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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JES (Jurnal Ekonomi STIEP) Journal Of Human And Education (JAHE) Journal of Economic and Management (JECMA) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Bisnis dan Manajemen West Science Journal of Management Specialists Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Medika: Medika Jurnal Dinamika Manajemen
Audisty Prana Hardayu
Institut Bisnis Dan Ekonomi Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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DAMPAK MEDIA SOSIAL, INFLUENCER MARKETING DAN PERIKLANAN ONLINE TERHADAP PERILAKU PEMBELIAN IMPULSIFIKASI GENERASI Z DI INDONESIA: PERAN FOMO Gunawan, Hendrik; Andara, Maria Rosi; Hardayu, Audisty Prana
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41622

Abstract

Penelitian ini mengkaji hubungan antara penggunaan media sosial, paparan iklan daring dan influencer, Fear of Missing Out (FOMO), serta perilaku pembelian impulsif pada Generasi Z di Indonesia, dengan fokus pada peran mediasi FOMO. Menggunakan pendekatan kuantitatif dengan desain survei cross-sectional, penelitian melibatkan 100 responden Generasi Z (18-25 tahun) yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner daring dengan skala Likert 5 poin dan dianalisis menggunakan SmartPLS 4.0 melalui Structural Equation Modeling (SEM). Hasil penelitian menunjukkan FOMO secara signifikan memediasi hubungan antara iklan daring dan pembelian impulsif, serta antara paparan influencer dan pembelian impulsif. Paparan influencer memiliki efek terkuat pada FOMO, diikuti iklan daring dan penggunaan media sosial. Model penelitian menunjukkan kemampuan prediktif kuat untuk FOMO dan sedang untuk perilaku pembelian impulsif. Temuan ini memberikan wawasan penting untuk pengembangan strategi pemasaran digital yang efektif bagi konsumen Generasi Z.
Utilizing Social Media and Creating Creative Content as a Means of Digital Tourism Branding: Pengabdian Joice Soraya; Riris Lawitta; Audisty Prana Hardayu; Sriwanti Belani; Nindy Puspitasari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.7222

Abstract

The community-based tourism sector in various regions of the Indonesian archipelago, such as Java, Sumatra, Kalimantan, and Sulawesi, holds enormous potential, but is often hampered by limited marketing reach and suboptimal use of digital technology. This community service (PkM) activity aims to increase the capacity of tourism destination managers to utilize social media and produce creative content as an effective tourism branding tool in these four strategic regions. The activity was implemented through technical guidance (bimtek) methods, including digital literacy training, visual and audiovisual content creation workshops, and direct assistance with strategies for optimizing Instagram and TikTok platforms. The target audience for this activity was tourism awareness groups (Pokdarwis) and micro-businesses around local tourist destinations. The activity results showed a significant increase in partners' understanding of social media aesthetics (feeds and reels), attractive photography techniques, and content calendar development. Furthermore, this activity succeeded in producing a number of creativecontent that was immediately uploaded, resulting in increased audience interaction (engagement rates) on tourism social media in each region.
Economic Transformation of Indonesian Migrant Workers Into Sustainable Independent Entrepreneurs Sunaryono Sunaryono; Audisty Prana Hardayu; Sukma Febrianti; Ema Trisnawati; Yulianto Yulianto
Jurnal Medika: Medika Vol. 5 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/pm46df52

Abstract

Indonesian migrant workers contribute significantly to household and national economies through remittances; however, many face challenges in achieving sustainable economic independence after migration. This community service activity aims to promote the economic transformation of Indonesian migrant workers into sustainable independent entrepreneurs through a participatory and dialogical approach. The program was conducted in Kuching, Malaysia, involving Indonesian migrant workers through direct visits and interactive discussions facilitated by the community service team in collaboration with the Indonesian Embassy. The implementation method included knowledge-sharing sessions, reflective dialogue, and experiential discussions focused on entrepreneurship awareness and post-migration economic planning. The results indicate an increased understanding among participants regarding sustainable entrepreneurship, a shift in mindset from short-term income dependency toward long-term economic planning, and enhanced motivation to utilize work experience and skills as entrepreneurial capital. This activity contributes to strengthening the economic readiness of Indonesian migrant workers and offers a replicable community-based empowerment model for similar initiatives in other migrant destination areas.
Pengaruh Perencanaan Anggaran terhadap Kinerja Keuangan dengan Sistem Informasi Akuntansi sebagai Variabel Intervening pada Perusahaan Heavy Construction & Civil Engineering Napiajo Napiajo; Lia Nurina; Marjono Marjono; Raja Sabaruddin; Audisty Prana Hardayu
Jurnal Ekonomi STIEP Vol. 11 No. 1 (2026): Jurnal Ekonomi STIEP (JES)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v11i1.710

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perencanaan anggaran terhadap kinerja keuangan serta menguji peran mediasi sistem informasi akuntansi pada perusahaan heavy construction & civil engineering yang terdaftar di Bursa Efek Indonesia periode 2023–2025. Penelitian ini menggunakan metode kuantitatif dengan pendekatan positivisme. Populasi penelitian adalah 29 perusahaan sektor heavy construction & civil engineering di BEI, dengan sampel sebanyak 15 perusahaan yang dipilih melalui teknik purposive sampling berdasarkan kriteria tertentu. Analisis data menggunakan regresi data panel dengan bantuan aplikasi EViews 13. Hasil penelitian menunjukkan bahwa, perencanaan anggaran berpengaruh positif dan signifikan terhadap sistem informasi akuntansi, sistem informasi akuntansi berpengaruh positif dan signifikan terhadap kinerja keuangan, perencanaan anggaran berpengaruh positif dan signifikan secara langsung terhadap kinerja keuangan serta sistem informasi akuntansi berperan sebagai variabel intervening yang signifikan (partial mediation) dalam hubungan antara perencanaan anggaran dan kinerja keuangan. Temuan ini mengindikasikan bahwa perencanaan anggaran yang baik tidak hanya berdampak langsung pada peningkatan kinerja keuangan, tetapi juga berdampak tidak langsung melalui peningkatan kualitas sistem informasi akuntansi. Penelitian ini berkontribusi pada pengembangan literatur manajemen keuangan dan sistem informasi, serta memberikan implikasi praktis bagi manajer proyek dan eksekutif keuangan di industri konstruksi berat dan teknik sipil.
Co-Authors Ana Fitriana Andara, Maria Rosi ARDIANSYAH ARDIANSYAH Donny Dharmawan Ema Trisnawati Erna Listiana Feriansyah Frans Sudirjo Gunawan, Hendrik Gusti Hardiansyah Harry Setiawan Hasiun Budi Heppi Syofya, Heppi Ita Nurcholifah Januwati, Januwati Joice Soraya Kurniawan, Yohanes Jhony Latifah Latifah Lia Nurina Marjono Marjono Mulastih, Listiana Sri Napiajo Napiajo Nindy Puspitasari Ningsih, Tri Widyastuti Nur Afifah Nurul Septya Magisa Purmono, Bintoro Bagus Puspitasari, Nindy Raja Sabaruddin Riris Lawitta Rohmah , Umdah Aulia Sapala, Silpanus Dian Sriwanti Belani Sukma Febrianti Sunaryono Sunaryono Unggul Sagena Wahyuningsih, Devi Yulianto Zulimi, Zulimi Zulkifli Zulkifli