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Diany Putri Pratiwi
STISIPOL Candradimuka
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SOSIALISASI BRANDING PEMPEK KOYEK 7 ULU SEBAGAI BAGIAN DARI BUDAYA KULINER KHAS KOTA PALEMBANG Pratiwi, Diany Putri; Febrianza, Muhammad; Ardiansyah, Ardiansyah; Sintia, Sintia; Karina, Lita
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.501

Abstract

Pempek is a typical culinary dish from Palembang city made from processed fish meat mixed with sago. The fish meat used is also varied, such as mackerel, snakehead fish, and snapper. This has created various types of pempek in Palembang city, such as pempek lenjer, pempek kapal selam, pempek kering, pempek lenggang, pempek pistel, pempek bebek, pempek kulit, and so on. The method used by the author in this paper is a descriptive method. According to Ruslan (2008:12), the descriptive method aims to describe the characteristics (traits) of individuals, situations, or certain groups. This method is relatively simple and does not require a complicated theoretical basis or submission of certain hypotheses. In this writing, the author wants to emphasize the importance of branding and packaging in a business accompanied by the use of social media. From this, it is hoped that it can facilitate the dissemination of information about Pempek Koyek and the culinary products being sold. Therefore, in this article, the author hopes that this socialization can be useful and implemented in the future, not only by Pempek Koyek, but also by residents around Kelurahan 7 Ulu
STRATEGI DIGITAL MARKETING KAIN SONGKET PALEMBANG DALAM PENGEMBANGAN UMKM KAMPUNG KEMAS, SEBERANG ULU1 PALEMBANG Pahalmas, Junior Zamrud; Pratiwi, Diany Putri; Havivi, Siti Lady; Widia, Putri; Rhamansyah, Rendy; Wagisri, Wagisri
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v6i1.505

Abstract

This activity aims to develop digital marketing strategies and optimize applications on various digital platforms with the aim of building creative businesses as an effort to increase creative human resources and have competitive advantages in Palembang, even South Sumatra or even at the national level. This activity aims to identify the use of information and communication technology in building a creative economy with a digital marketing approach to increase the income of UMKM as a mode of economy for residents of Kampung Kemas, Kelurahan 2 Ulu, in Seberang Ulu 1 District, Palembang City. From the activities carried out, it can be obtained the results of activities in the field that Kampung Kemas which has various business units, there are good business opportunities in increasing household income and reducing poverty through the MSMEs that are run, it's just that there is still not enough education and motivation and innovation in the community so that it does not reach its maximum point in carrying out the technical use of digital marketing, namely online marketing communication and other social media advantages.
PELATIHAN STARTUP E-COMMERCE DALAM MENJAGA SUSTAINIBILITY SOSIAL DAN EKONOMI DI KELURAHAN MARIANA Austin, Trecy; Prihatini, Lishapsari; Lisdiana, Lisdiana; Marleni, Marleni; Pratiwi, Diany Putri
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i1.3635

Abstract

Telah terjadi perubahan paradigma di pasar dengan munculnya teknologi digital, yang menempatkan perusahaan, industri, dan konsumen dalam situasi yang belum pernah terjadi sebelumnya. Untuk bertahan dan tetap kompetitif, usaha kecil harus menyesuaikan strategi mereka untuk memenuhi tuntutan baru pasar digital. Wilayah Mariana mempunyai lahan yang luas, namun belum ada produk khas yang dihasilkan oleh masyarakat setempat, potensi alam yang cukup tidak menjadi faktor pembangunan yang penting secara sosial dan ekonomi. Salah satu tujuan layanan ini adalah untuk memberikan pelatihan dan seminar tentang cara menggunakan dan memasarkan website. Metode penerapannya adalah edukasi, pelatihan langsung melalui ponsel dan brainstorming. Pelatihan masyarakat digital diselenggarakan untuk para peserta yaitu ibu-ibu PKK Kelurahan Mariana. Memberikan pelatihan dengan memberikan materi dan menjelaskan apa saja yang perlu dipersiapkan. Antara lain website toko online diperkenalkan pada pelatihan dan lokakarya tersebut. Pelatihan dimulai dengan pengenalan situs e-commerce, cara penggunaan, pembuatan akun dan masuk ke situs tersebut. Peserta akan berlatih mengakses website e-commerce. Peserta diminta mendaftar untuk membuat akun dengan mengisi beberapa informasi pribadi dan memilih tombol Daftar. Setelah registrasi, pengguna dapat memasukkan nama pengguna dan kata sandinya. Berkat pelaksanaan pelatihan ini, peserta akan dapat menggunakan situs e-commerce untuk pemasaran dan melaksanakan rencana yang dibahas bersama
Komodifikasi Identitas Konsumsi Sepatu Adidas Adizero EVO SL pada Komunitas Pelari Palembang: Kajian Simbolik Budaya Lari Pahalmas, Juniior Zamrud; Pratiwi, Diany Putri
Jurnal Publisitas Vol 12 No 1 (2025): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i1.668

Abstract

Today, runners are not only pursuing a contextual pursuit of health, but also many efforts to build self-image through social media. Between the ubiquitous personal branding and becoming an urban lifestyle, running now provides a reflection and response to the increasingly dense and stressful urban conditions. This shows how a commodity (running shoes), not only functions practically, but also undergoes a process of identity commodification, when individual or group identities are formed, represented, or even sold through consumer products. The Adidas Adizero EVO SL shoes are more than just footwear, but also a symbol and status, membership of a particular community, to a representation of ideal self-performance according to the construction of popular culture. From this, we can see how the concept of identity commodification is strongly visible. The identity of a runner is not only shaped by physical activity, but also from the ownership and appearance of certain products, including the phenomenon of the Adidas Adizero Evo SL. The approach of identity commodification theory, it is important to examine how the Adidas Adizero EVO SL is commodified as a cultural symbol and how runners as consumers interpret this product in the formation of their identities. This research is relevant to understanding how consumption practices in running culture reflect broader social dynamics related to social class, symbolism, and identity mediation in contemporary society. The analysis concludes that the Adidas Adizero EVO SL shoes in the Palembang running community are not merely consumer goods, but rather symbols rich with meaning. This consumption practice reflects the process of identity commodification, where runners' identities are constructed and traded through products and the operationalization of the concepts of habitus, capital, and distinction. This research can serve as a reference for expanding research that can be conducted in running communities in other cities to examine how global sportswear products are consumed.
Meningkatkan Branding Kain Tenun Songket Khas Desa Mandi Angin Inderalaya Selatan Ogan Ilir Pratiwi, Diany Putri; Febrianza, M; Chaniago, Ade Indra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v1i2.55

Abstract

Indonesia has a variety of cultures. One of the cultures of Indonesia is Songket woven fabric. Songket woven cloth is a traditional cloth originating from the island of Sumatera. Songket Palembang is one of the cultures from South Sumatera which has been designated as an intangible cultural heritage of Indonesia in 2013 by the ministry of education and culture. Palembang songket woven fabric is a culture that is used in a variety of certain traditional activities, such as weddings. This paper aims to increase knowledge and improve the branding of songket woven fabrics mainly in Mandi Angin village, South Inderalaya District, Ogan Ilir Regency. The method used in this paper is a descriptive method with the main data collection of the author in this paper obtained through direct observation or observation in the field, interviews conducted by recording the results of interviews or by using a voice recorder to informant and documentation by taking photos related to writing in the field. The result of the paper is to improve the branding of the songket woven fabric of Mandi Angin Village, as a characteristic of Mandi Angin Village, South Inderalaya District, Ogan Ilir Regency
Pertumbuhan Ekonomi dan Lapangan Kerja Layak: Optimalisasi Social Media Marketing Tata Rias Desa Perajin Pratiwi, Diany Putri; Pahalmas, Junior Zamrud; Karerek; Marleni; Trecy Austin
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v2i2.131

Abstract

Having a job does not guarantee the ability to get out of the clutches of poverty. A persistent lack of decent work opportunities, inadequate investment and low consumption lead to an erosion of the fundamental social contract that forms the basis of a democratic society: Putting job creation at the center of economic policy-making and development plans, will not only generate decent work opportunities but also stronger growth, and can reduce poverty. This is a positive circle that is good for the economy and for society and encourages sustainable development. Indonesia has made a very strong commitment to achieving decent work and is playing an important role in ensuring that employment and workforce issues are included in the Sustainable Development Goals (SDGs). The importance of decent work in achieving sustainable development is highlighted by its aim to promote sustainable economic growth, productive employment opportunities and decent work for all. Social media marketing is a form of digital marketing that uses social media to market business products or services through the platforms provided by the media. Today social media is media that cannot be separated in everyday life. This is related to the cosmetology business that the author introduces in community service in Desa Perajin.
Co-Authors Ade Indra Chaniago Andi Budi Sulistijanto ARDIANSYAH ARDIANSYAH Aulia, Shinta Dea Austin, Trecy Chaniago, Ade Indra Dwi Budi Santoso Fadilla, Anissa Maharani Febrianza, M Febrianza, Muhammad Hapzi Ali Indah Pusnita Junior Zamrud Pahalmas Karerek Karerek Karina, Lita Lisdiana Lisdiana Lisdiana Lishapsari Prihatini M Febrianza Marleni Marleni Marleni Marleni Marleni Marleni Muhammad Febrianza Pahalmas, Juniior Zamrud Pahalmas, Junior Zamrud Rhamansyah, Rendy Sintia, Sintia Siti Lady Havivi Trecy Austin Trecy Austin Wagisri, Wagisri Zahara, Atina