silpanus Dian Sukma Febrianti Sunaryono Sunaryono, Sunaryono Unggul Sagena Wahyuningsih, Devi Yulianto Zulimi, Zulimi Zulkifli Zulkifli